The document outlines social media strategies for an organization to increase followers and engagement on Twitter, Facebook, and other platforms. On Twitter, it recommends increasing follower count, using images, appealing to human behavior with health tips, and regular posting including infographics and contests. For Facebook, it suggests using promotion tools like clicks to website, boosted posts, and video ads, as well as regular posting and contests. It also lists promoting on YouTube, LinkedIn, Instagram, Google+, Pinterest, and WhatsApp.

1. www.meramedicare.com

2. Social Media Strategies
1. Twitter (Number of followers: - 243)
a. Follower count to be increased monumentally
b. Using Images to Increase Retweets and Favourites
c. Tweets Appealing to Human Behaviour: -
a. Phrasing tweet appealing to follower’s curiosity
b. Appropriate word choices to nudge a person’s desire
for self-improvement. For e.g., Health Tips and
suchlike (following link to product ‘BLOG’)
d. Regular posts
• Generate Buzz With Infographics
• Engage with prospects, conversation with them
e. Contests, Giveaways, Promotions : - Arranging
sweepstakes and be in twitter trends from time to time.
f. Promoted tweets

3. Social Media Strategies
2. Facebook (Number of followers: - 7406)
a. Using Facebook Promotions, following tools to be
used: -
• Clicks to Website
• Boost Posts
• Get Video Ads
• Get People to Claim your offer
• Contests, Giveaways, Promotions
• Add call-to-action button to page
b. Regular posts
• Generate Buzz With Infographics
• Engage with prospects, conversation with them

4. Social Media Strategies
Opting Other Social Media Promotions: -
4. YouTube (YouTube Ads)
5. LinkedIn (Using LinkedIn Promote Tool)
6. Adopting Other Social Media
– Instagram
– Google+
– Pinterest
– WhatsApp

5. Overall a Smart Choice
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