Steel Media's introduction to the Student Developer Challenge, Samsung Apps and everything you can expect!

1. Intro Lecture

2. Today’s agenda
1. Introducing the App Market, S-
Pen and Samsung Apps
o The app market, where
Samsung Apps fits and cool
features of the Note
2. The student developer
challenge 2012
o How it works, what’s on offer
and what we’re looking for
3. Inspiration
o 8 weeks to create an app?
What are we expecting?
4. What next?
o How to get involved and
where to get help

3. 1. INTRODUCING, APP MARKET,
ANDROID
& SAMSUNG APPS

4. The app market
1. Big, lucrative market
o Over 50 billion apps downloaded
o Analysts estimate $29.5bn by 2013
o App developers making $10-100Ms
o Natural Motion’s CSR Racing $12M in July!
2. Multiple business models:
Freemium, Premium, Ad-funded
o Multiple tiers of app pricing established,
but freemium with in-app purchase
leading the way
o Also revenue via advertising
3. Main stores (apps)
o Apple App Store (c.700K) Sept 2012
o Android Market (c.675K) Sept 2012
o Samsung Apps Store (c.80K) Sept 2012
o less competition , better chance of
being the next big thing!
4. Games lead the way, but there is
demand for all app types

5. Why Samsung
o Samsung are dominating
the smartphone market.
o 10 Million notes sold by
Aug ‘12.
o Samsung Apps spans 120
countries and different
platforms.
o 80k apps means less
competition.
o Extensive and free to use
resources. Remote testing
lab, thorough certification
process.

6. Why Android
1. The biggest Smartphone OS
o 51% market share
(compared to 31% iOS)
o 500M install base
o Over 1m activations a day
Q3 ‘12
2. Advanced tools / support
o Open nature means lots of
tools and help out there
3. Multiple OS/Formats
o Ice Cream Sandwich is latest
but fragmentation exists
across devices

7. 2. STUDENT DEVELOPER
CHALLENGE 2012

8. 5 Reasons you should care!
1. Money!!!
o £12.5K prize fund with £5,000
top prize and £500 to be won
the at codeathon stage.
2. Devices for Every Team
o Note 2 and 10.1 with S-Pen
3. Expert Support
o SERI team on hand at
codeathons, lectures, etc
4. Priceless Promotion
o ALL qualifying apps pushed
on the Samsung Apps store
5. Bragging Rights
o Taking the crown from last
years University!

9. How does the challenge work?
1. Introductory Lecture (Now!)
o Heads-up on the platform
2. 24hr Codeathon (3-4 weeks)
November!
o Progress your idea with help from
SERI experts
3. Halfway Checkpoint (+ 4 weeks)
o Send in an executable file and get
feedback + tips
4. Submission Deadline (+ 4 weeks)
o Final apps are checked and shortlist
created
5. Code Camp (Jan-Feb)
o Feedback on your work, time to
tweak before final
6. Grand Final (Mid-March)
o Apps presented and winners selected
7.App Promotion (March onwards)
o All qualifying apps promoted

10. What are we looking for?
1. Cool apps of any kind
o Productivity, games, web-
apps…just not scientific
calculators!
2. Critera – we’re judging:
o (a) level of innovation
o (b) suitability for the
platform
o (c) commercial feasibility
o (d) quality of application*
(* At the codeathon judging stage
development progress will be
used in place of quality.)

11. How will Samsung promote apps?
1. Apps feature in a
dedicated category
2. Promote category and
apps in newsletter
3. Promotion of category
on Samsung channels
4. News coverage on
Steel Media channels
5. Press Release

12. 3. MOBILE ISSUES AND
INSPIRATION

13. Things to think about whilst coding…
1. Different screen sizes
o 5.3” and 10.1”
2. Different inputs
o S-Pen is prominent
o Also voice, motion, face
recognition, GPS, etc
3. Constant connection
o Can communicate data and
messages and use internet
o But bear in mind data costs
(what happens offline?)
4. Cross-platform sharing?
o Will it work on othr Android
phones devices?

14. Key Samsung SDKs
S Pen
Samsung’s unique stylus pen designed
exclusively for the Note devices. Has a variety
of apps purposely designed with it in mind.
Used when precision is needed. CAN capture
and annotate any screen and the phone can
recognise pressure, and a range of gestures.
Ch@tON
A communication service which serves more
than 120 countries in 60 languages on
Android, iOS, and bada , Blackberry and
windows. Main functions are chatting one to
one or in groups and can be used to send and
receive media files.

15. Galaxy Notes: BACK TO BACK
1. Operating System
o Both running on Android Ice cream
sandwich
2. Processor Power
o Both very powerful devices.
o Note (5.3) has a 1.4 GHz dual core
o Note 10.1 has a quad core 1.4 GHz
3. Display
o Both devices support 1280 x 800
Display Resolution and can record in
1080p
o 5.3 and 10.1 screens respectively
4. Input
o Note has an 8 megapixel camera with
a 5 mega pixel front facing camera
o Note 10.1 has a 5.camera and a 1.9 FF
camera
o Both have the S pen
o Both devices have GPS
o Both have accelerometer, gyro,
proximity, compass and barometer

16. What’s achievable in timeframe?
1. Need to be realistic
about what can be done
– not an MMO!
2. Simple games/apps can
be v. successful
3. Think of idea that can
be prototyped quickly
4. Focus on doing one
thing really well
5. Leave time for testing!

17. Inspiration…Flight Control
Dev: Firemint
Dev Time: 2 weeks
Team size: 1
Downloads: 3 million +
Concept: Guide planes to
runways using touch-
screen controls
Key elements: Intuitive
controls, simple
graphics, well-balanced

18. Inspiration…Doodle Jump
Dev: Lima Sky
Dev Time: c. 2 months
Team size: 2
Downloads: 10 million +
Concept: Jump between
moving platforms
Key elements: v.simple
accelerometer
controls, distinctive
visual style

19. Inspiration…Student Apps
The following apps were created by students of the
Student Developer Challenge last year!
Team: Moeba
App:Quartic Llama
Innovative colour-changing action
game with a distinctive
organic art style.
o Simple gameplay
o Great graphic design
o Last years winner! Have since
gone onto starting up their
own company and won
funding.

20. Inspiration…Student Apps (2)
Team: The Time Is Now
App: Don’t be lazy
This ultimate alarm clock makes sure
you don’t sleep in!
o Alarm clock idea
o 3 stages of tasks that had to be
completed before alarm could be
turn off
o - Simple but effective

21. Inspiration…Student Apps (3)
Team: Razvan Moisa
App: Doodle Fight
Sketch your own fighter then do
battle with your friends!
o Easy menu setup
o Freedom to draw your own
fighter
o Touch screen utilised perfectly

22. Inspiration…Student Apps (3)
Team: Alex Ghitulescu
App: Evacuate M15
Guide the rockets safely home,
evacuate the planet, blow up
the asteroids, save the world!
o Multiple levels with varied
difficulty
o Easy to grasp
o Physics altered for planets
atmosphere to replicate
gravity

23. Inspiration…Student Apps Round Up
Some other app ideas…
o App: Colour Fight
Simple but addictive colour-
matching puzzler.
o App: Password Wallet
A secure solution to managing
multiple passwords.
o App: Destrocktion
The ideal game for
procrastinators. The longer
you wait to stop the rocks, the
higher the score.
o App: London Bikes
Get on your (nearest) bike with
this smart location-based app.

24. Do’s & Dont’s
Do give yourself plenty of time
for testing
Do plan out your app and get
advice
Do think about the best skill-sets
of your team
Do take inspiration from other
apps but...
Don’t just rip-off an idea
Don’t use IP without permission,
it won’t get into the store!

25. Business Models 101
How will your app be monetised?(What
effect on design?)
1. Premium/Paymium
o Charge a fee for your app –
what price?
2. Freemium
o Free-App to download with in-
app purchase or level packs
(what are these?)
3. Ad-funded
o Totally free app to
download/play with
embedded ads
4. Combo
o A combination of some of the
above models (i.e. paid app
with in-app purchase and ads)

26. 4. WHAT NEXT?

27. How can I get involved?
1. Form a team (1+)
2. Sign up at
www.studentdeveloperchallenge.com
3. Have a cool idea
4. Download the SDKs and have a
play
5. Turn up to codeathon and
develop your idea
6. Make a good app!
7. WIN! £££

28. HELP!!!
Don’t panic there’s plenty at hand…
o SERI team during lectures,
codeathons and online
o Online developer resources
www.developer.samsung.com
o The challenge site itself
www.studentdeveloperchallenge
.com
o Devices on loan to University
and students teams
o Check out online media such as
www.PocketGamer.Biz

29. SIGN UP TODAY!

30. REGISTER NOW AT:
WWW.STUDENTDEVELOPERCHALLENGE.COM
Contacts:
(Steel Media) Lee Kenny, Events Manager – lee.kenny@steelmedia.couk
(SERI) Sameer Ballewar - s1.ballewar@partner.samsung.com
(SERI) Keith Bauwise – keith.b@partner.samsung.com
(SERI) Manfred Bortenschlager - manfred.b@samsung.com
-
Twitter: @StudentDevChall Facebook: StudentDeveloperChallenge