Reinvent Yourself - Preso for Walnut St Labs SUMY 19-Aug-2014
1.
2. A Copy of this Presentation
• Will be linked via twitter:
• Follow me at @aschwabe
• Posted on my blog: PainInTheApps.com
3. Background
• Tech Entrepreneur
• 20 yrs in Encryption + Data Security
• Mobile, Social, Privacy focus now
• Assisted FBI for online predator hunts
• Founder of Point.io
• Hckr #001 at new startup: STASH
• Privacy + OSS Advocate
4. • I have this old '57 Porsche Speedster, and the way
the door closes, I'll just sit there and listen to the
sound of the latch going, 'cluh-CLICK-click.'That
door! I live for that door.Whatever the opposite
of planned obsolescence is, that's what I'm into.
― Jerry Seinfeld
6. Who Moved My Cheese?
• ReinventYourself or face:
– Dissatisfaction
– Obsolescence
– Starvation
7. Ronald Reagan
• Reboot from being a “B”
movie actor
• Reshaped the philosophy
of the Republican Party
• Reinvented the way to
appeal to the public, and
won greater swing votes
8. • First magazine in 1888
• First color photographs in 1914
• Nearly died in 90’s – considered “old”
• Didn’t want to die like “LIFE” magazine
• Launched Nat Geo Channel in 2001
– Shifted to include realityTV titles
9. • Founded in 1889, Selling playing cards
• Trial and error: taxi service, instant rice, etc
• First home game console 1977:TV-Game 6
• 1980 Arcade Donkey Kong
• 1985 NES and Super Mario Bros
12. Making the Pivot
• Accept that failure is just another step
toward success
– Test new strategies/theories often
– Flexibility is a must
– Frugality is a must
13. Making the Pivot
• AcknowledgeWeaknesses and Learn From
Others’ Success
– You don’t know it all. Neither do I.
• Never.Give. Up.
• Work harder after a failure
14. The STASH Journey
• Building on past experience
– FusionDox
– Point.io
– FBI
– Military
16. Ignorance *was* bliss
• A smartphone was just a phone with
email and junk and stuff
• We didn’t care if our kids uploaded pictures and shared
where they were during the day (every day?)
• We didn’t think twice about emailing sensitive or
private stuff to ourselves or friends, even in gmail…
21. The Privacy Crisis
• We can at least be concerned that the NSA
have cracked and monitor:
– SSL (HTTPS) website activity
– RSA encryption certificates (public/private keys)
– 4G mobile networks (voice and data)
– VoIP voice services
– And any websites/etc. that use the above
22. NSA security coverage
• Means that they *can* (not will)
hack/monitor most of the services we rely on
daily
• These all use the same core security tech
25. True anonymity ?
• Maybe the answer is anonymous
communication??
• Only available for *some* activity online
• Whistleblowers – do we want to enable
WikiLeaks and Snowdens ?
• But isn’t true anonymity the….
27. What we [think we] need
(the Future?)
• Anonymous peer validation for data integrity
• Anonymous submissions to known entities
only for whistleblowing
• Social content stays social and never collected
for “Big Data”
• Technologies that encourage responsible use
28. • LaunchedAugust 2014
• The worlds first peer-validated
ephemeral messaging platform
• Influenced by BITCOIN andTOR
• http://stash.my