Presentation made by Janette Toral at the Innovation Summit 2012 event of Norde International Distributors at Ang Bahay ng Alumni, University of the Philippines, Diliman, Quezon City last February 8, 2012.
We Need Data: Philippine Information Society Data Alliance Project Janette Toral
A discussant paper presented by Janette Toral at the National Statistical Coordination Board Meeting last January 18, 2012 in response to the "Formulation of the Philippine Society Development Program 2011-2017 - Chapter on Information Society Statistics".
Digital Philippines 2011 Yahoo - Nielsen Net Index HighlightsJanette Toral
In 2009, Yahoo!-Nielsen Net Index study was launched to gather an baseline understanding of the Filipino internet user
Building on this foundation, the study was repeated in 2010 to track shifts in user behaviour and evolving preferences
In 2011, the study continues to evolve, to reflect the changing digital landscape…whilst maintaining key longitudinal measures.
Youth's Role in Social Media and E-Commerce GrowthJanette Toral
A presentation given by Janette Toral encouraging the youth to form their start-ups serving the needs of their market last January 25 at Lingayen Pangasinan for the Creative Alliance Services ICT Seminar Series 2012.
The Yahoo!-Nielsen Net Index 2010 highlights key findings about internet usage in the Philippines based on a survey of 1,500 respondents. Some of the key findings include:
1) Internet usage has shifted from shared access points like internet cafes to more private access at home, driven primarily by upper middle socioeconomic classes.
2) Search has emerged as the top online activity, with entertainment like music and videos also very popular.
3) Mobile internet usage is growing rapidly especially among young adults, driven by attractive data plans and activities like messaging and email.
4) Social networking remains very popular led by Facebook, though preferences for specific sites are changing. It is used both to connect with friends
A presentation made by Janette Toral at the "Business Review: Highlights and Foresights" event last January 31, 2012 at AIM Acceed Conference Center. The event was organized by the Asian Centre for Enterprise Development (http://ascendph.com).
The document is a September 2011 business newsletter from News Online Xchange. It discusses trends in the online dating industry, including the growth of mobile dating apps and niche dating sites. It also provides an overview of technologies used by online dating sites to match users and convert them to paying customers, such as matching algorithms, psychological profiling of users, and communication options.
We Need Data: Philippine Information Society Data Alliance Project Janette Toral
A discussant paper presented by Janette Toral at the National Statistical Coordination Board Meeting last January 18, 2012 in response to the "Formulation of the Philippine Society Development Program 2011-2017 - Chapter on Information Society Statistics".
Digital Philippines 2011 Yahoo - Nielsen Net Index HighlightsJanette Toral
In 2009, Yahoo!-Nielsen Net Index study was launched to gather an baseline understanding of the Filipino internet user
Building on this foundation, the study was repeated in 2010 to track shifts in user behaviour and evolving preferences
In 2011, the study continues to evolve, to reflect the changing digital landscape…whilst maintaining key longitudinal measures.
Youth's Role in Social Media and E-Commerce GrowthJanette Toral
A presentation given by Janette Toral encouraging the youth to form their start-ups serving the needs of their market last January 25 at Lingayen Pangasinan for the Creative Alliance Services ICT Seminar Series 2012.
The Yahoo!-Nielsen Net Index 2010 highlights key findings about internet usage in the Philippines based on a survey of 1,500 respondents. Some of the key findings include:
1) Internet usage has shifted from shared access points like internet cafes to more private access at home, driven primarily by upper middle socioeconomic classes.
2) Search has emerged as the top online activity, with entertainment like music and videos also very popular.
3) Mobile internet usage is growing rapidly especially among young adults, driven by attractive data plans and activities like messaging and email.
4) Social networking remains very popular led by Facebook, though preferences for specific sites are changing. It is used both to connect with friends
A presentation made by Janette Toral at the "Business Review: Highlights and Foresights" event last January 31, 2012 at AIM Acceed Conference Center. The event was organized by the Asian Centre for Enterprise Development (http://ascendph.com).
The document is a September 2011 business newsletter from News Online Xchange. It discusses trends in the online dating industry, including the growth of mobile dating apps and niche dating sites. It also provides an overview of technologies used by online dating sites to match users and convert them to paying customers, such as matching algorithms, psychological profiling of users, and communication options.
This document discusses how social networks and government can interact. It introduces Silona Bonewald, who has been online since the 1980s and has experience in politics, web development, and starting an ISP. The document hints at how who someone knows online can help define them, and how Silona's personal and business websites and associations provide information about her identity and background.
The document profiles different digital lifestyles that have emerged based on people's behavior and attitudes online. It identifies 6 main groups: Influencers, Communicators, Knowledge-Seekers, Networkers, Aspirers, and Functionals. Each group is characterized by their demographics, frequency of internet use, digital engagement and consumption levels, and openness to brands. The profiles provide insight into evolving online behaviors.
Utilising cutting edge techniques and taking advantage of market-leading expertise, Digital Life offers both a lens on the digital world and the frameworks required to make actionable business decisions within it. It can be used to drive global strategies or inform local tactics.
The document profiles different digital lifestyles that have emerged based on people's behavior and attitudes online. It identifies 6 main groups: Influencers, Communicators, Knowledge-Seekers, Networkers, Aspirers, and Functionals. Each group is characterized by their demographics, frequency of internet use, digital engagement and consumption levels, and openness to brands. The profiles provide insight into evolving online behaviors.
The document discusses how the world is experiencing unprecedented disruption due to factors like the democratization of information, globalization, and new technologies. It notes that success now depends more on people strategies than processes or technology. The principles of the digital space like participation, sharing knowledge, and building trust globally are not just buzzwords but should inform how organizations design their people, processes, and technologies to engage customers and stakeholders in this changing environment. Performance comes from developing social intelligence within networks of people using tools to connect, collaborate, and execute plans.
This document discusses optimizing mobile fundraising by non-profit organizations. It outlines considerations for mobile fundraising strategies, including understanding your audience and their mobile usage. Experts say mobile is becoming the primary way for younger generations to access information. While some organizations have seen great success with mobile fundraising like text donations, it is still the exception. The document provides examples of successful mobile fundraising apps and emphasizes that mobile strategies should complement, not replace, other fundraising efforts. It also stresses testing new approaches and measuring their impact.
This document discusses partnerships between youth and nonprofits. It notes that youth are global citizens with powerful online tools who can help drive impactful campaigns. Nonprofits are encouraged to treat all people equally, not underestimate the power of youth, be where youth are (including social media), think like a brand by relinquishing some control, and redefine activism using mobile tools. Effective engagement requires clear calls to action, leadership opportunities for youth, and meeting them on their terms across various platforms.
The document reviews several email-to-SMS solutions including Skype, RedOxygen, and Twitter, which allow users to send text messages from their email or computers to reach people when other communication methods fail. Skype and RedOxygen provide interfaces to send texts from PCs and integrate with email programs like Outlook, while Twitter allows mass texting to followers for the cost of one message. These solutions help keep people connected in emergencies or when mobile is the only viable option.
You're Being Watched! Living in a Data-Intense WorldBrian Inderwies
This document discusses how individuals leave extensive digital traces and data trails as they go about their daily lives. It notes that people are constantly feeding databases with records through actions like using loyalty cards, banking, mobile devices, cameras, and social media. However, it also discusses potential benefits of living in a data-intense world like increased knowledge, empowerment, preservation of history, and new ways of connecting. While privacy and surveillance are concerns, it presents options for learning to live with the reality of ubiquitous data or trying to game the system and leverage data for one's own benefit.
Eric Schwartzman (http://ericschwartzman.com) delivers a session on the ROI of B2B Social Media at the PRSA International Conference in Orlando on Oct. 17, 2011
This document summarizes research from a study on social media behavior among Indian youth aged 15-29. Some key findings include:
1. Hanging out on social media is the most common daily online activity, followed by email, videos, and browsing personal interests.
2. Youth in smaller cities show higher interest in multimedia entertainment compared to metro cities.
3. Engagement with social media and email increases with age, while interest in videos decreases among older youth.
4. Most youth research purchases online before buying and this behavior increases with age.
The 2012 election demonstrated several best practices for brands. First, leverage data by integrating diverse data sources to tailor messages and test strategies. Second, cultivate your audience by recognizing different levels of engagement and empowering advocates. Third, capitalize on moments by owning real-time conversations with rapid response plans tied to core messages. Looking ahead, key trends include identifying metrics, focusing on message over tactics, integrating paid, owned and earned media, and having a clear value proposition.
I was invited to speak at 5th annual New Media & Technology Conference in Frederick, MD on February 21, 2013. These are my slides and notes from the opening session, presenting data from the 2nd annual Social Business Survey.
Connected Devices
- Nearly 60% of internet users would rather give up sweets than the internet. One in two own a smartphone and more than one in three access the internet with it.
- Users expect the same mobile content as on computers. Only 8% currently use tablets but 56% are interested.
- 22% own internet-enabled TVs but only 10% use the function. 85% go online while watching TV, with the TV in the background for two-thirds.
The Importance of Social and Mobile in Year-End CampaignsCharity Dynamics
Year-end campaigns no longer consist of three different types of direct mail pieces; they are now a tangled web including online and offline tactics. Social and mobile are central communication hubs, always by a donor’s side and being checked and updated constantly. If your year-end campaign does not integrate these channels, your fundraising results are at risk of being a pile of coal…. This presentation demonstrates how to integrate these channels, make it seamless for supporters and optimize the experience.
The Social CEO - Getting Your Executives Online. Presentation to Pacific Con...Walter Jennings
Consumers are online and companies are following - but are CEOs? This presentation covers the business case for high profile management to engage in social media, then has a few case studies. Finally are "baby steps" anyone can take to get online. Feel free to ping questions!
Social Media 101 presentation delivered by Janette Toral featuring the social media basics, Internet trends for 2010, social media and networking case studies in the Philippines, social media policies to consider for the corporation, and taking care of reputation online. This was presented last July 16, 2010 at a corporate workshop on social media that took place at Lima Park Hotel, Malvar, Batangas.
Internet Marketing and Social Networking for Entrepreneurs: 10 things to know...Janette Toral
Tackled ten (10) things to know about Internet marketing and social networking from entrepreneurs perspective. Event participants are mostly college students, public sector employees, and SMEs. Presented during BlogWord Philippines: North Luzon E-Commerce Congress event last July 26, 2010 at Music Warehouse organized by Asian Institute of E-Commerce and The Social Thinkers. The video presentation can be found at http://www.eradioportal.com/index.php?p=7&type=2&sec=4&aid=96
Winners: DigitalFilipino - Search Profile Index Social Networking Awards 2011Janette Toral
Nine (9) category winners in the DigitalFilipino - Search Profile Index Social Networking Awards were recognized last September 13, 2011. Full list of winners can be found at http://www.digitalfilipino.com/winners-digitalfilipino-and-search-profile-index-social-networking-awards-2011
Becoming a Blog and Social Media EntrepreneurJanette Toral
Overview of Ateneo de Manila University and DigitalFilipino.com "Certified Blog and Social Media Entrepreneur Program" (http://www.digientrepreneur.com). Online class starts on June 13, 2012.
This document discusses how social networks and government can interact. It introduces Silona Bonewald, who has been online since the 1980s and has experience in politics, web development, and starting an ISP. The document hints at how who someone knows online can help define them, and how Silona's personal and business websites and associations provide information about her identity and background.
The document profiles different digital lifestyles that have emerged based on people's behavior and attitudes online. It identifies 6 main groups: Influencers, Communicators, Knowledge-Seekers, Networkers, Aspirers, and Functionals. Each group is characterized by their demographics, frequency of internet use, digital engagement and consumption levels, and openness to brands. The profiles provide insight into evolving online behaviors.
Utilising cutting edge techniques and taking advantage of market-leading expertise, Digital Life offers both a lens on the digital world and the frameworks required to make actionable business decisions within it. It can be used to drive global strategies or inform local tactics.
The document profiles different digital lifestyles that have emerged based on people's behavior and attitudes online. It identifies 6 main groups: Influencers, Communicators, Knowledge-Seekers, Networkers, Aspirers, and Functionals. Each group is characterized by their demographics, frequency of internet use, digital engagement and consumption levels, and openness to brands. The profiles provide insight into evolving online behaviors.
The document discusses how the world is experiencing unprecedented disruption due to factors like the democratization of information, globalization, and new technologies. It notes that success now depends more on people strategies than processes or technology. The principles of the digital space like participation, sharing knowledge, and building trust globally are not just buzzwords but should inform how organizations design their people, processes, and technologies to engage customers and stakeholders in this changing environment. Performance comes from developing social intelligence within networks of people using tools to connect, collaborate, and execute plans.
This document discusses optimizing mobile fundraising by non-profit organizations. It outlines considerations for mobile fundraising strategies, including understanding your audience and their mobile usage. Experts say mobile is becoming the primary way for younger generations to access information. While some organizations have seen great success with mobile fundraising like text donations, it is still the exception. The document provides examples of successful mobile fundraising apps and emphasizes that mobile strategies should complement, not replace, other fundraising efforts. It also stresses testing new approaches and measuring their impact.
This document discusses partnerships between youth and nonprofits. It notes that youth are global citizens with powerful online tools who can help drive impactful campaigns. Nonprofits are encouraged to treat all people equally, not underestimate the power of youth, be where youth are (including social media), think like a brand by relinquishing some control, and redefine activism using mobile tools. Effective engagement requires clear calls to action, leadership opportunities for youth, and meeting them on their terms across various platforms.
The document reviews several email-to-SMS solutions including Skype, RedOxygen, and Twitter, which allow users to send text messages from their email or computers to reach people when other communication methods fail. Skype and RedOxygen provide interfaces to send texts from PCs and integrate with email programs like Outlook, while Twitter allows mass texting to followers for the cost of one message. These solutions help keep people connected in emergencies or when mobile is the only viable option.
You're Being Watched! Living in a Data-Intense WorldBrian Inderwies
This document discusses how individuals leave extensive digital traces and data trails as they go about their daily lives. It notes that people are constantly feeding databases with records through actions like using loyalty cards, banking, mobile devices, cameras, and social media. However, it also discusses potential benefits of living in a data-intense world like increased knowledge, empowerment, preservation of history, and new ways of connecting. While privacy and surveillance are concerns, it presents options for learning to live with the reality of ubiquitous data or trying to game the system and leverage data for one's own benefit.
Eric Schwartzman (http://ericschwartzman.com) delivers a session on the ROI of B2B Social Media at the PRSA International Conference in Orlando on Oct. 17, 2011
This document summarizes research from a study on social media behavior among Indian youth aged 15-29. Some key findings include:
1. Hanging out on social media is the most common daily online activity, followed by email, videos, and browsing personal interests.
2. Youth in smaller cities show higher interest in multimedia entertainment compared to metro cities.
3. Engagement with social media and email increases with age, while interest in videos decreases among older youth.
4. Most youth research purchases online before buying and this behavior increases with age.
The 2012 election demonstrated several best practices for brands. First, leverage data by integrating diverse data sources to tailor messages and test strategies. Second, cultivate your audience by recognizing different levels of engagement and empowering advocates. Third, capitalize on moments by owning real-time conversations with rapid response plans tied to core messages. Looking ahead, key trends include identifying metrics, focusing on message over tactics, integrating paid, owned and earned media, and having a clear value proposition.
I was invited to speak at 5th annual New Media & Technology Conference in Frederick, MD on February 21, 2013. These are my slides and notes from the opening session, presenting data from the 2nd annual Social Business Survey.
Connected Devices
- Nearly 60% of internet users would rather give up sweets than the internet. One in two own a smartphone and more than one in three access the internet with it.
- Users expect the same mobile content as on computers. Only 8% currently use tablets but 56% are interested.
- 22% own internet-enabled TVs but only 10% use the function. 85% go online while watching TV, with the TV in the background for two-thirds.
The Importance of Social and Mobile in Year-End CampaignsCharity Dynamics
Year-end campaigns no longer consist of three different types of direct mail pieces; they are now a tangled web including online and offline tactics. Social and mobile are central communication hubs, always by a donor’s side and being checked and updated constantly. If your year-end campaign does not integrate these channels, your fundraising results are at risk of being a pile of coal…. This presentation demonstrates how to integrate these channels, make it seamless for supporters and optimize the experience.
The Social CEO - Getting Your Executives Online. Presentation to Pacific Con...Walter Jennings
Consumers are online and companies are following - but are CEOs? This presentation covers the business case for high profile management to engage in social media, then has a few case studies. Finally are "baby steps" anyone can take to get online. Feel free to ping questions!
Social Media 101 presentation delivered by Janette Toral featuring the social media basics, Internet trends for 2010, social media and networking case studies in the Philippines, social media policies to consider for the corporation, and taking care of reputation online. This was presented last July 16, 2010 at a corporate workshop on social media that took place at Lima Park Hotel, Malvar, Batangas.
Internet Marketing and Social Networking for Entrepreneurs: 10 things to know...Janette Toral
Tackled ten (10) things to know about Internet marketing and social networking from entrepreneurs perspective. Event participants are mostly college students, public sector employees, and SMEs. Presented during BlogWord Philippines: North Luzon E-Commerce Congress event last July 26, 2010 at Music Warehouse organized by Asian Institute of E-Commerce and The Social Thinkers. The video presentation can be found at http://www.eradioportal.com/index.php?p=7&type=2&sec=4&aid=96
Winners: DigitalFilipino - Search Profile Index Social Networking Awards 2011Janette Toral
Nine (9) category winners in the DigitalFilipino - Search Profile Index Social Networking Awards were recognized last September 13, 2011. Full list of winners can be found at http://www.digitalfilipino.com/winners-digitalfilipino-and-search-profile-index-social-networking-awards-2011
Becoming a Blog and Social Media EntrepreneurJanette Toral
Overview of Ateneo de Manila University and DigitalFilipino.com "Certified Blog and Social Media Entrepreneur Program" (http://www.digientrepreneur.com). Online class starts on June 13, 2012.
E-Commerce as an Alternative Healthcare ChannelJanette Toral
Presentation made by Janette Toral last July 16 for a Unilab internal organization event. Blogged about it further at http://www.searchinfluencer.com/2012/09/dynamics-of-medicine-promotion-online.html
SEO talk by Janette Toral at Bringing Culture into Blogging 101 & SEO event at Yuchengco Museum. Organized by the Freelance Writers Guild of the Philippines and Yuchengco Museum last February 11, 2012.
E-Commerce and Social Media Use in the Hotel IndustryJanette Toral
Presented by Janette Toral at the Hotel Sales and Marketing Association International Inc. (HSMA) membership meeting last August 18, 2011 at A. Venue Hotel, Makati Avenue, Makati City.
E-Commerce and Social Media Use for SMEsJanette Toral
An overview on how e-commerce and social media can be used as a tool by small and medium business. Presented by Janette Toral to participants from Ministry of Trade Bhutan at
E-Mail Marketing, Internet Advertising, Blog Marketing, Social Media Marketin...Janette Toral
This document summarizes internet marketing strategies like email marketing, internet advertising, blog marketing, and social media marketing. It provides an example of how Jane Toral grew her email list to over 3,000 subscribers in one year to test interest in her upcoming e-commerce book. The document also reviews case studies of internet advertising on platforms like Google AdWords and social media campaigns on Facebook and YouTube. Specific examples analyze how Havaianas flip flop brand and Real Leaf green tea leveraged social sharing and user-generated content.
A presentation made at the Southern Tagalog Industrial Engineering Seminar last September 1, 2012 at University of the Philippines - Los Banos. The event is organized by the UPLB - Industrial Engineering Students Organization (UPLB-IESO). Download the clapping / wave video at https://vimeo.com/48651988
You, Your Wealth, and the World Wide WebJanette Toral
Gave this keynote talk at the Web & Social Media Marketing Congress (http://webmarketing.johncalubtraining.com/) organized by John Calub last July 21 at SMX Convention Center. Also used this keynote talk as an opportunity to give a tribute to my change master, Stephen Covey, by sharing 7 Habits of Highly Effective People and 8th Habit principles applied throughout the deck.
StreetWise Concepts + Culture is an award winning social marketing agency with expertise in youth culture.
Our specialties include: interactive production, web design, CMS development, brand consulting, community build + management, word-of-mouth marketing, viral marketing, event marketing, mobile marketing, social networking / social media, market research and panel management.
No one likes you - Building social strategies beyond Facebook - iStrategy Con...LBiAustralia
The document discusses strategies for brands to build social media presence beyond just Facebook. It recommends developing shareable content, harnessing brand advocates, using data to create relevant experiences, and putting social media at the core of marketing strategies and organizational culture. The key is creating regular, shareable content and lowering barriers to sharing across owned, paid and earned channels to drive long-term engagement and results.
Yahoo Nielsen 2011 internet usage philippinesRay Evangelista
The document summarizes key findings from the Yahoo!-Nielsen Net Index study on internet usage in the Philippines in 2011. Some of the key findings include:
1) Internet usage has remained stable around 37% but engagement is rising as seen in increased time spent online.
2) Social networking dominates online activities, fuelled by the young upscale audience.
3) While e-commerce is nascent, group buying sites are generating interest, though growth depends on improving e-payment trust and infrastructure.
This document discusses tools for online advocacy and social change organizations. It provides an overview of various social media platforms, tools for communication like blogs and email, and analytics tools to measure engagement and impact. The goal is to help organizations increase audiences, mobilize people to take action, organize volunteers, inform people about issues, and develop advocacy campaigns through the effective use of online tools and infrastructure.
차세대 쇼셜 네트워크 서비스에 대한 발표자료로서 2009년 2월 26일 KRnet 이다.
KRnet이란 'korea Internet Conference'로서 그 중 'Track : Convergence Promotion Services'에서 'Track : Convergence Promotion Services'의 발표자료이다. 발표제목은 'Next Social Network Service'이며 내용은 다음과 같다.
소셜네트워크 서비스란 쉽게 말해 ‘나의 프로필을 네트워크에 공유하여, 구인/구직에 실질적인 도움을 주는 웹 서비스의 일종이다. 그러나 쇼셜 네트워크란 아날로적 인맥망에서부터 시작하여 디지털 인맥망으로, 사회학에서부터 소프트웨어 개발학으로까지, 구인/구직의 연결망에서 관계의 매듭을 열어가는 연결망으로 발전 중에 있다. 본 강연은 네트워크 이론에 의한 수렴과 확산의 상호질서를 바
탕으로 소셜 서비스의 발전 과정과 그 의의를 진단한다. 특히 단문 서비스 중심의 소셜 서비스인 트위터(twitter), 이미지 기반의 소셜 서비스인 플리커(flickr), 동영상 맥락의 소셜 서비스인 유튜브(youtube), 프로필 중심의 소셜 서비스인 마이스페이스(myspace) 등이 각 매체의 허브로서 역할하며 어떻게 사회, 문화, 비즈니스적인 변화를 주는지를 소개한다. 강연을 통해 소셜 서비스의 각 허브들이 상
호작용하여 수렴되는 쇼셜 네트워크에서의 아이텐티가 어떻게 개인을 설명해주고 신뢰해주는 메커니즘을 가지는지를 분석할 예정이다. 즉 소셜 서비스란 개인과 집단의 신뢰의 증진을 위한 관계 맺기 서비스이다.
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The Exciting and Challenging Marketing Communication CareerJanette Toral
A presentation made by Janette Toral at PitchCon (November 12, 2022) on marketing communication as a concept and career.
But more specifically, a presentation on the fascinating challenge of becoming a marketing practitioner that answers the question: "What do marketing communication practitioners actually do?"
Key Talking Points:
* General introduction to the concept marketing communication
* A day-to-day timeline of what they do as marketing professionals
* Challenges of their profession
Common myths in the marketing profession debunked
* Overview of what Marketing and PR professionals do in their daily lives at work and outside it
* What's in it for aspirants considering pursuing a similar path
Web Research V2 - Virtual Assistance 101Janette Toral
Lesson 1 of 5 in the Basic Virtual Assistance 101 learning series tackling Web Research. Delivered by Janette Toral.
Sign-up to be included at http://www.bloggingfromhome.com/2018/04/free-basic-virtual-assistance-101.html
How Blockchain will change E-Commerce & Digital Marketing?Janette Toral
Janette Toral shared insights on the impact of blockchain on e-commerce and digital marketing last July 6, 2017 at Blockchain Summit Manila (Belmont Hotel, Makati City).
Ad Standards Council Digital Guidelines for Non-Regulated and Regulated Categ...Janette Toral
This document provides guidelines for digital advertising materials in regulated and non-regulated categories. Non-regulated categories are generally post-screened, while regulated categories require pre-screening. Regulated categories include alcohol, OTC drugs, health supplements, products under the Milk Code, and airline promo fares. Claims like exclusivity, superiority, and absolutes require pre-screening for both regulated and non-regulated categories. User generated content and blogs are also post-screened but can be subject to complaints. Violations of the pre-screening process result in penalties.
Ad Standards Council (Philippines) For Responsible Advertising Guidebook (as ...Janette Toral
Thank you IMMAP Ed Mapa and Aye Ubalde for sharing a copy of this guidebook that contains policy and guidelines being observed by the council including Manual of Procedures, Code of Ethics, and Frequently Asked Questions.
Digital Guidelines for Non-Regulated Categories and Regulated CategoriesJanette Toral
This document outlines guidelines for digital advertising in regulated and non-regulated categories. For non-regulated categories, digital ads are generally post-screened, meaning they do not require pre-approval but can be reviewed after a complaint. For regulated categories like alcohol and medicines, some digital ads require pre-screening and approval if they contain certain claims around volume, exclusivity, comparisons, or product performance. The document provides details on requirements for pre-screening versus post-screening, conditions where above-the-line approved ads can be reused digitally without separate approval, and handling of user-generated content and testimonials.
E-Commerce in the Philippines 2016-2017Janette Toral
A webinar presentation delivered by Janette Toral last December 19, 2016 as part of her E-Commerce & Digital Marketing Mentoring Program for MSMEs (http://www.ecomsummit.asia/mentoring) Full blog post article about this topic at http://digitalfilipino.com/e-commerce-in-the-philippines-2016/
Digital Influencers Panel: Travel & Tourism Internet User Survey 1st editionJanette Toral
The document summarizes the results of a survey of digital influencers in the Philippines on their travel and tourism habits. Some key findings include: Cebu was the most popular domestic and international destination visited; 47.5% traveled overseas in the past 6 years, spending an average of 36,818 pesos; 58% booked travel online through sites like Agoda and Booking.com, citing convenience and price. The majority used mobile devices to research and book trips.
When doing business online, entrepreneurs need to know about the Philippines E-Commerce Law or Republic Act 8792. Making sure their systems and processes are compliant. Know about the legal accountabilities indicated in the law.
Learn more at
http://ecommercebootcamp.digitalfilipino.com/lesson/the-e-commerce-law/
Read the full text at
http://digitalfilipino.com/the-philippines-e-commerce-law-republic-act-no-8792/
Protect the Thresher Shark Briefing #PHSayYes #WorldSayYesJanette Toral
Let us join the petition asking the Philippines delegation to CITES to vote YES in protecting the endangered thresher shark - pushing for its inclusion in the "Convention on the International Trade in Endangered Species of Wild Fauna and Flora" appendix II. You can join the appeal at https://www.change.org/p/philippines-vote-yes-for-threshers
This briefing was given by AA Yaptinchay of Marine Wildlife Watch of the Philippines (https://www.facebook.com/marinewildlifewatchofthephilippines/) last September 2 at the Bloggers Advocacy Briefing organized by Janette Toral.
The 4th Strategic Recruitment and Talent Selection SummitJanette Toral
Janette Toral will be one of the resource persons in "The 4th Strategic Recruitment and Talent Selection Summit" to talk on "Best Practices in Recruitment in HyperGrowth Organizations" this April 26 and 27, 2016 at The Pan Pacific Hotel Manila. Call Indu Inferentia Management Consultancy at tel: 506.0064 966.0449, 624.9233, 0917.551.6528, 0917.551.6582 for inquiries.
Developing a Full E-Commerce Business (March 31 Training Flyer)Janette Toral
I am glad to support the Department of Trade and Industry and Philippine Trade Training Center in conducting this training in partnership with several industry players focused on:
@ E-Commerce Marketplace - vendor accreditation
@ E-Commerce Shop - online store creation
@ Payment Provider - accept payments online
@ Mobile Payment provider - accept credit / debit / mobile payments through a mobile device.
Access to this training will be given to 35 MSMEs for free who will be able to submit the requirements as indicated. I hope you can participate.
The Bangko Sentral ng Pilipinas is pushing for the passage of the Payment Systems Act that aims to provide supervision and regulation on payment systems in the Philippines.
National Retail Payment System and the Philippine E-Commerce RoadmapJanette Toral
Brief document about the National Retail Payment System (NRPS) as presented during the Philippines E-Commerce Roadmap launch last February 2, 2016. The NRPS is a policy and regulatory framework that aims to establish a safe, efficient, reliable and affordable retail payment system in the Philippines.
Tax Guidelines for E-Commerce EntrepreneursJanette Toral
Presented by Atty. Elenita B. Quimosing, Chief of Staff, Office of the Deputy Commissioner-Operations Group - Bureau of Internal Revenue last February 23, 2016 during the BIR Consultation on E-Commerce Taxation forum.
Philippine Roadmap for Digital Startups 2015 and BeyondJanette Toral
Document was launched at Geeks on a Beach (August 20, 2015) for public discussion. An initiative led by the Department of Science and Technology - Information and Communications Technology Office (DOST-ICTO).
Its action areas include:
1. Intellectual Property Rights
2. Internet Infrastructure
3. Science Parks and Innovation Hubs 4. Legislation/Policy
5. Grassroots Activities
6. Funding and Investment
7. Umbrella Organization
8. Research and Development
9. Education
10. Open-sourced Information
11. Collaboration
12. Government Role
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
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Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
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The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...ABHILASH DUTTA
This presentation provides a thorough examination of Over-the-Top (OTT) platforms, focusing on their development and substantial influence on the entertainment industry, with a particular emphasis on the Indian market.We begin with an introduction to OTT platforms, defining them as streaming services that deliver content directly over the internet, bypassing traditional broadcast channels. These platforms offer a variety of content, including movies, TV shows, and original productions, allowing users to access content on-demand across multiple devices.The historical context covers the early days of streaming, starting with Netflix's inception in 1997 as a DVD rental service and its transition to streaming in 2007. The presentation also highlights India's television journey, from the launch of Doordarshan in 1959 to the introduction of Direct-to-Home (DTH) satellite television in 2000, which expanded viewing choices and set the stage for the rise of OTT platforms like Big Flix, Ditto TV, Sony LIV, Hotstar, and Netflix. The business models of OTT platforms are explored in detail. Subscription Video on Demand (SVOD) models, exemplified by Netflix and Amazon Prime Video, offer unlimited content access for a monthly fee. Transactional Video on Demand (TVOD) models, like iTunes and Sky Box Office, allow users to pay for individual pieces of content. Advertising-Based Video on Demand (AVOD) models, such as YouTube and Facebook Watch, provide free content supported by advertisements. Hybrid models combine elements of SVOD and AVOD, offering flexibility to cater to diverse audience preferences.
Content acquisition strategies are also discussed, highlighting the dual approach of purchasing broadcasting rights for existing films and TV shows and investing in original content production. This section underscores the importance of a robust content library in attracting and retaining subscribers.The presentation addresses the challenges faced by OTT platforms, including the unpredictability of content acquisition and audience preferences. It emphasizes the difficulty of balancing content investment with returns in a competitive market, the high costs associated with marketing, and the need for continuous innovation and adaptation to stay relevant.
The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
Looking ahead, the future of OTT in India appears promising. The market is expected to grow by 20% annually, reaching a value of ₹1200 billion by the end of the decade. The increasing availability of affordable smartphones and internet access will drive this growth, making OTT platforms a primary source of entertainment for many viewers.
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Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
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Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
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How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
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Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
2. TV
PRINT
POS
CRM
digital
digital
digital
digital
social
social
social
social
game
game
game
game
mobile
mobile
mobile
mobile
Going
Digital
3. Despite
this
stability,
overall
engagement
is
on
the
rise.
Social
networking
now
dominates…
Select
Monthly
Online
Ac/vi/es
(%)
2009
2010
2011
Visi'ng
Social
Networking
sites
51*
53
82
Search
58
76
80
Instant
messaging
63
68
69
Internet
Portal
54
73
67
Visi'ng
public
chat
rooms
54
67
65
Email
63
65
64
Played
games
online
53
45
54
Listen
to
songs
in
music
websites
-‐
-‐
45
Downloaded
or
uploaded
music
files
online
25
37
37
Shared/posted
something
online
that
you
created
15
24
36
Realign
resources
to
adopt
social
media!
Ac'vi'es
showing
significant
increase
at
95%
confidence
levels
between
2009
and
2011
*
Note.
The
2009
figure
for
social
networking
includes
community
groups
/forums
Base:
Past
month
Internet
users
aged
10+
across
Na'onal
Urban
Philippines
Source:
Yahoo!-‐Nielsen
Net
Index
2010,
2011
6. • Online
contest
open
to
all
sulit.com.ph
members
• Suli'zens
were
asked
to
create
their
own
Valen'ne’s
Day
postcard
for
their
loved
one
using
any
computer
sohware,
with
a
5.83
x
7.87
dimension
and
email
it
to
sulit.com.ph
Winner
of
DigitalFilipino
Social
Networking
Awards
2010
(Forum
category)
7.
8. TV
PRINT
POS
CRM
digital
digital
digital
digital
social
social
social
social
game
game
game
game
mobile
mobile
mobile
mobile
But
we’re
missing
something
10. Brand
Background
Real
Leaf
green
tea
is
the
newest
ready-‐to-‐drink
(RTD)
tea
in
the
market
launched
mid-‐2009.
Real
Leaf
is
brewed
from
100%
whole
green
tea
leaves,
naturally
packed
with
Theanine,
with
a
delicious
hint
of
fruit
and
honey.
The
Challenge
• Reinforce
strong
challenger
status
by
demonstra'ng
that
key
influencers
have
already
switched
into
the
brand
Winner
of
DigitalFilipino
Social
Networking
Awards
2010
(Blog
category)
11. In
2009,
Havaianas
created
a
movement
calling
people
to
only
"wear
original"
Havaianas
flip-‐flops
and
curb
the
prolifera'on
of
local
imita'ons
and
products
that
bastardized
the
brand.
Winner
of
DigitalFilipino
Social
Networking
Awards
2010
(Media
Sharing
category)
12. Slurpee
/
Grand
Chase
Purchase
a
22oz.
Slurpee
Grand
Chase-‐themed
Flavor
Add
P2.00
and
get
1
of
9
Collectible
Item
Redemption
Cards
Find
the
Slurpee
/
7-‐Eleven
NPC
within
Grand
Chase
and
enter
your
code
Get
these
awesome
In-‐Game
items!
Winner
of
DigitalFilipino
Social
Networking
Awards
2010
(Virtual
Worlds
/
Gaming
category)
13. The
MARLBORO
Black
Lounge
An
online
member-‐get-‐
member
promo/on
which
aimed
to
grow
the
number
of
Marlboro
Adult
Smoker
Database
members,
while
at
the
same
'me
support
the
launch
of
the
brand’s
newest
variant
–
Marlboro
(Black)
Menthol.
*Promo
period:
Sept
1
–
Oct
5,
or
when
the
50
Black
Lounges
are
completed
–
whichever
comes
first.
Winner
of
DigitalFilipino
Social
Networking
Awards
2010
(Virtual
Worlds
/
Gaming
category)
14. Photo,
Video,
Media
Sharing
Category
What
I
Want
for
Christmas
Photo
Contest
16. Social
News,
Bookmarking,
and
Media
Vo5ng
Category
Clear
Swap
Challenge
17. TV
PRINT
POS
CRM
digital
digital
digital
digital
social
social
social
social
game
game
game
game
mobile
mobile
mobile
mobile
Offline
is
important
for
an
integrated
approach.
32. Fascinate
book
by
Sally
Hogshead
Business
Model
Genera'on
book
33. TV
PRINT
POS
CRM
digital
digital
digital
digital
social
social
social
social
game
game
game
game
mobile
mobile
mobile
mobile
Suppor'ng
each
other
online
and
offline.
Fascina'ng
the
audience
in
a
variety
of
ways
to
s'mulate
diverse
engagement.
34. For
the
growth
of
e-‐commerce
in
the
Philippines!
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