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DIGITAL BUSINESS
TRI BHAKTI BUSINESS SCHOOL
MATA KULIAH
2021/ 2022
PROFIL
Suryo Hadi Kusumo, S.Kom., MM
BNI Syariah
Schon Indonesia Company
Sviesa Vadovas
Premysis Consulting
Geo Anfield Solution
Scomptec Edukom Persada
HRL International
Mahkota Sukses Makmur
Mahkota Perkasa Makmur
Lahir Di Jakarta
Bina Nusantara University
Airlangga University
08113057581/ suryohadikusumo@stietribhakti.ac.id
Occupation:
Kepala LPMI (Lembaga Penjaminan Mutu
Internal TBBS)
Consultant ISO
Trainer
Trainer Office Procedure
Trainer 5R/ 5S
Human Resource And Supply Chain
Management
Recuitment
SPM (Standart Pelayanan Minimal)
PROJECT
Wonokoyo Group
Agaricus Sido Makmur Sentosa
PT. Malaplast Arisu Indonesia
PT. Hou Tech Indonesia
PT. Matrix Polymer
CV. Megah Sejahtera
PT. Mahkota Perkasa Makmur
PT. Mahkota Sukses Makmur
PT. Adi Citra Bhirawa
PT. Mulcindo
PT. Agung Perdana Putra
PT. Ababyl Absolute
PT. HRL International
Puskesmas Leces
Puskesmas Paiton
Puskesmas Maron
Puskesmas Kab. Gresik
Ortala Kab. Gresik
BKD Kab. Gresik
Dinkop UMKM Jatim
Dispenduk Capil Trenggalek
Dispendik Kota Batu
Dinkes Kota Batu
BKD Kota Batu
K. Kelurahan Kab. Gresik
Bappeda Kab. Gresik
Badan Perencanaan Pembangunan
Dinas Perhubungan Kab. Gresik
Dinsos Kab. Gresik
Dinas Perhubungan
Kantor Satuan Pamong Praja
SMPN 1 Kraksaan
SMAN 1 Dringu
TATA ATURAN PERKULIAHAN
• Mahasiswa disarankan untuk mematikan mic
pada google meet agar tidak menggangu jalannya
perkuliahan, kecuali : Ingin Bertanya atau pada
saat persentasi
• Wajib mengerjakan Tugas dan Membaca Materi
Kuliah
• Mahasiswa melakukan absensi pada Google
Classroom sesuai pada jadwal perkuliahan
• Apabila ada kendala terkait dengan penggunaan
internet/ pengumpulan tugas/ ujian harap
mengkonfirmasi kepada Dosen
TATA ATURAN PERKULIAHAN (Lanj.)
• Mahasiswa Melakukan Submit Tugas
Maksimal 5 hari dari tanggal pemberian Tugas
• Link Google Meet dibagikan pada Google
Classroom
• Mahasiswa diharapkan hadir 15 Menit
Sebelum Perkuliahan Berlangsung
BOBOT NILAI
PRA- UTS 25%
Termasuk Tugas,
Persentasi,
Rangkuman dan Kuis
UTS 20%
Essay
PRA UAS 25%
Termasuk Tugas,
Persentasi,
Rangkuman dan Kuis
UAS 20%
Essay
TUGAS, PERSENTASI DAN KUIS
1. Setiap pertemuan Tugas ada pada setiap pertemuan
2. Setiap Tugas yang diberikan harap dikumpulkan pada
Google Classroom
3. Persentasi yang dilakukan oleh kelompok yang
bertugas, dilakukan via google meet
4. Pada saat sesi tanya jawab persentasi, mahasiswa
dapat melakukan (Raise Hand/ Angkat Tangan) dapat
mengaktifkan voice dan melakukan tanya jawab
5. Kuis dilakukan pada sebelum UTS dan Sebelum UAS.
Ouline materi
CHAPTER 1
Introduction To Digital Business And E-
commerce
Learning Outcomes
• Define the meaning and scope of digital
business and e-commerce and their different
elements
• Summarise the main reasons for adoption of
digital business and barriers that may restrict
adoption
• Outline the ongoing business challenges of
managing digital business in an organisation,
paticularly online start-up businesses
First Internet
• Keyboard QWERTY
• 1960, ARPANET, cikal bakal teknologi jaringan
• 1982, TCP/IP (Transmission Control Protocol/
Internet Protocol) 1982
• 1990, WWW (World wide web) 1990
The impact of electronic communications
on traditional businesses
• Gojek
• Toko
• Tambal ban??
• On the Internet it is often the customer who initiates
contact and is seeking information through researching
information on a website. In other words, it is a ‘pull’
mechanism where it is particularly important to have good
visibility in search engines when customers are entering
search terms relevant to a company’s products or services.
• Social networking. The emphasis here is on listening to customers and sharing
engaging content. Facebook tends to be most important for consumer audiences
and LinkedIn for business audiences.
• 2 Social knowledge. These are informational social networks like Yahoo! Answers,
where you can help an audience by solving their problems and subtly showing how
your products have helped others. Wikipedia is another site in this category,
although it has relatively little application for marketing.
• 3 Social sharing. These are social bookmarking sites like Delicious
(www.delicious.com) which can be useful for understanding the most engaging
content within a category.
• 4 Social news. Twitter is the best-known example.
• 5 Social streaming. Rich and streaming media social sites for sharing photos, video
and podcasting.
• 6 Company user-generated content and community. Distinct from the other types
of social presence which are independent of companies, these are the company’s
own social space which may be integrated into product content (reviews and
ratings), a customer support community or a blog.
What is the difference between digital
business and e-commerce?
TUGAS
• The Facebook business model
• Hal. 8
• Referensi : Dave Caffey
Pertemuan 1.pptx

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Pertemuan 1.pptx

  • 1. DIGITAL BUSINESS TRI BHAKTI BUSINESS SCHOOL MATA KULIAH 2021/ 2022
  • 2. PROFIL Suryo Hadi Kusumo, S.Kom., MM BNI Syariah Schon Indonesia Company Sviesa Vadovas Premysis Consulting Geo Anfield Solution Scomptec Edukom Persada HRL International Mahkota Sukses Makmur Mahkota Perkasa Makmur Lahir Di Jakarta Bina Nusantara University Airlangga University 08113057581/ suryohadikusumo@stietribhakti.ac.id Occupation: Kepala LPMI (Lembaga Penjaminan Mutu Internal TBBS) Consultant ISO Trainer Trainer Office Procedure Trainer 5R/ 5S Human Resource And Supply Chain Management Recuitment SPM (Standart Pelayanan Minimal)
  • 3. PROJECT Wonokoyo Group Agaricus Sido Makmur Sentosa PT. Malaplast Arisu Indonesia PT. Hou Tech Indonesia PT. Matrix Polymer CV. Megah Sejahtera PT. Mahkota Perkasa Makmur PT. Mahkota Sukses Makmur PT. Adi Citra Bhirawa PT. Mulcindo PT. Agung Perdana Putra PT. Ababyl Absolute PT. HRL International Puskesmas Leces Puskesmas Paiton Puskesmas Maron Puskesmas Kab. Gresik Ortala Kab. Gresik BKD Kab. Gresik Dinkop UMKM Jatim Dispenduk Capil Trenggalek Dispendik Kota Batu Dinkes Kota Batu BKD Kota Batu K. Kelurahan Kab. Gresik Bappeda Kab. Gresik Badan Perencanaan Pembangunan Dinas Perhubungan Kab. Gresik Dinsos Kab. Gresik Dinas Perhubungan Kantor Satuan Pamong Praja SMPN 1 Kraksaan SMAN 1 Dringu
  • 4. TATA ATURAN PERKULIAHAN • Mahasiswa disarankan untuk mematikan mic pada google meet agar tidak menggangu jalannya perkuliahan, kecuali : Ingin Bertanya atau pada saat persentasi • Wajib mengerjakan Tugas dan Membaca Materi Kuliah • Mahasiswa melakukan absensi pada Google Classroom sesuai pada jadwal perkuliahan • Apabila ada kendala terkait dengan penggunaan internet/ pengumpulan tugas/ ujian harap mengkonfirmasi kepada Dosen
  • 5. TATA ATURAN PERKULIAHAN (Lanj.) • Mahasiswa Melakukan Submit Tugas Maksimal 5 hari dari tanggal pemberian Tugas • Link Google Meet dibagikan pada Google Classroom • Mahasiswa diharapkan hadir 15 Menit Sebelum Perkuliahan Berlangsung
  • 6. BOBOT NILAI PRA- UTS 25% Termasuk Tugas, Persentasi, Rangkuman dan Kuis UTS 20% Essay PRA UAS 25% Termasuk Tugas, Persentasi, Rangkuman dan Kuis UAS 20% Essay
  • 7. TUGAS, PERSENTASI DAN KUIS 1. Setiap pertemuan Tugas ada pada setiap pertemuan 2. Setiap Tugas yang diberikan harap dikumpulkan pada Google Classroom 3. Persentasi yang dilakukan oleh kelompok yang bertugas, dilakukan via google meet 4. Pada saat sesi tanya jawab persentasi, mahasiswa dapat melakukan (Raise Hand/ Angkat Tangan) dapat mengaktifkan voice dan melakukan tanya jawab 5. Kuis dilakukan pada sebelum UTS dan Sebelum UAS.
  • 9. CHAPTER 1 Introduction To Digital Business And E- commerce
  • 10. Learning Outcomes • Define the meaning and scope of digital business and e-commerce and their different elements • Summarise the main reasons for adoption of digital business and barriers that may restrict adoption • Outline the ongoing business challenges of managing digital business in an organisation, paticularly online start-up businesses
  • 11. First Internet • Keyboard QWERTY • 1960, ARPANET, cikal bakal teknologi jaringan • 1982, TCP/IP (Transmission Control Protocol/ Internet Protocol) 1982 • 1990, WWW (World wide web) 1990
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  • 13. The impact of electronic communications on traditional businesses • Gojek • Toko • Tambal ban??
  • 14. • On the Internet it is often the customer who initiates contact and is seeking information through researching information on a website. In other words, it is a ‘pull’ mechanism where it is particularly important to have good visibility in search engines when customers are entering search terms relevant to a company’s products or services.
  • 15. • Social networking. The emphasis here is on listening to customers and sharing engaging content. Facebook tends to be most important for consumer audiences and LinkedIn for business audiences. • 2 Social knowledge. These are informational social networks like Yahoo! Answers, where you can help an audience by solving their problems and subtly showing how your products have helped others. Wikipedia is another site in this category, although it has relatively little application for marketing. • 3 Social sharing. These are social bookmarking sites like Delicious (www.delicious.com) which can be useful for understanding the most engaging content within a category. • 4 Social news. Twitter is the best-known example. • 5 Social streaming. Rich and streaming media social sites for sharing photos, video and podcasting. • 6 Company user-generated content and community. Distinct from the other types of social presence which are independent of companies, these are the company’s own social space which may be integrated into product content (reviews and ratings), a customer support community or a blog.
  • 16. What is the difference between digital business and e-commerce?
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  • 18. TUGAS • The Facebook business model • Hal. 8 • Referensi : Dave Caffey