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LE MARKETING
  ALTERNATIF:
QU’EST-CE QUE ÇA
   VEUT DIRE?
POURQUOI PARLER
 DE MARKETING
  ALTERNATIF?
GÉNÉRATION
25% DE LA POPULATION




 50% DES DÉPENSES
ILS SONT
LA CONSOMMATION
    DE DEMAIN
ILS SONT
LES ENTREPRISES
   DE DEMAIN
LA CONSOMMATION
    DE DEMAIN




LES ENTREPRISES
   DE DEMAIN
ILS SONT
L’ÉCONOMIE DE
    DEMAIN
TECHNOLOGIE
 CRÉATIVITÉ
COLLABORATION
TRANSPARENCE
LES 4 PÉS:
  PRODUIT
    PRIX
   PLACE
PROMOTION
PRODUIT:
VOTRE PRODUIT
VOTRE PRODUIT



LEUR PRODUIT
PRIX:
LA VALEUR
MARCHANDE
VALEUR



VALEURS
PLACE:
OÙ SE TROUVE
VOTRE PRODUIT
OÙ?



PARTOUT
PROMOTION:
CE QU’ON LEUR DIT,
   ET COMMENT
À



AVEC
L’ÉCONOMIE DE
   DEMAIN?
PRODUITS


MARQUES


VALEURS
UN   5IÈME   PÉ




PÉ POUR PERSONNES
P


P   P   P


    P
PERSONNES !
CONSOMMATEURS




CONSOMMATEURS =
   PERSONNES
VALEUR D’UN
CONSOMMATEUR
      =
POUVOIR D’ACHAT
VALEUR D’UNE
    PERSONNE
        =
POUVOIR D’INFLUENCE
VENDRE N’EST
  PLUS UNE
RAISON D’ÊTRE
PERSONNES
    =
LA NOUVELLE
   ÉQUITÉ
LE MARKETING
ALTERNATIF, C’EST
 DU MARKETING
   DE VALEURS
MERCI

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