The document analyzes the 2013 results of an annual study on online advertising investment in Mexico. It finds that online advertising investment continued growing at a rapid 31% rate in 2013. Display advertising represented the largest portion at 61% of the $632 million total online advertising investment. Social media and video grew significantly as platforms for display advertising. The media and entertainment industry saw the greatest growth in investment at 197%. Overall, the study concludes that online advertising continues to grow substantially each year in Mexico.
16 for 16 trends handbook - Ignition one - 2016Romain Fonnier
Manuel des 16 tendances marketing 2016, par IgnitionOne : Rester au courant des changements constants des tendances marketing n’est pas chose facile – savoir quelles tendances perdurera et qu’elle autre va s’arrêter rajoute à la complexité. C’est pourquoi IgnitionOne a créé le Manuel 16 – un exposé en profondeur des 16 tendances de fond du marketing en 2016 et comment chacune de ces tendances va directement impacter les marketeurs. Basé sur le webinar animé par Patti Renner, Vice Présidente Marketing d’IgnitionOne pour l’Amérique du Nord, ce manuel fournit des pistes de réflexion aux marketeurs désireux de comprendre comment ils peuvent utilisées ces tendances de l’industrie pour renforcer leur stratégie 2016 – et leurs propres compétences.
Téléchargez ce manuel pour en apprendre plus sur :
Le déploiement des “walled gardens”
Le Marketing de la personnalisation
L’Ad blocking
La Convergence des messages
Le Marketeur, acteur des ventes
Et plus…
Read more at http://www.ratecard.fr/manuel-16-tendances-marketing-2016-ignitionone/#xS6CR31fodUWMWg1.99
2015 Ad Blocking Report - The Cost of AdblockingPageFair
In the third annual ad blocking report, PageFair, with the help of Adobe, provides updated data on the scale and growth of ad blocking software usage and highlights the global and regional economic impact associated with it. Additionally, this report explores the early indications surrounding the impact of ad blocking within the mobile advertising space and how mobile will change the ad blocking landscape.
Canadian internet Advertising Revenue SurveyIAB Canada
The 2013-2014 IAB Canada Revenue Survey.
20 years after the first online advertising runs, digital advertising takes the largest share of ad spend. Double digit growth to continue in 2014 with forecast 14% increase.
Ignition one - digital marketing report - Q3 2015Romain Fonnier
Les dépenses Search continuent de croître …
Le Search Mobile connaît une croissance plus lente …
Yahoo Gemini amène des changements …
Facebook dépasse Google vis-à-vis des coûts publicitaires …
Le display programmatique indique une tendance pour le remarketing …
16 for 16 trends handbook - Ignition one - 2016Romain Fonnier
Manuel des 16 tendances marketing 2016, par IgnitionOne : Rester au courant des changements constants des tendances marketing n’est pas chose facile – savoir quelles tendances perdurera et qu’elle autre va s’arrêter rajoute à la complexité. C’est pourquoi IgnitionOne a créé le Manuel 16 – un exposé en profondeur des 16 tendances de fond du marketing en 2016 et comment chacune de ces tendances va directement impacter les marketeurs. Basé sur le webinar animé par Patti Renner, Vice Présidente Marketing d’IgnitionOne pour l’Amérique du Nord, ce manuel fournit des pistes de réflexion aux marketeurs désireux de comprendre comment ils peuvent utilisées ces tendances de l’industrie pour renforcer leur stratégie 2016 – et leurs propres compétences.
Téléchargez ce manuel pour en apprendre plus sur :
Le déploiement des “walled gardens”
Le Marketing de la personnalisation
L’Ad blocking
La Convergence des messages
Le Marketeur, acteur des ventes
Et plus…
Read more at http://www.ratecard.fr/manuel-16-tendances-marketing-2016-ignitionone/#xS6CR31fodUWMWg1.99
2015 Ad Blocking Report - The Cost of AdblockingPageFair
In the third annual ad blocking report, PageFair, with the help of Adobe, provides updated data on the scale and growth of ad blocking software usage and highlights the global and regional economic impact associated with it. Additionally, this report explores the early indications surrounding the impact of ad blocking within the mobile advertising space and how mobile will change the ad blocking landscape.
Canadian internet Advertising Revenue SurveyIAB Canada
The 2013-2014 IAB Canada Revenue Survey.
20 years after the first online advertising runs, digital advertising takes the largest share of ad spend. Double digit growth to continue in 2014 with forecast 14% increase.
Ignition one - digital marketing report - Q3 2015Romain Fonnier
Les dépenses Search continuent de croître …
Le Search Mobile connaît une croissance plus lente …
Yahoo Gemini amène des changements …
Facebook dépasse Google vis-à-vis des coûts publicitaires …
Le display programmatique indique une tendance pour le remarketing …
The 50 Most Important Marketing Charts of 2016Percolate
The job of the marketer is never static: it changes in response to shifting patterns in consumer behavior, content consumption, and device usage. Every year, we compile the 50 most important trends for marketers across mobile, social, content marketing, and advertising. This year, we bring you a collection that includes newer trends that made a mark last year — including customer experience and ad blocking — and whose impact will continue to be felt.
MIXX Canada 2015: In an Industry that Never Stands Still – How do We Predict...IAB Canada
Join Rodney Perry Xaxis' Managing Director, Canada at Xaxis, for his Presentation from MIXX Canada 2015 :
It’s hard to believe that the time has already come to be thinking about what’s on the horizon for 2016. Let's take a look at the coming year and what we need to be thinking about now to stay ahead in an industry that never stands still.
COVID19 has had a substantial impact on digital consumption habits of people in Myanmar. Consumers have broadened their adoption of new technology to support their requirements from increasing digital entertainment including mobile games and online video, to online shopping and food delivery.
E marketer mobile_content_activities_roundupIrene Ventayol
The audiences for mobile content are huge—from video and games to social
networking, apps and retail, more than 100 million US consumers are doing it on mobile phones. The smartphone hasn’t replaced the PC, but as more people consume more mobile content, they all expect an excellent mobile experience.
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...HubSpot
HubSpot Research shares new data on why people use ad blockers and what marketers and advertisers need to do to keep people from blocking out ads completely. Hint: it's stop using interruptive and annoying ads.
Brightroll & IAB Canada 2013 Digital Video ReportIAB Canada
Released - June 2013
BrightRoll along with IAB Canada, released the third annual Canada Video Advertising Report in June 2013, revealing a breakout year for digital video. The report, surveying more than 300 advertising executives at top agencies across Canada, addresses key industry trends to help marketers navigate the shifting media landscape and gain an understanding of the opportunities and challenges that digital advertising presents.
Digital video has become one of the fastest-growing segments of advertising in Canada, where consumers are some of the most sophisticated viewers of online and mobile video content in the world. According to comScore, 92 percent of Canadian Internet users watch videos online, and in the past year, the number of consumers watching videos on smartphones has more than doubled. The 2013 report reveals Canadian advertisers are accelerating spending towards digital video (up 42 percent from 2012) to meet growing demands from clients looking to reach audiences across screens.
SCREEN WARS: THE BATTLE FOR EYE SPACE IN A TV-EVERYWHERE WORLDAidelisa Gutierrez
While media fragmentation is happening across all formats, the “Screen Wars” report focuses on video programming, which we define as any type of content, such as TV, cable shows, professional video or user-generated content, that is watched on your TV, PC, mobile phone, tablet or e-reader device. The Nielsen Global Digital Landscape Survey polled 30,000 online respondents in 60 countries to understand how the changing digital landscape is affecting how, where and why we watch video programming. We also examine consumption preferences for video programming, including the devices most commonly used for selected genres and the devices used to view video at home and on the go.
http://www.nielsen.com/us/en/insights/reports/2015/screen-wars-the-battle-for-eye-space-in-a-tv-everywhere-world.html
Influencer marketing has skyrocketed in the past five years. With the industry forecasted to hit USD $9.7 billion in 2020, Influencer Marketing Hub reports that 91% of marketers now view content creators as an effective marketing medium.
Gunther Schumacher, Worldwide President & COO of OgilvyOne Worldwide, spoke at the IBM BusinessConnect software summit about how data and technology are still transforming marketing.
As marketers, you need to sell. That is why the mantra of David Ogilvy, our founder was “we sell, or else.”
But in today’s digital world, the customer is in charge. She decides when and where to engage, how to communicate, where to get information.
Today’s customers engage only on their terms, not yours.
Consumers used to be receptive to marketing messages about product benefits. Today, most of them trust recommendations from other consumers and they are seeking them out actively.
You have to stay on top of your competition. Most of them use Facebook, Twitter, Pinterest, Tumblr, and so on. You can no longer afford to ignore new media channels, especially in the social space. Online reviews can work in your favor. Or they can work against you. How do you cope with them?
In this report we provide an overview of the native advertising ecosystem, with a specific focus on native advertising delivered programmatically. We touch on the native advertising market size, key vendors in the space, recent updates from incumbent advertising companies like Facebook, Google, Yahoo & Twitter, and key challenges and opportunities within the native ads market.
Programmatic is a revolution, not just in media buying, but for all of digital marketing and increasingly for traditional channels, like TV, radio and Out-of-Home. Through automation, efficiencies and unprecedented visibility, marketers can do breakthrough programmatic targeting, content optimisation and personalisation that transforms roles, data collection, tech stacks and performance results for any sized business. This webinar will cover the “why, what and how” of the ways in which programmatic marketing can be essential to delivering outstanding marketing performance.
With the innate measurability of digital comes a new set of considerations on how to deliver and evaluate advertising activity. The Value of a Digital Ad is a collection of comScore research which demonstrates how clean impressions that are free from invalid traffic and fraud, as well as viewable by human audiences, are fundamental to success.
The 50 Most Important Marketing Charts of 2016Percolate
The job of the marketer is never static: it changes in response to shifting patterns in consumer behavior, content consumption, and device usage. Every year, we compile the 50 most important trends for marketers across mobile, social, content marketing, and advertising. This year, we bring you a collection that includes newer trends that made a mark last year — including customer experience and ad blocking — and whose impact will continue to be felt.
MIXX Canada 2015: In an Industry that Never Stands Still – How do We Predict...IAB Canada
Join Rodney Perry Xaxis' Managing Director, Canada at Xaxis, for his Presentation from MIXX Canada 2015 :
It’s hard to believe that the time has already come to be thinking about what’s on the horizon for 2016. Let's take a look at the coming year and what we need to be thinking about now to stay ahead in an industry that never stands still.
COVID19 has had a substantial impact on digital consumption habits of people in Myanmar. Consumers have broadened their adoption of new technology to support their requirements from increasing digital entertainment including mobile games and online video, to online shopping and food delivery.
E marketer mobile_content_activities_roundupIrene Ventayol
The audiences for mobile content are huge—from video and games to social
networking, apps and retail, more than 100 million US consumers are doing it on mobile phones. The smartphone hasn’t replaced the PC, but as more people consume more mobile content, they all expect an excellent mobile experience.
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...HubSpot
HubSpot Research shares new data on why people use ad blockers and what marketers and advertisers need to do to keep people from blocking out ads completely. Hint: it's stop using interruptive and annoying ads.
Brightroll & IAB Canada 2013 Digital Video ReportIAB Canada
Released - June 2013
BrightRoll along with IAB Canada, released the third annual Canada Video Advertising Report in June 2013, revealing a breakout year for digital video. The report, surveying more than 300 advertising executives at top agencies across Canada, addresses key industry trends to help marketers navigate the shifting media landscape and gain an understanding of the opportunities and challenges that digital advertising presents.
Digital video has become one of the fastest-growing segments of advertising in Canada, where consumers are some of the most sophisticated viewers of online and mobile video content in the world. According to comScore, 92 percent of Canadian Internet users watch videos online, and in the past year, the number of consumers watching videos on smartphones has more than doubled. The 2013 report reveals Canadian advertisers are accelerating spending towards digital video (up 42 percent from 2012) to meet growing demands from clients looking to reach audiences across screens.
SCREEN WARS: THE BATTLE FOR EYE SPACE IN A TV-EVERYWHERE WORLDAidelisa Gutierrez
While media fragmentation is happening across all formats, the “Screen Wars” report focuses on video programming, which we define as any type of content, such as TV, cable shows, professional video or user-generated content, that is watched on your TV, PC, mobile phone, tablet or e-reader device. The Nielsen Global Digital Landscape Survey polled 30,000 online respondents in 60 countries to understand how the changing digital landscape is affecting how, where and why we watch video programming. We also examine consumption preferences for video programming, including the devices most commonly used for selected genres and the devices used to view video at home and on the go.
http://www.nielsen.com/us/en/insights/reports/2015/screen-wars-the-battle-for-eye-space-in-a-tv-everywhere-world.html
Influencer marketing has skyrocketed in the past five years. With the industry forecasted to hit USD $9.7 billion in 2020, Influencer Marketing Hub reports that 91% of marketers now view content creators as an effective marketing medium.
Gunther Schumacher, Worldwide President & COO of OgilvyOne Worldwide, spoke at the IBM BusinessConnect software summit about how data and technology are still transforming marketing.
As marketers, you need to sell. That is why the mantra of David Ogilvy, our founder was “we sell, or else.”
But in today’s digital world, the customer is in charge. She decides when and where to engage, how to communicate, where to get information.
Today’s customers engage only on their terms, not yours.
Consumers used to be receptive to marketing messages about product benefits. Today, most of them trust recommendations from other consumers and they are seeking them out actively.
You have to stay on top of your competition. Most of them use Facebook, Twitter, Pinterest, Tumblr, and so on. You can no longer afford to ignore new media channels, especially in the social space. Online reviews can work in your favor. Or they can work against you. How do you cope with them?
In this report we provide an overview of the native advertising ecosystem, with a specific focus on native advertising delivered programmatically. We touch on the native advertising market size, key vendors in the space, recent updates from incumbent advertising companies like Facebook, Google, Yahoo & Twitter, and key challenges and opportunities within the native ads market.
Programmatic is a revolution, not just in media buying, but for all of digital marketing and increasingly for traditional channels, like TV, radio and Out-of-Home. Through automation, efficiencies and unprecedented visibility, marketers can do breakthrough programmatic targeting, content optimisation and personalisation that transforms roles, data collection, tech stacks and performance results for any sized business. This webinar will cover the “why, what and how” of the ways in which programmatic marketing can be essential to delivering outstanding marketing performance.
With the innate measurability of digital comes a new set of considerations on how to deliver and evaluate advertising activity. The Value of a Digital Ad is a collection of comScore research which demonstrates how clean impressions that are free from invalid traffic and fraud, as well as viewable by human audiences, are fundamental to success.
Presentazione del Master in "Scrittura, Traduzione e Comunicazione nelle pro...Valentina Efrati
Il Master è progettato per rispondere al divario tra le domande di lavoro qualificato del settore dei media e l’offerta di giovani neolaureati, nonché alle esigenze di aggiornamento professionale di coloro che già a vario titolo lavorano nel settore comunicativo o in ambiti affini.
Obiettivi: Il Master si propone di formare esperti nel campo della traduzione e dell’adattamento in ambito televisivo e cinematografico, oltre che esperti della comunicazione in rete.
Contenuti: Nella parte istituzionale vengono fornite le basi teoriche e pratiche per scrivere e tradurre nei media tradizionali. Vengono offerti gli strumenti necessari per comprendere, gestire e prevedere le dinamiche di sviluppo delle forme di oralità e scrittura per il cinema e la televisione, per scrivere sceneggiature e adattare dialoghi.
Nella parte monografica dedicata al Web si sviluppano le competenze testuali e multimodali necessarie per l’ideazione e la realizzazione di eventi comunicativi che caratterizzano le interazioni in rete (siti personali e aziendali, blog, forum, chat, per fini di interazione istituzionale e personale), mentre in quella dedicata all’adattamento si affinano le competenze traduttive e di costruzione dei dialoghi specifiche dell’ambito cinematografico e televisivo.
L’organizzazione del Master si avvale di rapporti con aziende e istituzioni del settore, che collaborano alla didattica e alle esperienze di stage.
Metodologia: Il Master prevede una didattica mista, in parte in presenza (lezioni in aula) e in parte a distanza, tramite l’utilizzo di materiali telematici specificamente predisposti
Destinatari: Il Master è riservato a laureati di primo o secondo livello, di vecchio o nuovo ordinamento, in Lettere e Filosofia, DAMS, Lingue, Storia, Scienze della Comunicazione, Scienze della Formazione, Sociologia, Economia, Scienze politiche, Giurisprudenza, Beni culturali, Mediazione linguistica. Possono accedere al Master candidati sia italiani sia stranieri, purché in possesso di una comprovata conoscenza della lingua italiana. I candidati devono certificare o autocertificare la propria conoscenza dell’inglese di livello B1, secondo il Quadro Comune Europeo di Riferimento per le Lingue.
Durata: Il Master prevede un numero di ore complessivamente non inferiore a 800, incluso un periodo di tirocinio, per un totale di 60 crediti. Il Master ha una durata di dieci mesi (da gennaio a novembre).
Domande di ammissione entro il 01/11/2011
Iscrizioni entro il 07/12/2011
Referenti
Prof. ssa Franca Orletti (direttrice del Master) orletti@uniroma3.it
Dott.ssa Annarita Guidi (segreteria) info-master@lionline.it
Segreteria del Master:
Dipartimento di Linguistica
Via Ostiense 236 – 00146 Roma
tel. + 39 0657338343; fax + 39 0657338344
dipling@uniroma3.it
The Quidditch World Cup: Just Add Potter!Heather B.
The Potter's go to the Quidditch World Cup in celebration of Al's birthday. Things go wrong, Hugo eats weird stuff, AND LILY DOESN'T HAVE ENOUGH SOCKS!
Master thesis Philosophy (University of Amsterdam). A theory on the changing role of journalists and citizens in contemporary journalism, based on Bruno Latour's philosophy of science.
Study of Online Performance Marketing in China 2012: the Year in Review and l...GLG (Gerson Lehrman Group)
In 2012, the biggest buzz word in China’s digital marketing is undoubtedly “RTB” (Real-time Bidding). Since Google launched the DoubleClick Ad Exchange Platform in China in early 2012, it has brought drastic changes to the market in adopting real-time media transaction. In a recent research paper, IDC estimated that total RTB spending in China will increase significantly from USD21 million in 2012 to USD627 million in 2016 at a 145% CAGR.
iClick Interactive has conducted a study on China’s performance marketing landscape by analyzing the growth of the 4 main digital channels: search, display, video and mobile in recent years, and how each channel is evolving to become more performance-driven to suit marketers’ growing demand on ROI. The study has also shed light on how the China’s digital marketing landscape will evolve in 2013.
See PDF for our Q4 2014 Digital Media and Internet market update - an overview on M&A transactions, relevant public equities, and key investments in the space through the Horizon Partners lens.
We take a long-term approach to building relationships. If you'd like to discuss your business or the industry with our team, please reach us at contact@horizonpartners.com"
Digital Marketing Approach, Awareness and Strategiesijtsrd
Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. 2 3 Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, 4 and as people increasingly use digital devices instead of visiting physical shops, 5 6 digital marketing campaigns have become prevalent, employing combinations of search engine optimization SEO , search engine marketing SEM , content marketing, influencer marketing, content automation, campaign marketing, data driven marketing, e commerce marketing, social media marketing, social media optimization, e mail direct marketing, display advertising, e–books, and optical disks and games have become commonplace. Digital marketing extends to non Internet channels that provide digital media, such as television, mobile phones SMS and MMS , callback, and on hold mobile ring tones. 7 The extension to non Internet channels differentiates digital marketing from online advertising. 8 Dr. Krishna Kumar Verma "Digital Marketing - Approach, Awareness and Strategies" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-6 | Issue-6 , October 2022, URL: https://www.ijtsrd.com/papers/ijtsrd52127.pdf Paper URL: https://www.ijtsrd.com/management/marketing/52127/digital-marketing--approach-awareness-and-strategies/dr-krishna-kumar-verma
1World Online Progress Update July Webinar1World Online
Monthly progress update from 1World Online, a Blockchain-powered Engagement & Monetization Platform for Publishers & Brands. Our webinar was hosted on July 26, 2018 and many of 1WO Token holders who haven’t had a chance to attend now can get up to speed with our exciting team, product & business news.
Agenda:
1. Executive Update
2. Product Update
3. AdOps Update
4. Business Development Update
5. Marketing & Events Update
6. Crypto Exchanges Update
7. Q&A
Los números más importantes del 2015 y las tendencias que hay que monitorear en el 2016
The numbers that mattered in 2015 and the trends to watch in 2016
Source: GlobalWebIndex
IAB Europe digital brand advertising and measurement report june 2018Romain Fonnier
En 20 pages, le rapport «Digital Brand Advertising and Measurement» publié par l’IAB Europe mesure les attentes des publishers, annonceurs et agences autour de la mesure. Il aborde 4 thématiques : «Digital Measurement Priorities», «Digital Advertising Quality», «Key Performance Indicators» et «Organisation of Digital Measurement». Il se base sur une enquête réalisée auprès de 650 professionnels de 31 pays interrogés entre Février et Mars 2018.
Agences, annonceurs et publishers sont d’accord pour mettre en priorité le passage vers une mesure des impressions visibles plutôt que servies. La meilleure connaissance du consommateur et la compatibilité des mesures des autres médias sont les autres priorités principales énoncées.
The IAB and PwC have released the digital ad spend which Odyssey Mobile were involved in. Topline results are: digital advertising grew by 15.2% on a like for like basis to reach £6.3billion in 2013, with mobile growing 93.3% passing the £1billion mark to reach £1.031billion.
IAB europe - Viewable Impressions - White Paper - Feb 2015Romain Fonnier
Livre blanc IAB sur la visibilité des impressions
L'IAB propose son dernier livre blanc sur le sujet de la visibilité des impressions publicitaires, avec pour but de favoriser la confiance des acteurs et donc les investissements média dans le digital.
Ce livre blanc aborde notamment:
- l'état de l'art sur le sujet visibilité en Europe
- la métrique visibilité dans un contexte de métriques élargi
- les perspectives et les évolutions prévisibles sur le sujet
- un récapitulatif des termes et concepts utilisés couramment
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
IAB México - 8th Study on Online Advertising Investment in Mexico
1. 8th.
Edition Study on Online
Advertising Investment in Mexico
2013 Results
June 2014
www.gettyimageslatam.com
2. Contents
1. Background and about the Study
2. Methodology, participants and Research Subcommittee in 2013
3. 2013 Context
4. Evolution of annual turnover 2009 – 2013
5. Investment in display per platform
6. Analysis of investment in display
(from the participants' information via survey):
a) By type of contract
b) By quarter
c) By advertiser activity
d) Main advertisers
7. Conclusions and reflections
8. Glossary
PwC
2
4. The study concerning the internet
industry in Mexico
PwC
4
• Analyzes the evolution of internet advertising
investment.
• Collects actual billing data of the main portals
and sites operating in Mexico. It also includes the estimate provided
by the Research Subcommittee of IAB Mexico, in collaboration
with the main Ad Networks and Technological Platforms.
• Annual report that has been published by IAB Mexico since 2007.
• At international level this is the industry standard and it is an
indispensable reference for advertisers, media and agencies.
5. PwC Mexico
“It is undeniable that technology has instilled any society, modifying consumers
preferences and their relationship with brands; therefore,
companies must generate a circle of trust with sufficient innovation and agility
to address all their consumers demands.
There is no turning back: the change has occurred and it is constant”.
Carlos Méndez
Managing Partner PwC Mexico
PwC
5
6. Terra
"The year 2013 showed again a great growth in online advertising investment,
we are certain that our industry will continue growing at an accelerated rate,
mainly in as much as the media still accompanying the increasingly specialized
demands of our market.
Terra, as leading player of the industry, has the commitment of continue driving
our media, by means of the most sophisticated platforms, the best content and
the most innovative advertising formats"
PwC
6
Gerardo Adame
Terra General Manager
7. IAB Mexico
“For several years we have got used to see a double-digit growth in Digital
Advertising in Mexico, which has complete sense with the digital audience
growth in the country, which already exceeded 500 million users.
Therefore, online each day is consolidated as a massive media strongly
segmentable and with high transparency in measurement, thus, in IAB Mexico
we continue working with local advertisers to provide them with the necessary
data and support to continue choosing Internet as advertising platform”.
Iván Marchant
Chairman of the Research Committee of IAB Mexico
PwC
7
8. About the Study on Advertising Investment
PwC
The study analyzes the
evolution of internet
advertising.
8
Collection of billing data of the
main portals
or sites that operate
in our country.
It provides key indicators
which facilitate the decision-making
process for
advertisers, media and
agencies.
9. Contents
PwC
9
2 Methodology, participants and Research
Subcommittee in 2013
10. Methodology
1. We had the participation of 56 Sites, Portals, Ad Networks and
Technological Platforms, representative
of the advertising investment in Mexico.
2. Each participant answered a survey, PwC collected
and added the information up.
3. The Research Subcommittee of IAB Mexico made an estimate of
non-participating sites, in order to quantify the remaining value of
Display and Search.
4. An analysis was conducted to generate this report.
PwC
10
11. Methodology
Construction of the total figure
PwC
11
+
PwC Mexico figures Board of Experts
sites +
Total study figures
=
Estimates of non-participating
12. Methodology
Participants:*
• Antevenio
• Autocosmos
• Autoplaza
• Azteca Internet
• BBC
• Bumeran
• C-Móvil
• Canalmail
• Condé Nast
• Digilant
• Despegar
• Discovery Digital Media
• Disney Media+
• Dridco
• E! Online Latino
• Editorial Armonía
• El Informador
• .Fox
• Grupo ACIR
• Grupo Editorial Notmusa
• Grupo Expansión
• Grupo Fórmula
• Grupo Milenio
• Grupo Radio Alegría
• Headway Digital
• Hispavista
• Hotwords
• IASA Comunicación
• Invent MX
• MediaScience
• Medios Masivos Online
• MercadoLibre
• NRM Comunicaciones
• Orange Advertising
• Playboy
• Prodigy MSN
• Publimetro
• QuimiNet
*Companies which participated with their surveys and/or in the board of experts
• Reader’s Digest
• Red Viacom
• Sección Amarilla
• Televisa Interactive
• Televisa Radio
• Terra
• Ticketmaster
• Time Out México
• Vanguardia
• Yahoo!
PwC 12
13. Methodology
8 new participants in 2013
• El Financiero
• Exponential
• Grupo Radio Centro
• IMPAKTU
• OCC Mundial
• Revista Neo
• Spotify
• Webzodes
PwC
13
New participants*
*Companies which participated with their surveys and/or in the board of experts
14. Methodology
Companies which did not participate but were estimated by
IAB Mexico Subcommittee
• Batanga
• BB Mundo
• Cinemex
• El Economista
• El Universal
• ESPN
• Facebook
• Google
• Monografías
• Reforma
PwC 14
15. Methodology
Research Subcommittee
It complemented the results of online advertising investment collected by PwC
with estimation data of the sites that did not participate in the study, by means of a group
of experts who gathered to assess the information and obtain consensual conclusions.
PwC
15
• Alfredo Sánchez – Yahoo!
• Anaid Moncada – Notmusa
• Clara Méndez – Televisa Interactive
• Fernando Bermúdez – Dentsu Aegis
• Iván Marchant – comScore
• Jacobo Fernández – SMG
• Jorge Pedrero – ProdigyMSN
• Miguel Arcos – Orange Advertising
• Maru Ortega – GroupM
• Pamela Baltazar – Clarus Digital
• Santiago Durán – Havas Media Group
17. Context
The Mexican economy had a lower growth in 2013
compared to the prior year
GDP
2010
2011
2012
2013
2009
Source: INEGI. Mexico National Account System
PwC 17
18. Context
In Mexico, 59.2 million people use Internet, which
represents 52% penetration
30% 33%
40% 46%
52%
+3%
+7%
+6%
+6%
2009 2010 2011 2012 2013
Source:
PwC 18
19. Context
Mexican users use in average 2.4 devices to connect to the
Internet
Laptop is the most used device,
followed by desktop and
smartphone.
The use of tablets and other
mobile devices to connect to the
Internet is increasingly frequent
Source: Estudio de Consumo de Medios entre Internautas Mexicanos (Study of
Media Consumption Among Mexican Internet Users)
IAB Mexico/ Millward Brown/ Televisa.com
January 2014
Laptop
Smartphone
Desktop
Cellphone
Table t
Video game
console
MP3 playe r
Internet
connectable TV
Handheld game
console
IN THEIR MOBILE DEVICES 65%
% OF USERS WHO SURF THE WEB
PwC 19
20. Context
About Mexican Internet users…
88%
have downloaded applications,
software, programs and/or games 44%
Watch television and surf the web
9 out of 10
are in social media
at the same time
Source: Estudio de Consumo de Medios entre Internautas Mexicanos (Study of Media Consumption Among Mexican Internet
Users)
IAB Mexico/ Millward Brown/ Televisa.com
January 2014
PwC 20
21. Context
About Mexican Internet users…
55%
Has shopped or made transactions in
the last 3 months
62%
Is planning to shop
within the following 6
months
Source: Estudio de Consumo de Medios entre Internautas Mexicanos (Study of Media Consumption Among Mexican Internet
Users)
IAB Mexico/ Millward Brown/ Televisa.com
January 2014
PwC 21
22. Context
In 2012, Internet was placed in the 3th place in
advertising investment per media
Percentage
53%
9%
9%
8%
8%
7%
3%
2%
1%
Investment
(MP)
36,834
6,451
6,397
5,629
5,266
4,831
2,006
1,039
568
Public TV
Radio
Internet
OOH
Pay TV
Newspapers
Magazines
Film industry
Other
DISTRIBUTION
OF ADVERTISING
INVESTMENT
PER MEDIA
$69,021 mp
Source: CICOM Investment Study 2012
PwC 22
23. Online Advertising Investment on an
international level in 2013
Online Advertising
Investment
(Billion USD)
Growth
2012-2013
%
Total Advertising
Investment
(Billion USD)
Internet Total %
of Investment in
Media 2013
$
2.6
26%
$
18.2
14.3%
$
42.8
17%
$
172.6
24.8%
$
9.8
15%
$
22.2
44.3%
$
1.2
2.3%
$
6.2
19.4%
PwC 23
25. Display Advertising
Type of digital advertising that shows static and/or animated graphic
advertisements in image, video or text format contracted in spaces of
web sites and other digital advertising media in the Internet. Including
social media.
Search Advertising
Type of digital advertising that shows advertisements, generally in text
format, related to key words or phrases used by the users in their
Internet searches.
Classified Advertising
Type of digital advertising in sites dedicated to transmit advertisements
of different types of products and/or services such as: real estate,
technology and vehicles.
PwC
25
Definitions
IAB Mexico Glossary
26. Evolution of annual turnover, 2009-2013*
In 2013 the figure of 632 million dollars
of Online advertising investment was surpassed
36%
s)
000’35%
(31%
USD 44,604
AVG Xrate = 14.05 AVG Xrate = 13.15 AVG Xrate = 12.42 AVG Xrate = 13.16 AVG Xrate = 13.07
35,369
700
600
500
400
300
200
100
*These figures include the study participants, classified advertisements and the
estimate of Search and Display by the Research Subcommittee of IAB Mexico.
Growth percentages calculated over Mexican Pesos
38%
31%
632,473
490,745
372,027
PwC 26
27. Classification of annual turnover 2013*
Display represents the major part of the online advertising
investment
USD$ 632 M
Annual investment 15%
2013
14%
24%
Search
Search 26%
Display
*These figures include the study participants and the estimate of Display, Search and
Classified advertisements made by the Research Subcommittee of IAB Mexico.
2013
Search &
Classifieds
PwC 27
28. Evolution of annual turnover – Display*
The investment in Display shows a remarkable growth
during the last year
31%
38%
48%
28%
428
288
222
159
AVG Xrate = 12.42 AVG Xrate = 13.16 AVG Xrate = 13.07
116
700
600
500
400
300
200
100
USD (000’s)
AVG Xrate = 14.05 AVG Xrate = 13.15
*These figures include the study participants and the estimate of
Display made by the Research Subcommittee of IAB Mexico.
Growth percentages calculated over Mexican Pesos
PwC 28
30. Investment per Display platform*
Social Media and Video grow significantly in investment
among Display platforms
6%
* These figures include the study participants, which
are a representative sample of Display
155%
100%
PwC 30
31. Investment per Display platform*
The participation of Social Media and Video grows within the Display
2012
*These figures include the study participants and the estimate of
Display, made by the Research Subcommittee of IAB Mexico.
Growth percentages calculated over Mexican Pesos
2013
PwC 31
32. Investment in Display
PwC
32
Analysis of investment in display
from the participants' information
via survey
34. Investment per contract type – Display*
CPM and Fixed Positions prevail as schemes
of concentration in Display
2013
2012
CPA
5%
CPM 61%
Other 4%
Fixed
Position 22%
CPA 4%
CPM and
Sponsorship
80%
CPA 5%
CPC 15%
• These figures include the study participants, which are a representative sample of Display
• Growth percentages calculated over Mexican Pesos
PwC 34
36. Quarterly distribution of income - Display*
In 2013, the most remarkable growth took place during
the first and third quarter of the year
Million pesos
29%
41%
19%
8% 24%
18%
25%
USD (000’s)
23.9
36
46.67
36%
35
51
55.6
35
46.9
These figures include the study participants, which are a representative sample of Display.
Growth percentages calculated over Mexican Pesos
58.5
59.77
47.5
71.3
PwC 36
38. Investment according to the advertiser activity –
Display*
PwC
38
Industry Participation
2012
Participation
2013
Investment Growth /
Detriment
Media and entertainment
Automotive
Financial Services
Telecommunications
Health
Government and Public Services
Transport, travel and tourism
Food
Retail
Technology
7%
11%
10%
8%
2%
8%
5%
5.3%
5.0%
6.2%
16%
12%
7%
6%
6%
5%
5%
4.9%
4.8%
4.5%
197%
28%
-14%
-1%
194%
-21%
0%
10%
15%
-14%
Ranking
• These figures include the study participants, which are a representative sample of Display
• Growth percentages calculated over Mexican Pesos
39. Investment according to advertiser activity -
Display*
Investment in Media and entertaining grows significantly
194%
197%
97%
Media and
entertainment
Health Cleaning products
• These figures include the study participants, which are a representative sample of Display
• Growth percentages calculated over Mexican Pesos
PwC 39
40. Investment according to advertiser activity -
Display*
Automotive industry continues increasing its investment
15% 10%
28%
Automotive Food
• These figures include the study participants, which are a representative sample of Display
• Growth percentages calculated over Mexican Pesos
PwC 40
42. Remarkable advertisers due to their Investment in
Display in 2013*
PwC
Financial services
42
Automotive
Media and entertainment FMCG/CPG
* These figures include the study participants, which are a representative
sample of Display
44. Conclusions
• Online investment continues at an accelerated double-digit development, this
year with 31% growth.
• Online advertising investment in Mexico grows at a more accelerated rate
compared to other mature markets.
• Internet is consolidated year after year as an advertising platform essential in
the advertisers marketing strategies.
• Internet is wide ecosystem with great variety of advertising platforms and
formats which comply with different communication purposes, like brand
building, engagement, direct response, among others.
• The main growing factor of investment in 2013 was Display, specially the
participation of Video and Social Media platforms.
• Based on the participants in the study via survey, the industries that invested
the most in Display (banners ads and rich media) in 2013, are: Media and
entertainment, Automotive and Financial services.
PwC
44
45. Research Subcommittee Reflections
• The audience segmentation has become a key issue
for the advertising industry and the development of all its participants.
• The strategic vision to creatively integrate the different digital tools is
essential to built a dialog with an increasingly digitalized consumer.
• For content generators there is an opportunity in the construction of metrics
relevant for the brands and in line with objectives like branding, engagement,
among others.
• This year we had a greater number of participants, which
contributed to the content of this report which is a benefit for the industry
and each year continues to strengthen.
PwC
45
47. Display Advertising
Type of digital advertising that shows static and/or animated
graphic advertisements in image, video or text format contracted
in spaces of web sites and other digital advertising media in the
Internet.
Including social media. AdSense included in the Display part.
PwC
47
Glossary
How do we define display?
IAB Mexico Glossary
48. Glossary
How do we define search?
Type of digital advertising that shows
advertisements, generally in text
format, related to key words or phrases
used by the users in their Internet
searches.
Not included:
• SEO (Search Engine Optimization)
• AdSense (located in Display)
• Affiliate search listing
IAB Mexico Glossary
PwC 48
49. Glossary
How do we define classified?
Type of digital advertising in sites dedicated to transmit advertisements of different types
of products and/or services such as: real estate, technology and vehicles.
Any type of classified advertisement, except those related with employment, job banks or
recruitment.
PwC
49
Including only B2B and
B2C, C2C not included
27.37%
72.63%
IAB Mexico Glossary
50. Glossary
Ad Networks Intermediary companies that allow centralized contracting of advertising
spaces in different web sites of associated third parties or to one or several networks.
CPA (Costo por acción/Cost per action) Commercialisation model based on specific
actions (conversions) made by the user in the banner and/or site previously defined by the
advertiser.
Some examples of this type of actions (conversions) are: filling out applications/forms
(Cost per acquisition, Cost per record Cost per lead), purchase/sale order closing (Cost per
order or Cost per sale), service quotation, file download, etc.
This model only considers the actions finished by the user regardless of the number of
impressions or clicks received per advertising piece.
The most common way is to count these user actions using record codes (counting pixels/
trackers).
CPC (Costo por clic/Cost per click) Commercialization model based on the cost per
each click received by advertisement or one campaign.
This model only considers the clicks received per advertisement piece (Banner, text
advertisement, key word) and not the number of impressions.
The CPC can be fixed or dynamic depending on the site where the campaign is advertised.
PwC
50
51. CPM (Costo por millar/Cost per mille/thousand) Commercialization model based
on the cost per each thousand impressions served of one advertisement or one campaign.
In the case of Email marketing, it is the cost per each one thousand sent emails.
Fixed position of personalized content and/or experiences created for an advertiser who
may include or not advertising elements such as graphic publicity, brand logos,
advertising video or pre-roll.
Rich media: Advertising form which has an interaction additional to the click.
Examples: take overs, expandable, video, among others. Different to a standard format
(without interaction).
Social network A web site where the user is not anonymous and it is possible to interact
with other users by means of tools characteristic of the network, like: chat, messaging,
voice chat, the shared use of files, blogs, discussion groups, etc.
PwC
51
Glossary
52. Special thanks to …
PwC
52
• The 56 participants of the study
• To comScore for the access to the tool AdMetrix.
• To our sponsors: