Here are the slides with updates and data from our 3rd meeting held at Scottsdale, Skysong. We discuss our development as a group of stakeholders committed to the economic development of women business owners in Phoenix, the data we have collected to data, and setting a large vision for our community.

1. #PhXX

2. PhXX
We are a community collaboration of
stakeholders (women business owners, female
entrepreneurs, women’s initiative and
networking groups, civic and corporate leaders
and organizations) committed to the economic
development and prosperity of women business
owners and entrepreneurs in Phoenix.

3. PhXX
Values:
Inclusive and Positive
Action
Collaboration
Communication
Data Driven
Achieving something greater…
We understand that economic development, gender and
community organizing are complex issues. We focus on
the next step that the group can achieve to ensure
momentum and focus.

4. Local Challenges Identified
• Duplication of services and events
• Challenges locating resources and utilizing
them correctly
• Lack of collaboration between stakeholders
• Low visibility of women business owners
• Lack of clear data on women business owners

5. Communications
Monthly Meetings: 2nd Friday of the month
A Mailing List to Receive
- An update after the meeting
- Information about next meeting
Event Calendar Submissions
Resource List
Whoova App
#PHXX

6. PhXX Forward
In 90 days we have held:
• 3 meetings with growing attendance
• Developed a mailing list of over 100 participants
– With a 63% open rate
• Have been highlighted by 2 major publications
• One of 3 similar initiatives across the country.
Set a clear first objective…

8. Number of Women Business Owners
What do we Know?
What do we Wish we Knew?
Examples and
Challenges
Prepared by: Melissa Kovacs, Ph.D.
All data from U.S. Census, American Fact Finder, Survey of Business Owners.
Statewide Arizona results presented for 2007 and 2012.
Phoenix-Mesa-Scottsdale MSA results presented for 2007.
Phoenix-Mesa-Scottsdale MSA 2012 results will be available in December, 2015.

9. Number of Women Business Owners
What do we Know?
Examples and
Challenges
What do the
Numbers Show?
138,055
183,318
89,379
AZ 2007 AZ 2012 Phx 2007 Phx 2012
Statewide, the
number of
women-owned
firms
increased by
almost one-
third from
2007 to 2012.
DATA
COMING
DECEMBER
2015
Number of Women-Owned Firms
Phoenix-Mesa-Scottsdale Metro AreaArizona statewide

10. Number of Women Business Owners
What do we Know?
Examples and
Challenges
What do the
Numbers Show?
Percentage of All Firms that are Women-Owned
Phoenix-Mesa-Scottsdale Metro AreaArizona statewide
28.1%
36.7%
27.3%
AZ 2007 AZ 2012 Phx 2007 Phx 2012
DATA
COMING
DECEMBER
2015
Statewide, the
percentage of
firms owned
by women
increased
30% from
2007 to 2012.

11. Number of Women Business Owners
What do we Know?
Examples and
Challenges
What do the
Numbers Show?
AZ 2007 AZ 2012 Phx 2007 Phx 2012
DATA
COMING
DECEMBER
2015
Women-Owned Firms
$21.7 billion in
total sales and
145,446 paid
employees.
$24.2 billion in
total sales and
161,669 paid
employees.
$15.9 billion in
total sales and
102,518 paid
employees.
Phoenix-Mesa-Scottsdale Metro AreaArizona statewide

12. Number of Women Business Owners
Other Data Sources
Examples and
Challenges
What do the
Numbers Show?
Melissa Kovacs, Ph.D.
• AZ Minority Business Enterprise Reports
• “2015’s Best Cities for Women Entrepreneurs” –
GoodCall report
• Arizona Small Business Profile – SBA
• 2007 Census data divided by industry type / race /
ethnicity

13. Number of Women Business Owners
What do we Wish we Knew?
Examples and
Challenges
What do the
Numbers Show?
Melissa Kovacs, Ph.D.
• Updated data – newer than 2007 and 2012 surveys
• Finer granularity of geography
• Age of business
• Sector / Industry (this exists in Census data)

14. There are 9,932,434 women-owned businesses in
the United States. That’s an increase of 2,140,319
businesses, or 27.5%, from 2007. (Women Research
Center, 2015)
In fact, between 1997 and 2014, when the number
of businesses in the United States increased by
47%, the number of women-owned firms increased
by 68%—a rate 1½ times the national average.
(Amex Open, 2014)

15. National Data

16. The McKinsey Institute recently
reported, if women business owners
achieved the same level of success as
their male counterparts, we could add
$3.2 trillion dollars to the national
GDP.

17. Despite the development of hundreds of groups,
resources and individuals that serve women
business owners large gaps still exist according
to the WSJ, the average revenues of majority
women-owned businesses were still only 27% of
the average of majority men-owned businesses.

18. Arizona is rapidly descending on the national
rankings of female friendly states, missing out
on a huge economic development opportunity.
According to the recently released 2012 census
other states like Texas, Florida and D.C. have
increased the percentage of women owned
businesses by 39-42 percent Arizona expanded
women owned firms by 33%.

19. In 2015 The Business Journals released a report on SMB
Insight, it stated that Businesses owned and run by
women provide marketers with a substantial opportunity
for two major reasons:
They are one of the largest and fastest growing sub-
segments of the U.S. business market
Women owners show markedly different beliefs and
attitudes about business relative to their male peers.
Thus, they need to be both addressed and spoken to
differently.

20. Exploring growth rates between 1997 and 2013,
women-owned firms were actually keeping
pace— compared to overall average revenue
and employment growth—all along the business
size spectrum, the million-dollar revenue mark,
often termed the “Heartbreak Hill” of the
entrepreneurial marathon.
These reports have also pointed out clearly
where growth pains lie—among firms with
between five and nine employees and those
with between one-quarter to one half million
in revenues. (Amex Open, 2014).

21. Any other data or reports?

22. What obstacles does the research
show?

23. Framing Our Goal
• The Arizona We Want – Measure your goals
• One Community – Speak their language
• Local First – Build value with people not at the
table
• PhXX- The power to re-define

24. The Vision
Make Phoenix THE national leader
for women owned businesses by
developing the most innovative
infrastructure to support women in
creating economic impact.

25. Our Goal
Create an exciting, game changing vision.
Have every stakeholder define how they will
support the vision.
Then this collaboration will set objectives to fill
the gaps, provide the tools needed for our
members to achieve their goal and set
overarching strategies.

26. What is the overarching goal we
want to set for this
collaboration?
How will we know our vision
has been achieved?

27. How will you and your group help achieve this
vision?
Provide feedback. Serve as a change agent.
Innovation – Action - Collaboration

28. • AND….we need a new name?

29. Questions
• What other data do we need?
• Submit your knowledge of resource provides
for women business owners.
https://drive.google.com/a/reawakenforwomen.
org/file/d/0B43FI5TUJYOMRUlNYUs4bGJ3NHc/v
iew?usp=sharing

30. PhXX
• Next Steps
• Submit Events and RESOURCES
• Ideas, Concerns, Feedback.
• Kristin Slice, Kristin@empowered-lab.com