Maturing from Conversion Optimisation to Business Optimisation - Paul Rouke f...PRWD
In this presentation at Measurefest 2017, PRWD Founder Paul Rouke explains why PRWD 1st created a Maturity Model for Conversion Optimisation, followed by demonstrated a case study of how the Maturity Model has being integral in helping a business mature from simple A/B testing to having an experimentation and customer centric mindset
MeasureFest November 2017 - 10 tips to make your reporting days easierRachel Mepham
10 tips to make your reporting days easier - This presentation looks at tips, approaches and tools to help your digital reporting needs. Take a look at data from a different perspective and help improve results.
Conversion optimization without research is like shooting in the dark. You can never write a measurable A/B testing hypotheses without research. Before building your optimization roadmap, it’s critical to learn the art and science of conducting visitor behavior research, an essential skill for every optimization expert.
This session will help you in getting answers to “what” your visitors are doing, “how” they behave, and “why” they behave in a specific, repetitive way on your website.
The Mobile Survey Revolution: Insight Anytime, Anywhere; Online, Offline, or SMSQualtrics
With mobile trends on the rise, how can organizations expect to survive without optimizing the mobile experience? Learn how Qualtrics Mobile can help you capture insights in the field and anywhere your team interacts with customers — online, offline, or via SMS.
Laura Jett, from Cricket Communications, will also share proven ways to increase your mobile survey response rates as well as simple mobile techniques that are often overlooked.
Are You Ready To Move Towards Conversion Optimization?VWO
Getting repeatable and predictable success in A/B testing is one of the key challenges that online businesses face today. It’s imperative to have more than just traditional testing ideas in your conversion optimization strategy.
However, how to know what’s missing? And how do you plug the gaps in your optimization strategy? Well, one of the many ways to begin here is by investing in the right people and mastering the best tools.
KEY TAKE-AWAYS
What successful companies do differently with their optimization program
The essential components of building a conversion optimization strategy
When to deploy a conversion optimization strategy and what you need for the same
How VWO can accelerate your conversion optimization readiness
Unlock Your Data's Potential By Integrating Qualtrics & TableauQualtrics
Find out what happens when you pair the only enterprise customer experience management platform with the world's most powerful data visualisation software.
The new Qualtrics and Tableau Integration allows you to connect your Tableau desktop to Qualtrics so you can gather and view data in real-time. Join Josh Robbins from Qualtrics and Bob Middleton from Tableau for our webinar where you will learn:
The easiest and most efficient way to get Qualtrics data into Tableau for both ad hoc or continual analysis.
Top tips for engaging your target respondents including keeping surveys mobile friendly, utilizing the survey library (not reinventing the wheel), while making questions easy to understand and much more.
Top tips for creating powerful visualisations.
High impact use cases from customers using the connector.
Experimental statistics is only one of the many powerful analytical techniques companies are using to supercharge their experiment ideation, segmentation, and analysis. Check out this content for a refresher of key stats issues and a discussion on how to use data for better test and bigger wins.
Maturing from Conversion Optimisation to Business Optimisation - Paul Rouke f...PRWD
In this presentation at Measurefest 2017, PRWD Founder Paul Rouke explains why PRWD 1st created a Maturity Model for Conversion Optimisation, followed by demonstrated a case study of how the Maturity Model has being integral in helping a business mature from simple A/B testing to having an experimentation and customer centric mindset
MeasureFest November 2017 - 10 tips to make your reporting days easierRachel Mepham
10 tips to make your reporting days easier - This presentation looks at tips, approaches and tools to help your digital reporting needs. Take a look at data from a different perspective and help improve results.
Conversion optimization without research is like shooting in the dark. You can never write a measurable A/B testing hypotheses without research. Before building your optimization roadmap, it’s critical to learn the art and science of conducting visitor behavior research, an essential skill for every optimization expert.
This session will help you in getting answers to “what” your visitors are doing, “how” they behave, and “why” they behave in a specific, repetitive way on your website.
The Mobile Survey Revolution: Insight Anytime, Anywhere; Online, Offline, or SMSQualtrics
With mobile trends on the rise, how can organizations expect to survive without optimizing the mobile experience? Learn how Qualtrics Mobile can help you capture insights in the field and anywhere your team interacts with customers — online, offline, or via SMS.
Laura Jett, from Cricket Communications, will also share proven ways to increase your mobile survey response rates as well as simple mobile techniques that are often overlooked.
Are You Ready To Move Towards Conversion Optimization?VWO
Getting repeatable and predictable success in A/B testing is one of the key challenges that online businesses face today. It’s imperative to have more than just traditional testing ideas in your conversion optimization strategy.
However, how to know what’s missing? And how do you plug the gaps in your optimization strategy? Well, one of the many ways to begin here is by investing in the right people and mastering the best tools.
KEY TAKE-AWAYS
What successful companies do differently with their optimization program
The essential components of building a conversion optimization strategy
When to deploy a conversion optimization strategy and what you need for the same
How VWO can accelerate your conversion optimization readiness
Unlock Your Data's Potential By Integrating Qualtrics & TableauQualtrics
Find out what happens when you pair the only enterprise customer experience management platform with the world's most powerful data visualisation software.
The new Qualtrics and Tableau Integration allows you to connect your Tableau desktop to Qualtrics so you can gather and view data in real-time. Join Josh Robbins from Qualtrics and Bob Middleton from Tableau for our webinar where you will learn:
The easiest and most efficient way to get Qualtrics data into Tableau for both ad hoc or continual analysis.
Top tips for engaging your target respondents including keeping surveys mobile friendly, utilizing the survey library (not reinventing the wheel), while making questions easy to understand and much more.
Top tips for creating powerful visualisations.
High impact use cases from customers using the connector.
Experimental statistics is only one of the many powerful analytical techniques companies are using to supercharge their experiment ideation, segmentation, and analysis. Check out this content for a refresher of key stats issues and a discussion on how to use data for better test and bigger wins.
The five essential steps to building a data productBirst
Building a data-driven product is scary business. You need to get the right platform both for today’s needs and for tomorrow’s possibilities – and then, you need to go beyond the technical to build a go-to-market plan that will set you up for success. Learn the five keys to building a great analytical product from someone who has done it before — and failed! Hear Kevin Smith speak about the mistakes he’s made building data products and how you can benefit from his lessons learned.
Run High Impact Experimentation with High-quality Customer DiscoveryOptimizely
Developing a robust A/B/n testing program is critical for every product organization. But there is not a one size fits all approach. Your program must be tailored to your business and audience to be successful. Join Oji Udezue, VP of Product at Calendly, who will share how to craft high-impact customer insights and product experiments, tailored for your company. Oji will draw insights from 20+ years of Product Management at companies like Microsoft and Atlassian and discuss the importance of using qualitative methods to help develop smarter hypotheses with the right tools and practices for your organization.
In this session you will learn:
- Why a strong experimentation culture is important for your product organization
- Proven ways to execute high-impact A/B/n tests with high-quality customer discovery
- The importance of conducting interviews with successful and unsuccessful customers and how to see through your customer’s eyes with live watching techniques
Website Redesigns: Why they Fail and How to Ensure SuccessOptimizely
Learn how to avoid website redesigns that don’t deliver results.
Website redesigns are a tremendous effort: they take a lot of planning, involve many team members and are very costly. The worst about them is that they often fail, meaning that the “new” website will perform worse than the old.
- How common redesign fails really are, and how costly they can be
- The key reasons most redesigns fail to increase sales/conversions
- A better approach to increase chances of redesign success
To learn more about Optimizely, find more info here: https://www.optimizely.com/
To get more inspiration for better website redesigns, visit our blog:
https://blog.optimizely.com/2014/08/14/2-alexa-500-site-redesigns-that-should-inspire-you-to-ab-test/
Opticon 2015- Benchmark Your Optimization ProgramOptimizely
Benchmark Your Optimization Program
❯
Featuring speakers from Optimizely
Shana Rusonis, Content Marketing Manager, Optimizely
What does 'normal' look like for an optimization program? What about best-in-class? What are the opportunities and challenges facing teams that are optimizing, and how do they allocate their manpower and budget towards them? We sought out the answers to these tough questions for our first industry benchmark report. Join Optimizely for an in-depth discussion of how to quantify and benchmark optimization performance.
This presentation is contains slides explaining the basics of big data and predictive analytics.
It also shows how predictive analytics can be used by non programmers by off-the-shelf tools such as RapidMiner, Excel, etc.
The tool for the hands on/demo session in this presentation was RapidMiner 5.1 Community edition
The Personalization Playbook: Secrets from successful real-world experimentsOptimizely
Personalization remains one of the most powerful techniques in the experience optimization arsenal but, according to Forrester, most companies fail to execute a comprehensive personalization approach. Join CROmetrics to learn how to unlock the power of your most important segments with an efficient, experimental approach to personalization.
An Experimentation Framework: How to Position for Triple Digit GrowthOptimizely
You’ve done the button color A/B test, you’ve optimized your landing pages for better conversion. What next? At B2B organizations large and small, there is still tremendous potential for experimentation to drive innovation and growth. Learn how Brion’s growth team enables rapid iteration across a variety of different domains, teams, and organizations within Cisco. With an organization of 70,000 employees and many distributed divisions, enabling experimentation can be a complex initiative. Learn the framework for upleveling from random testing to
explicit strategy to position your org for triple digit growth.
VWO Webinar: How To Plan Your Optimisation RoadmapVWO
If your conversion optimization sprints are dependent on surprise wins, then here’s something you should know —”A surprise win might be buried deep in your A/B testing cycle; you might have to wait for weeks, maybe months to see that.”
The good news is that an experimentation roadmap can open up the possibility of seeing those wins a lot faster. This session will help you uncover ways to manage and prioritize testing ideas in a systematic manner and improve your chances of seeing wins faster with your optimization program.
Making Your Hypothesis Work Harder to Inform Future Product StrategyOptimizely
At Treatwell, each experiment goes beyond improving a single business metric. Experimentation works to evolve their product while enriching customer insights in order to deliver the best digital experience to their users. Join Laura Howard, Lead Product Manager, and Dennis Meisner, Senior Product Analyst, to learn their secret to making their hypothesis work harder and how getting their hypothesis right has improved Treatwell’s funnel progression and order health, as well as helped them make critical decisions on their product experience.
Better Living Through Analytics - Strategies for Data DecisionsProduct School
Data is king! Get ready to understand how a successful analytics team can empower managers from product, marketing, and other areas to make effective, data-driven decisions.
Louis Cialdella, a data scientist at ZipRecruiter, shared some case studies and successful strategies that he has used at ZipRecruiter as well as previous experiences. The purpose of this data talk was to enlighten people on how to make sure that analysts can successfully partner with other departments and get them the information they need to do great things.
Group Product Manager at Levi's Talks: Data for BeginnersProduct School
As a PM you will want to know about Data Analytics and how to work with a team of data scientists to build a product users will love and trust. During this event the Product Manager at Levi Strauss talked about the basics of data analytics and its use in start ups as well as large companies. He also discussed how to frame problems for both data and engineering stakeholders and Interpret feedback from data team to communicate confidently with business stakeholders.
Build Great Mobile Survey Experience with QualtricsQualtrics
Mobile devices are radically changing the way we do business and how we collect data. According to the latest GRIT report, over 60% of researchers use mobile surveys to conduct their research. Come see how Qualtrics' latest innovations in mobile survey technology will revolutionize data collection and insights.
Join Ryan Nelsen and Braydon Anderson as they walk you through the new mobile features available in the Qualtrics platform. In 45 minutes you will learn about:
The new "Mobile Preview"
New Patent Pending mobile question types
Page Transitions
Qualtrics SMS Surveys
Qualtrics Offline App
What does digital marketing maturity look like? How can companies effectively benchmark their experimentation performance? Brooks Bell will share a proven framework that allows you to unlock experimentation success, make more efficient investments and confidently plan for growth.
You will learn:
- The six elements of a successful experimentation program
- How to benchmark your performance
- Proven ways to evolve your digital marketing maturity
How Euroflorist is preparing for Artificial IntelligenceGuido X Jansen
My slides from Emerce Conversion where I share Euroflorists first steps into an optimization process with evolutionary artificial intelligence algorithms.
The five essential steps to building a data productBirst
Building a data-driven product is scary business. You need to get the right platform both for today’s needs and for tomorrow’s possibilities – and then, you need to go beyond the technical to build a go-to-market plan that will set you up for success. Learn the five keys to building a great analytical product from someone who has done it before — and failed! Hear Kevin Smith speak about the mistakes he’s made building data products and how you can benefit from his lessons learned.
Run High Impact Experimentation with High-quality Customer DiscoveryOptimizely
Developing a robust A/B/n testing program is critical for every product organization. But there is not a one size fits all approach. Your program must be tailored to your business and audience to be successful. Join Oji Udezue, VP of Product at Calendly, who will share how to craft high-impact customer insights and product experiments, tailored for your company. Oji will draw insights from 20+ years of Product Management at companies like Microsoft and Atlassian and discuss the importance of using qualitative methods to help develop smarter hypotheses with the right tools and practices for your organization.
In this session you will learn:
- Why a strong experimentation culture is important for your product organization
- Proven ways to execute high-impact A/B/n tests with high-quality customer discovery
- The importance of conducting interviews with successful and unsuccessful customers and how to see through your customer’s eyes with live watching techniques
Website Redesigns: Why they Fail and How to Ensure SuccessOptimizely
Learn how to avoid website redesigns that don’t deliver results.
Website redesigns are a tremendous effort: they take a lot of planning, involve many team members and are very costly. The worst about them is that they often fail, meaning that the “new” website will perform worse than the old.
- How common redesign fails really are, and how costly they can be
- The key reasons most redesigns fail to increase sales/conversions
- A better approach to increase chances of redesign success
To learn more about Optimizely, find more info here: https://www.optimizely.com/
To get more inspiration for better website redesigns, visit our blog:
https://blog.optimizely.com/2014/08/14/2-alexa-500-site-redesigns-that-should-inspire-you-to-ab-test/
Opticon 2015- Benchmark Your Optimization ProgramOptimizely
Benchmark Your Optimization Program
❯
Featuring speakers from Optimizely
Shana Rusonis, Content Marketing Manager, Optimizely
What does 'normal' look like for an optimization program? What about best-in-class? What are the opportunities and challenges facing teams that are optimizing, and how do they allocate their manpower and budget towards them? We sought out the answers to these tough questions for our first industry benchmark report. Join Optimizely for an in-depth discussion of how to quantify and benchmark optimization performance.
This presentation is contains slides explaining the basics of big data and predictive analytics.
It also shows how predictive analytics can be used by non programmers by off-the-shelf tools such as RapidMiner, Excel, etc.
The tool for the hands on/demo session in this presentation was RapidMiner 5.1 Community edition
The Personalization Playbook: Secrets from successful real-world experimentsOptimizely
Personalization remains one of the most powerful techniques in the experience optimization arsenal but, according to Forrester, most companies fail to execute a comprehensive personalization approach. Join CROmetrics to learn how to unlock the power of your most important segments with an efficient, experimental approach to personalization.
An Experimentation Framework: How to Position for Triple Digit GrowthOptimizely
You’ve done the button color A/B test, you’ve optimized your landing pages for better conversion. What next? At B2B organizations large and small, there is still tremendous potential for experimentation to drive innovation and growth. Learn how Brion’s growth team enables rapid iteration across a variety of different domains, teams, and organizations within Cisco. With an organization of 70,000 employees and many distributed divisions, enabling experimentation can be a complex initiative. Learn the framework for upleveling from random testing to
explicit strategy to position your org for triple digit growth.
VWO Webinar: How To Plan Your Optimisation RoadmapVWO
If your conversion optimization sprints are dependent on surprise wins, then here’s something you should know —”A surprise win might be buried deep in your A/B testing cycle; you might have to wait for weeks, maybe months to see that.”
The good news is that an experimentation roadmap can open up the possibility of seeing those wins a lot faster. This session will help you uncover ways to manage and prioritize testing ideas in a systematic manner and improve your chances of seeing wins faster with your optimization program.
Making Your Hypothesis Work Harder to Inform Future Product StrategyOptimizely
At Treatwell, each experiment goes beyond improving a single business metric. Experimentation works to evolve their product while enriching customer insights in order to deliver the best digital experience to their users. Join Laura Howard, Lead Product Manager, and Dennis Meisner, Senior Product Analyst, to learn their secret to making their hypothesis work harder and how getting their hypothesis right has improved Treatwell’s funnel progression and order health, as well as helped them make critical decisions on their product experience.
Better Living Through Analytics - Strategies for Data DecisionsProduct School
Data is king! Get ready to understand how a successful analytics team can empower managers from product, marketing, and other areas to make effective, data-driven decisions.
Louis Cialdella, a data scientist at ZipRecruiter, shared some case studies and successful strategies that he has used at ZipRecruiter as well as previous experiences. The purpose of this data talk was to enlighten people on how to make sure that analysts can successfully partner with other departments and get them the information they need to do great things.
Group Product Manager at Levi's Talks: Data for BeginnersProduct School
As a PM you will want to know about Data Analytics and how to work with a team of data scientists to build a product users will love and trust. During this event the Product Manager at Levi Strauss talked about the basics of data analytics and its use in start ups as well as large companies. He also discussed how to frame problems for both data and engineering stakeholders and Interpret feedback from data team to communicate confidently with business stakeholders.
Build Great Mobile Survey Experience with QualtricsQualtrics
Mobile devices are radically changing the way we do business and how we collect data. According to the latest GRIT report, over 60% of researchers use mobile surveys to conduct their research. Come see how Qualtrics' latest innovations in mobile survey technology will revolutionize data collection and insights.
Join Ryan Nelsen and Braydon Anderson as they walk you through the new mobile features available in the Qualtrics platform. In 45 minutes you will learn about:
The new "Mobile Preview"
New Patent Pending mobile question types
Page Transitions
Qualtrics SMS Surveys
Qualtrics Offline App
What does digital marketing maturity look like? How can companies effectively benchmark their experimentation performance? Brooks Bell will share a proven framework that allows you to unlock experimentation success, make more efficient investments and confidently plan for growth.
You will learn:
- The six elements of a successful experimentation program
- How to benchmark your performance
- Proven ways to evolve your digital marketing maturity
How Euroflorist is preparing for Artificial IntelligenceGuido X Jansen
My slides from Emerce Conversion where I share Euroflorists first steps into an optimization process with evolutionary artificial intelligence algorithms.
The future for performance management, quality and true continuous improvement for local council planning services. Uses much of the data that councils already send to government, supplements it with some new approaches to customer and quality feedback, and brings it all together in one tidy, holistic report.
This webinar aims to show you how to avoid the common pitfalls that can affect your conversion rate optimization strategy. At the end of this webinar you will be able to:
1) Use A/B Testing best practices to get the most out of it
2) Identify the common mistakes preemptively
3) Appreciate how A/B Testing fits your whole conversion rate optimization strategy (based on real cases, such as Swedoffice and Spotify)
hosted by Simon Dahla from Conversionista Sweden and Martijn Janssen, Partner Manager Optimizely
Condensed testing syrup - @OptimiseorDie @sydney sep 2011 - 4 years of testin...Craig Sullivan
A summary of my 4 years of A/B and Split testing, with case studies of work, photography guidelines, and key advice on which elements of the page to test for quick wins.
I enjoyed giving this talk at the Online Retailer Conference in Sydney, which is a fine place to visit.
The presentation c.overs a really good 'pizza' analogy for explaining testing to senior management and budget holders. Then covering how you go about discovering good places to test on your site, and what tools will help you get that data.
Lastly, I explore what worked for me in testing, show some examples of how similar our winners are across the globe and then cover some cross channel testing. The last one here is a big growth area and involves optimising contact centres and channels, using the web as a tool. Some interesting work going on here and I show some of ours, as well as new things in the pipeline.
There are some great resources attached, including a list of remote user testing services and the best 'guides' I could find on 'Conversion Rate Optimisation'. Hope you enjoyed the talk and thank you Sydney.
VUCA - Planning for the essentially unplannable in a disruptive worldJoakim Lindbom
Existing approaches used in delivering IT and business solutions are overthrown when the planning horizon is becoming shorter and shorter. How do you success and avoid being disrupted?
Improve regression test effectiveness with defect detection percentage (ddp)Tasktop
Learn the fundamentals to calculating how effective your team is at finding bugs in your software. Using ServiceNow and Micro Focus ALM to demonstrate, we’ll show you how to automate the flow of information between your ALM and ITSM tools to monitor DDP in real time.
Synchronizing incidents to your defect tracking tool is imperative if you want to perform root cause analysis to identify what regression test case “should have” trapped the defect during your last round of regression testing and trace it back.
We’ll show you how this integration allows you to:
Monitor your testing teams’ effectiveness in real time
Demonstrate and improve regression test coverage
Protect production environments with early trend detection
Optimizing Innovation: Modular Toolchains that Enable Digital TransformationsDevOps.com
Lean practices for software delivery are critical to digital transformation and innovation, and the failure to execute on them opens the door to disruption. Software investment and staffing decisions are made anecdotally, using static and stale slivers of data. But what if we could take an fMRI (Functional Magnetic Resonance Imaging) of the organization and see the flow of business value in real-time? See evidence of bottlenecks and use them to prioritize IT investment? Join us as we introduce the concept of Value Stream Networks and explain how to create a modular framework enabling end-to-end business value flow, at any scale.
Optimizing Innovation- Modular Toolchains that Enable Digital TransformationsTasktop
Lean practices for software delivery are critical to digital transformation and innovation, and the failure to execute on them opens the door to disruption. Software investment and staffing decisions are made anecdotally, using static and stale slivers of data. But what if we could take an fMRI (Functional Magnetic Resonance Imaging) of the organization and see the flow of business value in real-time? See evidence of bottlenecks and use them to prioritize IT investment? Join us as we introduce the concept of Value Stream Networks and explain how to create a modular framework enabling end-to-end business value flow, at any scale.
Improving Regression Testing Effectiveness With Defect Detection Percentage (...DevOps.com
In this Webinar, we will show you the fundamentals to calculating how effective your team is at finding bugs in your software. Using ServiceNow and Micro Focus ALM to demonstrate, we’ll show you how to automate the flow of information between your ALM and ITSM tools to monitor DDP in real time.
Synchronizing incidents to your defect tracking tool is imperative if you want to perform root cause analysis to identify what regression test case “should have” trapped the defect during your last round of regression testing and trace it back.
We’ll show you how this integration allows you to:
Monitor your testing teams’ effectiveness in real time
Demonstrate and improve regression test coverage
Protect production environments with early trend detection
Production model lifecycle management 2016 09Greg Makowski
This talk covers going over the various stages of building data mining models, putting them into production and eventually replacing them. A common theme throughout are three attributes of predictive models: accuracy, generalization and description. I assert you can have it all, and having all three is important for managing the lifecycle. A subtle point is that this is a step to developing embedded, automated data mining systems which can figure out themselves when they need to be updated.
Many products, whether data driven or not, chase “the one metric that matters.” It may be engagement, revenue, or some form of conversion, but the common theme is a single-minded pursuit of improvement in one metric. This approach to data science and product development leads to perverse incentives. Consider Facebook’s thirst for engagement being used against our democracy or Yahoo’s pursuit of revenue resulting in Yahoo! Mail turning into a digital Times Square. We data scientists, product managers, and engineers should spend time thinking about the design of metrics that measure our goals. This will make our products better and our customers happier.
Adil Aijaz shares an approach to designing metrics and discusses best practices and common pitfalls.
ABOUT ADIL AIJAZ:
Adil Aijaz is cofounder and CEO at Split Software. Adil brings over 10 years of engineering and technical experience in roles such as software engineer and technical specialist at some of the most innovative enterprise companies, including LinkedIn, Yahoo, and RelateIQ (acquired by Salesforce). Adil’s tenure at these companies helped build the foundation for Split Software, giving him the needed experience in solving data-driven challenges and delivering data infrastructure. Adil holds a BS in computer science and engineering from UCLA and an ME in computer science from Cornell University.
Jan Bosch | Agile Product Development: From Hunch to Hard DataOptimizely
Agile methodology has become widely adopted in business, particularly among software and product development teams.
But is an Agile team enough? Is the development of products from a long-term roadmap truly Agile? And how can you and your team release features that meet ever-changing user expectations?
Join Prof. Jan Bosch, Dir. Software Centre of Gothenburg, as he reveals how experimentation and iterative development support your business in building better products to add more value.
What this webinar will show you:
Applying a holistic approach to Agile development
Creating value through experimentation and iterative product development
Identifying practical ways to get started: how to pick the right feature, identify meaningful KPIs, and deploy code
Did a presentation last week with a "Commerce Trends/Outlook 2023" section in it, based on the etailment.de trends article by Alexander Graf (https://lnkd.in/egY8W56e).
What do you think? What big things are missing?
Emerce B2B_Stage Session_YOUWE&Spryker_2022_AU.pdfGuido X Jansen
Bouw voor de customer journeys van morgen. Om de concurrentie voor te blijven en te winnen in het volgende tijdperk van digital commerce, moeten B2B-bedrijven samenwerken met leveranciers van commerce-technologie die hen helpen zich aan te passen aan de veranderende marktomstandigheden. Onze experts Henk Mensinga en Guido X Jansen bespreken o.a. hoe een Composable Commerce-aanpak B2B-bedrijven helpt hun e-commerce-strategie klaar te stomen voor de toekomst, hoe een B2B marktplaats early movers kan helpen de digitale race te winnen én hoe ze kunnen groeien in het digitale domein.
B2BOnline_Keynote - Guido @ Emerce B2B Dinner.pdfGuido X Jansen
Bouw voor de customer journeys van morgen. Om de concurrentie voor te blijven en te winnen in het volgende tijdperk van digital commerce, moeten B2B-bedrijven samenwerken met leveranciers van commerce-technologie die hen helpen zich aan te passen aan de veranderende marktomstandigheden. Onze experts Henk Mensinga en Guido X Jansen bespreken o.a. hoe een Composable Commerce-aanpak B2B-bedrijven helpt hun e-commerce-strategie klaar te stomen voor de toekomst, hoe een B2B marktplaats early movers kan helpen de digitale race te winnen én hoe ze kunnen groeien in het digitale domein.
Bouw voor de customer journeys van morgen en bereid je commerce platform voor op snelle veranderingen. Guido X Jansen geeft je 5 handvatten om je commerce strategie klaar te stomen voor de nabije toekomst, en bespreekt o.a. Composable Commerce en (B2C én B2B) Marketplaces. Mis niets en blijf je concurrentie voor! Om de concurrentie voor te blijven en te winnen in het volgende tijdperk van digital commerce, moeten B2B-bedrijven samenwerken met leveranciers van commerce-technologie die hen helpen zich aan te passen aan de veranderende marktomstandigheden. Onze experts Henk Mensinga en Guido X Jansen bespreken o.a. hoe een Composable Commerce-aanpak B2B-bedrijven helpt hun e-commerce-strategie klaar te stomen voor de toekomst, hoe een B2B marktplaats early movers kan helpen de digitale race te winnen én hoe ze kunnen groeien in het digitale domein.
Why Marketplace is Your Next Big InitiativeGuido X Jansen
Together with Marnix from SQLI I hosted a session about marketplaces for retail organizations. What are all marketplace variants? What is the difference between selling on a marketplace and becoming a marketplace? What are the latest developments and why do we think you really need to be the first mover in your industry when it comes to marketplaces...
Still A/B testing your buttons? You need to think (much) bigger...Guido X Jansen
CRO/CXO, Experiments and A/B testing have gained a lot of traction in the last years, hopefully also within your company;
When optimizing, a lot of commerce teams seem stuck experimenting with minor frontend changes like tekst, images or layout.
While still valuable to do this, you could benefit much more from the experimentation mindset when applying this to not just your frontend, but to across all aspects of your business
Guido shows you how using Packaged Business Capabilities can give your commerce team the freedom to do just that.
Building your optimization technology stackGuido X Jansen
When starting out with a program around optimizing the conversion rate (CRO) or - a bit broader - the customer experience (CXO), you will inevitability run into some challenges around the technology stack you’ll be using.
Let’s talk about that.
This 7-second Brain Wave Ritual Attracts Money To You.!nirahealhty
Discover the power of a simple 7-second brain wave ritual that can attract wealth and abundance into your life. By tapping into specific brain frequencies, this technique helps you manifest financial success effortlessly. Ready to transform your financial future? Try this powerful ritual and start attracting money today!
Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesSanjeev Rampal
Talk presented at Kubernetes Community Day, New York, May 2024.
Technical summary of Multi-Cluster Kubernetes Networking architectures with focus on 4 key topics.
1) Key patterns for Multi-cluster architectures
2) Architectural comparison of several OSS/ CNCF projects to address these patterns
3) Evolution trends for the APIs of these projects
4) Some design recommendations & guidelines for adopting/ deploying these solutions.
ER(Entity Relationship) Diagram for online shopping - TAEHimani415946
https://bit.ly/3KACoyV
The ER diagram for the project is the foundation for the building of the database of the project. The properties, datatypes, and attributes are defined by the ER diagram.
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
25. “[Booking.com’s] utilization of A/B testing …
drives higher conversion across it’s entire
platform, resulting in conversion levels 2-3x
the industry average”
Source: Evercore Equity Research
26. Sadly, when you test more,
the % of tests with an uplift will go down.
27. When A/B testing a fully optimized site,
the % of tests with an uplift is low(er).
28. 1 in 5 tests with uplift
1 in 10 tests with uplift
Booking.com Source: Stuart Frisby, Booking.com - Conversions@Google 2017
38. Different applications of AI in E-commerce
● Catalog optimization ← already tried this
● Personalization
● RTB / Advertising
● Chatbots
● Virtual personal shopper
● Improved optimization process
● ...
40. Previous experience:
● “Black box”
● No (perceived) control for E-commerce managers
● No proven uplift in CR
● Hard to do for (emotional) consumers buying for someone
else?
41. but still… the AI promise is so tantalizing...
MORE CAPABLE
• Test your entire funnel in a
single experiment
ADAPTIVE
• Evolves with your audience
• Always-on optimization
GREATER IMPACT
• More tests = better results
• Focus on marketing, not test
administration
FASTER AND
MORE EFFICIENT
• Tests dozens of ideas
• Test 1,000,000s of
combinations
• Get to results faster
TIME-SAVING
• Fully automated
• Eliminates tedious test
administration
• Handles the data science
61. $143M
in total funding
9 YEARS
platform &
technology
development
35 PATENTS
submitted to date; 11 patents
issued
100+
EMPLOYEES
HQ in San Francisco with offices in San
Jose and Hong Kong
Founded by the team that developed
the core technology behind Siri
68. 8 elements on PDP, 2 variants each
● Header - less content
● Image position - left to right
● Add progress bar - feed forward
● Social sentence (under CTA, Hobson’s choice +1)
● Product info - full width / less prominent
● Price partitioning
● USP Bar icons/text - different content
● USP Bar position - to the top
83. Best variants
NL
Variant 8, generation 1
● USP Bar Icons/Text
SE
Variant 26, generation 4
● USP Bar Icons/Text
● Price perception
● Product info
● Call to action
● Progress Bar
NO
Variant 8, generation 1
● USP Bar Icons/Text
86. A/B test the winner to validate
Significant (frequentist; 90% confidence; 1-sided)
● Add-to-cart uplift: 3.9% (p-value 0.0161, Power: 95,9%)
● Conversion rate uplift: 5,3% (p-value 0.0361, Power 89,6%)
Not significant
● Average Order Value
90. ● Steered on CR, not on RPU
● GA data issues
● Sentient dashboard UX issues
● Calculator to determine ideal values and estimated runtime
would be very helpful
Specific Sentient caveats/ needed improvements to ßeta
91. Pro/Cons: Regular A/B/MvT testing
Pro:
● More control
● Stricter hypothesis testing
● ...
Con:
● Slow
● Less variants
● Needs a lot of traffic
● Limited test capacity
● ...
92. Pro/Cons: Testing with AI
Pro:
● “Time per tested variant” much
shorter
● End up with “uncommon”
variation
● Requires less traffic (around
75% less)
● Higher ROI
● ...
Con:
● More extensive setup process
● Black box (?)
● Don’t know exactly how fast
generations will follow...
● Garbage in, Garbage out
● Completely freaks out our local
Ecom managers.
● ...
95. Did Sentient deliver on their promise...?
MORE CAPABLE
• Test your entire funnel in a
single experiment
ADAPTIVE
• Evolves with your audience
• Always-on optimization
GREATER IMPACT
• More tests = better results
• Focus on marketing, not test
administration
FASTER AND
MORE EFFICIENT
• Tests dozens of ideas
• Test 1,000,000s of
combinations
• Get to results faster
TIME-SAVING
• Fully automated
• Eliminates tedious test
administration
• Handles the data science