James is launching his own company to provide web development, analytics, and marketing assistance to other businesses and organizations. He has extensive experience starting non-profits, participating in civil rights movements, and assisting businesses with growth. His goals are to find an entry-level job upon graduating with a degree in digital marketing, establish his own company within a year, and manage or co-own multiple companies within 10 years. He plans to promote his brand through industry events, digital marketing, and developing his online portfolio to demonstrate solutions for clients.

1. PERSONAL BRAND EXPLORATION
James Whetston
e
Project & Portfolio I: Week
1
August 3, 2023

2. I’ve been at the top of the world, and the lowest
of valleys. I’ve been all over the world, and had
the opportunity of seeing cultures that I never
dreamed I would experience! I’ve helped start
non-pro
fi
t organizations, participated in
countless civil rights movements, and assisted
numerous businesses in growth. Now I’m
stepping out as my own company, ready to help
you and your company reach the goals you
have. From Web Development to Analytics and
Marketing, I’m someone who’s ready to assist
you and your staff on taking the next steps
towards success!
IDENTITY

3. PROFESSION
Potential Job Titles
:
• Management Analys
t
• Web and Digital Designe
r
• Training and Development Manage
r
James the Hero - Building a business
a team effort, but I excel in tackling the
problem head on, and developing
strategy on how to avoid it in the future.
Flight is an option for the fearful, and it
helps to have someone in your corner to
fi
ght with you!
Revitalization for Businesses

4. Business Owners and Entrepreneurs
TARGET AUDIENCE
Josh Webber
Outreach Plan
:
• Update My Resume and Portfolio to Customize my
pro
fi
le to their company
.
• I will make my initial contact via e-mail
.
• I will follow up during the same week with a phone call.
Co-Owner at Big Red Jelly
Kurt W.
Outreach Plan
:
• Update My Resume and Portfolio to Customize my
pro
fi
le to their company
.
• I will make my initial contact via e-mail
.
• I will follow up during the same week with a phone call.
PROFILE
PICTURE
Manager at Alpha Dynamics
Michael Ebel Outreach Plan
:
• Update My Resume and Portfolio to Customize my
pro
fi
le to their company
.
• I will make my initial contact via e-mail
.
• I will follow up during the same week with a phone call.
PROFILE
PICTURE
CEO at Atmosfy

5. GOALS
Short Term: (Immediately After Graduation, YEAR)
• Find an entry level job and begin developing my
career path/ contact in the industry
.
‣ A new application every day, and a new person
connected with every day
.
Mid Term: (1 Year
)
• Have my own company with clear motive/ goals and
brand
.
‣ Secured LLC, website, and e-shop
.
Long Term: (10 Year
)
• Manage several companies, and assist hundreds
others
.
‣ Own or co-own at least two companies.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Microsoft Of
fi
ce
SOFT
HARD
Novice / Adept / Expert
Adobe Photoshop Novice / Adept / Expert
Reading Comprehension Novice / Adept / Expert
Complex Problem Solving Novice / Adept / Expert
Data Analysis
SOFT
HARD
Novice / Adept / Expert
Web Development Novice / Adept / Expert
Active Listening Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert

7. I help Entrepreneurs grow their companies
by helping them
fi
nd branded solutions.
PROMISE

8. CREDENTIALS
Work Experience
:
• Project Management for The Barracks
Discipleship and Recovery House
• International speaker to over 5 different
countries.
Education:
• Digital Marketing, B.S., Full Sail University (Exp. 2025)
Awards:
• 7 years acknowledgment for Church
Leadership
Picture Relevant
to Your Industry
Goes Here

9. BRAND POSITION
For Business Owners who Need a hand in
growing, I provide Hands on work with your staff
and a schedule based goal chart because your
personal success matters to me.
THE HERO

10. NETWORKING &
MARKETING
Industry Events & Organization
s
• DigiMarCon Texas 2023
‣ November 2 | Dallas, T
X
• State of Search Digital Marketing conference - 2023
‣ October 23 | Richardson, T
X
• 2023 Digital Marketing Strategies Conferenc
e
‣ September 28 | Austin, TX
Digital Marketing
• Primary Content: Tips for branding, developing Social Media
Platforms. Business Encouragement
.
• Primary Tools: Instagram, Facebook, Twitter, TikTok, posted
weekl
y
• Website: Developing my brand and pushing my own success
forward to show the clients I receive that there is a recipe for
success.
Picture of You
Goes Here

11. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek someone who is driven and successful as a
brand developer. They should have an active lifestyle
that shows perseverence. 2024
Formal Education
• Digital Marketing, B.S., Full Sail University (Exp. 2025)
Technical Skills
• Microsof Of
fi
c
e
• Adobe Photosho
p
• Data Analysi
s
• Web Development
Soft Skills
• Active Listenin
g
• Critical Thinkin
g
• Reading Comprehensio
n
• Complex Problem Solving