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In this digital age, social media is becoming critical to career advancement. Professionals are using tools like LinkedIn, Facebook, and Twitter to connect directly with companies and recruiters, while engaging with peers for increased credibility, visibility, and thought leadership. At the same time, leading companies are leveraging social media channels to gain competitive advantage. This session will discuss how to capitalize on social media to develop your professional brand, avoid pitfalls that can lead to reputational damage, and develop strategic moves for creating your own marketing vehicle to further your career.