The document summarizes a talk given by Alexandra Deschamps-Sonsino about challenges in implementing good design in the Internet of Things community. The talk discusses the fragile ecology of founders, startups, corporations and service providers involved in IoT. It notes the risks of unexpected costs and how survival sometimes means being acquired. The talk also examines definitions of "doing good" and initiatives to address privacy, transparency and other issues through organizations like the Ada Lovelace Institute.