The document discusses how marketing automation has evolved from basic email marketing and CRM systems. It provides examples of how marketing automation allows companies to personalize communications through segmentation, triggered emails, and integration of online and offline customer data. Case studies show how companies have improved engagement, conversion rates, and ROI through personalized, behavior-based email campaigns enabled by marketing automation platforms. Implementing automation in phases, starting with simple triggered emails, helps companies see early returns before expanding use of the technology.
Gaining Competitive Advantage Using Email Marketing
Why email is important and valuable
The role of the database
Relevance and recency
Behavioural email
Marketing automation
Email engagement
Case studies
Janrain & Digiday Webinar: 4 Key Ways to Use Registration for Deeper Customer...Digiday
Marketers have data points flying at them from all angles. This isn’t a bad thing— it means they can now know more about their customers and use that information to deliver more individualized experiences and offerings. A key step in the deepening of this relationship is registration — but do you have the value proposition and trust to have someone register with you before ever making a purchase?
In this webinar, sponsored by Janrain, Altimeter CEO & Principal Analyst Charlene Li will examine how understanding your customer’s path to registration could be one of the most powerful metrics to use in your marketing efforts.
You’ll learn:
Why is the path to registration a powerful marketing metric?
How do leading marketers use path to registration data to make key decisions?
How strong is your value proposition in deepening trust and moving customers along the path to registration?
How robust are your analytics in deriving insights and taking actions that will drive customers to registration?
Gaining Competitive Advantage Using Email Marketing
Why email is important and valuable
The role of the database
Relevance and recency
Behavioural email
Marketing automation
Email engagement
Case studies
Janrain & Digiday Webinar: 4 Key Ways to Use Registration for Deeper Customer...Digiday
Marketers have data points flying at them from all angles. This isn’t a bad thing— it means they can now know more about their customers and use that information to deliver more individualized experiences and offerings. A key step in the deepening of this relationship is registration — but do you have the value proposition and trust to have someone register with you before ever making a purchase?
In this webinar, sponsored by Janrain, Altimeter CEO & Principal Analyst Charlene Li will examine how understanding your customer’s path to registration could be one of the most powerful metrics to use in your marketing efforts.
You’ll learn:
Why is the path to registration a powerful marketing metric?
How do leading marketers use path to registration data to make key decisions?
How strong is your value proposition in deepening trust and moving customers along the path to registration?
How robust are your analytics in deriving insights and taking actions that will drive customers to registration?
Customer modeling can drive results on multichannel acquisition campaigns. Utilize the business intelligence you have to reduce costs and increase retention.
Adopting a Data-Driven Philosophy In Your OrganizationMark F Simmons
The use of data in your marketing and operations simply makes for better decisions. By changing your organization's feelings on data, you foster a culture where strategy is no longer based on opinion or instinct.
Multi-Channel Analytics & E-Commerce Success: A Case StudyMark F Simmons
Multi channel analytics are essential in today's multi touch world. Understanding where your conversions are coming from and how other channels contribute to that "last click" is crucial in proper optimization and budget allocation. Learn more about what I do at http://markfsimmons.com.
This case study goes through the steps taken to analyze a successful e-commerce company. It will show how taking a deeper look and using some of the more advanced features of Google Analytics was able to uncover incremental revenue and improve the customer experience.
How You Can Leverage Social Media to Benefit Your Entire OrganizationSugarCRM
The convergence of social media and CRM is changing the way businesses approach and manage relationships with customers and prospects. Key to this change is a firm understanding of the benefits a social CRM strategy can provide. This session will explore how sales, customer service teams, and companies in general, can utilize the massive amounts of activity and conversations occurring on social media to drive measurable impact to the business bottom line.
Your Account-Based Marketing Playbook - Wharton Club of ChicagoJoe Granda
Account-Based Marketing is the hottest trend with over 83% of B2B marketers currently practicing ABM. It's not new but rather more effective with enhanced best practices and tools. This presentation was given at the Wharton Club of Chicago and Harvard Business School Club of Chicago joint breakfast.
2015 Consumer Views of Email Marketing, Part 2: How Email Influences Purchasi...BlueHornet
For the fourth consecutive year, BlueHornet has surveyed consumers across the United States to better understand their behavior about email marketing. This year, over 1,800 consumers reveal they are increasingly digitally connected, savvy, and have high expectations of email marketing. Take a deep dive into the data from the report and learn what your customers are saying, and doing, about marketing emails.
While ABM isn't new, many of the modern technologies that make it more accessible, scalable and repeatable for B2B organizations are. Watch this #LLS16 webinar where Act-On team executives will share insights to help you kick start your ABM programs: http://dg-r.co/2blBYeW
2015 Consumer Views of Email Marketing, Part 1: Email Usage Patterns & Mobile...BlueHornet
For the fourth consecutive year, BlueHornet has surveyed consumers across the United States to better understand their behavior about email marketing. This year, over 1,800 consumers reveal they are increasingly digitally connected, savvy, and have high expectations of email marketing. Take a deep dive into the data from the report and learn what your customers are saying, and doing, about marketing emails.
Three email Imperatives - Automate, Personalise and IntegrateAndrew Campbell
Many marketers have addressed the hygiene factors of email campaigns that ensure efficiency : deliverability; compliance; tracking and usability. The focus is now shifting to the effectiveness of email programmes and delivering a step change in performance by combining three key levers :
1. Automation
2. Personalisation
3. Integration
Find out how others have achieved this and how you could apply this approach to optimise your email strategy.
Andrew Campbell is an experienced digital marketer with a wide breadth and depth of experience. He has worked on high pay back email programmes for leading brands such as Jet2; netflights; Thomas Cook and East Coast.
The statistics of both display advertising and retargeting leave a lot to be desired in terms of customer acquisition and branding. With personalized retargeting campaigns you can focus your retargeting efforts on key accounts and verticals, eliminating waste and optimizing your spend.
Lead Scoring for Smart People Part 3 (when should you implement lead scoring?)Beachhead Marketing
Beachhead Marketing moves along with lead scoring in this installment by covering when you should implement lead scoring. Learn more at http://www.beachheadmarketing.com
How does your email marketing program stack up against your peers and against top performing companies? With the release of Silverpop's 2012 "Email Marketing Metrics Benchmark Study," the task of evaluating yourself against your competitors just got a little easier. In this Webinar, Loren McDonald, vice president of industry relations for Silverpop, revealed insightful email metrics-broken down by average, median top and bottom quartile performers as well as by industry.
And to help you turn this data into actionable plans for improvement, Loren shared tips for leveraging benchmark data into opportunities for more resources, bigger budgets and better results.
Customer modeling can drive results on multichannel acquisition campaigns. Utilize the business intelligence you have to reduce costs and increase retention.
Adopting a Data-Driven Philosophy In Your OrganizationMark F Simmons
The use of data in your marketing and operations simply makes for better decisions. By changing your organization's feelings on data, you foster a culture where strategy is no longer based on opinion or instinct.
Multi-Channel Analytics & E-Commerce Success: A Case StudyMark F Simmons
Multi channel analytics are essential in today's multi touch world. Understanding where your conversions are coming from and how other channels contribute to that "last click" is crucial in proper optimization and budget allocation. Learn more about what I do at http://markfsimmons.com.
This case study goes through the steps taken to analyze a successful e-commerce company. It will show how taking a deeper look and using some of the more advanced features of Google Analytics was able to uncover incremental revenue and improve the customer experience.
How You Can Leverage Social Media to Benefit Your Entire OrganizationSugarCRM
The convergence of social media and CRM is changing the way businesses approach and manage relationships with customers and prospects. Key to this change is a firm understanding of the benefits a social CRM strategy can provide. This session will explore how sales, customer service teams, and companies in general, can utilize the massive amounts of activity and conversations occurring on social media to drive measurable impact to the business bottom line.
Your Account-Based Marketing Playbook - Wharton Club of ChicagoJoe Granda
Account-Based Marketing is the hottest trend with over 83% of B2B marketers currently practicing ABM. It's not new but rather more effective with enhanced best practices and tools. This presentation was given at the Wharton Club of Chicago and Harvard Business School Club of Chicago joint breakfast.
2015 Consumer Views of Email Marketing, Part 2: How Email Influences Purchasi...BlueHornet
For the fourth consecutive year, BlueHornet has surveyed consumers across the United States to better understand their behavior about email marketing. This year, over 1,800 consumers reveal they are increasingly digitally connected, savvy, and have high expectations of email marketing. Take a deep dive into the data from the report and learn what your customers are saying, and doing, about marketing emails.
While ABM isn't new, many of the modern technologies that make it more accessible, scalable and repeatable for B2B organizations are. Watch this #LLS16 webinar where Act-On team executives will share insights to help you kick start your ABM programs: http://dg-r.co/2blBYeW
2015 Consumer Views of Email Marketing, Part 1: Email Usage Patterns & Mobile...BlueHornet
For the fourth consecutive year, BlueHornet has surveyed consumers across the United States to better understand their behavior about email marketing. This year, over 1,800 consumers reveal they are increasingly digitally connected, savvy, and have high expectations of email marketing. Take a deep dive into the data from the report and learn what your customers are saying, and doing, about marketing emails.
Three email Imperatives - Automate, Personalise and IntegrateAndrew Campbell
Many marketers have addressed the hygiene factors of email campaigns that ensure efficiency : deliverability; compliance; tracking and usability. The focus is now shifting to the effectiveness of email programmes and delivering a step change in performance by combining three key levers :
1. Automation
2. Personalisation
3. Integration
Find out how others have achieved this and how you could apply this approach to optimise your email strategy.
Andrew Campbell is an experienced digital marketer with a wide breadth and depth of experience. He has worked on high pay back email programmes for leading brands such as Jet2; netflights; Thomas Cook and East Coast.
The statistics of both display advertising and retargeting leave a lot to be desired in terms of customer acquisition and branding. With personalized retargeting campaigns you can focus your retargeting efforts on key accounts and verticals, eliminating waste and optimizing your spend.
Lead Scoring for Smart People Part 3 (when should you implement lead scoring?)Beachhead Marketing
Beachhead Marketing moves along with lead scoring in this installment by covering when you should implement lead scoring. Learn more at http://www.beachheadmarketing.com
How does your email marketing program stack up against your peers and against top performing companies? With the release of Silverpop's 2012 "Email Marketing Metrics Benchmark Study," the task of evaluating yourself against your competitors just got a little easier. In this Webinar, Loren McDonald, vice president of industry relations for Silverpop, revealed insightful email metrics-broken down by average, median top and bottom quartile performers as well as by industry.
And to help you turn this data into actionable plans for improvement, Loren shared tips for leveraging benchmark data into opportunities for more resources, bigger budgets and better results.
5 behavioral actions to automate silverpop behavioral marketing automationSilverpop
Presented at Silverpop's launch event in Sao Paulo, Brazil on October 24, 2012. I quick over view of behavioral marketing automation and examples of 5 customer/prospect behaviors that can drive automated marketing programs.
Automated lifecycle email messages are critical to delivering on the email marketer’s dream of the “right time, right message.” Many marketers, however, get caught in the rut of simply churning out more broadcast messages rather than adding these more sophisticated messages based on customer behavior and data.
In this session from the DMA 2012 conference, you’ll learn how to deploy high ROI, low volume triggered emails through a case study and examples from Carey Marston with SmartPak Equine. In addition, Loren McDonald of Silverpop will share best practices and additional client examples of automated programs such as:
• Cross sell and upsell
• Browse abandonment
• Cart abandonment
• Post-purchase series
• Onboarding programs
• Re-engagement programs
• And many more
Learning Points
• Email customers based on customer behavior and data
• Hear how SmartPak deployed high ROI, low volume triggered emails
• See additional examples of best in class automated email programs
7 email marketing programs to automate silverpop dma14Silverpop
Loren McDonald with Silverpop, an IBM Company, shared the latest best practices, trends and client case study examples for 7 emails you can automate to help invigorate your marketing programs and drive more revenue:
1. Welcome and onboarding programs
2. Nurture and remarketing messages
3. Post-purchase messages
4. Cross-sell/Upsell messages
5. Event/Date-based emails
6. Transactional messages
7. Lapsed customer/reengagement
Beachhead Marketing continues its series on lead scoring with a discussion on the different types of lead scoring. For more information, visit http://www.beachheadmarketing.com
More Value, Better Clients, Bigger Budgets: Moving Beyond the Basics of Inbound Kula Partners
As inbound agencies, we all know how to create value for our clients through traditional top of funnel ebook offers and lead nurturing. But what about alternative methods for driving client results and growing your retainers? Does your agency look for new ways to generate and close leads for your clients that are different from the norm?
Personalisation silverpop festival of marketingSilverpop
Back in the days of the mom-and-pop shop, you could enter a business and the owner would instantly know who you were and what you liked. As business models changed and more companies started interacting with thousands and then millions of people, marketers couldn't maintain the personal conversations of the past. So they shifted to sending generic messages that could reach the masses. But today's customers expect a more personal touch. Learn why now is the time to start using everything you know about each customer in order to deliver the perfect customer experience.
Batch and blast email to behavioural marketing automation silverpop festival ...Silverpop
Contrary to popular reports, email is not dead; but it is changing. In this session, Silverpop will highlight the move smart marketers are making from batch and blast static email to behaviour-driven integrated marketing initiatives. Using case studies and examples that illustrate how transformed marketing initiatives are delivering amazing customer experiences including on-the-go mobile/smartphone marketing. Silverpop will share how leveraging customer behaviour from online browsing, offline activities, past purchases, app usage and more drives increased engagement and revenue. The session will also cover how to get more done using automation techniques to allow your marketing efforts to continue to run without your continuous manual effort.
Paul Stevenson's presentation from our last Sales and Marketing Forum. Practical insights from his own experiences implementing marketing automation (specifically Eloqua) over the last 12 months.
Kimbia has teamed up with Beth Hatcher, owner of Beth Interactive, a digital marketing agency specializing in healthcare marketing and e-fundraising. Together, we’ll delve into how healthcare organizations can transform their digital fundraising and donor outreach programs in a new webinar series: Digital Fundraising in the Healthcare World.
We’ll reveal how the foundation for one of America’s top 20 hospitals, broke free from its restrictive online fundraising solution and applied best practices to grow their overall revenue through savvy marketing strategies and highly flexible fundraising software.
Webinar 1: Online Fundraising Flexibility + Strategic Email Marketing = Powerful Results
Crossing the Chasm – From Email Marketing to Marketing AutomationSugarCRM
Empowered buyers want to be enabled, not sold. This requires B2B marketers to shift focus from selling products to knowing and serving customers. Companies using standalone email are not able to garner insight and behavioral data to help facilitate the customer along the new buyer’s journey, as companies who have adopted marketing automation can. Why should you cross the chasm from email marketing to marketing automation? Join Act-On CMO, Atri Chatterjeee, & Christian Wettre, President of W-Systems – a top partner of both SugarCRM and Act-On, as they share challenges, best practices and lessons learned. This session will reference two innovative companies who have graduated from email to automation, and discuss how they have optimized marketing processes as a result.
Email is the digital key - dotmailer, Oro MeetUp, ParisOro Inc.
Faster, better, smarter email: How to move the ROI needle In this session by dotmailer, we consider lessons learned from years of working with marketers and share the guiding principles to increase your ROI from email marketing automation. Even for that email campaign your customers loved. A quick-hitting strategy session for attendees.
Learn how to create the Ultimate Lead Machine, an Automated Marketing ecosystem that attracts qualified leads through an integrated marketing strategy, nurtures those leads by delivering the right personalized message at the right time, and scores the interactions to deliver ready buyers, for the first purchase and the next.
5 Marketing Strategies for Customer EngagementMarketo
Marketers have to adopt new strategies in 2017 to win in the engagement economy. Join Neha Shah, Principal Product Marketing Manager at Marketo, and Kyra Johanson, Associate Product Marketing Manager at Marketo, as they share the results of our first-ever Marketing Benchmark Survey, highlighting what the most savvy marketers are doing to engage their customers in valuable, long-term relationships. You’ll walk away with 5 guiding insights into how to set your strategy for the year ahead.
You’ll learn:
- What strategies marketers adopt to engage customers in 2017
- How Marketo empowers Marketers to build these authentic relationships
Генерация целевого трафика
из детских мобильных приложений
На примере интеграции баннера элитного детского сада “P'tit CREF” в приложение “Cказки для детей с картинками”
Ваша целевая аудитория в мобильном приложении AviasalesAmir Basyrov
Основная аудитория приложения: активные мужчины и женщины 18 – 44 лет с доходом выше среднего, которые активно путешествуют. Наши пользователи много путешествуют (как минимум 2 раза в год), оплачивая авиабилеты банковскими картами.
AddInApp Brand Integration into Mobile Apps 2014Amir Basyrov
Мы предлагаем брендирование успешных мобильных игр и приложений, имеющих в России огромную пользовательскую аудиторию.
Мы собрали лучшие мобильные игры и приложения в нашем каталоге.
Используя различные варианты интеграции и применяя игровые механики мы:
- увеличим посещаемость сайта; - повысим лояльность к бренду; - привлечем новую аудиторию.
AddInApp - Специальное предложение по предустановкам и распространению мобиль...Amir Basyrov
Мы предлагаем установки ваших мобильных приложений на Android-устройства на заводах при сборке и в ритейл-магазинах цифровой электроники по всей России.
Ваши приложения гарантированно привлекут внимание пользователя.
Эксклюзивная интеграция бренда в мобильное приложение «Женский журнал»Amir Basyrov
Женский журнал - незаменимый помощник для каждой современной девушки.
https://play.google.com/store/apps/details?id=com.alek.womanmag
Установок приложения: более 200 000.
Активных пользователей: 88 000.
Основная аудитория: девушки и женщины со средним и выше среднего доходом 16-45.
Интеграция в приложение Лучшие рецепты мира. Эксклюзивное размещениеAmir Basyrov
Мы предлагаем вам брендирование популярного мобильного приложения «Лучшие рецепты мира» для Android. В приложении собраны самые интересные блюда мира. Все кулинарные рецепты собираются из открытых источников только с фотографиями и подробным описанием.
Установок приложения: более 1 150 000.
Уникальных пользователей в месяц: 188 000.
Основная аудитория: современные женщины, ведущие активный образ жизни, которые имеют средний и выше среднего уровень дохода, 18 – 35 лет.
AddInApp - комплексный подход в мобайлеAmir Basyrov
AddInApp предлагает консалтинг и коммуникации с клиентами в мобильной среде. Мы специализируемся на комплексных кампаниях и работаем с наиболее эффективными инструментами.
Эксклюзивная интеграция в приложение "Купи батон!"Amir Basyrov
Мы предлагаем брендирование популярного мобильного приложения для составления списка покупок для iOS. Брендирование позволит:
• увеличить посещаемость сайта
• повысить лояльность к бренду
• повысить узнаваемость продукции
• привлечь новых клиентов
• увеличить объем продаж
Реклама на Flirchi (инновационный сервис знакомств)Amir Basyrov
Flirchi позиционируется как quick-dating + entertainment площадка, на которой всегда легкое знакомство, установление контакта, общение, постоянное внимание к своей персоне. Знакомиться – просто, общаться – легко! Возможные форматы рекламы: баннерная реклама, размещение текстовых сообщений, брендирование, именные баннеры.
adMobi - это
• Премиум площадки с белым трафиком
• Широкие возможности таргетинга
• Статические или анимированные баннеры
• Прозрачность работы рекламной сети
• Контроль хода рекламной кампании
• Статистика в режиме реального времени
Opera Mediaworks Russia Sales (Oct 2013) | AddInAppAmir Basyrov
The World’s Leading Mobile Advertising Platform.
Мы предлагаем размещение баннеров различных форматов в мобильном браузере Opera, в приложениях сети AdMarvel (к примеру, Shazam).
Wi-Fi маркетинг - рекламное сообщение или видео-ролик отображается в качестве стартовой страницы при доступе в Интернет и интегрируется во всю сессию пользователя. Wi-Fi маркетинг - это проконтактировать с потребителем в удобном для него месте, в удобное время и удобным для него способом!
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Is AI-Generated Content the Future of Content Creation?
How to upgrade your email to marketing automation
1. How to Upgrade Your Email Marketing
to Marketing Automation
Mark Patron 2nd April 2014
2. 2
Agenda
• What is marketing automation?
• Marketing automation applications
• Case studies
3. 3
Evolution of marketing automation
Database
Marketing
Target best
customers
RFM data
Direct mail
CRM
Direct mail
targeting
Lifestyle data
Phone
Digital
Marketing
Multichannel
campaign
management
Transactional
data
Search
Email
ROI
1980’s 1990’s 2000’s 2010’s
Marketing
Automation
Personalisation
Event triggered
Behavioural
Data
Mobile
Social
4. 4
Why B2C marketing automation is growing
As number of campaigns overtake available marketing dept. resources
marketing automation and campaign management become necessary
5. 5
Evolution of email marketing
Starting Out Optimisation Marketing Automation
Win by Volume Content Data
Key Metrics List Size
Send Volume
Opens
Clicks
Conversions
Engaged Subscribers
Churn
Key
Activities
Build list
Send frequently
Content
Subject Lines
Contact Strategy
RFM Analysis
Market Basket Analysis
ESP
selection
Cost Deliverability
Reporting
Integration
Segmentation
Automation
Segmentation None Basic
Email - based
Advanced
Purchase history
Web history
Automation None Subscriber Welcome
Series
Abandon Cart
Post Purchase Welcome
Win Back Campaigns
Cross Merchandising
Reviews
Source: Nathan Decker Evo.com at eTail West
6. 6
What do we mean by marketing automation?
• Email marketing
• Web analytics
• Multi-channel
• CRM integration
• Landing pages
• Campaign management
• Reporting
= Marketing automation
7. 7
Database is central to marketing automation
Website Behaviour
Email Engagement
Database
INPUTS OUTPUTS
Email
Mobile
Social
Call Centre
Single customer view
enables relevant
marketing
communications
8. 8
Database in more detail
Marketing Automation
Database
1 - 500m site visits per month
50 - 500 variables to choose from
Database updated hourly
Example variables
Transactional: sales, registrations, accessories
Demographic: gender, DOB, family
Email Engagement: sent, bounce, open, click
Behavioural: products viewed,
preferred categories, reviews, linked products,
preferences, insurance
Campaign: search phrase, source site
INPUTS OUTPUTS
Website
behaviour
Email activity
DM activity
Call centre
Transactional
Offline database
Campaign data
Social media
Surveys
Email
Mobile
Social
Call
centre
9. 9
Agenda
• What is marketing automation?
• Marketing automation applications
• Case studies
11. 11
Segmentation and targeting - email testing
Email marketers test the
easy things, marketing
automation makes it
easier to test the more
effective things such as
better targeting
12. 12
Sales funnel lead management
Lead scoring in B2B marketing
Measuring customer engagement in B2C…
17. 17
More accurate data = better targeting
Email marketing:
• Jane Taylor opened the email
and clicked on link 214/A.
Marketing automation:
• Jane Taylor opened the email and
clicked on link 214/A.
• She first went to the website 4 months
ago and 5 visits later registered.
• She has visited 3 pages on product
XYZ and 2 pages on product ABC.
• 2 of those visits have been as a result
of the search term “low cost XYZ” and 2
visits as a result of “best quality ABC”
18. 18
How to implement cost effectively
• Think big, start small and move fast
• To de-risk B2C marketing automation implementation use a phased
approach, for example:
1. Start with two or three email triggers to prove ROI. For example
basket and browser abandonment. Cost £2k to £3k/month
2. Once the first trigger emails have proven their value the next phase
is to add more triggered emails
3. Consolidate your email marketing on one marketing automation
platform
4. Start to combine other channels such as SMS and call centre
5. Personalise website content so it is more relevant to the consumer
19. 19
Agenda
• What is marketing automation?
• Marketing automation applications
• Case studies
21. 21
Cosmos
1. Abandon search
2. Abandon search follow up
3. Abandon booking
4. Ancillary (holiday extras)
5. Concierge
6. Welcome home
7. Anniversary
Using RedEye’s integrated database Cosmos was able target their
customers based on different types of online behaviour:
Despite behavioural emails only accounting for 4% of email volume,
50% email revenue now comes from these campaigns
22. 22
Sainsbury’s Bank
Using data collected through the offline purchase by customers using a
nectar card, Sainsbury’s Bank was able to target opted-in users with a
relevant insurance product via email marketing.
• 43.2% open rate
• 11.6% click through rate
• 6% conversion rate
23. Summary
• The future of digital and email marketing is relevant
communications:
• Right offer, right person, right time, right channel
• Relevance is achieved through:
• Personalisation, segmentation and targeting
• Behavioural data
• The enabling technologies are:
• Marketing automation
• A good database