Social media strategist Lisa Kalner Williams speaks at Conversion Conference San Francisco on how to weave social media tactics in current Website optimization efforts

1. 10 Tactics for Converting
through Social
Lisa Kalner Williams
Sierra Tierra Marketing

2. Social can’t convert.
#convcon @sierratierra

3. Great social content + CTAs
Display of social proof
Customer-vetted Web content
#convcon @sierratierra

4. Great social content + CTAs
#convcon @sierratierra

5. 1. YouTube CTA Overlays #convcon @sierratierra

6. 2. Other YouTube CTAs #convcon @sierratierra

7. 65%
Content + CTA = decrease
in CPA
YouTube Case Study: TRX #convcon @sierratierra

8. 3. Pinterest Price Tags #convcon @sierratierra

9. #convcon @sierratierra

10. 12.5%
Content + CTA = increase
signups
Pinterest Case Study: Petplan #convcon @sierratierra

11. 4. Slideshare Enterprise Features #convcon @sierratierra

12. Display of social proof
#convcon @sierratierra

13. 5. Click To Tweet #convcon @sierratierra

14. #convcon @sierratierra

15. 6. Pinterest “Pin It” Button #convcon @sierratierra

16. 7. LinkedIn Product Recommendations #convcon @sierratierra

17. #convcon @sierratierra

18. #convcon @sierratierra

19. Social 15%
Product + = increase
Proof
conversions
LinkedIn Case Study: Wild Apricot #convcon @sierratierra

20. Customer-vetted Web content
#convcon @sierratierra

21. 8. Pinterest Web Analytics #convcon @sierratierra

22. 9. Facebook Image Testing #convcon @sierratierra

23. #convcon @sierratierra

24. 10. Facebook Video Testing #convcon @sierratierra

25. 43%
Content + CTAs = redemption
rate
Facebook Case Study: Maple Leaf #convcon @sierratierra

26. Ask away!
Lisa Kalner Williams www.sierratierra.com
#convcon @sierratierra