Physiquekapferer brand identity model

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This document maps the brand identities of Pepsodent, Maruti 800, ICICI Bank, and Bharat Forge Ltd using Kepferer's Prism Model. For each brand, it identifies the physique, personality, culture, relationships, reflection, and self-image according to the model's dimensions. For example, Pepsodent's physique is oral care and germ fighter packaged in white, its personality is modern and conservative, its culture is patriotic and modern, its relationships are with children for oral hygiene, its reflection is as a standard for oral care and hygiene, and its self-image is of being a standard for health.

Education Economy & Finance Business

Physique
 Oral care
 Germ fighter
 Packed in white

Personality
 Modern
 Conservative
 Advertisements:
Appearance of Shahrukh khan

Relationships
Children – Oral hygiene / care

Culture
 Patriotic package
 Modern
 Radio program - The Pepsodent Show Starring
Bob Hope

Reflection
 Target group
 Consumer group
 Customer's view

Self-image
 Special oral care
 Health conscious
 Standard

Model
physique personality
Germ fighter in white Modern &Conservative
Relationship Culture
Children – Oral hygiene American and modern
Reflection Self-image
Oral care and hygiene Standard and health
Picture of recipient
Picture of sender

PHYSICAL
 Family vehicle
 City car
 Popular and middle class car

PERSONAL
 Indian version of Cooper Car
 Simple and standard design
 Variant color schemes

SELF-IMAGE
Relates more to efficiency than price and standard

Model
physique personality
Family vehicle Simple design
Relationship Culture
Man and standard Indian origin
Reflection Self-image
Simple and easy handling Efficiency
Picture of recipient
Picture of sender

PHYSIQUE
 Second largest bank in India
 Financial services
 Banking products

CULTURE
 Indian Private Sector Bank
 Wide network all over world

REFLECTION
Trust and assurance
Better financial services
Better facilities for customer

SELF-IMAGE
Relates to trust more than money

Model
physique personality
Financial services & Banking products Growing bank
Relationship Culture
Money and security/ trust Indian Private Sector
Bank
Reflection Self-image
Better customer care Relate to trust more
than money
Picture of sender

PHYSIQUE
 Metallurgical knowledge
 Design & engineering capability

PERSONALITY
 'Expanding into new horizons'
 Strong global leadership

REFLECTION
High durability and stability
Low centre of gravity
High resistance

SELF-IMAGE
High material standard and specification

Model
physique personality
Great design Strong global
leadership
Relationship Culture
Business – Business Indian origin
Reflection Self-image
High durability and stability Better standard and
specification
Picture of recipient
Picture of sender

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The document discusses the two-wheeler market in India and provides details about key dealers in Faridabad, Haryana. It then summarizes Saarthi Business & Knowledge Solutions Pvt Ltd and their proposed partnership with Mahindra Two Wheelers (MMTW) to open a dealership in Old Faridabad, Haryana. The dealership will include a showroom, spare parts section, and workshop on a rented site measuring 23ft x 100ft. Saarthi aims to attract new customers through marketing strategies and achieve 1800 customers in the first year.

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Physiquekapferer brand identity model

1. Prepared by Subalekshmi M S 2nd sem MBA MACFAST Kepferer’s Brand-Identity Prism Model

2. Map the brand idea of the following using Kepferer’s model of branding identity : a) Pepsodent b) Maruti 800 c) ICICI Bank d) Bharat Forge Ltd

3. Prism Model

6. PEPSODENT

7. Physique  Oral care  Germ fighter  Packed in white

8. Personality  Modern  Conservative  Advertisements: Appearance of Shahrukh khan

9. Relationships Children – Oral hygiene / care

10. Culture  Patriotic package  Modern  Radio program - The Pepsodent Show Starring Bob Hope

11. Reflection  Target group  Consumer group  Customer's view

12. Self-image  Special oral care  Health conscious  Standard

13. Model physique personality Germ fighter in white Modern &Conservative Relationship Culture Children – Oral hygiene American and modern Reflection Self-image Oral care and hygiene Standard and health Picture of recipient Picture of sender

14. MARUTI 800

15. PHYSICAL  Family vehicle  City car  Popular and middle class car

16. PERSONAL  Indian version of Cooper Car  Simple and standard design  Variant color schemes

17. RELATIONSHIP Man and standard

18. CULTURE Indian origin

19. REFLECTION Target group Customer’s view

20. SELF-IMAGE Relates more to efficiency than price and standard

21. Model physique personality Family vehicle Simple design Relationship Culture Man and standard Indian origin Reflection Self-image Simple and easy handling Efficiency Picture of recipient Picture of sender

22. ICICI BANK

23. PHYSIQUE  Second largest bank in India  Financial services  Banking products

24. PERSONALITY  Standard logo  Growing bank  Initiative plans  Brand ambassador : Shahrukh khan

25. CULTURE  Indian Private Sector Bank  Wide network all over world

26. RELATIONSHIP Money and security/ trust

27. REFLECTION Trust and assurance Better financial services Better facilities for customer

28. SELF-IMAGE Relates to trust more than money

29. Model physique personality Financial services & Banking products Growing bank Relationship Culture Money and security/ trust Indian Private Sector Bank Reflection Self-image Better customer care Relate to trust more than money Picture of sender

30. Bharat Forge Ltd

31. PHYSIQUE  Metallurgical knowledge  Design & engineering capability

32. PERSONALITY  'Expanding into new horizons'  Strong global leadership

33. CULTURE  Indian origin

34. RELATIONSHIP Business - Business

35. REFLECTION High durability and stability Low centre of gravity High resistance

36. SELF-IMAGE High material standard and specification

37. Model physique personality Great design Strong global leadership Relationship Culture Business – Business Indian origin Reflection Self-image High durability and stability Better standard and specification Picture of recipient Picture of sender

Editor's Notes

Pepsodent has a range of toothpastes and toothbrushes that could take care of specific oral care needs. Pepsodent toothpaste fights germs to protect teeth against cavities and gives strong teeth, fresh breath and healthy gums.Pepsodent as an oral care expert offers solution to specific problems like bleeding gums and sensitive teeth.Product features:ToothpastePepsodent’s unique Germicheck formula is fortified with ingredients that remove up to 95% germs in 2 minutes. The “magnets” in the toothpaste sticks to germs as you brush and destroys them.Pepsodent Whitening whitens teeth in 2 weeks. It contains Perlite, an effective polishing agent while helps removes stains. Its formula is clinically proven to bring back and maintain the natural whiteness of your teeth.Pepsodent Herbal contains the power of 5 natural elements - Basil Leaf, Mint Leaf, Cardamom, Natural Calcium and Salt. Its flouride and calcium makes stronger teeth and prevents tooth decay. Thus, it allows you to eat your favorite food as much as you want.ToothpowderPepsodent toothpowder’s Germicheck Plus formula fights against germs. Its calcium helps to prevent tooth decay.ToothbrushThe three angled design of Pepsodent Fighter allows the brush to reach comfortably all the way to the last tooth. Brush head shape is inspired by index finger for better reach. Its inter-dental bristles profile cleans in-between teeth effectively and is soft so that they don't hurt gums.Key factsIt is a brand of toothpastewith a minty flavour derived from sassafras. This brand can be recognized by its white colour.
Modern:Pepsodent was launched in 1993 in India.The brand is owned by Unileverbut in 2003 the rights to the brand in the United Statesand Canadawere bought by Church & Dwight. But it is still sold as a product of Unilever except US and Canada.Packed in white:The modern Pepsodent box, in patriotic red, white and blue, illustrates the product's rich history and relationship with American consumers.Advertisements:Pepsodent advertisements spotlighted the toothpaste's distinguishing features. It had a minty flavour.Advertisements also pointed out the presence of irium as a mechanism for fighting tooth decay, and for preventing tooth decay.Appearance of SRK :Khan explains the need for brushing in a humorous way, saying that if one doesn’t brush everyday, they’ll end up having teeth like a ghost. He says to avoid having bad teeth, brush with Pepsodent as it takes only two minutes to get rid of all the harmful particles. The commercial looks to go with the insight that sometimes the best lessons taught by the parents to their children can be conveyed in the simplest possible manner.
Relate children and oral care :Pepsodent communicates the importance of maintaining a good oral hygiene. It primarily targets the children, aims at raising awareness among parents to promote brushing after every meal especially before going to bed at night and in the morning after breakfast. The brand conducts school programmes which primarily provides basic dental care to communities which do not have access to a dentist.
Even though Unilever is of Indian origin, in 2003 household-manufacturing company Church & Dwight purchased the Pepsodent brand rights in the United States from Unilever. Unilever still holds the rights to Pepsodent, where it is sold outside the U.S. It thus illustrates the product's rich culture even through its package , patriotic red, white and blue.Pepsodent sponsored a radio program entitled The Pepsodent Show Starring Bob Hopethat began airing in 1938 and ran for approximately 10 years on NBCThat move led to greater name and recognition.
Pepsodent primarily targets the children, aims at raising awareness among care-givers to promote brushing after every meal especially before going to bed at night and in the morning after breakfast. Consumer group includes both care-givers and children.Customer’s view:Pepsodent’s unique Germicheck formula grabbed customers belief. It has a range of toothpastes and toothbrushes could take care of specific oral care needs. Pepsodent toothpaste fights germs to protect teeth against cavities and gives strong teeth, fresh breath and healthy gums.Pepsodent is an oral care expert offers solution to specific problems like bleeding gums and sensitive teeth.
A person using Pepsodent will definitely be one who prefer standard products. Its shows ones priority for oral care. Kids using Pepsodent will be free from dental diseases as it has a unique Germicheck formula
Maruti 800 is a city car manufactured by Maruti Suzuki in India. It is considered as a family vehicle due to its affordable cost.
Cooper Car is a hatch back car. Gaining inspiration from that models Maruti manufactured Maruti 800 cars.It has simple and standard design. But it lacks special or vibrant design. The fog lights or lamps designed by Maruti are mounded below the headlights and provide a wider light dispersion pattern. Maruti brought into market a wide variety of colour shares including white, red, yellow, almond etc
It shows a relation between man and standard. It fulfilled Indian’s dream of having an economic car. But now it is out from the market.
It is an Indian brand. It follows a great system of values and principles on which this brand stands. It also provide good after service options to its customers. Maruti Suzuki had commenced upon a phase out of Maruti 800 beginning in April 2010. It represent middle class Indian family.
Nuclear families are the target group. Customers preferred this model due to its economic efficiency. It is easy to handle.
It is the second largest bank in India by assets and third largest by market capitalization.It offers a wide range of banking products (likeCredit cards , Consumer banking, corporate banking , finance and insurance , investment banking, mortgage loans, private banking, wealth management) and financial services to corporate and retail customers through a variety of delivery channels and through its specialized subsidiaries in the areas of investment banking, life and non-life insurance, venture capital and asset management.
ICICI bank is a growing bank.It has reached second position in India by assets and third largest by market capitalization.They have put forward different initiative plans under the leadership of Ms.ChandaKochhar
The bank has subsidiaries in the United Kingdom, Russia, and Canada; branches in United States, Singapore, Bahrain, Hong Kong, Sri Lanka, Qatar and Dubai International Finance Centre; and representative offices in United Arab Emirates, China, South Africa, Bangladesh, Thailand, Malaysia and Indonesia
This firm is given higher priority in cases like online booking and online transactions and hence giving better facilities to account holders
Products:front axle assembly and componentsgeneral engineering equipmenthydraulic and mechanical pressesbandsaw machines for cutting metallic roundscouplings and material handling equipment
Several decades of experience automotive component manufacturing, the company is now looking beyond automotive and has embarked on an ambitious and exciting journey to redefine its already existing presence across several critical business verticals such as energy, oil & gas, aerospace, rail & marine and other infrastructure related businesses. Bharat Forge will use its strong platform of metallurgical knowledge, design & engineering capability and manufacturing prowess, to create a strong position for itself in these sectors.'Expanding into new horizons' will give Bharat Forge a completely new growth perspective. It will begin the transformation of the company from an auto component supplier to an engineering & industrial goods company with diverse complementary businesses in new high growth sectors.
Bharat Forge is a forgingcompany based in Pune, India. It has nine manufacturing plants in India, Germany, Sweden, United States,Scotland, United Kingdomand mainland China. The company's international operations are carried out by its subsidiary Carl Dan Peddinghaus GmbH . It Indian multinational is a technology-driven global leader in metal forming having trans-continental presence across a dozen manufacturing locations, serving several sectors including automobile, power, oil and gas, rail & marine, aerospace, construction & mining, etc.
They does only B-B transactions. For example they manufacture vehicle chase when demanded by other manufacturers
They provide products with high durability, stability, low centre of gravity. They also provide good frames with high resistance to distorting forces.

Physiquekapferer brand identity model

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Editor's Notes