HiP unveiled its new Historical Behavior Scoring offering which uses engagement data from over 300 million email sends to assign numeric scores to contacts based on the type, frequency, and recency of their topically relevant engagement. These scores aim to help clients better segment lists and identify contacts with purchase intent. The CEO said HBS could change lead generation by considering forms as data points in a longer engagement series rather than isolated activities. HBS can filter engagement data by time period, department, topic and sub-topic. The data is updated weekly.