This document discusses personal branding essentials and reflections for the digital era. It defines personal branding as the process by which individuals differentiate themselves and stand out from others by identifying and communicating their unique value proposition in a consistent way across platforms to achieve their goals. The document encourages individuals to write their own brand promise, be aware of how others perceive them, and avoid gaps between perception and reality. It also suggests individuals search for themselves online and set up alerts to monitor their online presence and reputation.