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What We Do
Shoutlet is the industry’s most comprehensive Enterprise Social Marketing Platform
to publish, engage, and measure custom social marketing campaigns
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Pinning Your Way to Effective Social Media
Why Pinterest?
Harnessing the Power of Pinterest
Pinterest Contest
Case Study & Recommendations
Items to cover:
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How to Harness the Power of Pinterest
70% of Brand Engagement on
Pinterest Is User-Generated
Source: http://shout.lt/hQPK
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Norwegian Invites Fans to “Cruise Like A Norwegian”
Engage & excite
Goals:
•Gain Followers
•Increase Awareness
•Showcase Vacation Experience
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Norwegian Invites Fans to “Cruise Like A Norwegian”
650 “Qualified” board entries
- 500 from Facebook
- 150 from Twitter
3x Pinterest Followers
450,000+ Impressions
80,000+ Reach
2012 Norwegian Results
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Planning Your Pinterest Contest
Set your goals
Know the rules
Determine prize, how
winners are selected
Figure out the flow&format
Contests have 1-5% entry rate
while sweepstakes garner 25%
(Pinfluencer)
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Managing Your Pinterest Contests
Dedicate a team member
to management
Create a process for negative
comments/spam
Consider a third-party
management tool
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Measuring your Pinterest Contest
What to Measure
• Pins & re-pins
• # of boards
• New followers
• Referral traffic to
your page
• Conversions
• Look at which
promotions were
successful
• Analyze qualitative data, too