The document discusses how people are willing to share personal information online for fun and profit if given the right incentives. It notes that younger generations care less about privacy than older generations. While some services have encouraged oversharing of transaction data, simply making sharing easy is not enough - people need a compelling reason to share personal information. The document suggests that services should directly ask people how sharing their data could benefit them.

1. Philip Kaplan
pud.com
twitter.com/pud

3. Getting people to share
personal information
for fun and profit.

4. Not About Me

5. Me
“Too Much Information”
• Fuckedcompany.com & book
• AdBrite
• Blippy
• Lots of other things
• PI, phone numbers... few repercussions,
many benefits

11. You know who cares
about privacy?

12. Old people.

13. 1890

14. 2004

16. “Vacation Timer turns lamps or
appliances on or off during late
evening and early morning hours,
confusing potential burglars.”

17. Young people.
Attention
whores

19. #sxsw tweets?

24. Over $1M in transactions
shared every day

25. People will share if you give them a reason to

30. What happened?
• We made it very easy to share...
• ...but not that interesting...
• ...so lots of people do it...
• ...but they don’t know why yet

31. People will share if you give them a reason to
?

32. People will share if you give them WAY to
So just ask them.
.

33. Thank you.
Philip Kaplan
pud.com
twitter.com/pud