Persuasive Electric Vehicle (PEV) addresses sedentary lifestyles, provides energy-efficient mobility, and takes advantage of existing bicycle lanes. Designed as a three-wheeler for stability, with a cover to protect from rain and the option for electric assist, PEV makes biking compelling for various demographics. Various persuasive interventions are displayed through user interaction with smartphones to facilitate pedaling behavior. Influential strategies are designed for both the interior and exterior of PEV. For example, an interior display can show how many previous riders have actually pedaled while riding a particular PEV. The exterior of PEV can change color depending on whether a rider actually pedals or not.

1. PEV : FUTURE BEHAVIOR
ACCEPT AS A SUSTAINABLE MODE
EXERCISE ON THE GO

2. Package Delivery Mode People Mover Mode

3. HUMAN
ATTITUDE
(VALUES)
HUMAN
BEHAVIOR
(PATTERNS)

5. Persuasive Cities for
Sustainable Wellbeing
Dr. Agnis Stibe 6

7. PERSUASION
SOCIAL
INFLUENCE
an ac$on
of causing someone
to do something through
reasoning or argument
a capacity
to have an effect on
the behavior of someone
in a social context

8. h"p://levieva.blogspot.fi/2011/06/social-psychology.html

9. 77%
of previous riders
actually pedaled
not pedaling
pedaling
Exterior Interior
53383
Kcal burned

10. @ags<
CT
Competition
SL
Social
learning
SC
Social
comparison
CR
Cooperation
NI
Normative
influence
SF
Social
facilitation
RE
Recognition
SOCIAL INFLUENCE
Downward Upward
Injunctive Descriptive
Goal Gain
Goal Together
Participants Onlookers

18. @ags<
CT
Competition
SL
Social
learning
SC
Social
comparison
CR
Cooperation
NI
Normative
influence
SF
Social
facilitation
RE
Recognition
INVOLVEMENT
ENGAGEMENT
PARTICIPATION

19. http://mcsmb.com/mobile-apps/

20. Persuasive Cities for
Sustainable Wellbeing
Dr. Agnis Stibe 21
Thanks: Matthias Wunsch

22. PERSUASIVE
Change Care Social Engineering
SMART
Classify Understand Big Data
SENSIBLE
Read Feel Sensor Networks

23. Persuasive Cities for
Sustainable Wellbeing
Dr. Agnis Stibe 24
h"ps://vimeo.com/151414235

25. PEV 2: Persuasive Electric Vehicle (Autonomous People/Goods Mover)!

26. 77%
of previous riders
actually pedaled
not pedaling
pedaling
Exterior Interior
53383
Kcal burned

27. APPRECIATE UNNECESARY FAIL
Self-Contained January 1st Self-Driven

28. FUTURE BEHAVIOR
PRESENT BEHAVIOR
TARGET GROUP