The online platform Cauzoom aims to make cause marketing accessible to everyone by connecting sellers, shoppers, and causes. [1] Sellers of any product can offer promotions where a portion of sales support causes, allowing causes to access thousands of unique offers. [2] Shoppers can support their most important causes through regular purchases, with every purchase benefiting their selected cause. [3] The platform is designed to be "web simple" to use for all parties. Cauzoom seeks to become the eBay of cause marketing by facilitating cause-related sales of $1.2 trillion annually through millions of sellers and causes.

1. The online cause marketing platform

2. What motivates us
to buy stuff?
Awareness Discounts
Peers …CAUSES

3. Cause can influence
buying behavior
79% of us say we 85% of us have a
would be likely to switch more positive image of a
brands to one associated company when it supports
with a cause. a cause we care about.
- Cone Communications
- Cone Communications

4. “a cause we care about”
The more personal our
connection to a cause,
the more of a factor it
becomes in our behavior

5. “my cause matters most”
“When you buy X, we’ll donate $10 to...
United Way of Greater Providence
Foundation for Better Recycling
Police Benevolent Association of Texas
[MY NIECE’S GIRL SCOUT TROOP]

6. Cause marketing is
expensive and difficult
… and reserved to big brands
(for the same reasons we used to need travel agents)
(for the same reasons we used to need travel agents)
~5,000 Companies
~1,000 Causes
~$1.7 Billion
(2010)
(2010)

7. With Cauzoom:
cause marketing for
everyone
27.5 million+ Sellers
1.4 million Causes
$1.2 trillion cause-related sales

8. Three players
on the platform:
•No fees
Causes •“Web simple” to use
•Access to thousands
Shoppers of unique offers
raising money with
Sellers
each sale

9. • Sell ANYTHING
Three players
on the platform: –Special offers
–Crafts/art
–Services
–Merchandise
Causes • “Web simple” to use
• Printable vouchers/
Shoppers shipping notices
• Withdraw funds on
Sellers demand
• Halo effect: icing on
the cake

10. Three players
on the platform:
• Access to thousands
of unique offers via
email and web
Causes – Buy familiar products
from sellers you know.
Shoppers – Try new items from
sellers who support your
cause.
Sellers • Every purchase
supports your
selected cause

11. Buy stuff.
Support causes.
1. Cause marketing for everyone
2. Every purchase benefits
my most important cause
3. “Web simple” to use
… the Ebay of Cause Marketing

12. Our beta is live.
http://cauzoom.com
hello@cauzoom.com
@cauzoom