Rafael Zambrano is exploring his personal brand to work in the cattle and beef industry in Colombia. He has experience in this industry from previous jobs and wants to start his own business helping cattle companies increase their profits. His skills include leadership, problem solving, and financial management. His goals are to build and grow his own cattle business over the short, mid, and long term both within Colombia and exporting to other countries.

1. PERSONAL BRAND EXPLORATION
RAFAEL ZAMBRANO
Project & Portfolio I: Week 1
11/27/22

2. First of all what makes me “me” is my family, the
values they have taught me and the context I
have grown in. I feel very proud of being
Colombian and Latino, growing up with strong
roots has given me character for facing different
things through life.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Agent and business manager
• Business operations specialist
• Sales specialist
BRAND ARCHETYPE –All my life i
have been a leader, I solve
problems and give solutions. I am
different to others because I have
tools like languages and work
experience that can be used by any
enterprise.
[BROAD OCCUPATION] for [Cattle Business- Beef industry]
Picture Relevant
to Your Industry
Goes Here

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
HERNAN DARIO
PROFILE
PICTURE [PURCHASING MANAGER]
At Angus Azul
JORGE SUAREZ
PROFILE
PICTURE [PRESIDENT] at [INSIGNIA
ANGUS]
Jorge Barreto
Outreach Plan:
• Research about the company and the person to be
prepared
• I Will try to reach this person through people in
common, because in my opinion that’s the best way to
connect.
• I will follow up with this person through phone, through
the next year.
PROFILE
PICTURE [GENERAL MANAGER] At
Cortes Umbria
Outreach Plan:
• Research about the company and the person to be
prepared
• I Will try to reach this person through people in
common, because in my opinion that’s the best way to
connect.
• I will follow up with this person through phone, through
the next year.
Outreach Plan:
• Research about the company and the person to be
prepared
• I Will try to reach this person through people in
common, because in my opinion that’s the best way to
connect.
• I will follow up with this person through phone, through
the next year.

5. GOALS
Short Term: Build my own business supported by
the knowledge gained in this course and in my
life expiriences. The business will be around
cattle and beef industry.
Mid Term: Consolidate that business and grow it, I
imagine myself with a integral business that can be
visible along the country with lots of headquarters.
Long Term: Long term I imagine the company being
present not only in Colombia but in other countries
exporting its products.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
da
Data analyst
SOFT
HARD
Adept
Financial Management Expert
Time management Expert
Leadership Expert
Design
SOFT
HARD
Expert
Email Expert
Problem Solving Expert
Attention to detail Expert

7. I help companies do profit by using my skills,
expirience and knowledge.
[
PROMISE

8. CREDENTIALS
Work Experience:
• Previous jobs, projects, leadership roles
• Previous jobs, projects, leadership roles
Education:
• Title of Certification Course Completed,
Organization Name
• Title of Degree Program, B.S., Full Sail University (Exp. YEAR)
Awards:
• Any awards? If not, change section to
“Leadership Roles” or perhaps “Volunteer
Work”
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
FEDERICO BUENDIA
Industry Experience:
• Industry experience goes here
Education:
• Colegio San Carlos
• Business CU Denver
Leadership Experience:
• General Manager Carulla
RAFAEL ZAMBRANO
Overall Online Presence:
• 20 connections, banner image customized!, Detailed
profile. 3 published articles, active on facebook Twitter
and instagram Superior?, 90 out of 100
Industry Experience:
• Industry experience goes here
Education:
The English school
Entertainment business
Media communications
Leadership Experience:
• Umbriangus CO
• Finca Villa Rosa generalmanager
Skills and Proficiencies:
• Time management
• Economic knowledge
• Financial management
Overall Online Presence:
2 out of 10, just uses Instagram (improving)

10. COMPETITION
SEBASTIAN FIGUEREDO
RAFAEL ZAMBRANO
Industry Experience:
• Industry analyst at Carnes pomona
Education:
Colegio anglo americano
Universidad de los andes Business
Skills and Proficiencies:
Microsoft expert
Finances expert
Overall Online Presence:
• The profile is really por, he just uses that page and
there is not much information.10 of 100
Industry Experience:
• Industry experience goes here
Education:
The English school
Entertainment business
Media communications
Leadership Experience:
• Umbriangus CO
• Finca Villa Rosa generalmanager
Skills and Proficiencies:
• Time management
• Economic knowledge
• Financial management
Overall Online Presence:
2 out of 10, just uses Instagram (improving)

11. BRAND POSITION
For people involved in cattle business who are
interested in making more money I provide advice
and accompaniment to success because I have a
specific set of tools and knowledge to do it (3
languages, 2 careers, a life experience in the
industry).

12. NETWORKING &
MARKETING
Industry Events & Organizations
Agro Expo (June 2023 – Corferias)
Feria Miraflores ( november 2023 – Miraflores)
Feria del Guamo ( December 2022)
Digital Marketing
• Primary Content: Content will be about me and the quality of
my work (results).
• Primary Tools: The main tool will be Instagram with pictures,
facts and reels. Also a blog.
• Website: The content will be related to advise and interact
with possible costumers.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
The mentor I need must have a lot of
expirience in the working world and must
have many sources of income.
Formal Education
• Entertainment business.
• Media communications.
Technical Skills
• Data Analyst 2021
• Financial management 2022
• Excel 2022
Soft Skills
• Time management 2017
• Leadership 1997

14. RAFAEL ZAMBRANO
You know how some enterprises around cattle and beef are not making
money? Well, what I do is I work towards this companies to make them
profit. In fact, I have builded my own business and had helped 3 of them to
succed .

15. REFERENCES
• O*NET OnLine. (n.d.). O*NET
OnLine. https://www.onetonline.org
• Log in or sign up (no date) LinkedIn. Available at:
https://www.linkedin.com/ (Accessed: November 27,
2022).
• Top 10 skills to put on your resume (with
examples) (no date). Available at:
https://www.indeed.com/career-advice/resumes-
cover-letters/best-resume-skills (Accessed:
November 28, 2022).