Slides from PINK Elephant’s George Spalding and Axios Systems’ Joe Beighley on the second installment of the PINK Webcast Summer Series! Within these slides, George explores the role of social media in IT, and debates some of the hot topics of this industry phenomenon.
These Neanderthal IT leaders are a lagging indicator of what ’s really going on. They dismissed the PC, the Internet, and e-commerce, too.....The PC was first, then the Internet, then software as a service, mobile phones. Rule one IT sales dept wags u.
Search is not a core dynamic or point of entry: Content is often guided and limited in nature in the packaged internet Internal search doesn ’t need Google: if you search inside a website, you don’t care what underlying technology delivers those results – this is the same in the packaged internet. We use Google as a point of entry, however the need for Google to help us navigate specific platforms or applications is redundant Packaged is one dimensional: Apps or platforms have limited purpose and the requirement for search to link and take us to other content and services is not needed Limited or no inventory: Google exists on aggregating unlimited inventory. The packaged web is limited and closed Professional / Media driven content: Big media is driving much of the packaged web, they won ’t want AdSense on their pages Branding: the packaged Internet is more of a visual and branded environment. Google has existing on simplicity and a lack of real brand identity. Paid for: If you buy an app, the last thing you want is AdSense on it Your social network: Increasingly we will follow the recommendations of your network, contacts or a wider set of users. These networks are being integrated into the packaged internet http://www.trendstream.net/archives/1723 http://www.slideshare.net/Tomtrendstream/welcome-to-social-entertainment-annual-report-2011