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Financing The Fashion Industry
- 1. Marketing Fashion Finance Financing In Fashion Presented by Scot Thom
- 2. Marketing Fashion Finance Ten Million Entrepreneurs 3,255 over the past 15 years Two years to hit 100,000
- 3. Marketing Fashion Finance Types of Cash • Revenue – Sell a product, service or subscription • Debt – Lump sum of cash and make interest payments – Pay a little back each month or all at the end • Equity – Warrants and options – Shares or units
- 5. Marketing Fashion Finance Ecosystem • Who are the players? – Look up Mark Evans, Toronto – Find the infographic • Sources of Equity – 3F’s – Angel Investors – Venture Capital – Private Equity – Public Equity
- 6. Marketing Fashion Finance Tactic #1 It’s All About The Relationship
- 7. Marketing Fashion Finance Tactic #2 Your Numbers: Back Them Up
- 9. Marketing Fashion Finance Tactic #4 Exit Strategy: For You and Any Investor
- 11. Marketing Fashion Finance Tactic #6 Have A Plan The Works For You
- 12. Marketing Fashion Finance 3 Point Winning Strategy 1. Get Referred In 2. Work With Advisors 3. Know What Winning Means
- 13. Marketing Fashion Finance Case Study #1 You are working for a Canadian fashion house putting on a marketing campaign for Spring Fashion Show. Budget of $100k has been approved internally for traditional marketing campaign. It has been suggested by your boss that digital marketing could be used if a matching loan of $100k is found. What are your marketing and finance options available to you? What information would you need from your boss?
- 14. Marketing Fashion Finance Case Study #2 You’re been hired by a new fashion design graduate who is setting up a Shopify store for his collection. What marketing options are available to you? What finance options are available to your designer?
- 15. Marketing Fashion Finance Case Study #3 You’re working for a collective of designers that are launching a brick and mortar store and want to promote their new store. What marketing options are available to you? What finance options are available to you? How is this different from a traditional business?
- 16. Marketing Fashion Finance A Final Note • Any questions? • Growth Hacking – Google it and find the forums • Email Scot at scot@gobicapital.ca or reach out on Twitter at @scotthom.