Keeley Barnaby is pitching a dance magazine called Passion. The magazine will cost £1.50 and use pastel colors like blue or green. It will target dancers and non-dancers ages 14 and older living in the UK. The cover story will discuss the origins, techniques, and vocabulary of tap dance, contemporary dance, and street dance by quoting opinions of dancers. It will also provide a brief history of these dance styles and ask dancers what dance means to them and non-dancers if they want to learn more about dance.