The Consumer Electronics Show (CES) is the worlds leading Technology confrnece held at the start of the year. VCCP have pulled together its thoughts on what this could mean for Advertisers and Brands over the next 6-12 months.
“The modern city is becoming a pointer system, the new URL, for tomorrow’s hybrid digital–physical environment. Today's Facebook will be complemented by tomorrow's Placebook. Explosive innovation and adoption of computing, mobile devices, and rich sources of data are changing the cities in which we live, work, and play. It's about us, and how computing in the context of our cities is changing how we live. A digital landscape overlays our physical world and is expanding to offer ever-richer experiences that complement, and in emerging cases, replace the physical experience. In the meta–cities of the future, computing isn't just with us; it surrounds us, and it uses the context of our environment to empower us in more natural, yet powerful ways.”
Our analysis of the key trends emerging from the Cannes 2011 Cyber Lions. From Social TV to the rise of HTML 5 to the impact of collaborative storytelling, our view of the trends shaping the best work and likely to impact 2012's winners.
Glimpse Inside the 2016 Digital Storytelling ToolkitVictor Hernandez
Invest in your future and begin the new year by updating your digital toolkit with the latest and greatest of the emerging storytelling techniques -- Star Wars-style!
This workshop is where attendees 'get their geek on' by gaining up close insights into the latest tech innovations, and how they can be used to tell more digitally engaged stories.
What will we talk about to begin 2016? Social journalism trends? Mapping tools? Apple Watch? AR/VR? Breakthroughs in mobile reporting? Image detection? Content curation? And lots more.
Our guest will be Victor Hernandez, Director of Media Innovation for Banjo and current fellow at the Donald W.Reynolds Journalism Institute at University of Missouri where he is researching wearable technologies and newsrooms.
The Consumer Electronics Show (CES) is the worlds leading Technology confrnece held at the start of the year. VCCP have pulled together its thoughts on what this could mean for Advertisers and Brands over the next 6-12 months.
“The modern city is becoming a pointer system, the new URL, for tomorrow’s hybrid digital–physical environment. Today's Facebook will be complemented by tomorrow's Placebook. Explosive innovation and adoption of computing, mobile devices, and rich sources of data are changing the cities in which we live, work, and play. It's about us, and how computing in the context of our cities is changing how we live. A digital landscape overlays our physical world and is expanding to offer ever-richer experiences that complement, and in emerging cases, replace the physical experience. In the meta–cities of the future, computing isn't just with us; it surrounds us, and it uses the context of our environment to empower us in more natural, yet powerful ways.”
Our analysis of the key trends emerging from the Cannes 2011 Cyber Lions. From Social TV to the rise of HTML 5 to the impact of collaborative storytelling, our view of the trends shaping the best work and likely to impact 2012's winners.
Glimpse Inside the 2016 Digital Storytelling ToolkitVictor Hernandez
Invest in your future and begin the new year by updating your digital toolkit with the latest and greatest of the emerging storytelling techniques -- Star Wars-style!
This workshop is where attendees 'get their geek on' by gaining up close insights into the latest tech innovations, and how they can be used to tell more digitally engaged stories.
What will we talk about to begin 2016? Social journalism trends? Mapping tools? Apple Watch? AR/VR? Breakthroughs in mobile reporting? Image detection? Content curation? And lots more.
Our guest will be Victor Hernandez, Director of Media Innovation for Banjo and current fellow at the Donald W.Reynolds Journalism Institute at University of Missouri where he is researching wearable technologies and newsrooms.
frogs from around the world predict the 15 most significant technology trends you will see in 2014. Check out the list and cast your votes on what you think is Likely or Not Likely: http://fro.gd/1ksg2iS
SPJ JournCamp 2015: Smarter Reporting with SmartphonesVictor Hernandez
Backpack Journalism in 2016 means running and gunning with smaller, better, faster, cheaper gear and workflow than ever before in the age of digital storytelling. During this interactive workshop, you’ll learn how to produce video content using the smartphone. Participants will be exposed to basic techniques on gathering quality sound bites and shooting compelling B-roll and "selfie stand-ups." You will learn to edit those assets into a short video package that can easily and immediately be shared online — therefore beating the pants off fellow journos using more traditional approaches.
Presentation on social media basics and strategy by Cathy McCall and Bob Kumagai. Presented to Colorado Chamber of Commerce and Industry Chairman's Roundtable Oct 22, 2009
How will 3D printers, tablets, life-saving forks, Google Glasses and the interest graph change the way you do business this year?
This presentation by Thomas Crampton and Hannah Law will show you 5 trends that will change the way you do digital marketing in 2013. We explain the trend, show you some early adopters (including Nike, IBM, Heineken and Burberry) and recommend how you can make the most of it.
The Lucky 5 trends that you need to know about in 2013 are:
1. Be mobile, not do mobile
2. Bricks and Bytes: create shopping experiences, not transactions
3. Brand-awakened: brands with a higher purpose rule
4. Live in 60 Seconds: concept to production at speed
5. Smart Data: Big Data’s older, wiser sister
Sanoma Planet of the Apps by Herman Kienhuis @ NSHerman Kienhuis
Presentation by Herman Kienhuis, manager business development at Sanoma Media, about trends and experiences in mobile and tablet publishing and app development. To an audience of NS representatives, in Utrecht, January 12, 2012.
Early reviews were positive but reserved, thanks to Google’s failure with Google Buzz. Like clockwork though, technology celebrities like Robert Scoble and Kevin Rose starting flooding Google’s social network and singing its praises.
My talk at Mobile 2.0 Europe, on Mobile User Experience: or more specifically, how we work UX into our product development at Future Platforms, and some lessons we've learned doing this.
frogs from around the world predict the 15 most significant technology trends you will see in 2014. Check out the list and cast your votes on what you think is Likely or Not Likely: http://fro.gd/1ksg2iS
SPJ JournCamp 2015: Smarter Reporting with SmartphonesVictor Hernandez
Backpack Journalism in 2016 means running and gunning with smaller, better, faster, cheaper gear and workflow than ever before in the age of digital storytelling. During this interactive workshop, you’ll learn how to produce video content using the smartphone. Participants will be exposed to basic techniques on gathering quality sound bites and shooting compelling B-roll and "selfie stand-ups." You will learn to edit those assets into a short video package that can easily and immediately be shared online — therefore beating the pants off fellow journos using more traditional approaches.
Presentation on social media basics and strategy by Cathy McCall and Bob Kumagai. Presented to Colorado Chamber of Commerce and Industry Chairman's Roundtable Oct 22, 2009
How will 3D printers, tablets, life-saving forks, Google Glasses and the interest graph change the way you do business this year?
This presentation by Thomas Crampton and Hannah Law will show you 5 trends that will change the way you do digital marketing in 2013. We explain the trend, show you some early adopters (including Nike, IBM, Heineken and Burberry) and recommend how you can make the most of it.
The Lucky 5 trends that you need to know about in 2013 are:
1. Be mobile, not do mobile
2. Bricks and Bytes: create shopping experiences, not transactions
3. Brand-awakened: brands with a higher purpose rule
4. Live in 60 Seconds: concept to production at speed
5. Smart Data: Big Data’s older, wiser sister
Sanoma Planet of the Apps by Herman Kienhuis @ NSHerman Kienhuis
Presentation by Herman Kienhuis, manager business development at Sanoma Media, about trends and experiences in mobile and tablet publishing and app development. To an audience of NS representatives, in Utrecht, January 12, 2012.
Early reviews were positive but reserved, thanks to Google’s failure with Google Buzz. Like clockwork though, technology celebrities like Robert Scoble and Kevin Rose starting flooding Google’s social network and singing its praises.
My talk at Mobile 2.0 Europe, on Mobile User Experience: or more specifically, how we work UX into our product development at Future Platforms, and some lessons we've learned doing this.
Slides from the Agile/UX workshop I ran at Over The Air 2009, to help participants explore and experience an iterative design process and examine the impact of change on said process
My presentation at dConstruct 2005 in Brighton. Not exactly a masterpiece of Keynote - this was pre-Rieger - but it was fun to berate a room full of savvy web-heads for missing mobile...
The 2016 Mobile Growth Handbook: Best Practices, Tips, and Growth HacksBranch
***Check out our 2018 Mobile Growth Handbook: http://branch.app.link/mgh18.
Gain valuable insights into how some of the largest brands in the world have mastered mobile growth. To download the PDF: https://branch.app.link/TtBGiYdhcv
Learn more about Mobile Growth: http://mozza.io
Follow me on Twitter: https://twitter.com/adrienm
These are the slides of a talk I gave at Le Camping, the most renowned French startup accelerator based in Paris.
For those not familiar with South by Southwest (SXSW) is a 10 day conference with 3 focus areas around film, interactive and music festivals that take place every spring (usually in March) in Austin, Texas. Attached is a 2011 SXSW 2011 Review from an agency owner perspective on what take aways are worth learning about and what Apps are worth checking out.
Curiosity Stop Special: Techcrunch Disrupt 2016We Are Social
Techcrunch Disrupt is where some of the world’s most game-changing technologies and tech innovations are first revealed. Didn’t get a chance to go? Fear not. We've identified six of the most interesting themes and talks from this year to keep you in the know of what’s going to be big over the coming months.
Augmented reality apps run the gamut from interactive map overlays and virtual showrooms to real time night life guide. It uses each piece of software hones in on smartphone GPS and camera functionality to create a more immersive experience. Let's see How AppStudioz offers a wide range of augmented reality solutions and how its addressing business pain points using mobile solutions across various industries.
From business strategy to execution, technology is woven into the fabric of how companies do business today. How well do you understand and leverage technology in your day to day operations? That’s your Digital IQ, and it’s essential to improving your job performance, enhance your role within your company and extract value from the technology in which your company invests. In this session, you’ll not only learn about 2015’s biggest business tech trends, you’ll be introduced to tools that will instantly boost your digital IQ (and impress your boss).
Learner Objectives:
1. Understand the newest business technology terms and trends.
2. Identify personal learning gaps and potential solutions.
3. Discover apps and web-based solutions for office inefficiencies.
::
Want more education, business tips and strategic meetings management info? Subscribe to Plan Your Meetings. It's free! http://planyourmeetings.com/subscribe.
Slides for a presentation I gave around bringing design and development together in an Agile/UCD environment. Ran out of time to gather stock photography, so substituted kitten hpotos.
A presentation outlining our experiences a year after adopting Scrum at Future Platforms, a software company based in Brighton, UK.
Presented by Tom Hume and Joh Hunt at The Werks, Brighton, on 15th October 2008
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Capitalising on Popular Culture
1. Capitalising on popular culture
The interplay between apps and society
Mobile Web & Applications 2009, 21st October 2009
Who am I
Who is FP
Fantastic title!
2. We’ve come a long way...
Mobile has changed society in obvious ways...
...and in non-obvious (Mimi Ito - landmarks to converge -> rough arrangements call/text)
Bridging geography as essential to evolution?
3. ...but there’s life in the old dog yet.
I don’t mean to suggest there isn’t plenty of mileage in text, voice and cameras
Did a straw poll of most popular apps, people said “text, voice, camera”
G20 protests -> forcing debate on police and protesting
Iran SMS failing -> blocked or overused (110m/day in runup, Tehran Times)
7/7 bombings -> cameraphone photos into broadcast media
More locally, tube worker & Jonathan MacDonald: sousveillance or mob rule?
Lots of mileage in this. But not talking about it today
4. There’s nothing new about apps...
Talking about apps: nothing new, Psion 3 in 1991 (pictured), Psion 2 in 1986
Palm/Newton in 90s.
Apps been through ups and downs - small active niche ecosystems normally
Mass market, not so well - some successes (clients), lots of apathy, “customers don’t buy apps”
5. ...but we’re getting better at them.
To be charitable to the “customers don’t buy” crowd, maybe they don’t buy crap expensive apps if it’s tough
Admob: iPhone and Android 9-10 apps/month (iPod touch 18) = it’s not magic Apple gravy, it can be replicated
Ovi not as successful, but if they can plagiarise they’ll get there.
Apple owners more likely to spend (19% monthly Androiders spend, 50% iPhone, 40% ipod touch)
AppsFire: iPhone users spent $45 on apps, avg user d/l 65 of them
I’d echo comments from getjar: we launched a product on getjar for trutap: 700,000 downloads to date.
I don’t think anyone could argue that things haven’t improved for apps, massively.
6. All of this has happened before
But apps are still not mass market. If we’re to look for how to make them mass market, let’s examine precedents.
This is a set of Kodak cameras from the 1920s, marketed at women: striking similarity to iPods. Cameras>iPod>Camera
I think we have 2 precedents, 2 places where apps insert themselves into lives. I’d like to look at these.
7. All of this has happened before
But apps are still not mass market. If we’re to look for how to make them mass market, let’s examine precedents.
This is a set of Kodak cameras from the 1920s, marketed at women: striking similarity to iPods. Cameras>iPod>Camera
I think we have 2 precedents, 2 places where apps insert themselves into lives. I’d like to look at these.
8. “Daddy, what was it like to get lost?”
Photo: http://www.flickr.com/photos/whz/2649304735
The first one of these places is mapping. If I told you that you had to be in a certain room
of your house in order to make - or receive - a phone call, you’d probably get the sense
that this is quaint or old-fashioned. In 10-20 years time, I think the idea that you don’t
know where you are will engender a similar sensation.
I can only offer anecdotal evidence for mapping as a key hook: my dad gets it. My mum gets it.
Asked Google for figures, organise worlds info and make it available, but not that. No Nokia.
So, concentrate on...
9. Who’s doing it?
The other industry I’d like to look at is personal fitness, and I’d like to look at a couple
of examples here. I’ve examined them in a very unscientific way: by using the products online,
interviewing the individuals behind them, and researching them online.
The first one is pretty obvious: two huge brands, Apple and Nike, brought together
by digital agency R/GA, in the Nike+ product. If you don’t know what it is - it’s a personal fitness
tracker. Your ipod tracks how far you’ve run and how fast using a sensor in your shoe, it records this
information and uploads it to a web site.
10. Who’s doing it?
But actually that’s just the beginning. Once it’s on the site, you get to see your history - here’s mine
for this year. You start noticing patterns and getting competitive with yourself.
RGA call this “Branding by numbers” - oodles of data that can be scraped, manipulated, rendered, etc., in a
number of different forms and the trick is to work out what's meaningful
11. Who’s doing it?
And then you start noticing that you’re part of something bigger - a global community of runners who’ve
together run more than 278 million kilometers
12. Who’s doing it?
And then you see that your friends are there too, and they’re challenging you to run - with them, against them.
I can tell you from first-hand experience that all this radically alters your behaviour. You’re encouraged to do
more, whether to compete with others or with yourself, through a variety of mechanisms, some quite subtle
(for instance, you’re rewarded with a voice message from an athlete like Paula Radcliffe if you get a NPB
There’s lots of ways to play - best times, furthest distance, accumulated distance, and so on).
Widgets, maps, RSS, getting more open with an API
13. Who’s doing it?
And I think it’s gone beyond early adopters. Nike+ has >2 million members, half of them doing a challenge,
market share grew 48% to 61% since launch (correlation is not causality but hey).
Comparitively small spend for something this size: Nike spent $480k on media in 2008. This fits with comments they’ve
made publicly about not being in the business of keeping media companies running, but building and owning the space
where customers will be, and spending to attract them to those space.
But we don’t all have the resources of 2 of the worlds largest brands behind us...
14. Small ones are more juicy
This is GymFu. It’s a little UK startup that has a suite of iPhone apps to help you improve your fitness,
doing pushups, pullups, squats and situps. They use the accelerometer in the iPhone to track where you are,
so all you need is the (downloadable) app. Very much see themselves as building on work Nike+ and Wii
have done educating people about physicality of gaming, use of tech in gyms, and trend to be continuously
networked.
15. Small ones are more juicy
Built it themselves, tested it on friends. Kept the app expensive initially to encourage people through that
tricky first-time use. They do have a first-time course for players. 60-80% of users use app as gateway drug
to other forms of fitness. App has training and competitions. Lots of users go straight to competition. They
have users who regularly do 900 squats against each other. They gather lots of metrics on usage, and encourage
users through use of the Fu-bot - who emails them to tease them into playing again. They’ve encourage 2-3000
users at a time to do situps with Fu-bot - the power it holds is quite scary :)
As a small company they’re very personal and responsive - active and enagegd on Twitter, FB, etc. Release early
and often.
16. Learning from canaries
No coincidence all apps had a physical tie-in
Michael Bull:
“We get the technologies we deserve and incorporate them into existing patterns of behaviour”
So I’d be looking for other places where physicality can be brought to bear. The 0870 app on iPhone? Dopplr for air travel?
17. Learning from canaries
Fitness services: repeat use and churn thru competition with self or others, social capital (100km certificates, badges), rewards (voice
msgss)
GymFu: viral spread through voice packs
Competition widespread, tho activities were solo
Puzzle league to double plays
RGA surprised by how keen people were to use and play with data.
EcoDrive (AKQA, for Fiat) is another example of this - become a better drive.
18. Learning from canaries
All iterate: release early, release often, observe. Absolutely as Mr Mippin said earlier.
Google Maps: downloadable, add cell ID, latitude
Nike+ criticised for closedness, fixed it, 2nd version of site.
Don’t see it as a product, but as a system stemming from behaviour
19. Learning from canaries
GymFu don’t see App Stores as being enough alone to sustain them. Nike sold 1.3m sports kits and 500k sports bands, tiny % revenue -
comms channel
“We make mistakes every single day. Plus is a constantly evolving solution combining product and
marketing innovation: treat it like it's a software build such that you never exit beta. It requires investment in how you consider marketing
as well.” - Craig
Craig and Rob of Google: “Remove barriers.” and Craig: “Try and make it as meaningful and simple as possible for the person at the end
of this experience, so that they immediatley get the value and can participate.”
20. Thank you.
http://www.futureplatforms.com/ http://tomhume.org/ Tom.Hume@futureplatforms.com
Thankyou very much for your time.
Plug: we take mobile applications from concept to launch, across all major platforms and a few minor ones
We spend a lot of time taking playfulness and social principles and applying them to build this sort of loyalty.
Grab me if you’d like a chat, or catch up with us here.