This document discusses how mobile apps can benefit sports retailers. It provides an example of a sports retailer who saw increased foot traffic, website traffic, and social media following after launching a mobile app. The app allowed customers to call the retailer directly, view offers and news, share the app, and link to the retailer's e-commerce store. It also describes several key features of the mobile app platform, including click-to-call functionality, sharing options, loyalty programs, and linking to online stores.