The document proposes ideas for a music video exploring youth from an elderly perspective set to the song "Dayvan Cowboy" by Boards of Canada. The video would show elderly people reliving their youth through slowed and reversed footage. It discusses conventions like slow motion and references ambient and downtempo genres as influences. The target audience is ages 16-25 interested in those music styles who enjoy exploring concepts through art.

1. Music Video
Initial Ideas
Emma Sugarman

2. The Idea
• “An exploration of youth via an elderly perspective.”
• Elderly people in a social event, they start laughing and throwing their board game around acting in a
violent manner. As build up to ‘drop’ approaches, shot of clock hands moving backwards (sped up).
The song drops and the couple go outside. Elderly people relive youth in their current bodies.
• Reminiscing their youth.
• Influences: Hoppipolla - Sigur Ros
• Songs we want to use: Dayvan Cowboy - Boards of Canada
• http://www.youtube.com/watch?v=A2zKARkpDW4 Dayvan Cowboy
• http://www.youtube.com/watch?v=qmXMA34CeoQ Hoppipolla

3. Conventions
Conventions of Youth: Conventions of Elder Generations:
Making a Campfire Reading
Driving Scratch cards
Making music Tea
Vandalism Clothing
Silly games i.e. Knock down ginger Older games i.e. Board Games
Teen romance
Drug use
Consumption of alcohol
Clothing
Weapons

4. Editing
• Slow motion
• Backwards motion

5. Audience
• Target audience: ages 16 - 25, also
interested in genres such as downbeat,
ambient and trance. Enjoy making music,
socializing and exploring new concepts i.e.
art, religion, culture etc.

6. Genre
• The genre we will definitely be focusing on
is downbeat, ambient music.

7. Magazine and CD
Album Cover
• Simple images with simple text. Warm, old
colours. American Typewriter font.
• Boards of Canada text in white against
coloured background.Very minimalist.

8. Music Video
Initial Ideas
Emma Sugarman

9. Time Lapse Video
• I really like motion time lapse videos. I think they
are incredibly atmospheric especially when other
video techniques such as stop motion or slow
motion are also incorporated. The video does not
necessarily have to have a real narrative storyline,
however, obviously a linear presentation of the
passing of time will look good. A lot of time lapse
videos I have seen start off with regular clips of
maybe a city, then go on to ‘epic’ shots of the stars
and the sky at night time.

10. Examples
• http://vimeo.com/53043267

11. Audience
• Not necessarily my video, but videos like
this can be used for advertisements – so
people who go to the cinema, watch TV at
home etc.
• They may also just be for people who surf
video sites such as vimeo.com or
youtube.com.

12. Editing
• Saturate the colours so that they look
slightly more vibrant and also make them
look warmer.
• Slow motion.
• Stop motion – achieved by a video camera
rather than a photograph camera to achieve
a better affect and have more control over
it.
• Fast motion – time lapse.

13. Conventions
• Conventions of the video will probably be the use of
unconventional music. Often, I find that time lapse videos are so
atmospheric because they use very obscure sub genres of music
such as ambient or house music. i.e. Passion Pit in the CHINA
video I mentioned previously is not a popular song.
• Obviously the actual use of a time lapse effect is a convention of
the video too, and shots of the sky are also very popular within
this genre of video.

14. Genre
• I am not entirely sure what genre of music I would really use for
the video. Probably ambient, classical, electronic indie folkstep or
just folk. i.e. Alt-J or Fleet Foxes.
• However, I know that it needs to be a good song that is
atmospheric and not popular or known by a large amount of
people.
• Perhaps similar artists to Passion Pit. Something by Fleet Foxes
(though it is very acoustic) might be good as well because a lot of
their music is sort of ambient in a beautifully haunting way due to
their harmonic singing. I think this could create a really influential
effect on the audience.

15. Short Film
Initial Ideas
Emma Sugarman

16. The Idea
• “An exploration of youth via an elderly perspective.”
• Starts off with government warning i.e. “This film is the property of the UK Government.” Actor in
chair, other actor reaches over to turn on camera (very amateur looking). They begin to recall the
events over Dayvan Cowboy between flashes of good memories about the newly founded drug, Bath
Salts. However, the song stops and there is silence. Shot of eyes and pupils dilating. Scary, ambient
music comes in and the actors continue to reminisce about the terrible drug again between shots of
scary things that happened to them. i.e. cannibalism
• Music to use: Dayvan Cowboy - Boards of Canada
• Non fiction style.

17. Magazine Review
• Ratings, opinions, biased accounts, actors,
premiere reviews, affects on audience,
budget, any new technologies used.

18. Audience
• 16 - 25 unisex. People who surf the net a
lot i.e.YouTube and Vimeo users. Other
aspiring video makers who share their
videos online.

19. Influence of Research
•Conducting research on my chosen genres has made me realise that there are a very limited
amount of music videos that actually accompany songs under this musical category. Due to this
niche in the market, I have been inspired even more so to create a music video for
ambient/downtempo/worldbeat music, where the visual aspects of the project are appropriate for
the audio.
•I think that it should be interesting to create a storyboard-like music video with such ambient
music because it will add to the ‘mood’ of the story, hopefully creating more of a lasting impact
on the audience.
•I also noticed (however it could be due to the genuine antiquity of the videos) that in the
Boards of Canada videos, the clips look very dated. This is an affect that I would like to apply to
my videos as I think that it could give the story character. I also like the idea of using
documentary clips in a music video so perhaps this is something that I could ‘forge’ in a way in
attempt to generate the same effect.