This presentation is a quick overview of Green Builder® Media's VISION House® in INNOVENTIONS at Epcot®, opening late spring, 2012. The purpose of the project is to engender sustainable thinking. By showcasing advanced green products and demonstrating a wide spectrum of cost-effective, sustainable choices, the VISION House® in INNOVENTIONS will provide homeowners with real solutions for contemporary 
green living.

1. Best Education and Learning Project
B2B Social Media Marketing in the
Architecture Engineering Construction Industry
Green Builder® Media’s
VISION
in INNOVENTIONS
®
at Epcot
®
House
"
Mark Johnson FAIA | CKD | AIBD
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

2. Green Builder® Media’s
VISION House® in INNOVENTIONS at Epcot®
• The purpose of the VISION House in INNOVENTIONS
is to engender sustainable thinking.
"
• By showcasing advanced green products
and demonstrating a wide spectrum of
cost-effective, sustainable choices,
the VISION House in INNOVENTIONS
can provide homeowners with real solutions
for contemporary green living.
"
• www.greenbuildermag.com/VISION-HOUSE
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

3. VISION House® in INNOVENTIONS at Epcot®
• Something magical is happening at the Innoventions
attraction at Epcot, in the Walt Disney World Resort in
Orlando Florida.
• The sounds of hammers and saws can be heard
behind the construction barrier in INNOVENTIONS as
Green Builder Media’s VISION House exhibit comes
to life.
• If the walls were see-through, passers-by might catch
a glimpse of swirling pixie dust morphing the space
into the most innovative, educational green home
exhibit ever built.
Side Elevation
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

4. VISION House® in INNOVENTIONS at Epcot®
• Visitors will learn
that a house is a
set of interactive
systems, and
that proper
management of
those systems
will maximize
comfort and
minimize
operational
costs.
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

5. VISION House® in INNOVENTIONS at Epcot®
Front Elevation
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

6. VISION House® in INNOVENTIONS at Epcot®
• INNOVENTIONS
cast members
will lead VISION
House guests on
a guided tour of
the exhibit,
where they’ll
find intelligent
products and
advanced
technologies.
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

7. VISION House® in INNOVENTIONS at Epcot®
Side Elevation (Close-Up)
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2012 Mark Robert Johnson FAIA
011
MARKITECT
Mark Johnson FAIA|AIBD|CKD

8. VISION House® in INNOVENTIONS at Epcot®
Side Elevation (Close-Up)
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

9. VISION House® in INNOVENTIONS at Epcot®
• Inspired by Green Builder Media’s VISION House
demonstration series, the VISION House® in
INNOVENTIONS exhibit will highlight major themes
of:
1. Whole-home automation
2. Energy efficiency
3. Water conservation
4. Indoor environment quality
5. Security
6. Multi-generational design
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

10. Green Builder Media’s
VISION House® Sponsor
• More than 90% of the
wood we use for our
hardwood floors
comes from North
American forests, all
managed according to
environmentally
responsible practices.
Armstrong Flooring: Century Farm - Chateau Brown
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

11. Green Builder Media’s
VISION House® Sponsor
• Armstrong Cabinets’
Origins™ Series
combines the durability
and value of our
genuine Allwood™
construction with the
environmental benefits
of sustainable, lowemitting materials.
Armstrong Cabinetry: Town & Country - Vanilla Cream Pewter Glaze
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

12. Green Builder Media’s
VISION House® Sponsor
• High efficiency heating
and cooling systems
and controls by Trane,
creating delivering
comfort while saving
homeowners both
energy and operating
costs
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

13. Green Builder Media’s
VISION House® Sponsor
• An advanced whole-
home automation
system by Nexia,
enabling homeowners
to remotely operate
their HVAC, lighting,
appliances, home
security, even window
shades from their
smart phones or iPads,
offering versatility and
convenience
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

14. Green Builder Media’s
VISION House® Sponsor
• Door hardware,
security systems, and
cameras, by Schlage,
for durability, style, and
peace of mind
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

15. Green Builder Media’s
VISION House® Sponsor
• Durable,
environmentally
friendly, and integrated
exterior product suites,
including smog-eating
tile roofs, cultured and
Versetta stone, bricks,
permeable pavers, and
trim by Boral
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

16. Green Builder Media’s
VISION House® Sponsor
• Technically advanced,
whisper quiet, and
effective ventilation
and filtration systems
to improve indoor air
quality by Panasonic
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

17. Green Builder Media’s
VISION House® Sponsor
• Energy efficient, high-
quality, and beautiful
Designer Series
windows and doors
from Pella
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2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

18. Green Builder Media’s
VISION House® Sponsor
• Water-conserving
fixtures, faucets, and
showerheads, and
home standby
generators by Kohler,
for quiet, dependable
emergency response
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

19. Green Builder Media’s
VISION House® Sponsor
• An innovative electronic
vehicle charging station
by SIEMENS,
connecting America’s
families to a cleaner
transportation future
• ENERGY STAR certified
home appliances by
Bosch, which blend
engineering excellence
and style
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

20. Green Builder Media’s
VISION House® Sponsor
• A Chevy Volt electric
vehicle by GM
• Style, performance, and
appeal from the world’s
leading auto maker
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

21. VISION House® in INNOVENTIONS at Epcot®
• Visitors may
leave the
exhibit with
specific ideas
that help them
make their
homes and lives
more resource
efficient and
environmentally
responsible.
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

22. VISION House® in INNOVENTIONS at Epcot®
• The VISION House in INNOVENTIONS opened on
Earth Day 2012 and will educate people about green
homes and offer sustainable living ideas that guests
can take home to enhance their daily lives.
"
• Exponential change, after all, is the result of
the incremental improvements made by
individuals every day.
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

23. VISION House® in INNOVENTIONS at Epcot®
• As Walt Disney himself said, “The way to get started
is to quit talking and begin doing.”
"
• So, we’re using the power of storytelling to plant
seeds of sustainable thinking in collaboration with
some of
the world’s most powerful consumer brands.
"
• We’re delighted that you’re here with us
to experience this magical journey into
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

24. Mark Johnson FAIA | CKD | AIBD
• MARKITECT.me Consulting
• Marketing and Communications
• Social Media
• Industry Education
• Speaking Engagements
• Design Services
• Marketer | Educator | Architect
• Contact: mrj.faia@gmail.com
Copyright © 2013 All Rights Reserved
MARKITECT
Mark Johnson FAIA|AIBD|CKD

25. MARKITECT.me - Social Media Awards
• Winner of Three Be2Awards - London Social Media Week
• 2013 - Best B2B Education & Learning Project
• 2012 - Best B2B PR/Marketing Campaign
• 2012 - Best B2B Education & Learning Project
B2B Social Media
Marketing in the
Architecture
Engineering
Construction
Industry
"
• Named ‘Top 100 Design Tweeter’ by DesignCrave
• 11,500+ Twitter followers
• 60,000+ Tweets
• 25+ daily e-Newspapers
Copyright © 2013 All Rights Reserved
MARKITECT
Mark Johnson FAIA|AIBD|CKD

26. Best Education and Learning Project
B2B Social Media Marketing in the
Architecture Engineering Construction Industry
Green Builder® Media’s
VISION
in INNOVENTIONS
®
at Epcot
®
House
"
Mark Johnson FAIA | CKD | AIBD
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD