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Pet o-pedia marketing plan Arpan
- 1. PET-O-PEDIAYOUR ONE CLICK SOLUTION FOR ALL PET NEEDS
- 3. What is Pet-o-pedia? • Pet-o-pedia is the only and the best way to buy a pet or pet products in India. • It’s a very easy to use app which connects to millions of pet vendors across the country. • You can order the pet of your choice from the app or any pet product as pet foods etc which will be delivered at your doorstep. • You can view reviews and our 24X7 customer help will make purchasing easy
- 4. SITUATION ANALYSIS • OVERVIEWOF COMPANYAND MARKET • TARGETCONSUMERS
- 5. OVERVIEW • The pet population in India has grown from 7 million in 2006 to 10 million in 2014; on an average 6,00,000 pets are adopted every year • The pet-care sector in India — already pegged at over Rs 81 billion — is expected to grow at over 35 per cent every year. • So designing a exclusive app and portal to cater all these needs in the metropolitan cities as Mumbai, Delhi, Bengaluru and Kolkata will be a sure shot hit.
- 6. Customer Segmentation Consumer Segment: 1. Demographic: • Age : 18-40(Mostly Youth) • Gender : Male and Female • Income : Middle, Upper Middle and High Class • Socio-Economic Classification : A1, A2, B1, B2 2. Geographic: • Cities : Metro Cities Business Market Segment: 1. Demographic: • Vendors : Local pet shops, large scale pet exporters 2. Geographic: • Cities : Metro Cities
- 7. TARGET PERSONAS • Pet Enthusiasts • Teenagers & Youth (18- 40) • Kids • Animal Lovers • Middle class & Rich
- 8. Goal
- 9. Goal AUG ‘17 MAY ‘17 NOV ‘17 FEB ‘17 50+ Pet Vendors Listed 5000+ Users 20+ Pet Vendors Listed 2000+ Users 100+ Pet Vendors Listed 10K+ Users . APP LAUNCH (For Users in Delhi& NCR)
- 10. 300,000+ UsersComplete Expansion in Delhi,Mumbai,Bangalore Kolkata 2nd Year Completion Expanding to Mumbai & Bangalore 1st Year Completion AUG ‘20 AUG ‘19 AUG ‘18 JUN ‘18
- 11. STRATEGY • TARGET MARKET • VALUE PROPOSITION
- 12. ValueValue ValueValue Context VendorsCustomers Competit ors Company Value Value Target Market Analysis (6-V Framework) Customer value Collaborato r value Company value OV P Value-Proposition Model (3-V Principle)
- 13. TARGET MARKETS
- 14. CONSUMER NEEDS • Kids and Teenagers – Always wants a pet of their choice or a pet their friend have . The newly married or young couples wants a pet of their choice Exclusive Breeds of dogs and cats delivered at your doorstep without any hassle Rare pets as rare birds will be available. Pet products – All your pet needs from food, clothing etc in one place. Exclusive Pet Doctor contact details listings on the app.
- 15. Competitors The best thing is the segment is very new to India and don’t have such competitors as of now. However the closest competitors are petsworld.in & amazon.in
- 17. Value Proposition - Users I want a Dog ! Goes to App/website Selects Dog breed &color Selects preferred Vendor Accurate Info about dog breed Reviews and suggestions about breed. Selects accessories & pet food Share Experience
- 18. VALUE PROPOSITION- VENDORS & PET STORES IMPROVED VISIBLITY CUSTOMER SERVICE & ENGAGEMENT IMPROVED SALES ONLINE PRESENCE
- 19. TACTICS • PRODUCT • SERVICE • BRAND • PRICE • INCENTIVES • COMMUNICATION • DISTRIBUTION
- 21. Registering a restaurant on Pet-o-pedia is free. Free Features Exclusive Discounts for regular customers Personalized Experience Adopt a homeless pet Pet Adoption Cashless Payments The ordered item will be delivered to customers at their doorstep. Online Ordering Know about any animal or any breed in details about their habit and care . Pet Knowledge Leave your Wallet Behind. Pay via select debit/credit cards and enjoy exclusive discounts.
- 22. Premium Features • Advertise services related to your pet shop on your pet-o-pedia account. • Place a banner advertisement on pet-o-pedia. Business owners regularly get updates about the number of clicks from ad. • POS (Point to Scale) Platform • Pet doctor on call • Exclusive 1 day delivery for premium customers.
- 23. services
- 24. Answer reviws, Analytics Online Delivery Cloud Based POS system
- 25. BRAND • We will position our app in the minds of the target consumers as “One click solution for all your pet needs”. • The most reliable explorer for all kinds of exclusive pets and pet products • “When you have pet-o- pedia having or caring your pet is just a click away”
- 26. • Company Website • Blogs • Building Social Community on Facebook , Twitter etc. • Quora • Featuring E-Mails • Pet Shows in various mall • “Save Animal Adopt One” Campaign COMMUNICATION
- 27. Distribution Website Apple App Store Microsoft Windows Store
- 28. IMPLEMENTATION • ORGANIZATIONAL INFRASTRUCTURE • BUSINESS PROCESS • IMPLEMENTATION SCHEDULE
- 29. Organizational Structure CEO Chief Financial Officer Head of Marketing Chief Technical Officer Global Head Of Communications Head of Business Development Chief Product Officer Marketing-Sales Team Technical Team Communication Team Content & Consulting Team Design and Development Team Financing Team
- 31. PHASE 1 App Testing & Official Launch Customer Feedbacks & App Updates PHASE 2 Pitching to the clients, building networks, contracting and payment collection. PHASE 3 Maintain financial levels of performance and records. PHASE 4 Develop strategies to enter new cities & Strategic Management
- 32. THANK YOU
- 33. SUBMITTED BY – ARPAN HALDAR MIT MANIPAL UNDER MARKETING INTERNSHIP BY- SAMEER MATHUR (IIM LUCKNOW)