SM 101: Week 4 - The Best of the Rest
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This slideshow is Week 4 of Introduction to Social Media 101 at Pennsylvania College of Art and Design. We dive into the alternatives to the social media "Big Four" of Facebook, Instagram, Twitter and LinkedIn and analyze the value to marketers of YouTube, Snapchat, Tumblr, and Pinterest. We also discussed the value of niche platforms and how to utilize different types of platforms so you can tailor your social media to your audiences.
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SM 101: Week 4 - The Best of the Rest
- 1. Social Media Networks: THE BEST OF THE REST INSTRUCTOR JUSTIN QUINN
- 2. TOP ALTERNATI VES TO THE BIG 4 YouTube Snapchat PinterestTumblr
- 4. MARKETIN G ON •Encourage existing viewers to subscribe •Ask viewers and subscribers what they want to see •Use Playlists •Add cards, end screens, and watermarks (cards include video or playlist links, a channel link, a donation link, a poll, or a website link) •Focus on your niche •Optimize titles and descriptions for search •Create custom thumbnails •Promote through other channels •Learn from YouTube Analytics at studio.youtube.com
- 6. MARKETING ON SNAPCHAT • Leverage your existing audiences from other verticals • Put your username in your bios and on your website • Use Snapcodes (scannable logos that serve as QR codes) • Recruit ambassadors to spread the word • Have an influencer run a Snapchat takeover • Create customizable on-demand geo-filters and lenses • Offer discounts and promo codes • Target select followers • Promote products and events • https://ads.snapchat.com
- 7. 48% Male 52% Female 74% Caucasian 46% are between 18 and 34 60% make under $50K 472 million blogs 371 million monthly visits 1.3 billion new posts each month
- 8. Marketing on Tumblr • Get a custom theme and domain name • Build your audience before emphasizing sales • Follow others in your niche • Share (reblog) their content frequently • 78% of posts use images or videos, so make your posts visual • Use text overlays on images and videos to promote messaging • Use relevant hashtags • Use calls to action and links (“See more like this,” “Pass it on,” “View our blog here,” etc.)
- 10. THE LIFESPAN OF A SOCIAL MEDIA POST • A Pin has a half-life of 151,200 minutes (105 days) • Instagram posts have an average life-span of 48 hours • A Facebook Post has a half-life of about 90 minutes, although, like Instagram, it depends on the post’s quality • A Tweet has a half-life of 24 minutes, although some argue the actual life-span is 18 minutes • Snaps can be seen for 1-10 seconds, although stories can be viewed for up to 24 hours • https://ads.pinterest.com
- 11. MARKETIN G ON PINTEREST • Comment on pins and answer questions • Create “pinnable” blog posts • Segment your brand with boards • Pin consistently • Add keywords to your boards, pins, and profile • Don’t sell—be interesting and be visual
- 12. TYPES OF SOCIAL MEDIA PLATFORMS Video : YouTube, TikTok, Vimeo, Periscope Blog/Microblog : Tumblr, Medium Forum : Reddit, Discord, Quora Messaging : WhatsApp, Messenger, Kik, WeChat, Viber, Telegram, Signal Images/Gifs : Imgur, Giphy, Pinterest, [Stickers] Local/Location : FourSquare, NextDoor, Waze Review : Yelp, TripAdvisor, Zomato (formerly Urbanspoon), Open Table, Angie’s List, Glassdoor, G2 Crowd Niche : Twitch, Behance (art), Houzz, Dribble (art/design)