Resume of a Candidate looking for a job in Product Management and Digital Marketing profile.

1. Madhuri Goel madhuri.goel9@gmail.com
Product Management and Digital Marketing Professional
Experience – 2+ years
Top 5 Skills – Entrepreneurship and Business Acumen, Product Management, Team Management,
Digital and Social Media Marketing, Web Development
PROFESSIONAL EXPERIENCE
VedKund June 2015- Present
Designation: Founder
“VedKund is an Astrology web portal launched in 2016. It is developed in Drupal 7 and Bootstrap.
Generating Revenue since the First month of Launching paid plans.”
Key Responsibilities –
 Market Research, Idea Conceptualization, Product Road Map and Implementation Strategy.
 End-to-end Website Development and implementation of Google Analytics, AD Blocks etc.
 Designing of Banners and Images for the Website and Marketing posts.
 Planning and Implementation of SEO, Social Media Marketing Activities, Campaigns and Events.
 Content Planning and Development.
 Resource Management and Optimization.
 New Business Development and Client Relationship Management.
Results and Achievements –
 Within first 5 months of launching VedKund:
 100+ world-renowned experts in Astrology, Vaastu and related fields providing services on
VedKund’s panel.
 Generated 10 times Revenue (of Capital)
 50% Repeat B2B Clients
 4000+ user registrations.
 Compared to competitors like Izofy and Monkvyasa launched in 2015 and 2014, best Alexa Rank:
 20,972 Alexa Rank in India as on 17 April 2016.
 ~2 Lakh Alexa Rank in World in April 2016.
 Lowest Bounce Rate among competition in April 2016. (coupled with higher Alexa rank it
indicates large traffic of genuinely targeted audience base)
 70+ organic positive reviews and feedback on Social Media.
Careers360.com June 2014- June 2015
Designation: Assistant Product Manager
“Careers360 is a fast-paced growing startup in Education Domain, with Alexa Rank in India ~150.”
Key Responsibilities –
 Management and Ownership of the entire Product Life Cycle.
 New Product Development and enhancement of existing products.
 Defining Product Strategy and Roadmap, wire-framing, documenting (PRDs), presentations.
 Coordinating with cross-functional teams - Data, Design, Tech, QA, SEO, Editorial, Sales, Marketing -
to collate requirements, implement road-map and continuously improve the product offering.
 Planning and execution of releases within deadline and Product testing after every release cycle.
 Training session to the interns and freshly hired employees
 Brainstorming and organizing contests to keep the teams motivated

2. Projects and Key Deliveries –
Data and Tools Eco-System
 PrepMeter Project (90+ tools) – Ownership of complete Product Life Cycle
 College Predictor Project (110+ tools) – Complete ownership of the only paid in-house product
 Data Robustness and Search Improvement Project across website
Portal Engagement and Website Features Enhancement
 Managed cross-functional teams of 20 members. Result: 67% increase in engagement on forums.
 Highest registration conversion rate for tools in 2014: Management- 28.57 (Sept); Engineering- 25
(Oct); Competition- 36.36 (Nov)
 140,000 traffic on B-School on the CAT result day
 College Review functionality enhancement project
MyCareers360- The Educational Marketplace
 Management of the newly launched product Edufy, the e-Marketplace of educational products
 Vendor Management, e-Commerce Operations Management and Product enhancement
PROJECTS and INTERNSHIPS
“As a Management Student, worked on 11 Live Projects in 7 Organizations from 2012-14.”
Organizations included: The Nielsen, MyGuestHouse, Nokia, Indian Trade Promotion Organization etc.
POSITIONS of RESPONSIBILITY
Kartavya Club - Delhi School of Management (DCE, DTU) Jan 2013- Feb 2014
Designation: Founder and President
Student’s society working on the Social issues like Education, Sanitation, and other basic issues.
ACADEMIC BACKGROUND
Degree School/College Board/University Completed in Result
MBA (Marketing +
IT Management)
Delhi School Of
Management
Delhi Technological
University
2014
7.06
(CGPA)
B.Tech (IT)
PDM College of
Engineering
Maharshi Dayanand
University, Rohtak
2012 66.92 %
Class XII Ramjas School CBSE 2008 74.20 %
Class X Ramjas School CBSE 2006 94.40 %
AWARDS and ACHIEVEMENTS
 92.5 Percentile in CAT 2011 with 90.57 in VA & LR; 90.41 in QA & DI.
 Earned 97.1% with distinction in the ‘Competitive Strategy’ course by Tobias Kretschmer of LMU at
Coursera.org
 Completed professional course on ‘Web Designing’ and placed in Grade A+ at PDMCE in 2008.
 Awarded 0.1% Merit Certificate in Science for scoring 100% in 10th boards by CBSE in 2006.
I hereby declare that the above-mentioned information is true and complete to the best of my
knowledge and belief.
Madhuri Goel