The document discusses plans to create a music video for the song "Wrong Way To Feel Fine" by the local band City Walls. It includes the band's SoundCloud link, details about gaining permission to use the song, ideas for the video's demographic and psychographic audience, potential settings and shots, editing techniques to emphasize the song's meaning, and risks associated with filming.

2. http://soundcloud.com/citywalls
The song title is ‘Wrong Way To Feel Fine’ by local band
City Walls. Its original and catchy and we feel that we
can make a successful video using this song.

3. This is evidence of us gaining
permission to use one of the
band’s songs. We did this
through Facebook.

4. • Demographic: C1-C2
• Psychographic: Individualists, aspirers.
• Part time jobs on minimum wage,
Socialise with friends at the pub,
Second hand cars,
NME magazine,
Predominantly males,
Ages 16-21.

6. • Isolation
• Busy hustle and bustle (contrast with above)
• Urban city at night.
• Ambient lighting
By Steph 

7. http://www.youtube.com/watch?v=rOYKBa5TotE
This is a test that we did with our still shots
of traffic, we took lots of individual shots
whilst stood on the city walls road bridge.

8. • The Kooks- Sofa Song
http://www.youtube.com/watch?v=2uy0-
6HYMhk&ob=av3e
• The Kooks- Always Where I Need To Be
http://www.youtube.com/watch?v=wh_-
IoHD6oM&ob=av2e

9. The things we liked:
Handheld
Industrial Setting-
Silhouetting
Post
production
Editing (fade)
Stop Motion
Medium Close Up

10. • Goodwin:
‘Links between music and visuals’
‘Voyeurism’
• Shore:
Editing to emphasise songs meaning.
Focus on Vocalist
‘Conceptual Clip’

12. Transport- Risk 9
Electrical equipment- Risk 3
Obstructions to doors- Risk 3
Construction sites- Risk 7
Mounted equipment- Risk 5
The Camera – Risk 4
Props- Risk 2
Filming- Risk 8