This was presented at the 2010 Giving Institute Summer Symposium. The session covers a very broad set of topics related to technology and the nonprofit sector. The presentation reviews trends in multichannel communication, mobile giving, online fundraising, social media, and other not-for-profit specific areas.
Presented at the 2010 Civil Society Congres in the Netherlands. Focuses on trends in the global not-for-profit sector, fundraising in Europe, the use of the Internet and Web 2.0 tools, and ways that nonprofits can better leverage technology.
Presented at Blackbaud's 2010 Conference for Nonprofits by Steve MacLaughlin, Director of Internet Solutions - Blackbaud and Jed Alpert, Founder - Mobile Commons
Email is both an art and a science. This presentation reviews a variety of best practices from successful nonprofit organizations as well as the key email metrics that really matter. This presentation was part of Blackbaud's npEXPERTS webinar series. Listen to the presentation here: https://event.on24.com/eventRegistration/EventLobbyServlet?target=registration.jsp&eventid=654563&sessionid=1&key=BD86291CA4F5F96CFF3720EA05C87762&sourcepage=register
25 Rules for Product Managers based on years of building products and learning from the masters like Marty Cagan, Jana Eggers, Seth Godin, Jeff Patton, Steve Blank, Eric Ries, Mark Hurst, Phil Terry, Steve Johnson, and my peers and colleagues along the way. Influenced and inspired by Pragmatic Marketing, Customer Driven Development, Minimum Viable Product, Lean Startup, and the School of Hard Knocks.
Hot or Not: Which Fundraising Channels Are a Forecast for Success?Steve MacLaughlin
Hot or Not: Which Fundraising Channels Are a Forecast for Success? Presented by Steve MacLaughlin and Frank Barry. More information at: http://www.blackbaud.com/bb/Internet/communication.aspx
Presented at the 2010 Civil Society Congres in the Netherlands. Focuses on trends in the global not-for-profit sector, fundraising in Europe, the use of the Internet and Web 2.0 tools, and ways that nonprofits can better leverage technology.
Presented at Blackbaud's 2010 Conference for Nonprofits by Steve MacLaughlin, Director of Internet Solutions - Blackbaud and Jed Alpert, Founder - Mobile Commons
Email is both an art and a science. This presentation reviews a variety of best practices from successful nonprofit organizations as well as the key email metrics that really matter. This presentation was part of Blackbaud's npEXPERTS webinar series. Listen to the presentation here: https://event.on24.com/eventRegistration/EventLobbyServlet?target=registration.jsp&eventid=654563&sessionid=1&key=BD86291CA4F5F96CFF3720EA05C87762&sourcepage=register
25 Rules for Product Managers based on years of building products and learning from the masters like Marty Cagan, Jana Eggers, Seth Godin, Jeff Patton, Steve Blank, Eric Ries, Mark Hurst, Phil Terry, Steve Johnson, and my peers and colleagues along the way. Influenced and inspired by Pragmatic Marketing, Customer Driven Development, Minimum Viable Product, Lean Startup, and the School of Hard Knocks.
Hot or Not: Which Fundraising Channels Are a Forecast for Success?Steve MacLaughlin
Hot or Not: Which Fundraising Channels Are a Forecast for Success? Presented by Steve MacLaughlin and Frank Barry. More information at: http://www.blackbaud.com/bb/Internet/communication.aspx
Everything You Need to Know About Measuring Online Results But Were Afraid to...Steve MacLaughlin
This was presented at the 47th AFP International Conference on Fundraising. This session covers web, email, social media and multi-channel metrics and explain the whats, hows, and ways for measuring them successfully.
What can help you break through the noise and create standout content? In our experience, the best way to have your message heard is to turn it into an engaging data-driven story. That’s why Alex Tachalova teamed up with Steve Rayson from BuzzSumo to tell you exactly how they deliver exciting data-driven content.
You'll learn how to:
- Tell stories using data (we’ll even provide real-life examples)
- Develop a hypothesis by leveraging hot topics and trends
- Collect primary and secondary data using surveys, interviews, existing statistics and relevant resources on the Web
- Structure content, including tips on visualization, tone and style
Care2 webinar presented by Steve MacLaughlin, Director of Internet Solutions - Blackbaud, with Donna Wilkins, President of Charity Dynamics, Jason Wood, Director of Internet Services, The Salvation Army National Headquarters, and Eric Glader, Care2, Director of Nonprofit Services.
13. Case: Ervaringen met conversie optimalisatie bij Ahold (Roel Willems)OrangeValley
Ahold is in Nederland één van de koplopers als het gaat om data driven marketing. Aan de hand van een case legt Roel uit welke drie principes er zijn om aan het verbeteren van de conversie te werken. Roel gaat er op in hoe traditionele research technieken helpen om als data driven marketeer succesvol te zijn.
Presented at Blackbaud's 2010 Conference for Nonprofits by Steve MacLaughlin - Director, Internet Solutions, Blackbaud and Roger Craver - Founder, DonorTrends / Editor, The Agitator.
Presented at the 2010 Tennessee Advancement Resources Council Conference. Covers the impact of social media on the nonprofit sector. Discusses concepts around Web 2.0, social networking, multichannel communication, online engagement, and the social web.
Updated for 2016: Nonprofit statistics covering fundraising, charitable giving, online giving, social media, mobile, donor retention, email marketing, stewardship, donor research, charitable organizations, donor trends, direct mail, giving, and other key not-for-profit charitable giving metrics and benchmarks. Sources include: National Center for Charitable Statistics, Giving USA, Blackbaud 2013 Charitable Giving Report, 2013 eNonprofits Benchmark Study, Money for Good Report, Money for Good II Report, 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report, Reactivating Lapsed Donors, Target Analytics, Nonprofit Content Marketing: 2014 Benchmarks, Budgets, and Trends — North America, Next Generation of American Giving Report, The Seven Key Drivers of Donor Commitment Idea Bank, Online Fundraising Scorecard, Blackbaud
Everything You Need to Know About Measuring Online Results But Were Afraid to...Steve MacLaughlin
This was presented at the 47th AFP International Conference on Fundraising. This session covers web, email, social media and multi-channel metrics and explain the whats, hows, and ways for measuring them successfully.
What can help you break through the noise and create standout content? In our experience, the best way to have your message heard is to turn it into an engaging data-driven story. That’s why Alex Tachalova teamed up with Steve Rayson from BuzzSumo to tell you exactly how they deliver exciting data-driven content.
You'll learn how to:
- Tell stories using data (we’ll even provide real-life examples)
- Develop a hypothesis by leveraging hot topics and trends
- Collect primary and secondary data using surveys, interviews, existing statistics and relevant resources on the Web
- Structure content, including tips on visualization, tone and style
Care2 webinar presented by Steve MacLaughlin, Director of Internet Solutions - Blackbaud, with Donna Wilkins, President of Charity Dynamics, Jason Wood, Director of Internet Services, The Salvation Army National Headquarters, and Eric Glader, Care2, Director of Nonprofit Services.
13. Case: Ervaringen met conversie optimalisatie bij Ahold (Roel Willems)OrangeValley
Ahold is in Nederland één van de koplopers als het gaat om data driven marketing. Aan de hand van een case legt Roel uit welke drie principes er zijn om aan het verbeteren van de conversie te werken. Roel gaat er op in hoe traditionele research technieken helpen om als data driven marketeer succesvol te zijn.
Presented at Blackbaud's 2010 Conference for Nonprofits by Steve MacLaughlin - Director, Internet Solutions, Blackbaud and Roger Craver - Founder, DonorTrends / Editor, The Agitator.
Presented at the 2010 Tennessee Advancement Resources Council Conference. Covers the impact of social media on the nonprofit sector. Discusses concepts around Web 2.0, social networking, multichannel communication, online engagement, and the social web.
Updated for 2016: Nonprofit statistics covering fundraising, charitable giving, online giving, social media, mobile, donor retention, email marketing, stewardship, donor research, charitable organizations, donor trends, direct mail, giving, and other key not-for-profit charitable giving metrics and benchmarks. Sources include: National Center for Charitable Statistics, Giving USA, Blackbaud 2013 Charitable Giving Report, 2013 eNonprofits Benchmark Study, Money for Good Report, Money for Good II Report, 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report, Reactivating Lapsed Donors, Target Analytics, Nonprofit Content Marketing: 2014 Benchmarks, Budgets, and Trends — North America, Next Generation of American Giving Report, The Seven Key Drivers of Donor Commitment Idea Bank, Online Fundraising Scorecard, Blackbaud