Four P's of Marketing- Choco Moco Chocolate. We had to innovate our own brand in chocolates using our knowledge and how are we suppose to brand it using various channels.

1. PGDM Div- B Team No. 4 Presentation
Submitted by -1) Akshay Mehta (Roll No. 80)
2) Vaishnavi Prabhu (Roll No. 92)
3) Vaibhavi Avasare (Roll No. 57)
4) Madhura Dutta (Roll No. 70)
CHOCOLATE

2. CHOCO MOCO

3.  Our venture Choco Moco came into existence in the year 2014. We are an
esteemed brand name known for producing some of the finest variations of
chocolate.
 We spread joy and happiness, not just within you, but with everyone around
you. We combine our passion for flavor and the art of the chocolatier to satisfy
your senses. Using the finest cocoa sourced from ethical and sustainable
cocoa farmers is of the highest importance to us.
 Through buying and enjoying our chocolate, you’re helping to support these
growing estates around the world. We’re dedicated to share the benefits of
quality cocoa and an innate love of dark chocolate.
 Alongside our exquisite range of handmade chocolates in the counter, we offer
a range in other beautifully crafted flavoured chocolate bars or chocolate
compounds, which has been hugely popular with customers! Seven years on,
and the future only looks bigger and brighter for us.

4.  Hand crafted chocolate made from some of the world’s rarest cocoa.
 Our chocolates are of high quality as they are shiny brown, smooth and breaks cleanly
 Our chocolate flavour begins to fill your mouth the moment the chocolate begins to melt on your tongue
like butter and it tastes like pure chocolate rather than cocoa powder.

5. Demographic Analysis
 Age: Kids, Teenagers, Young
adults and Adults.
 Gender: All genders
 Income: Middle Class, Upper
Middle Class, Upper Class,
Elite Class.
Geographic Analysis
 Urban Areas
 National Market Strategy
 Departmental Stores E.g. Big
Bazaar, D-Mart, Reliance Fresh

6. Flavours:
 Choco Bar: Layers of wafer, caramel and cereal crispies coated in creamy chocolate
(Milk, Dark and White Chocolate, Peanut Butter, Cookies and Cream)
 Minis: Heavenly chocolate indulgence in bite size format.
 Pop Bites: Crispy vanilla biscuit coated in chocolate.
 Big Bar: Choco Moco made bigger, perfect for gifting! (Milk, Dark and White Chocolate)
 Classic: Luscious chocolate with inclusions of different varieties of flavours.
(Raisin and Almond, Coffee, Hazelnut)

7. Minis
Big Bar Choco Bar

8. Health Benefits:
 Anti-inflammatory properties.
 Boosts cognitive functions
 Lowers high blood pressure
 Strengthens the immune system
 Improves cardiovascular health
 High in antioxidants
Storage Advice:
 Store in a Cool, Hygienic and Dry Place
 Do not store above temperature of 25 degree Celsius

9. Ingredients- Milk chocolate, Cocoa
Butter, Cocoa Solids, Milk solids, Sugar
Contains Added Flavour (Natural,
Nature Identical and Artificial
Flavouring Substances)
Allergen Information : Contains Milk,
Peanuts, Vanilla, Cereal, Nuts
Best Before 9 Months From Packaging
Nutrition Information- Approximate Values
Per 150g
Energy- 556kcal
Protein- 6.2g
Carbohydrate- 56.2g
Sugars- 48.4g
Fat- 34.9g
Saturated Fat- 20.0g
Trans Fat- 0.2g
Sodium- 217mg

10.  Packaging plays an important role in determining customers attractiveness to the product. Sometimes by
looking at the packaging, the customer tries to assess the product quality. Good Packaging is one of the
important factors in the success of the product.
 Our solid chocolate bars would firstly be wrapped in gold foil and then it will be packed in a plastic wrapper of
good quality.
 For transportation, it is compulsory to keep our product in a cardboard base so that it remains save as it is
produced.
 I have found that warehousing is important to create time utility in the product.
 I have selected a different location of warehousing which is very near to the market. So, that less time is taken
to deliver the product to the different types of channels and consumers.

11. CHOCOLATES SIZE PRICE
Minis Big Box Rs 399
Classic Chocolates Box of all the 3 variants in 1 Rs 399
Pop Bites 200g Rs 299
Big Bar 150g Rs 180
Chocolate Bar 60g Rs 80

12. For B2C :
 15% off on all products in-store
 BUY 1 GET 1 FREE offer during festivals
 Distributing festive coupons to the customers
 Members birthday and anniversary discount
For B2I :
 5% Cashback on payment via Paytm or G-Pay
 10% OFF on payments via HDFC or ICICI cards
 15% OFF on payments via Visa Cards
Modes of payment :
 Cash
 UPI (G-pay, Paytm)
 Debit/Credit Card
 Netbanking
 WhatsApp Pay and others

13. One Level Channel Two Level Channels
 Manufacturer
 Retailer
 Consumer
 Manufacturer
 Wholesaler
 Retailer
 Consumer

14. One Step Approach
 Direct response Magazine
 Direct Mailer
 Campaigns
Two Step Approach
 Newspaper Ads
 Magazine Ads
 Social Media Ads
 Hoardings
 Internet Ads

15. Social Media
 Facebook
 Instagram
 YouTube
 WhatsApp
Advertising Channels
 Direct Mail
 Outdoor
 Internet
 Websites
 Direct Mailing
Print Media
 Newspapers
 Magazines
 Hoardings

16. Newspaper Advertisement- The Times Of India
Months
 During Valentine’s Day, Rakshabandhan, Diwali and New Year
Total Cost per Year
 10 Lakhs
Page Number
 On front page during festivals and normal back page during other times
Size of an Ad
 Full front page during festivals and small size ads during normal times

17. Hoardings
 Dimensions – 42 * 15 feet
Location
 Bandra, Dadar (Prabhadevi Road), Andheri, Borivali, Thane
Time and Months
 3 months during festivals
Total Budget
 3 months * 2.60 Lakhs= 8 Lakhs

18. Bus Advertisements
Location
 Andheri, Borivali, Dadar
Time and Months
 1 month during festivals
Total Budget
 RS 1,20,000/-

19. TV Advertisements
Duration
 15 secs
Occasions
 During IPL, Valentine’s Day, Rakshabandhan,
Diwali and New Year
Timeslot
 07:30 pm-11:00 pm
Months
 April, August, October, December
Name of Channels
 Star Sports, Colors Tv, Sab Tv, You Tube
Total Budget
 Rs 15 Lakhs

20.  Toll Free no. – 1800-5555-3333
 Costumer Helpline no. – 9886159671, 8850794542
 Website – www.chocomoco.com
 Email ID – chocomoco@gmail.com
 Social Media :
Instagram - @chocomoco
Twitter - @chocomoco
Facebook – Choco Moco Official

21. THANK YOU !