SlideShare a Scribd company logo
The Art &












•
•
•

•
•
•
•
•
•
•
•

•
•
•

•
•
•

•
•
•

•
•
•
•
•
•

•
•
•

•
•
•
•









© 2013 Blackbaud
The Art & Science of Email for Nonprofits

More Related Content

More from Steve MacLaughlin

Hot or Not: Which Fundraising Channels Are a Forecast for Success?
Hot or Not: Which Fundraising Channels Are a Forecast for Success?Hot or Not: Which Fundraising Channels Are a Forecast for Success?
Hot or Not: Which Fundraising Channels Are a Forecast for Success?Steve MacLaughlin
 
Mobile Giving and Marketing Demystified
Mobile Giving and Marketing DemystifiedMobile Giving and Marketing Demystified
Mobile Giving and Marketing DemystifiedSteve MacLaughlin
 
Trends in the Nonprofit Industry
Trends in the Nonprofit IndustryTrends in the Nonprofit Industry
Trends in the Nonprofit IndustrySteve MacLaughlin
 
Hot or Not: What's Sizzling in Online Fundraising?
Hot or Not: What's Sizzling in Online Fundraising?Hot or Not: What's Sizzling in Online Fundraising?
Hot or Not: What's Sizzling in Online Fundraising?Steve MacLaughlin
 
Is Technology Essential to Fundraising?
Is Technology Essential to Fundraising?Is Technology Essential to Fundraising?
Is Technology Essential to Fundraising?Steve MacLaughlin
 
Everything You Need to Know About Measuring Online Results But Were Afraid to...
Everything You Need to Know About Measuring Online Results But Were Afraid to...Everything You Need to Know About Measuring Online Results But Were Afraid to...
Everything You Need to Know About Measuring Online Results But Were Afraid to...Steve MacLaughlin
 
Online Rapid Response Strategies
Online Rapid Response StrategiesOnline Rapid Response Strategies
Online Rapid Response StrategiesSteve MacLaughlin
 
The Changing Nature of Online Fundraising
The Changing Nature of Online FundraisingThe Changing Nature of Online Fundraising
The Changing Nature of Online FundraisingSteve MacLaughlin
 

More from Steve MacLaughlin (9)

Hot or Not: Which Fundraising Channels Are a Forecast for Success?
Hot or Not: Which Fundraising Channels Are a Forecast for Success?Hot or Not: Which Fundraising Channels Are a Forecast for Success?
Hot or Not: Which Fundraising Channels Are a Forecast for Success?
 
Mobile Giving and Marketing Demystified
Mobile Giving and Marketing DemystifiedMobile Giving and Marketing Demystified
Mobile Giving and Marketing Demystified
 
Trends in the Nonprofit Industry
Trends in the Nonprofit IndustryTrends in the Nonprofit Industry
Trends in the Nonprofit Industry
 
Hot or Not: What's Sizzling in Online Fundraising?
Hot or Not: What's Sizzling in Online Fundraising?Hot or Not: What's Sizzling in Online Fundraising?
Hot or Not: What's Sizzling in Online Fundraising?
 
Is Technology Essential to Fundraising?
Is Technology Essential to Fundraising?Is Technology Essential to Fundraising?
Is Technology Essential to Fundraising?
 
Philanthropy 2.0
Philanthropy 2.0Philanthropy 2.0
Philanthropy 2.0
 
Everything You Need to Know About Measuring Online Results But Were Afraid to...
Everything You Need to Know About Measuring Online Results But Were Afraid to...Everything You Need to Know About Measuring Online Results But Were Afraid to...
Everything You Need to Know About Measuring Online Results But Were Afraid to...
 
Online Rapid Response Strategies
Online Rapid Response StrategiesOnline Rapid Response Strategies
Online Rapid Response Strategies
 
The Changing Nature of Online Fundraising
The Changing Nature of Online FundraisingThe Changing Nature of Online Fundraising
The Changing Nature of Online Fundraising
 

Recently uploaded

Falcon Invoice Discounting Setup for Small Businesses
Falcon Invoice Discounting Setup for Small BusinessesFalcon Invoice Discounting Setup for Small Businesses
Falcon Invoice Discounting Setup for Small BusinessesFalcon investment
 
Byrd & Chen’s Canadian Tax Principles 2023-2024 Edition 1st edition Volumes I...
Byrd & Chen’s Canadian Tax Principles 2023-2024 Edition 1st edition Volumes I...Byrd & Chen’s Canadian Tax Principles 2023-2024 Edition 1st edition Volumes I...
Byrd & Chen’s Canadian Tax Principles 2023-2024 Edition 1st edition Volumes I...ssuserf63bd7
 
Understanding UAE Labour Law: Key Points for Employers and Employees
Understanding UAE Labour Law: Key Points for Employers and EmployeesUnderstanding UAE Labour Law: Key Points for Employers and Employees
Understanding UAE Labour Law: Key Points for Employers and EmployeesDragon Dream Bar
 
Improving profitability for small business
Improving profitability for small businessImproving profitability for small business
Improving profitability for small businessBen Wann
 
The Inspiring Personality To Watch In 2024.pdf
The Inspiring Personality To Watch In 2024.pdfThe Inspiring Personality To Watch In 2024.pdf
The Inspiring Personality To Watch In 2024.pdfinsightssuccess2
 
NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...
NewBase   24 May  2024  Energy News issue - 1727 by Khaled Al Awadi_compresse...NewBase   24 May  2024  Energy News issue - 1727 by Khaled Al Awadi_compresse...
NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...Khaled Al Awadi
 
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdfSOFTTECHHUB
 
India’s Recommended Women Surgeons to Watch in 2024.pdf
India’s Recommended Women Surgeons to Watch in 2024.pdfIndia’s Recommended Women Surgeons to Watch in 2024.pdf
India’s Recommended Women Surgeons to Watch in 2024.pdfCIOLOOKIndia
 
TriStar Gold Corporate Presentation May 2024
TriStar Gold Corporate Presentation May 2024TriStar Gold Corporate Presentation May 2024
TriStar Gold Corporate Presentation May 2024Adnet Communications
 
What are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdfWhat are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
 
IPTV Subscription UK: Your Guide to Choosing the Best Service
IPTV Subscription UK: Your Guide to Choosing the Best ServiceIPTV Subscription UK: Your Guide to Choosing the Best Service
IPTV Subscription UK: Your Guide to Choosing the Best ServiceDragon Dream Bar
 
Equinox Gold Corporate Deck May 24th 2024
Equinox Gold Corporate Deck May 24th 2024Equinox Gold Corporate Deck May 24th 2024
Equinox Gold Corporate Deck May 24th 2024Equinox Gold Corp.
 
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
8 Questions B2B Commercial Teams Can Ask To Help Product DiscoveryDesmond Leo
 
5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographerofm712785
 
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
 
Evolution and Growth of Supply chain.pdf
Evolution and Growth of Supply chain.pdfEvolution and Growth of Supply chain.pdf
Evolution and Growth of Supply chain.pdfGutaMengesha1
 
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
 
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-indiafalcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-indiaFalcon Invoice Discounting
 
Easy Way to Download and Set Up Gen TDS Software on Your Computer
Easy Way to Download and Set Up Gen TDS Software on Your ComputerEasy Way to Download and Set Up Gen TDS Software on Your Computer
Easy Way to Download and Set Up Gen TDS Software on Your ComputerSAG Infotech
 
Hyundai capital 2024 1quarter Earnings release
Hyundai capital 2024 1quarter Earnings releaseHyundai capital 2024 1quarter Earnings release
Hyundai capital 2024 1quarter Earnings releaseirhcs
 

Recently uploaded (20)

Falcon Invoice Discounting Setup for Small Businesses
Falcon Invoice Discounting Setup for Small BusinessesFalcon Invoice Discounting Setup for Small Businesses
Falcon Invoice Discounting Setup for Small Businesses
 
Byrd & Chen’s Canadian Tax Principles 2023-2024 Edition 1st edition Volumes I...
Byrd & Chen’s Canadian Tax Principles 2023-2024 Edition 1st edition Volumes I...Byrd & Chen’s Canadian Tax Principles 2023-2024 Edition 1st edition Volumes I...
Byrd & Chen’s Canadian Tax Principles 2023-2024 Edition 1st edition Volumes I...
 
Understanding UAE Labour Law: Key Points for Employers and Employees
Understanding UAE Labour Law: Key Points for Employers and EmployeesUnderstanding UAE Labour Law: Key Points for Employers and Employees
Understanding UAE Labour Law: Key Points for Employers and Employees
 
Improving profitability for small business
Improving profitability for small businessImproving profitability for small business
Improving profitability for small business
 
The Inspiring Personality To Watch In 2024.pdf
The Inspiring Personality To Watch In 2024.pdfThe Inspiring Personality To Watch In 2024.pdf
The Inspiring Personality To Watch In 2024.pdf
 
NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...
NewBase   24 May  2024  Energy News issue - 1727 by Khaled Al Awadi_compresse...NewBase   24 May  2024  Energy News issue - 1727 by Khaled Al Awadi_compresse...
NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...
 
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf
 
India’s Recommended Women Surgeons to Watch in 2024.pdf
India’s Recommended Women Surgeons to Watch in 2024.pdfIndia’s Recommended Women Surgeons to Watch in 2024.pdf
India’s Recommended Women Surgeons to Watch in 2024.pdf
 
TriStar Gold Corporate Presentation May 2024
TriStar Gold Corporate Presentation May 2024TriStar Gold Corporate Presentation May 2024
TriStar Gold Corporate Presentation May 2024
 
What are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdfWhat are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdf
 
IPTV Subscription UK: Your Guide to Choosing the Best Service
IPTV Subscription UK: Your Guide to Choosing the Best ServiceIPTV Subscription UK: Your Guide to Choosing the Best Service
IPTV Subscription UK: Your Guide to Choosing the Best Service
 
Equinox Gold Corporate Deck May 24th 2024
Equinox Gold Corporate Deck May 24th 2024Equinox Gold Corporate Deck May 24th 2024
Equinox Gold Corporate Deck May 24th 2024
 
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
 
5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer
 
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
 
Evolution and Growth of Supply chain.pdf
Evolution and Growth of Supply chain.pdfEvolution and Growth of Supply chain.pdf
Evolution and Growth of Supply chain.pdf
 
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
 
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-indiafalcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
 
Easy Way to Download and Set Up Gen TDS Software on Your Computer
Easy Way to Download and Set Up Gen TDS Software on Your ComputerEasy Way to Download and Set Up Gen TDS Software on Your Computer
Easy Way to Download and Set Up Gen TDS Software on Your Computer
 
Hyundai capital 2024 1quarter Earnings release
Hyundai capital 2024 1quarter Earnings releaseHyundai capital 2024 1quarter Earnings release
Hyundai capital 2024 1quarter Earnings release
 

The Art & Science of Email for Nonprofits