Advertising and marketing 1
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Advertising and marketing involve communicating the value of products and services to potential customers in order to encourage sales. The global advertising industry is large, generating billions annually. Bartle Bogle Hegarty is a notable British advertising agency responsible for many campaigns over 30 years. Amaze was a video game developer that sold over 40 million units before being owned by entrepreneurs including Todd Gilbertsen, who now owns another company. Advertising and marketing are also linked to photography, magazines, and other industries that assist in visual product representation and information distribution.
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Advertising and marketing 1
This document provides information about advertising, marketing, and some companies in those industries. It discusses how advertising and marketing are used to promote products and services. It also gives statistics about the size of the advertising industry in the UK and US. Two companies are discussed - Bartle Bogle Hegarty, a British advertising agency founded in 1982, and Amaze Entertainment, a former video game developer founded in the 1990s. Ownership details are provided for both companies. Other industries linked to advertising and marketing include photography, photo imaging, and magazines.
Advertising and marketing
Advertising is a form of communication used to persuade customers to purchase products and services. It aims to convince customers that a company's offerings are superior and create a need for what they are selling. Marketing involves the sale of goods between businesses, especially industrial goods used in production. Advertising is a large industry employing over 250,000 people in the UK and generating billions annually for the economy. While commercial advertisers aim to increase consumption, non-profits also use advertising.
Advertising and marketing
Advertising and marketing aims to persuade audiences to take action. The sector includes 15,000 companies in the UK that generate £6.2 billion annually. It is linked to other industries that advertise such as magazines, films, newspapers, interactive media, photography, games, and press.
Advertising and marketing
Advertising and marketing aims to persuade audiences to take action. The industry includes over 15,000 companies in the UK that generate £6.2 billion annually. It is linked to other industries that advertise such as magazines, films, newspapers, interactive media, photography and games.
Advertising and marketing
Marketing involves planning and promoting products to bring buyers and sellers together, while advertising is a single component focused on promotion. Specifically, advertising involves developing strategies for placement of paid announcements in mediums like newspapers, TV, radio and online. Advertising agencies like Abbott Mead Vickers and Bartle Bogle Hegarty work with many brands and industries, developing campaigns across different media to promote products and services. Advertising and marketing are involved in most industries through commercials, social media promotion, newspaper advertisements and more in order to generate revenue.
Advertisingandmarketing 131019061822-phpapp01 neww irene
The document discusses the advertising and marketing industry, including definitions of advertising and marketing. It describes the size and structure of the industry, noting it employs over 250,000 individuals and generates £6.2 billion annually for the UK economy. The document also lists several large companies that operate within the industry, such as AMV BBDO, Bartle Bogle Hegarty, and Aegis Group plc.
Advertising and marketing
Advertising is a form of communication used to persuade customers to purchase goods and services, and is part of a large industry in the UK economy. AMV BBDO is one of the largest advertising agencies in the UK, working with over 85 brands using various media, while Bartle Bogle Hegarty is a notable British agency with 7 global offices and over 900 employees known for campaigns for Audi, Vodafone, and Levi's. Both agencies have no ownership.
Advertising and marketing
This document provides an overview of the advertising and marketing industry. It discusses different types of advertising such as television, internet, billboards, and radio. Marketing is defined as creating and delivering value to customers through relationship building and understanding consumer behavior. The size of the advertising industry in the UK is also presented, with over 15,000 companies and 250,000 employees generating over 6 billion annually. Specific advertising agencies are outlined, including their founding, clients, and revenues.
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Advertising and marketing 1
This document provides information about advertising, marketing, and some companies in those industries. It discusses how advertising and marketing are used to promote products and services. It also gives statistics about the size of the advertising industry in the UK and US. Two companies are discussed - Bartle Bogle Hegarty, a British advertising agency founded in 1982, and Amaze Entertainment, a former video game developer founded in the 1990s. Ownership details are provided for both companies. Other industries linked to advertising and marketing include photography, photo imaging, and magazines.
Advertising and marketing
Advertising is a form of communication used to persuade customers to purchase products and services. It aims to convince customers that a company's offerings are superior and create a need for what they are selling. Marketing involves the sale of goods between businesses, especially industrial goods used in production. Advertising is a large industry employing over 250,000 people in the UK and generating billions annually for the economy. While commercial advertisers aim to increase consumption, non-profits also use advertising.
Advertising and marketing
Advertising and marketing aims to persuade audiences to take action. The sector includes 15,000 companies in the UK that generate £6.2 billion annually. It is linked to other industries that advertise such as magazines, films, newspapers, interactive media, photography, games, and press.
Advertising and marketing
Advertising and marketing aims to persuade audiences to take action. The industry includes over 15,000 companies in the UK that generate £6.2 billion annually. It is linked to other industries that advertise such as magazines, films, newspapers, interactive media, photography and games.
Advertising and marketing
Marketing involves planning and promoting products to bring buyers and sellers together, while advertising is a single component focused on promotion. Specifically, advertising involves developing strategies for placement of paid announcements in mediums like newspapers, TV, radio and online. Advertising agencies like Abbott Mead Vickers and Bartle Bogle Hegarty work with many brands and industries, developing campaigns across different media to promote products and services. Advertising and marketing are involved in most industries through commercials, social media promotion, newspaper advertisements and more in order to generate revenue.
Advertisingandmarketing 131019061822-phpapp01 neww irene
The document discusses the advertising and marketing industry, including definitions of advertising and marketing. It describes the size and structure of the industry, noting it employs over 250,000 individuals and generates £6.2 billion annually for the UK economy. The document also lists several large companies that operate within the industry, such as AMV BBDO, Bartle Bogle Hegarty, and Aegis Group plc.
Advertising and marketing
Advertising is a form of communication used to persuade customers to purchase goods and services, and is part of a large industry in the UK economy. AMV BBDO is one of the largest advertising agencies in the UK, working with over 85 brands using various media, while Bartle Bogle Hegarty is a notable British agency with 7 global offices and over 900 employees known for campaigns for Audi, Vodafone, and Levi's. Both agencies have no ownership.
Advertising and marketing
This document provides an overview of the advertising and marketing industry. It discusses different types of advertising such as television, internet, billboards, and radio. Marketing is defined as creating and delivering value to customers through relationship building and understanding consumer behavior. The size of the advertising industry in the UK is also presented, with over 15,000 companies and 250,000 employees generating over 6 billion annually. Specific advertising agencies are outlined, including their founding, clients, and revenues.
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EMAP is a UK-based multinational publishing organization established in 1947 that specializes in B2B magazines, conferences, and events. It owns EMAP Radio, which operates 40 local radio stations in the UK and Ireland. Its mission is to connect and inspire professional communities. Partnering with EMAP could provide advertising opportunities on its radio stations and link up to popular bands through its record label, which is licensed to Universal Music. The document discusses how partnering with Bauer Media Group, a large multinational media company, could also be beneficial through shared photo shoots, cross-promotion of magazines, and selling related products.
Question 3
EMAP is a UK-based multinational publishing organization established in 1947 that specializes in B2B magazines, conferences, and events. It owns EMAP Radio, which operates 40 radio stations across the UK and Ireland. EMAP's mission is to connect professional communities and inspire growth and success. The document discusses potential benefits of publishing the magazine "Uprising" through EMAP, such as advertising on EMAP Radio stations, linking with popular bands through EMAP's record label, and forming synergistic partnerships with other publishers like the Bauer Media Group to share content and sell related products.
Question 3
EMAP is a UK-based multinational business publishing organization established in 1947 that specializes in B2B magazines, conferences, and events. It connects professional communities through its publications and events to help those communities grow and progress. EMAP also owns EMAP Radio, which operates 40 local radio stations in the UK and Ireland, and has various business brands in its portfolio.
Melanie Nicholas CV2016
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Question 3
EMAP is a UK-based multinational publishing organization established in 1947 that specializes in B2B magazines and conferences. It owns EMAP Radio, which operates 40 local radio stations in the UK and Ireland. EMAP's mission is to connect and inspire professional communities. The Bauer Media Group is a large multinational media company operating in 16 countries, including the UK, that owns the rock magazine Kerrang!, providing opportunities for synergies between magazines like shared content and advertising.
Question 3
EMAP is a multinational advertising publisher established in the UK in 1947 that specializes in business-to-business magazines, conferences, and events. It owns EMAP Radio, which comprises 40 UK and Ireland local radio stations. EMAP's mission is to connect and inspire professional communities. The document discusses potential synergies between EMAP and other publishing companies like Bauer Media Group, such as co-publishing content, sharing photoshoots and stories, and cross-promoting magazines.
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Advertising is a form of marketing that uses paid messages to encourage audiences to take action regarding commercial offerings. Marketing is the process of communicating the value of a product or service to customers for the purpose of selling it. The key difference is that advertising involves paid, non-personal messages from an identified sponsor, while marketing involves a mix of business activities to connect buyers and sellers. The advertising and marketing industry in the UK employs over 15,000 businesses and 250,000 people, generating £2.6 billion for the economy.
Advertisingandmarketing 131019061822-phpapp01 inew
The document discusses the advertising and marketing industry, including definitions of advertising and marketing, the size and structure of the industry, and some major companies within the sector. Advertising is defined as communication used to encourage audiences to purchase products, while marketing provides career opportunities in areas like advertising, brand management, and public relations. The industry generates £6.2 billion for the UK economy and includes over 15,000 companies and 250,000 individuals. Example companies mentioned are AMV BBDO, Bartle Bogle Hegarty, and Aegis Group PLC.
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Question 3
EMAP is a UK-based multinational publishing organization established in 1947 that specializes in B2B magazines, conferences, and events. It owns EMAP Radio, which operates 40 local radio stations in the UK and Ireland. Its mission is to connect and inspire professional communities. Partnering with EMAP could provide advertising opportunities on its radio stations and link up to popular bands through its record label, which is licensed to Universal Music. The document discusses how partnering with Bauer Media Group, a large multinational media company, could also be beneficial through shared photo shoots, cross-promotion of magazines, and selling related products.
Question 3
EMAP is a UK-based multinational publishing organization established in 1947 that specializes in B2B magazines, conferences, and events. It owns EMAP Radio, which operates 40 radio stations across the UK and Ireland. EMAP's mission is to connect professional communities and inspire growth and success. The document discusses potential benefits of publishing the magazine "Uprising" through EMAP, such as advertising on EMAP Radio stations, linking with popular bands through EMAP's record label, and forming synergistic partnerships with other publishers like the Bauer Media Group to share content and sell related products.
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EMAP is a UK-based multinational business publishing organization established in 1947 that specializes in B2B magazines, conferences, and events. It connects professional communities through its publications and events to help those communities grow and progress. EMAP also owns EMAP Radio, which operates 40 local radio stations in the UK and Ireland, and has various business brands in its portfolio.
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EMAP is a UK-based multinational publishing organization established in 1947 that specializes in B2B magazines and conferences. It owns EMAP Radio, which operates 40 local radio stations in the UK and Ireland. EMAP's mission is to connect and inspire professional communities. The Bauer Media Group is a large multinational media company operating in 16 countries, including the UK, that owns the rock magazine Kerrang!, providing opportunities for synergies between magazines like shared content and advertising.
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A film distributor has several key responsibilities:
1) They plan each film's release strategy based on factors like the intended audience, release timing, and promotional efforts.
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Global advertising aims to market a product worldwide by treating the entire world as a single market, without accounting for local differences. International advertising involves setting up offices in other countries to cater products and marketing to each local market while still being owned by the parent company. When expanding a business globally, companies must decide whether a global or international strategy best suits their product. Global advertising works for large chains selling standardized products everywhere, while international advertising allows catering to local customs while still maintaining a unified brand across countries.
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Eval 2
The combination of the filmmaker's short film and ancillary texts like film reviews and posters were important to tie them together and make the short film have more impact. The texts provided context about the build up and aftermath of the film. Key symbols like a clock were featured in both the film and poster to represent the main theme of time. Consistent visual elements and a plain backdrop in both the film and texts kept the focus on the protagonist and his story. Similar colors and effects were used in both to connect the pieces.
Eval 1
The document discusses a student's short documentary film project about their 90-year-old grandfather. To follow documentary conventions, the film tells a story through a series of photographs and video clips showing the progression of the grandfather's life. Scenes of him speaking in his armchair used natural lighting and an uncluttered background. Opening and closing shots of a cuckoo clock symbolized the passing of time. Post-production effects on the clock made it more appealing and eye-catching. Overall, the film creates a unique, creative story that develops over time and highlights key life moments from the perspective of a 90-year-old man to attract and involve the audience.
Music video idea
The video would have a dark, desaturated style to create a depressing mood. It would show the two artists standing alone on different dark roads, with the camera panning in for close-ups of their bloody faces as they sing. The camera would do 360 pans between the roads, revealing the artists arguing with the same woman or walking alone down the roads, with extreme close-ups emphasizing their frustration and singing of the lyrics. Ultimately, the roads would converge, with the woman at their intersection.
Video idea weeknd -Amad Islam
The video would have a dark, desaturated look to create a depressing mood. Scenes would include long shots of the artists standing alone on dark roads, then close-ups of their bloody faces as they sing. The camera would track them as they walk and sing. It would also show one artist arguing with a woman, then pan to the other artist with the same woman, implying disloyalty. Throughout, the camera work would transition between the artists in different locations to tell the story through their perspectives and movements as they sing the dark lyrics.
The weeknd feat ed sheeran Dark Times Lyric Analysis (Amad Islam)
Ed Sheeran describes waking up bruised and hungover, having drunk too much the night before and gotten into a fight. He warns that this isn't the right time to fall in love with him, as he knows his lies can't be believed. Both Ed Sheeran and The Weeknd reference their past struggles with drugs, alcohol, and unstable lifestyles before fame. They acknowledge issues they are still trying to overcome that could undermine their success if not addressed. The Weeknd recalls using cocaine, getting into fights, and choosing a life of substance abuse and chaos.
The weeknd lyric analysis By Amad Islam
The song "High for This" by The Weeknd describes a sexual encounter where he mentally prepares a woman for what is about to happen. He tells her they will have sex and do drugs together, reassuring her that she doesn't need to worry because he will be with her. As the drugs take effect, he tells her to breathe and relax while promising they will have a good time. He eliminates any doubts by saying to trust him as he knows she wants to experience this feeling.
Imvdb
The document analyzes research from IMVDb on music charts and popular music videos. It finds that the target audience prefers hip-hop and pop genres, especially recent pop videos by artists like Sia, David Guetta, and Rudimental. This research will help decide which genre of music to focus on going forward.
Analysisoflyrics 111010192016-phpapp01
1) Lupe Fiasco meets a girl at a club and is instantly captivated by her beauty and intelligence.
2) He expresses his growing love for her through poetic metaphors and promises to protect her.
3) At the end of the song, Lupe assures the girl that he wants their relationship to last beyond a typical short-lived club romance and promises to see her in the morning.
Beyonce - dance for you
This music video portrays Beyoncé dancing seductively for her male love interest in a 1940s style setting. Voyeurism is prominently featured through close-ups of the intimate dancing and longing gazes between Beyoncé and the man. The video follows the conventions of R&B by including a choreographed dance routine to promote the artist. It depicts a stereotypical power dynamic between the male boss and female secretary but aims to empower women through Beyoncé's display of control through her dancing.
British board of film classication (bbfc)
The British Board of Film Classification (BBFC) regulates films and videos in the UK. It is a non-governmental organization that provides age ratings to films such as U, PG, 12A, 15, and 18. The BBFC recognizes adult freedom of choice, protects the public (especially children) from harmful content, and helps parents make informed viewing choices for their children. The document then provides detailed descriptions of the content allowed or implied for each age rating.
3 different ways of classifying audiences
The document discusses two methods for categorizing audiences: Young and Rubicam's Four Consumers model and socio-economic class. Young and Rubicam divides people into four categories based on personality - Mainstreamers, Aspirers, Succeeders, and Reformers. The socio-economic model classifies people into six classes based on income - A through E. Both are useful for media targeting, but the socio-economic model is limited as it only considers income and not other factors like leisure activities.
3 different ways of classifying audiences
The document discusses two methods for categorizing audiences: Young and Rubicam's Four Consumers model and socio-economic class. Young and Rubicam divides people into four categories based on personality - Mainstreamers, Aspirers, Succeeders, and Reformers. The socio-economic model classifies people into six classes based on income - A through E. Both are useful for media targeting, but the socio-economic model is limited as other factors like leisure activities may be more important than income alone.
3 different ways of classifying audiences
The document discusses two methods for categorizing audiences: Young and Rubicam's Four Consumers model and socio-economic class. Young and Rubicam divides people into four categories based on personality - Mainstreamers, Aspirers, Succeeders, and Reformers. The socio-economic model classifies people into six classes based on income - A through E. Both are useful for media targeting, but the socio-economic model is limited as it only considers income and not other factors like leisure activities.
3 different ways of classifying audiences
The document discusses two methods for categorizing audiences: Young and Rubicam's Four Consumers model and socio-economic class. Young and Rubicam divides people into four categories based on personality - Mainstreamers, Aspirers, Succeeders, and Reformers. The socio-economic model classifies people into six classes based on income - A through E. Both are useful for media targeting, but the socio-economic model is limited as it only considers income and not other factors like leisure activities.
3 different ways of classifying audiences
The document describes several systems for categorizing consumers:
- Young and Rubicam's Four Consumers model divides people into Mainstreamers, Aspirers, Succeeders, and Reformers based on psychological attributes rather than income.
- Their socio-economic class system ranks people from A to E based on income and occupation.
- Life Matrix segments audiences based on lifestyle and values rather than demographic factors.
Final Sketch Evaluation - 4018
The student created a final drawing of a potion using Photoshop. They first hand drew the potion and then scanned it into Photoshop to color and add details digitally. It was difficult to control the pen at first but got easier with practice. The student used various colors like light blue, dark brown, and different shades of pink to create realistic effects like bubbles and shading. They used tools like the blur tool and size-adjustable brushes. In the end, the student felt they successfully created a realistic looking digital image meeting the goals of the project.
Unit 13 assignment 1 report
This document discusses digital graphics technology, describing features of vector and bitmap images. Vector images are resolution-independent and scalable without quality loss, using mathematical expressions to represent lines and shapes. Bitmap images are made up of pixels that lose quality when resized. The document provides examples of how vector and bitmap images differ when resized, and discusses image capturing, output methods for print and screen, storage considerations like file size and organization, and naming conventions.
Analysis For Attack The Block - 4018
1) Attack the Block was released in 2011 and was directed by Joe Cornish with production companies including The UK Film Council and Studio Canal. It had a budget of £8 million and made $5,824,175.
2) The film is a science fiction horror set in a London council estate about teenagers who encounter an alien invasion. It is rated 15 for violence, drug use, and gore.
3) The movie poster depicts a diverse group of teenagers from the council estate ready to battle the aliens, showing the working class setting and themes of fighting and violence.
Focus Group - 4018
The document outlines questions from a focus group about a film trailer. It asks for opinions on whether the trailer was effective and enjoyable, what genre it represents, how it could be improved, and favorite parts. It explains that the filmmaker created a focus group of 12 friends and family to get feedback on the trailer by showing it and having them answer questions. Most feedback suggested making the trailer look less like a drama and more realistic.
Audience Research - 4018
Audience research is conducted to gather information about what audiences want to watch and their personalities. There are several methods for conducting audience research, including focus groups, questionnaires, box office takings, and test screenings. Focus groups involve interviewing a small group of people to discuss their opinions in an interactive setting, but the results may not represent the larger population. Questionnaires can be inexpensive and gather a lot of data quickly from many people, but responses may be biased by wording and response rates may be low. Box office takings refer to the financial success of a film based on the number of viewers and money made, which depends on the quality of the movie. Test screenings allow audiences to provide feedback on a movie before
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Advertising and marketing 1
- 1. Advertising and marketing Advertising or advertizing is a form of communication for marketing and used to encourage, persuade, or manipulate an audience. Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service.
- 2. Size, shape and structure of the advertising and marketing industry. • The Adverting industry generates on average £6.2 billion annually for the UKs economy. • In 2010,advertising was estimated at $142.5 billion in the United States and $467 billion worldwide Internationally, the largest four advertising companies are Interpublic, Omnicom, Publicist, and WPP.
- 3. Companies Bartle bogle Bartle Bogle Hegarty is a British advertising agency, responsible for some notable advertising campaigns of the last 30 years. Amaze Amaze Entertainment was a video game developer from the United States that sold over 100 games in its ten-year history (selling nearly 40 million units), for several video game platforms, with headquarters located in Kirkland, Washington.
- 4. Ownership of these companies. • Bartle bogle is owned by John Bartle, Nigel Bogle . Nigel Bogle still lead it today, together with worldwide CEO Simon Sherwood. It has seven offices worldwide - London, New York, Los Angeles, Singapore, São Paulo, Shanghai and Mumbai. BBH employs more than 900 staff globally. • Amaze is owned by serial entrepreneur Dan Flenbaas and his business partners Todd Gilbertsen and David Mann.
- 5. What other companies do they own. • Todd Gilbertsen who is one of the three people who are founders of Amaze is now President/Owner at Gilby’s Street Department.
- 6. What other industries in the advertising and marketing linked to. • Advertising and marketing is linked to photography and photo imaging because when your advertising brand someone is going to have to take a picture for the advertising brand and representing it, also magazines are linked to advertising and marketing because all the information that’s in there its adverts and its advertising different brands.