Email Marketing Moves Mountains

Tammy Hawk-Bridges
Email Marketing
Moves Mountains

Hi there I’m Tammy!
Ready to learn about
marketing?!
© Content Intellectual Property of Perfect Marketing Equation. All Rights
Reserved.
Hi there! My name is Tammy Hawk-Bridges. I provide
marketing training and education for entrepreneurs.
I hope you’ll visit my website Perfect Marketing
Equation - www.perfectmarketingequation.com and
also follow me on Twitter @THawkBridges.

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Not enough business owners
use email marketing and the
ones that do aren't using it to
it's full capacity.

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Every business model
should use email marketing
because it is a game-
changer in your business.

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Email marketing like
everything that's worthwhile
it takes doing it right,
strategy, and of course
commitment.

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The marketing tools you use
in your business should be
influenced by your business
model. Every marketing
method isn’t great for every
business.

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Email marketing however, is
one tool that no matter
what the business model
you can find a way to
leverage it for profit.

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Some businesses will get
success with email
marketing faster than
others.

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For example, if you sell
handbags or shoes you're
likely to have quick success
with your email marketing
efforts.

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If you're an architect on the
other hand, you won't
experience instant success
but the reward could be just
as high.

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Regardless, you should be
consistently growing a list of
customers, clients and of
course leads or prospective
clients.

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If you have a consulting
business and need new
clients, you'll be using your
email efforts to fill and
nurture your pipeline.

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Here are the four key steps
to success:

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Step 1 - Learn HOW to apply
email marketing to YOUR
business model.

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Know who your target
market is and how to
communicate with them
effectively.

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Step 2 - Develop a solid
strategy.

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Come up with a variety of
topics that are solution
oriented and aimed
specifically at your target
market.

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Step 3 - See it through to
fruition!

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You can’t just send a few
newsletters and think you’re
done or your phone didn’t
ring off the hook so your
done.

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Step 4 - Read your reports!!
Find out which content your
readers respond to most.

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Over time you will have
enough newsletters to
know what they like. Let
your readers dictate your
content.

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How 5 Different
Business Models Can
Use Email Marketing

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Retail Store Owners

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Growing your list is a
constant effort you should
be on top of and it will
grow your business fast.

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The world of retail is vast!
There is tons of
competition you cannot
afford to be complacent!

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Have customer loyalty
programs in place and
reward your top customers
well! This will keep them
away from your
competitors!

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Email your customers once a
week. Let them know what
items are in your store.
consider having promotions
that are only available to
your email list.

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Veterinarian or Pet Clinics

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The pet industry is a multi-
billion dollar one. People
love their pets as family
members. What does this
mean to you? Revenue!

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You can still LOVE animals
and create a success
revenue-driven business!

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Have a special newsletter
that reminds people that
their animals are due for
their shots.

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Give the incentive for
people to bring their pets in
by offering a certain
percentage off a grooming
service.

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Also use your newsletter as
an opportunity to
encourage adoption of pets
or any other service you
need to promote.

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Law Firms

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The way you use email
marketing depends on
what type of law firm you
have.

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For a law firm the most
important point is making
sure that you're top of
mind when people need
whatever kind of law that
you do.

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If a potential client finds
themselves needing a
lawyer for adoption and
then suddenly see an ad on
Facebook, guess what? That
is who they're going to call!

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Use your newsletter efforts
to provide your client list
with great information
THEY find useful - not just
your sales efforts.

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People will appreciate
you're looking out for them
and providing them with
helpful tips. If you do it
often they will call you
when they need you.

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Advertising for law firms is
extremely competitive and
expensive.

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Reaching out to your
existing list can be done in
a couple of hours a month
and the cost of getting in
front of them is absolutely
zero!

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Dentist Offices

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Email marketing is GOLD to a
dentist business model!

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Have a month where
appointments are down?
Remind people about their
cleanings! It’s also a great
opportunity to sell cosmetic
features like whitening etc.

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A great idea is to educate
your patients on their
dental health. For example,
explain the health
consequences of not
flossing.

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What do you do to make
sure your patients are
comfortable?

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Many people have anxiety
about visiting the dentist so
explain how you address
that.

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It’s a good idea to have
have an incentive program
in place for patients who
refer their friends or family
to your practice.

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This shows that you're loyal
and you care about them
not just as a patient but
someone that is supporting
their business.

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Assisted Living Facility

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KNOWING how to talk to
your clients is essential to
this niche. Know who your
audience is.

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People who make decisions
on assisted living facilities
are older adults, perhaps
between 48 and 65. This is
your market.

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35 to 57 make up the
largest age demographic on
Facebook so as you can see
Facebook is a great fit to
reach your market.

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Design Facebook ads to
reach this market and drive
the traffic to your website.
Have an informational
download once viewers
reach your webpage.

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It's imperative that your
download is actually
valuable to your target
market and not just a sales
effort of yours. This is how
you lose people.

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Many clients worry about
how much assisted living is
going to cost so that would
be a great topic to address.

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Show images of residents
having a great time and
being happy in your facility.
This is called customer
attraction marketing.

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You are demonstrating an
action that allows clients to
put their beloved family
member in that situation.
This is smart marketing.

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I've demonstrated to you
how 5 very different business
models can leverage email
marketing successfully.

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What about your business?
Are you growing your list?
Are you cultivating your
largest asset - your
customer list.

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Please visit
www.perfectmarketingequation.com
for many other marketing lessons for
entrepreneurs!

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Connect with me!
Twitter:
www.twitter.com/THawkBridges
Facebook:
www.facebook.com/TammyHawkBridges
YouTube:
www.youtube.com/user/THawkBridges
Google:
https://plus.google.com/u/0/+TammyHawkBridges

Email Marketing Moves Mountains

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