This document discusses how social business intelligence can help businesses by providing insights into key performance areas like competitive analysis, business reputation, core capabilities, and customer expectations. It outlines how social data from various structured and unstructured sources can be analyzed to gain insights and knowledge to make better decisions and take actions. Specific metrics like share of voice, sentiment, perceptions, influence, brand value, channels, products, markets, and customer needs are discussed as ways to measure performance and cultivate long-term customer lifetime value through social media engagement. Resources for guides and case studies on topics like social leadership, marketing ROI, content strategy, and analytics are also listed.