This presentation was featured at the 11th OECD Rural Development Conference held on 9-12 April 2018 in Edinburgh, Scotland (UK). More information: www.oecd.org/rural/rural-development-conference/

2. Meat….Meat….is sooooo good

3. But it is turning into a fatal attraction

4. And that’s not all……..

5. More income? More meat! ….with more people

7. WHAT
CAN WE
DO

8. We need to change our behavior and use technology

9. Yes, meat substitutes are getting better, but…

10. We need to find a truly transformative solution

11. Tissue Engineered meat: the animal bypass

12. How does it work?
Biopsy of a small
number of cells
1 Feed and nurture the
cells so they multiply
Selection of “satellite” cells
2 3
4 Maturation and
differentiation into muscle
cells (fibers)
5 Harvesting and assembling
the fibers into a burger

13. How does cultured meat compare?
4% 4% 1%
Environmental impact compared Conventionally farmed beefLab grown beef
Water use Greenhouse
Gas emissions
Land use
Source: Tuomisto, Environment science and technology journal

14. >50%
Consumer acceptance

15. Possible time scenario
Small scale, premium, local
Spreading of the technology
Gradual development towards
cost competitiveness
2021
2031
2036
2026
Commoditizing, available in
retail

16. A shift in farming