Premise is a global technology company that provides crowdsourced market insights through mobile app contributions. The presentation discusses how Premise uses on-demand insights to help companies gain competitive intelligence and increase ROI. Case studies show how Premise helped clients address challenges like in-store execution gaps, price monitoring, and product launches through near real-time data collection. The presentation explains Premise's process for defining requirements, engaging contributors, quality control, and delivering insights to help companies identify opportunities.

1. How To Gain
Competitive
Intelligence and
Increase Your ROI with
On-Demand Insights

2. Meet the Speakers
Alexandria Maruska
Global Business
Development
Mohammad Ahmed
Solutions Consultant

3. Agenda
● Meet the Speakers & Premise Overview
● Case Studies
● Agile Insights On-Demand
● Live Q&A

4. The Future
of Market
Research.

5. Premise is a global, venture-backed
technology company headquartered in San
Francisco, with a presence in over 128
countries worldwide.
We provide crowdsourced insight solutions for
global brands by enabling near real-time
visibility on the market, store-by-store,
allowing brands to:
❏ Same-day data
❏ No closed panels
❏ Spot out of stocks
❏ Monitor competitor innovation
❏ Dynamic dashboarding
Meet
Premise.

6. Why the
Top
Companies
Subscribe.
Subscriptions enable near real-time
visibility on local and global markets:
■ Fill in the critical data gaps
■ Correct pricing, planogram and promotional
compliance issues
■ Ensure product freshness
■ Detect and eliminate counterfeits
■ Fill distribution gaps and disruptions
■ Understand the competitive landscape
■ Capture in-the-moment customer experiences

7. Trusted.
Over $150 Million Invested From
Leading Venture Capital Firms
Loved.
Join Subscribers Across Some
of the World’s Leading Global Companies
Known.
We’re Changing The Game,
And People Are Taking Notice.

8. Local Presence,
At Global Scale
A continually growing network of
Contributors compete to gather requested
insights through the mobile app, earning
money for each verified task.

9. What is your biggest challenge from a data
collection standpoint?
A. Agility
B. Accuracy
C. Speed
D. Quality
E. Global reach
Poll Question

10. Case
Studies.

11. Challenge
Premise Solution
Impact
A global FMCG organization was struggling to access reliable in-store data from
specific markets. This meant they had a limited view of product availability and how
their products were being promoted and positioned alongside their competition.
premise.com
In-Store Execution
In Brazilian Wholesale & Retail
Case Study
Over 5 days, our client used Premise’s Contributor network across Brazil to collect over
600 data points and 120 images of how their brand was being presented in-store. Visiting
stores across Brazil, our Contributors collecting data and captured images to assess
product availability, price ranges, promotional activity and product placement.
Based on the insights generated, our FMCG client was able to identify gaps in their
distribution channels and calculate the revenue opportunity currently being missed from a
lack of product availability.

12. premise.com
Challenge
One of the largest cement and concrete manufacturers in Latin America had been
monitoring price levels through traditional surveys; utilizing a large budget every 4-5
years to send enumerators out and gain insights on pricing at hardware stores. This
method of data collection was costly, time consuming, and resource intensive -
requiring the manufacturer to send their own people to the hardware stores for
surveying. This methodology also limited insights to a one-time snapshot rather than
real-time monitoring.
Premise Solution
The Premise was able to use point of interest data along with a robust contributor
network go to each of the hardware stores previously visited by the enumerators
on a weekly - and sometimes daily - cadence. Contributors reported on product
availability and price points on these regular intervals
Impact
By utilizing the Premise network, the cost of data collection operated at a fraction of
traditional survey enumeration. Beyond this, price levels were now provided at frequent
intervals, providing key insights with timing that was actionable.
Real-Time Price
Monitoring
Case Study
premise.com

13. Product Launch
Monitoring &
Shopper Insights
premise.com Case Study: Mars Pet CESAR
Challenge
Mars Pet needed in-store shopper insights and retail execution data for an exclusive
product rollout at a big box retailer. Due to COVID-19, the new product launch had not
followed Mars Pet’s typical process. This had limited their ability to ensure the
maximal effectiveness of the launch. Moreover, they lacked data on how dog owner
shoppers were interacting and responding to their product line in-store.
Premise Solution
By conducting execution audits and generating rapid shopper insights on their
launch, Premise enabled Mars Pet in-store visibility for the new product for the first
time. Specifically targeting dog pet owners, Premise Contributors completed 60
unique store audits in 23 states in only 3 days. As the audits were completed by
Mars’s target shoppers, they also got in the moment insights into what shoppers
thought about the new product line. The data was made available as it was reported,
enabling the Insights Department to immediately furnish data to the Sales
Department.
Impact for Mars Pet
With Premise, Mars was able to elicit several key findings. In terms of the retail
execution, the retailer had complied with visibility requirements, but had stocked
their items directly next to their main competitor. Premise also uncovered that 20% of
the time their launch was fully out of stock. Most importantly, 33% of observed
coolers were incorrectly merchandised and contained products from both their brand
as well their main competitor. Based on these findings, Mars Pet was able to take
action to increase product availability and avoid incorrect merchandising.

14. Challenge
Premise Solution
Impact
Traditionally, Hispanic consumers have preferred to shop in-person at brick-and-mortar stores
for their alcohol beverage needs. This held true even during the COVID-19 pandemic, when
other consumers groups sent online alcohol delivery sales surging.
premise.com
Premise sent out a multi-part survey to its Hispanic Contributors. Premise asked dozens of
questions around alcohol beverage consumption habits and preferences as well experience
with online alcohol delivery or pick up. In 48 hours, Premise received 200 responses across
the U.S.
We identified differences in propensity towards alcohol e-commerce habits depending on
demographic groups and geography and were able to expand on why contributors have not
bought alcohol online, and what they liked about about the alcohol service delivery service
provider.
Case Study: Mondelez
premise.com
Alcohol e-Commerce Trends
Customer: Major Manufacturer of
Alcoholic Beverages
Case Study

15. How do we
get Agile
Insights
on
Demand?

16. Global Coverage

17. National, Regional & Local

18. Sentiment | Shopper preferences in the US
2020 2021
How likely are you to shop at brick-and-mortar stores IN-PERSON this Black Friday?
▪ 23.4% of states are less likely
▪ 27.6% of states are neutral
▪ 50% of states are more likely

19. Locate | Traditional Retail Visibility in SE Asia

20. Explore | On Trade in India
Premise enabled ontrade visibility in India by sending contributors to bars and restaurants in Uttar Pradesh,
Bangalore, Chandigarh and Kerala in March 2022.
Contributors were asked to take pictures of the menu thus identifying competitive brands and reporting on pricing:

21. Explore | On Trade in India
Over a 48 hour window, Premise contributors verified that Johnny Walker and Kingfisher were amongst the
most popular whisky and beer brands on sale at bars and restaurants across the chosen states.
Despite 28% of contributors stating they visit a bar every day; 44% of contributors believed they were too
expensive hence they do not purchase more often.

22. Premise delivery of high-
confidence information by
dashboards or in JSON, CSV,
or KMZ via secure transmission.
Visualize & Deliver
Premise validation of hundreds
of thousands of simultaneous
contributor submissions with
machine learning-assisted QC
processes.
QC the Data
Premise review of requests,
language localization,
translation, and dissemination to
the contributor marketplace at
market rates.
Engage Community
Set objectives, refine
geographic parameters,
determine time series, design
requests, and identify preferred
population segments.
Define Requirement
How does Premise work?
Hours to Days Hours to Days Minutes Hours to Days

23. premise.com
In-Store Execution
In Brazilian Wholesale & Retail
Case Study
1. Define Requirements
▪ WHAT: Visit Modern and Traditional retail
▫ Identify customer and competitor brands
▫ Report on product, price, promotion and placement (both
customer and competitor)
▪ WHO: Any contributor
▪ WHERE: Brazil, 11 regions
▫ Traditional & Modern trade
▪ WHEN: Within a 1-week “Snap Campaign”
▪ HOW MUCH: One visit per unique retail location
▪ WHY: CPG lacks in-store on shelf visibility into their
brand and competitors. They need to understand what is
happening on the ground.

24. 2. Contributor Engagement - Brazil

25. 2. Contributor Demographics - Brazil

26. 3. Quality Control

28. 4. Data & Insights,
Delivered.
Access results all in one place through the
Premise platform, including store-by-store
drilldowns and cross-market analytics.
Weekly or monthly monitoring enables you
to see exactly where opportunities arise for
action to drive growth.
Capabilities also include:
● Interactive dashboards
● Geospatial data visualizations
● Scheduled data delivery feeds
● API Integrations
● Raw data downloads

30. Traditional Retail
Modern Retail

31. Insights: In-Store Availability
▪ Product availability and price was highly inconsistent across Brazil for the
Belvita biscuit brand
▪ Lack of parity with in-store availability between customer brand and their
largest competitor
▪ Failed alignment on SKU availability vs competition/market expectations

32. What use cases can you see your brand using on-
demand crowdsourced insights for?
A. Competitive Intelligence
B. In-Store v. E-Commerce Comparisons
C. Mystery Shopping
D. Monitor 4P performance in major markets
E. Identify growth opportunities
F. Shopper Experience
G. Supply Chain Checks
H. ESG Measurement
I. All the Above
Poll Question

33. Takeaways
1. Traditional data collection methods are a thing of the past.
2. Fill in critical data gaps and identify growth opportunities.
3. Capture in-the-moment customer experiences.
4. Gain competitive intelligence across the 4’s P on a local, and global scale.
5. Quickly pivot and leverage agility with your crowdsourcing in-store shopper research.

34. Live Q&A
Alexandria Maruska
Global Business
Development
Mohammad Ahmed
Solutions Consultant

35. Download eBook Now