Photography lesson 06
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Deviprasad Goenka Management college of Media Studies http://www.dgmcms.org.in/ Subject: Photography Lesson 6: An Lighting:Controlling Shadows, Shape, Mood and ToneBasic photographic techniques. Faculty Name: Partha Pratim Samanta
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The first step to understanding photographs is to dissect what i.docx
The first step to understanding photographs is to dissect what it is that you are is seeing on the most basic levels. Once we spell out what it is we are looking at we can begin to talk about how various elements within the photograph affect our perception or response to the image.
CHOOSE
one photograph from this
folder
to write about.
INCLUDE
the photograph at the beginning of the document.
INTRODUCE
the photograph. Begin by stating the name of the artist, photograph, and year it was made.
DESCRIPTION:
Go through the following elements (in whatever order you please) and for each,
describe what you see (quite literally)
ex: The image has very low contrast, the darkest tones and the lightest tones are both very grey.
describe the effect of each element on the reading of the image as a whole
Try using these statements to guide you:
It makes me think of….
It reminds me of….
It makes it/me feel….
ex: The lack of contrast in the image makes it feel dull, or sullen, and a bit lifeless.
Ex: The ______ (element descriptors) contribute to an overall feeling of _______.
ELEMENTS:
Contrast
: Is there a big difference between the brightness of the highlights and the shadows of the image? (High or low contrast)
Lighting/Exposure
Where is the light coming from?
Is it harsh or soft lighting?
Is the overall image very dark or very light?
Color
Are there warm (reds and oranges) or cold colors (blues and greens)?
Saturated (deep tones of colors) or unsaturated (lighter tones)?
Is the photograph in greyscale (black and white)?
Focus
What part of the photograph is in focus (not blurry)? What parts are out of focus?
What is causing the blur? Take a guess! Lens out of focus? Motion blur?
Line
What kinds of lines are visible; rectilinear, curvilinear?
How does line lead your eye around the photograph? Notice how your eyes move around the page and describe it.
Focal Point
What part of the photograph seems to be the focal point, or the most notable part? Is there one part your eye is drawn back to as you look longer?
Texture
What are the textures in the photo, do the surfaces look soft, rough, scratchy, smooth?
Subject Matter
What is being depicted in the image? What objects, people, or places do we see, what
don’t
we see?
How are the observed nouns? Are they in action, still, with expression?
Describe these in as much detail as possible! Instead of words like
normal
,
average,
or
typical,
describe what it is that you mean. Write so that we can picture the image without ever seeing it.
RESPOND
to the image.
What larger concepts might the image be connected to?
Why did you choose the image?
Did you find the photograph interesting, captivating, moving, or challenging? Why?
.
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This document discusses various aspects of television journalism and news production. It begins with a brief history of television in India and the growth of private channels. It then covers topics like the differences between print, television and internet news. It describes the roles of reporters, producers and other staff involved in electronic news gathering and production. It discusses concepts like scripts, anchors, pieces to camera. It also provides organizational structures of news channels and the workflow from news gathering to bulletin production. Overall, the document provides a practical overview of television journalism.
Size of m&e industry
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:BRAND BUILDING
Lesson :Size of m&e industry
Faculty Name: Vishal Desai
Satellite television
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:BRAND BUILDING
Lesson : Cable & Satellite Television
Faculty Name: Vishal Desai
Managing brands overtime
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:BRAND BUILDING
Lesson 9: MANAGING BRANDS OVER TIME
Faculty Name: Vishal Desai
Introduction to branding
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:BRAND BUILDING
Lesson : Introduction to branding
Faculty Name: Vishal Desai
Imc
The document discusses marketing communication and media consumption trends. It defines communication and marketing, explaining how marketing has evolved from focusing on the 4Ps (product, price, place, promotion) to focusing on the 4Cs (consumer, cost, convenience, communication). It outlines different communication channels and functions, and emphasizes the importance of integrated marketing communication that uses multiple channels to achieve goals like brand recall. The document also discusses emerging consumer trends in India like increased media disloyalty, the rise of new media, the importance of word-of-mouth marketing, and consumers' preference for convenience and experiential branding.
Film exhibition
This document provides information on the film exhibition industry in India. Some key points:
- There are approximately 10167 single screens and 1800 multiplex screens in India currently. Multiplexes account for 18-20% of total screens.
- The top 5 multiplex chains control over 1000 screens. Regional cinema, especially Tamil, Telugu, and Hindi films contribute the most to box office revenues.
- Ticket prices are much higher in multiplexes (average Rs. 175) than single screens (Rs. 60). Occupancy rates and box office collections are also higher for multiplex releases.
- Digitization has helped increase screen counts and enabled wider same-day releases across India. Around 90% of screens
Film entertainment -value chain and revenue streams
Film entertainment -value chain and revenue streamsDeviprasad Goenka Management College of Media Studies
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject : BRAND BUILDING
Lesson: value chain and revenue streams
Faculty Name: Vishal DesaiBrand startegies ppt
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:BRAND BUILDING
Lesson : Brand startegies
Faculty Name: Vishal Desai
Brand positioning
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:BRAND BUILDING
Lesson : Brand positioning
Faculty Name: Vishal Desai
Brand personaity
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:BRAND BUILDING
Lesson : Brand personaity
Faculty Name: Vishal Desai
Brand leveraging
The document discusses various brand leveraging strategies such as line extensions, brand extensions, stretching brands vertically, and co-branding. It provides examples of each strategy and discusses their advantages and disadvantages. Specifically, it explains that brand leveraging uses an existing brand to expand into new product categories or classes. This provides familiarity and positive brand perceptions for consumers. Line extensions add variants to an existing brand, while brand extensions use a brand name in a different product category. Co-branding combines two brands for a joint product.
Brand identity traps
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:BRAND BUILDING
Lesson : BRAND IDENTITY TRAPS
Faculty Name: Vishal Desai
Brand equity
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:BRAND BUILDING
Lesson 7 : BRAND EQUITY
Faculty Name: Vishal Desai
Brand building on internet
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:BRAND BUILDING
Lesson 11: BRAND BUILDING ON THE INTERNET
Faculty Name: Vishal Desai
Section 2 yellow journalism
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:Reporting
section2 : Yellow Journalism
Faculty Name: Subhangi Ma'am
Reporting beat unit 3
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:Reporting
unit 3 :Beat
Faculty Name: Subhangi Ma'am
Reporting unit 6
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:Reporting
unit6 : FOLLOWUP STORIES
Faculty Name: Subhangi Ma'am
Reporting unit 5 news sources
This document discusses different types of news sources that journalists use. It identifies two main categories of sources - external/identified sources that are publicly available like press conferences, and informal/confidential sources that journalists cultivate personally through contacts and insiders. These informal sources provide exclusive information but require protecting the identity of the source. Journalists must verify information from all sources and protect their right to not disclose confidential sources.
Reporting unit 2
This document discusses different types of leads that can be used in news writing. It describes tabulated leads that include a lot of information in a table above or below the story. It also mentions interpretative leads that provide analysis and context. Additionally, it outlines prominence leads that use prominent names, punchy leads with short statements, and contrast leads that compare extremes.
More from Deviprasad Goenka Management College of Media Studies (20)
Film entertainment -value chain and revenue streams
Film entertainment -value chain and revenue streams
Photography lesson 06
- 1. + Lesson # 6 An Lighting: Controlling Shadows, Shape, Mood and Tone Basic photographic techniques. Subject: Photography Faculty Name: Partha Pratim Samanta FY BA India’s premier Media -school Deviprasad Goenka Management College of Media Studies (dgmcms.org.in)
- 2. + CHARACTERISTICS 1.) INTENSITY Measures the brightness of the shot Saturation measures brightness of a color
- 3. + CHARACTERISTICS 2.) QUALITY Is the lighting harsh, or soft Hard vs. soft, full sun vs. cloudy, direct vs. diffusion Size--smaller is harder (think sun), larger is softer (think clouds) Softer light Harder light
- 4. + CHARACTERISTICS 3.) CONTRAST Gauges the levels of brightness within the frame between the highlights and shadows
- 5. + CHARACTERISTICS 4.) DIRECTION Where is the light coming from? What angle? Motivation--realistic or expressionistic Reflective Bouncing/dampening Shaping
- 6. + CHARACTERISTICS 5.) COLOR Temperature--Is it a warmer or cooler color? (usually from more orange to more blue) Neon lights, stained glass, gels Psychology of color Emotion of red, white, and blue Cultural--”Lady in Red” Cooler tones Warmer tones
- 7. + 3 (or 4) Point Lighting 1.) Key--primary light source 2.) Fill--fills in the shadows 3.) Back--separates from background; 3D quality 4.) Background Real world more complex
- 8. + 3 (or 4) Point Lighting Key light only Fill light only Back light only Complete 3-point light setup
- 9. + 3 (or 4) Point Lighting High Key--No or few shadows; flat light; evenly lit can cause eye to wonder Low Key--More shadows; more moody; light leads the eye
- 10. + STYLES Black & White Realism Experimental Real-Expressionistic Expressionistic
- 11. + STYLES
- 12. + STYLES Dramatic “Maintenance Man”
- 13. + STYLES Realism Saturated “Ignis Solus”
- 14. + STYLES Realism Desaturated “Melon 3” & Coke ad
- 15. + STYLES Sepia Toned “Flying Fenix”
- 16. + Lighting Effects Color key Silhouette Fog and natural elements Spectral flare
- 17. + CLOSING WORDS Light as simply as possible Make pictures one picture at a time Managing light is also managing shadows (don’t just eliminate them) Let necessity drive your decisions If all else fails... turn all the lights off and turn them back on one-by-one Draw a lighting diagram