2012 NY Cash Exchange: Take Charge of Your Social Brand! Leverage Social Media for Success

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In this digital age, social media is becoming critical to career advancement. Professionals are using tools like LinkedIn, Facebook, and Twitter to connect directly with companies and recruiters, while engaging with peers for increased credibility, visibility, and thought leadership. At the same time, leading companies are leveraging social media channels to gain competitive advantage. This session will discuss how to capitalize on social media to develop your professional brand, avoid pitfalls that can lead to reputational damage, and develop strategic moves for creating your own marketing vehicle to further your career.

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2012 NY Cash Exchange: Take Charge of Your Social Brand! Leverage Social Media for Success

  1. 1. Take Charge of Your Social Brand! Leverage Social Media for SuccessNasreen Quibria, Payments Expert, LogicaNY Cash Exchange (TMANY) – May 24, 2012
  2. 2. Today’s End in Mind…© Logica 2012. All rights reserved No. 2
  3. 3. This is Logica Leading global business and technology services company  Business consulting  Products  Systems integration  Outsourcing Nearly 41,000 employees worldwide Over $6 billion USD in revenues 2011 Creating value for clients by successfully integrating people, business and technology© Logica 2012. All rights reserved No. 3
  4. 4. Social Trends© Logica 2012. All rights reserved No. 4
  5. 5. Navigating in the “New Normal” 15.0 Percent Change in Real Gross Domestic Product 10.0 5.0 0.0 IV I II III IV I II III IV I II III IV I II III IV I 2007 2008 2009 2010 2011 2012 -5.0 -10.0 % Change in Real Gross Domestic Product Unemployment Rate SOURCE: US Bureau of Economic Analysis© Logica 2012. All rights reserved No. 5
  6. 6. Social Trends: The Impact of Technology• Consumers are adopting a • Increased use of Social • Marketing capabilities of mobile lifestyle Media, Micro-Blogging, social media continues to• Access proliferation of Instant Messaging grow Smartphone Apps, Tablet • New communication model Apps, Internet Banking is a dialogue (as opposed to a monologue) via social networks © Logica 2012. All rights reserved No. 6
  7. 7. “Social media is people having conversations online.”© Logica 2012. All rights reserved No. 7
  8. 8. 200+ million blogs© Logica 2012. All rights reserved No. 8
  9. 9. Almost 4,000,000 articles© Logica 2012. All rights reserved No. 9
  10. 10. > 3 billion videoswatched per day(more video is uploaded toYouTube in one month than the 3major US networks created in 60years)© Logica 2012. All rights reserved No. 10
  11. 11. 845+ million users© Logica 2012. All rights reserved No. 11
  12. 12. 465+ million number of accounts© Logica 2012. All rights reserved No. 12
  13. 13. 161 million members© Logica 2012. All rights reserved No. 13
  14. 14. Social Branding of U© Logica 2012. All rights reserved No. 14
  15. 15. External Branding© Logica 2012. All rights reserved No. 15
  16. 16. Write a headline 1 e.g., “Experience Financial 3 Professional” 2 Fill out your basic employment history and education Set-Up a Profile Picture© Logica 2012. All rights reserved No. 16
  17. 17. Use a profile picture that will give recruiters confidence in you© Logica 2012. All rights reserved No. 17
  18. 18. Resume Does the information provided on the Verification resume coincide with the information on LinkedIn? How many people have recommended Recommendations you? Networks How many connections do you have? Expertise Are you actively engaged in groups?© Logica 2012. All rights reserved
  19. 19. Utility of LinkedIn Groups Types of GroupsAssociations Professional Experience Education Title or Position Interests © Logica 2012. All rights reserved © Logica 2012. All rights reserved No. 5 No. 19
  20. 20. Anatomy of a profile• Microblogging – Limited to 140 characters• Open network – no introductions needed Profile Photo Profile statement Provide a link Balanced follow ratio© Logica 2012. All rights reserved No. 20
  21. 21. Twitter Glossary Direct Message (DM) Private reply Re-tweet (RT) Broadcast someone else’s tweet to all of your followers @ reply Replying to a tweet # hashtag Keywords added to tweets to be later searchable #FF (Follow Friday) Suggest others should follow on Fridays© Logica 2012. All rights reserved No. 21
  22. 22. Leveraging Reputation Tweet about topics that showcase your Building expertise and interests Follow industry leaders and well- Networking connected people in your profession or community Search on company or topical tweets, Intelligence look for seminar/conference tweets Gathering using hashtag # searches© Logica 2012. All rights reserved
  23. 23. Twitiquette & Best Practices 1. Employ the K-I-S-S Principle 2. Use Hashtags or Keywords 3. Shorten Your Links 4. Ad Value 5. Stir Interest 6. Offer a Balanced Mix of Content 7. Retweet 8. Be Authentic and Polite 9. Put It on Cruise Control 10. Spread Out Your Tweets© Logica 2012. All rights reserved
  24. 24. Internal Branding© Logica 2012. All rights reserved No. 24
  25. 25. Corporate Collaboration Tools Knowledge Crowdsourced Project-based Sharing Innovation Engagement© Logica 2012. All rights reserved
  26. 26. Corporate Social Networking Policies • Be transparent • State that it’s YOUR opinion DO • Act responsibly and ethically • Beware of privacy issues • Use common sense • Disclose confidential information • Engage in promotional activities DON’T including using trademarks and logos With social media, you are leaving your digital signature on the internet. Once posted, it cannot be removed.© Logica 2012. All rights reserved No. 26
  27. 27. The Future of You© Logica 2012. All rights reserved No. 27
  28. 28. Thank You…Let’s Connect: Nasreen Quibria | Payments Expert (o) 781.373.8554 | (m) 617.390.4649 nasreen.quibria@logica.com Nasreen Quibria (nasreen.quibria@gmail.com) nquibria© Logica 2012. All rights reserved No. 28

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