This document discusses how social media has changed notions of what is private and public information. It notes that knowledge is now accessible with a click of a button, and fact and fiction are harder to distinguish online. The document advocates for businesses to implement social media policies to provide guidance on appropriate employee online behavior, as 54% of companies still ban social media despite evidence this approach is ineffective. It presents the goals of AssistNZ to empower communities and businesses through social media education and planning.