Uploaded bySteve MacLaughlin
Philanthropy 2.0
The document outlines the evolution of philanthropy from a single-channel approach to a multi-channel strategy, emphasizing the importance of adapting to digital trends and engaging with a diverse donor base. It includes insights from a survey of European nonprofits on fundraising strategies and technology adoption. The future of philanthropy is positioned as increasingly reliant on online platforms and personal relationships.
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Philanthropy 2.0
- 1. Blackbaud Philanthropy 2.0 Steve MacLaughlin - Director, Internet Solutions www.blackbaud.com/connections © 2010 Blackbaud
- 2. Blackbaud About Me Director - Internet Solutions Blackbaud, Inc. 14+ years of Internet experience Frequent speaker at nonprofit conferences and events Serves on the Board of Directors Read my blog at: of NTEN www.blackbaud.com/connections Editor and contributing author of the book Internet Management for Nonprofits Follow me on Twitter: smaclaughlin © 2010 Blackbaud
- 3. Blackbaud 3 The Agenda The Changing World Understanding Philanthropy 2.0 European Not-for-Profit Trends The Internet, Online Giving, and Web 2.0 The Future and Beyond © 2010 Blackbaud
- 4. Blackbaud The world is changing © 2010 Blackbaud
- 5. Blackbaud 5 Your world is changing too © 2010 Blackbaud
- 6. Blackbaud 6 Real things are important © 2010 Blackbaud
- 7. Blackbaud 7 Digital things are also important © 2010 Blackbaud
- 8. Blackbaud 8 Everyone here is experiencing change © 2010 Blackbaud
- 9. Blackbaud 9 Monthly Donors Micro-Lending Twitter Membership Targeted Content Mobile Advocacy Stewardship 360° View Security High Touch Legacy Donors Major Donors Multichannel Donor Focus High Volume Email I18n L10n Mashup Analytics Personal Meetings Benchmarks Direct Mail Facebook Lifetime Value Online Giving Privacy APIs Website Peer to Peer Fundraising © 2010 Blackbaud
- 10. Blackbaud 10 Some change is easy © 2010 Blackbaud
- 11. Blackbaud 11 Some change is scary © 2010 Blackbaud
- 12. Blackbaud 12 Not everything can be explained © 2010 Blackbaud
- 13. Blackbaud Everything will be ok © 2010 Blackbaud
- 14. Blackbaud Understanding Philanthropy 2.0 © 2010 Blackbaud
- 15. Blackbaud 15 Philanthropy 1.0 Single-Generational Single-Strategy Single-Channel © 2010 Blackbaud
- 16. Blackbaud 16 Philanthropy 2.0 Multi-Generational Multi-Strategy Multi-Channel © 2010 Blackbaud
- 17. Blackbaud Philanthropy 1.0 Problems © 2010 Blackbaud
- 18. Blackbaud 18 Philanthropy 1.0 Problems © 2010 Blackbaud
- 19. Blackbaud Gen Y is the future. Gen Y is your future. © 2010 Blackbaud
- 20. Blackbaud 20 Multi-Channel Communication © 2010 Blackbaud
- 21. Blackbaud 21 © 2010 Blackbaud
- 22. Blackbaud 22 © 2010 Blackbaud
- 23. Blackbaud Change is already happening © 2010 Blackbaud
- 24. Blackbaud 24 2009 State of the Not-for-Profit Industry Survey 6 week online survey conducted in the Netherlands, France, Germany, Italy, and the United Kingdom 1,000+ European not-for-profits responded 4 areas of focus were General Operations, Accountability and Stewardship,Technology and Internet Usage, and Fundraising © 2010 Blackbaud
- 25. Blackbaud Netherlands and Not-for-Profit Sectors © 2010 Blackbaud
- 26. Blackbaud France and Not-for-Profit Sectors © 2010 Blackbaud
- 27. Blackbaud UK and Not-for-Profit Sectors © 2010 Blackbaud
- 28. Blackbaud What does your organisation do? © 2010 Blackbaud
- 29. Blackbaud Top Fundraising Strategies Netherlands France Italy Germany UK Community Direct Mail Major Donors Major Donors Major Donors Fundraising Committed Giving Direct Mail Special Events Direct Mail Other Committed Committed Committed Other Committed Giving Giving Giving Giving © 2010 Blackbaud
- 30. Blackbaud Netherlands- Importance / Performance © 2010 Blackbaud
- 31. Blackbaud UK - Importance / Performance © 2010 Blackbaud
- 32. Blackbaud EuropeanCommunication Methods Netherlands France Italy Germany UK Mail Mail Personal Meeting Mail Mail Website Personal Meeting Email Personal Meeting Email Email Email Mail eNewsletter Personal Meeting eNewsletter Website Website Website Website Phone Phone Phone Email Phone Personal Meeting eNewsletter eNewsletter Phone eNewsletter Other Call Campaigns Other Call Campaigns Other Call Campaigns Other Call Campaigns Other Call Campaigns © 2010 Blackbaud
- 33. Blackbaud Netherlands and Not-for-Profit Roles © 2010 Blackbaud
- 34. Blackbaud France and Not-for-Profit Roles © 2010 Blackbaud
- 35. Blackbaud What Technology Factors are Important © 2010 Blackbaud
- 36. Blackbaud Technology Strategy and Planning © 2010 Blackbaud
- 37. Blackbaud Technology Strategy and Planning © 2010 Blackbaud
- 38. Blackbaud Technology Strategy and Planning © 2010 Blackbaud
- 39. Blackbaud Areas of Increased Investment © 2010 Blackbaud
- 40. Blackbaud How is your website managed? © 2010 Blackbaud
- 41. Blackbaud Who has primaryresponsibility for the website? © 2010 Blackbaud
- 42. Blackbaud What is theprimary purpose of the website? Market Your Organisation / Educate the Public Serve Programme Recipients Raise Funds Promote Campaigning We do not have a website Other © 2010 Blackbaud
- 43. Blackbaud ActivelyUsing the Internet for Fundraising © 2010 Blackbaud
- 44. Blackbaud What tools doyou use in your Internet strategy? © 2010 Blackbaud
- 45. Blackbaud Who visits your organisation’s website? © 2010 Blackbaud
- 46. Blackbaud Do you feel your website is effective? © 2010 Blackbaud
- 47. Blackbaud Top Ways forDriving Online Donations Netherlands France Italy Germany UK “Donate Now” Email to Current Email to Current Email to Current Email to Current button on website Donors Donors Donors Donors Email to Current Email to Potential Banner Event Promotions Events Donors Donors Advertisement © 2010 Blackbaud
- 48. Blackbaud Online Giving Universe © 2010 Blackbaud
- 49. Blackbaud 49 Donor Focus Organization Focus External Website Visa Mission Giving Donation Fish Gateway Widgets Facebook Network Causes Nonprofit for Good Central Friends Donation Donor Campaign Asking Forms Portal Micro Internal Website Friends Sites Employee Event Membership Gift Giving Forms Forms Catalogs Portal © 2010 Blackbaud
- 50. Blackbaud Online / Offline Giving Trends © 2010 Blackbaud
- 51. Blackbaud 51 2008 donorCentrics Internet Giving Collaborative Benchmarking Analysis 24 large direct marketing organizations. Aggregate of 9.5 million donors, $750 million in revenue. Gifts above $5,000 were excluded. © 2010 Blackbaud
- 52. Blackbaud 52 Online donors are younger than traditional donors Source: 2008 donorCentrics Internet Giving Collaborative Benchmarking Analysis, Target Analytics © 2010 Blackbaud
- 53. Blackbaud 53 Online donors have higher incomes than offline donors Source: 2008 donorCentrics Internet Giving Collaborative Benchmarking Analysis, Target Analytics © 2010 Blackbaud
- 54. Blackbaud 54 The Internet is a significant source of new donors Source: 2008 donorCentrics Internet Giving Collaborative Benchmarking Analysis, Target Analytics © 2010 Blackbaud
- 55. Blackbaud 55 Online donors switch channels. Offline donors do not. Source: 2008 donorCentrics Internet Giving Collaborative Benchmarking Analysis, Target Analytics © 2010 Blackbaud
- 56. Blackbaud 56 Online donors are not as loyal as offline donors Source: 2008 donorCentrics Internet Giving Collaborative Benchmarking Analysis, Target Analytics © 2010 Blackbaud
- 57. Blackbaud 57 Multichannel donors are more valuable donors Source: 2008 donorCentrics Internet Giving Collaborative Benchmarking Analysis, Target Analytics © 2010 Blackbaud
- 58. Blackbaud Online Fundraising Growth © 2010 Blackbaud
- 59. Blackbaud 59 2008 Total US Fundraising $292.23 Billion Offline $15.42 Billion Online Source: Giving USA, Blackbaud © 2010 Blackbaud
- 60. Blackbaud 60 Total US Fundraising $320,000,000,000 $240,000,000,000 $160,000,000,000 $80,000,000,000 $0 2001 2002 2003 2004 2005 2006 2007 2008 $246B $245B $243B $245B $283B $295B $314B $307B Source: Giving USA © 2010 Blackbaud
- 61. Blackbaud 61 Total US Online Fundraising 20,000,000,000 15,000,000,000 10,000,000,000 5,000,000,000 0 2001 2002 2003 2004 2005 2006 2007 2008 $550M $1.1B $1.9B $2.62B $4.5B $6.87B $10.7B $15.42B Source: ePhilanthropy Foundation, Blackbaud © 2010 Blackbaud
- 62. Blackbaud 39 Month Trend Source: Blackbaud © 2010 Blackbaud
- 63. Blackbaud 63 2009 Online Giving Trends Blackbaud analyzed data from ~2,300 nonprofits This represents the largest and most comprehensive study ever done in the nonprofit sector Online recurring gifts and pledges were excluded as well as outlier gifts and growth rates Source: Blackbaud © 2010 Blackbaud
- 64. Blackbaud 64 2009 Online Giving Trends Online revenue grew 46% in 2009 December online revenue grew 32% in 2009 May online revenue grew 66% in 2009 Source: Blackbaud © 2010 Blackbaud
- 65. Blackbaud 65 2009 Online Giving Trends 30% of online revenue was processed in December 46% of online revenue was processed in the last three months of the year Online transaction volume grew 74% YOY in the first three months of the year Source: Blackbaud © 2010 Blackbaud
- 66. Blackbaud Online Giving Benchmarks © 2010 Blackbaud
- 67. Blackbaud 67 You, Me, and the Bear © 2010 Blackbaud
- 68. Blackbaud 68 Year Over Year Growth Blackbaud analyzed ~1,700 nonprofits with YOY data 65% of nonprofits had positive YOY growth The median YOY growth rate was 21% Source: Blackbaud © 2010 Blackbaud
- 69. Blackbaud 69 Year Over Year Growth Amount Raised Online YOY Growth Rate $1,000,000 + 35% $500,000 - $999,999 19% $100,000 - $499,999 28% $50,000 - $99,000 13% $10,000 - $49,999 3% All Organizations 21% Source: Blackbaud © 2010 Blackbaud
- 70. Blackbaud 70 2009 Average Gift Trends Business / Corporations $194.05 Cultural $112.47 Family / Human Services $154.13 Foundations $209.53 Healthcare $95.21 Hospitals $120.16 Higher Education $204.05 Independent Schools $371.62 Other $110.04 Recreational / Social $134.31 Religious $196.44 All Organizations $144.72 Source: Blackbaud © 2010 Blackbaud
- 71. Blackbaud Online Major Gift Trends Source: Blackbaud © 2010 Blackbaud
- 72. Blackbaud 72 2009 Online Major Giving 77% of nonprofits had at least one gift ≥$1000 Largest online gift was $60,000 Median online major gift was $3,500 Source: Blackbaud © 2010 Blackbaud
- 73. Blackbaud 73 2009 Online Major Giving 17% $1,000 00 % 60,0 9 $ $5, 18% 001 1- - $1 0,00 0,0 $1 00 20% 36% $5,000 $1,001 - $4,999 Source: Blackbaud © 2010 Blackbaud
- 74. Blackbaud 74 Haiti Earthquake © 2010 Blackbaud
- 75. Blackbaud 75 © 2010 Blackbaud
- 76. Blackbaud 76 Source: Blackbaud © 2010 Blackbaud
- 77. Blackbaud What should orgs be raising? © 2010 Blackbaud
- 78. Blackbaud 78 Where do you fit in? © 2010 Blackbaud
- 79. Blackbaud Web 2.0 © 2010 Blackbaud
- 80. Blackbaud 80 Web 1.0 First Generation Web Content One Way Communication Driven by Marketing / Communications © 2010 Blackbaud
- 81. Blackbaud 81 Web 2.0 Second Generation Web Content Two Way Communication A Common Strategy Driven Across the Organisation © 2010 Blackbaud
- 82. Blackbaud 82 © 2010 Blackbaud
- 83. Blackbaud 83 © 2010 Blackbaud
- 84. Blackbaud Rule #1: You are not in control anymore © 2010 Blackbaud
- 85. Blackbaud Rule #2: Always be listening © 2010 Blackbaud
- 86. Blackbaud Rule #3: Focus on building relationships © 2010 Blackbaud
- 87. Blackbaud Rule #4: It takes time, patience, and passion © 2010 Blackbaud
- 88. Blackbaud 88 © 2010 Blackbaud
- 89. Blackbaud 89 © 2010 Blackbaud
- 90. Blackbaud RSS Really Simple Syndication Subscription content Universal format © 2010 Blackbaud
- 91. Blackbaud 91 © 2010 Blackbaud
- 92. Blackbaud Weblogs Social content Not website content Requires commitment © 2010 Blackbaud
- 93. Blackbaud You Tube Social video Internet scale reach Viral capabilities © 2010 Blackbaud
- 94. Blackbaud 94 © 2010 Blackbaud
- 95. Blackbaud Flickr Social photos Raw image content Multiple applications © 2010 Blackbaud
- 96. Blackbaud 96 © 2010 Blackbaud
- 97. Blackbaud 97 © 2010 Blackbaud
- 98. Blackbaud Facebook Social networking Activity as content Grow fans and build relationships © 2010 Blackbaud
- 99. Blackbaud 99 © 2010 Blackbaud
- 100. Blackbaud Twitter Social messaging 140 characters per message Build followers © 2010 Blackbaud
- 101. Blackbaud 101 © 2010 Blackbaud
- 102. Blackbaud 102 © 2010 Blackbaud
- 103. Blackbaud 103 © 2010 Blackbaud
- 104. Blackbaud 104 © 2010 Blackbaud
- 105. Blackbaud 105 © 2010 Blackbaud
- 106. Blackbaud 106 The Future and Beyond © 2010 Blackbaud
- 107. Blackbaud We can’t just apply old ideas to new things © 2010 Blackbaud
- 108. Blackbaud It’s all getting personal © 2010 Blackbaud
- 109. Blackbaud Are you counting or are you measuring? © 2010 Blackbaud
- 110. Blackbaud Stick your neck out © 2010 Blackbaud
- 111. Blackbaud Internet Management for Nonprofits 27 nonprofit experts AFP Fund Development Series Makes a great gift! © 2010 Blackbaud
- 112. Blackbaud © 2010 Blackbaud
- 113. Blackbaud 113 Thank You Steve MacLaughlin Director, Internet Solutions steve.maclaughlin@blackbaud.com Twitter: smaclaughlin Blog: www.blackbaud.com/connections © 2010 Blackbaud