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A case study on Ecommerce Consulting
I. We provided an overview of the growing Indian ecommerce market and the opportunity for a perfume startup to enter the niche market by leveraging their French origins.
II. Our comprehensive analysis of Indian e-consumer behavior highlighted key factors like branding, advertising, market segmentation, and purchasing preferences that determined the right product strategy.
III. Our research uncovered "gifting" as a major overlooked aspect, prompting the client to add prominent gifting options to their site.
Flipkart buys-myntra-ppt
Flipkart acquired Myntra in a $300-330 million deal in 2014, making it the largest e-commerce acquisition in India at the time. The acquisition aimed to boost Flipkart's fashion offerings by combining Myntra's apparel specialization with Flipkart's distribution network and infrastructure. It was expected to allow the combined entity to gain a majority share of the online fashion market in India. However, the merger also faced challenges of profitability pressures and increased competition from players like Snapdeal and Amazon entering the Indian e-commerce space.
Flipkart and Myntra M&A
Tiger Global, Accel Partners, and Sofina Capital were common investors in Flipkart and Myntra. Flipkart acquired Myntra in a $350 million cash and stock deal in 2014. The acquisition provided strategic benefits like adding Myntra's apparel segment to Flipkart's electronics and books segments, and creating operational synergies through cost optimization and increased sales from cross-selling. Due diligence on the acquisition focused on profitability, integration costs and cultural fit to ensure synergies were realized. The acquisition was announced in January 2014 and closed in May 2014, with communication to customers, employees, and media emphasizing the complementary nature and strategic benefits of combining the two companies.
Khadi, rdat presentation
Gandhi's ideals of truth, non-violence, and swaraj are summarized. Truth meant keeping one's soul intact despite provocations. Satyagraha meant holding on to truth through non-violence and self-suffering. Ahimsa meant non-violence and not harming others through actions or thoughts. Swaraj referred to both political freedom from British rule as well as spiritual freedom through self-purification and eliminating social evils. Khadi and the charkha played a key role in India's independence movement and its economic and social development according to Gandhi's vision of self-reliance and decentralized production.
eCommerce Trends 2013 - 2014
The document discusses various e-commerce trends from 2013 to 2014. It covers topics like:
- Increased e-commerce sales and venture capital investment from 2013 to 2014
- The growth of mobile commerce and same-day delivery
- Emerging payment methods like Bitcoin and the decline of NFC
- The rise of content marketing and new business models using content
- The connection between online and offline retail through technologies like beacons
- The growth of e-commerce in emerging markets like Brazil, Russia, India and China
Myntra strategy
Myntra was established in 2007 in Bangalore, India and began as a B2B business personalizing gifts before shifting to B2C e-commerce in 2010. Myntra is now one of the largest online retailers in India, offering over 1.5 lakh products from more than 1000 brands. After being acquired by Flipkart, Myntra continues to operate independently while benefitting from Flipkart's supply chain and delivery capabilities. Myntra engages in aggressive marketing campaigns using social media, celebrity endorsements, and seasonal sales promotions to compete amid rising competition in India's online fashion industry.
Myntra.com ppt
Myntra is an Indian online fashion retailer established in 2007 with headquarters in Bangalore. It was founded by Mukesh Bansal, Ashutosh Lawania, and Vineet Saxena. Myntra sells over 100 brands and focuses on usability, 24/7 support, fast shipping, and hassle-free returns. It has received several awards and is among the top 10 e-commerce companies in India.
Competitive analysis of jabong and myntra
Competitive analysis of jabong and myntra. This presentation has all the analytics of different attributes.
Recommended
A case study on Ecommerce Consulting
I. We provided an overview of the growing Indian ecommerce market and the opportunity for a perfume startup to enter the niche market by leveraging their French origins.
II. Our comprehensive analysis of Indian e-consumer behavior highlighted key factors like branding, advertising, market segmentation, and purchasing preferences that determined the right product strategy.
III. Our research uncovered "gifting" as a major overlooked aspect, prompting the client to add prominent gifting options to their site.
Flipkart buys-myntra-ppt
Flipkart acquired Myntra in a $300-330 million deal in 2014, making it the largest e-commerce acquisition in India at the time. The acquisition aimed to boost Flipkart's fashion offerings by combining Myntra's apparel specialization with Flipkart's distribution network and infrastructure. It was expected to allow the combined entity to gain a majority share of the online fashion market in India. However, the merger also faced challenges of profitability pressures and increased competition from players like Snapdeal and Amazon entering the Indian e-commerce space.
Flipkart and Myntra M&A
Tiger Global, Accel Partners, and Sofina Capital were common investors in Flipkart and Myntra. Flipkart acquired Myntra in a $350 million cash and stock deal in 2014. The acquisition provided strategic benefits like adding Myntra's apparel segment to Flipkart's electronics and books segments, and creating operational synergies through cost optimization and increased sales from cross-selling. Due diligence on the acquisition focused on profitability, integration costs and cultural fit to ensure synergies were realized. The acquisition was announced in January 2014 and closed in May 2014, with communication to customers, employees, and media emphasizing the complementary nature and strategic benefits of combining the two companies.
Khadi, rdat presentation
Gandhi's ideals of truth, non-violence, and swaraj are summarized. Truth meant keeping one's soul intact despite provocations. Satyagraha meant holding on to truth through non-violence and self-suffering. Ahimsa meant non-violence and not harming others through actions or thoughts. Swaraj referred to both political freedom from British rule as well as spiritual freedom through self-purification and eliminating social evils. Khadi and the charkha played a key role in India's independence movement and its economic and social development according to Gandhi's vision of self-reliance and decentralized production.
eCommerce Trends 2013 - 2014
The document discusses various e-commerce trends from 2013 to 2014. It covers topics like:
- Increased e-commerce sales and venture capital investment from 2013 to 2014
- The growth of mobile commerce and same-day delivery
- Emerging payment methods like Bitcoin and the decline of NFC
- The rise of content marketing and new business models using content
- The connection between online and offline retail through technologies like beacons
- The growth of e-commerce in emerging markets like Brazil, Russia, India and China
Myntra strategy
Myntra was established in 2007 in Bangalore, India and began as a B2B business personalizing gifts before shifting to B2C e-commerce in 2010. Myntra is now one of the largest online retailers in India, offering over 1.5 lakh products from more than 1000 brands. After being acquired by Flipkart, Myntra continues to operate independently while benefitting from Flipkart's supply chain and delivery capabilities. Myntra engages in aggressive marketing campaigns using social media, celebrity endorsements, and seasonal sales promotions to compete amid rising competition in India's online fashion industry.
Myntra.com ppt
Myntra is an Indian online fashion retailer established in 2007 with headquarters in Bangalore. It was founded by Mukesh Bansal, Ashutosh Lawania, and Vineet Saxena. Myntra sells over 100 brands and focuses on usability, 24/7 support, fast shipping, and hassle-free returns. It has received several awards and is among the top 10 e-commerce companies in India.
Competitive analysis of jabong and myntra
Competitive analysis of jabong and myntra. This presentation has all the analytics of different attributes.
2014 - India Startup Landscape
This document summarizes key trends in the Indian startup landscape in 2014. It finds that hardware startups and online marketing startups will likely see growth, and more B2C startups will launch as the enterprise space is crowded. Bangalore and New Delhi are major startup hubs, while Mumbai is emerging fastest. Seed-stage startups will have difficulty raising funds but acqui-hires may provide exits. Key investors, accelerators and funds are also outlined.
the journey of flipkart and myntra
The document provides information about group members working on an e-commerce project, details about Flipkart and Myntra as e-commerce companies in India, and discusses the benefits and challenges of Flipkart acquiring Myntra. It notes that Flipkart and Myntra together would control a majority of the online fashion market in India. It also mentions that the acquisition would help both companies achieve economies of scale and better compete with Amazon, while facing challenges around profitability and competition from other domestic players.
Vision and Mission statements
The document outlines the visions and missions of several companies:
- Flipkart aims to become the Amazon of India and provide delightful customer experiences.
- Hindustan Coca-Cola Beverages' vision is to make refreshments easily available to every Indian and their mission is to build a sustainable, socially responsible and profitable business in India.
- PricewaterhouseCoopers' mission is to be a leading global professional services firm solving complex business problems through integrity, intelligence and innovation.
- Caterpillar's vision is to be the global leader in construction and mining equipment while maximizing value for shareholders and customers. Their mission is to provide the best products and services for construction and transportation.
-
myntra ppt
Myntra is an Indian online retailer founded in 2007. It sells fashion and lifestyle products from over 350 brands. Myntra was an early player in online shopping in India and helped popularize e-commerce. It utilizes a business model where it procures inventory from brands and makes it available online at the same time as in stores. Myntra has received several awards and is among the top 10 e-commerce companies in India. It focuses on fast order fulfillment and maintains a user-friendly website to drive its business.
e- commerce ppt on myntra.com
Myntra was established in 2007 and is an Indian e-commerce company that sells fashion and lifestyle products. It began as a B2B company selling personalized products like t-shirts and mugs. In 2010, it shifted to a B2C model expanding its catalog. Myntra sells products from over 200 brands and has become one of the top online retailers in India through effective marketing and social media campaigns.
SOCIAL MEDIA STRATEGY | Steve Latham
SOCIAL MEDIA STRATEGY aims to help marketers understand how to utilize social media to build their brand grow their business.
Table of contents:
1. 5 point business case for social media
2. 7 common pitfalls of social media
3. Steps to avoid pitfalls of social media
4. 10 point framework for a social media strategy
Social Media Engagement is Not a Strategy
Social media marketers are keen to drive engagement but it may not necessarily be a viable strategy. In fact, it comes at a cost!
Social Media Strategy
What are social media? Why does a company need to set up a social media strategy? In what consists the strategy? How to measure the success?
Introduction to Social Media
Introduction to social media and social marketing. Part one of a two part seminar by Kelsey Ruger on the use of social media in business,
Online Marketing PPT
Online marketing involves promoting products and services over the Internet. It includes various digital marketing channels like email, search engine marketing, display ads, social media, and more. Effective online marketing requires building an email list, writing great content, using social media to drive people to the website, and optimizing paid search ads. Measurement of online marketing efforts is also important.
Social Media
All request please fwd to wah17@yahoo.com.My linkedin is wah17@yahoo.com.A copy of the full research is here:
http://www.scribd.com/share/upload/4814477/2dx6gqho7w9gwvvrwbhq
6 Questions to Lead You to a Social Media Strategy
It can be intimidating and overwhelming to try to develop a social media strategy, but if you follow through on these six questions, your strategy will reveal itself.
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2014 - India Startup Landscape
This document summarizes key trends in the Indian startup landscape in 2014. It finds that hardware startups and online marketing startups will likely see growth, and more B2C startups will launch as the enterprise space is crowded. Bangalore and New Delhi are major startup hubs, while Mumbai is emerging fastest. Seed-stage startups will have difficulty raising funds but acqui-hires may provide exits. Key investors, accelerators and funds are also outlined.
the journey of flipkart and myntra
The document provides information about group members working on an e-commerce project, details about Flipkart and Myntra as e-commerce companies in India, and discusses the benefits and challenges of Flipkart acquiring Myntra. It notes that Flipkart and Myntra together would control a majority of the online fashion market in India. It also mentions that the acquisition would help both companies achieve economies of scale and better compete with Amazon, while facing challenges around profitability and competition from other domestic players.
Vision and Mission statements
The document outlines the visions and missions of several companies:
- Flipkart aims to become the Amazon of India and provide delightful customer experiences.
- Hindustan Coca-Cola Beverages' vision is to make refreshments easily available to every Indian and their mission is to build a sustainable, socially responsible and profitable business in India.
- PricewaterhouseCoopers' mission is to be a leading global professional services firm solving complex business problems through integrity, intelligence and innovation.
- Caterpillar's vision is to be the global leader in construction and mining equipment while maximizing value for shareholders and customers. Their mission is to provide the best products and services for construction and transportation.
-
myntra ppt
Myntra is an Indian online retailer founded in 2007. It sells fashion and lifestyle products from over 350 brands. Myntra was an early player in online shopping in India and helped popularize e-commerce. It utilizes a business model where it procures inventory from brands and makes it available online at the same time as in stores. Myntra has received several awards and is among the top 10 e-commerce companies in India. It focuses on fast order fulfillment and maintains a user-friendly website to drive its business.
e- commerce ppt on myntra.com
Myntra was established in 2007 and is an Indian e-commerce company that sells fashion and lifestyle products. It began as a B2B company selling personalized products like t-shirts and mugs. In 2010, it shifted to a B2C model expanding its catalog. Myntra sells products from over 200 brands and has become one of the top online retailers in India through effective marketing and social media campaigns.
SOCIAL MEDIA STRATEGY | Steve Latham
SOCIAL MEDIA STRATEGY aims to help marketers understand how to utilize social media to build their brand grow their business.
Table of contents:
1. 5 point business case for social media
2. 7 common pitfalls of social media
3. Steps to avoid pitfalls of social media
4. 10 point framework for a social media strategy
Social Media Engagement is Not a Strategy
Social media marketers are keen to drive engagement but it may not necessarily be a viable strategy. In fact, it comes at a cost!
Social Media Strategy
What are social media? Why does a company need to set up a social media strategy? In what consists the strategy? How to measure the success?
Introduction to Social Media
Introduction to social media and social marketing. Part one of a two part seminar by Kelsey Ruger on the use of social media in business,
Online Marketing PPT
Online marketing involves promoting products and services over the Internet. It includes various digital marketing channels like email, search engine marketing, display ads, social media, and more. Effective online marketing requires building an email list, writing great content, using social media to drive people to the website, and optimizing paid search ads. Measurement of online marketing efforts is also important.
Social Media
All request please fwd to wah17@yahoo.com.My linkedin is wah17@yahoo.com.A copy of the full research is here:
http://www.scribd.com/share/upload/4814477/2dx6gqho7w9gwvvrwbhq
6 Questions to Lead You to a Social Media Strategy
It can be intimidating and overwhelming to try to develop a social media strategy, but if you follow through on these six questions, your strategy will reveal itself.
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6 Questions to Lead You to a Social Media Strategy
6 Questions to Lead You to a Social Media Strategy