This document discusses the next generation workplace and how over 205,000 knowledge workers will communicate and collaborate. It notes that technology is a fundamental tool for organizational change, and that the "new way of working" challenges organizations in every dimension. Research insights show that factors like leadership, vision, management skills, and involvement have a greater impact on change initiatives than traditional activities like training and communication. The main challenge is to create awareness of how collaboration tools can implement sustainable change and new, smarter ways of working.