This document outlines a client project pitch to create print advertisements and posters to promote a business. The target audience is people who are grieving or bereaved. To complete the project, the creator will need a computer with Photoshop, a DSLR camera, and internet access to obtain stock images. The project will be a solo effort completed over two weeks, with meetings, photoshoots, and editing scheduled throughout.

1. CLIENT PROJECT
PITCH
OliWalwyn

2. Content outline
■ I plan to create print adverts/posters
to promote the business. I will also
experiment with some other media-
related content such as logos, fonts
and elements.
■ These will use a variety and
combination of text, photographs and
different styles/ideas.

3. Target audience
■ The bereft and grieving
■ Could be any family or person
■ Any gender, age or social background

4. Resources
■ I primarily will need a computer with Photoshop
and a DSLR camera and SD card.
■ I will also need the internet to get stock images
from.
■ This isn’t a very demanding project in terms of
the sources I need.

5. Personnel requirements
■ It will just be myself working on this project.There
might be some help involved from the client.
■ I will be the photographer, designer and editor for this
project.

6. Budget
■ There are not additional costs to this project.
■ I might have to consider a budget for any extra
material for photoshoots that I might need.

7. Project schedule
■ Week 1 :
Monday – Meet with client – take photographs of site.
Tuesday – Editing in college
Wednesday – Editing in college
Thursday – Editing in college
Friday – Editing in college
■ Week 2:
Monday – Meet with client again – get feedback for existing work.
Tuesday – Do another photoshoot with client.
Wednesday – Editing in college
Thursday – Editing in college
Friday – Finalise editing and finish everything