This is the fourth edition of our annual flagship report.The report starts from facts and figures and adds analysis to it to provide insights for e-marketing activities. It revolves on three main components :
1- Egypt Position
2- Users Profile
3- Selected Pages Analytics
Authored by: Ossama ElBadawy
Social media has transformed the Middle East region, with millions of active users spending billions of hours each year on platforms. The report examines social media trends and user behavior in Egypt, Saudi Arabia, and the UAE in 2016. These countries were selected due to their high levels of social media penetration and active user populations. The statistics show Saudi Arabia has the most active Facebook users while Twitter is most popular in Saudi Arabia. Instagram is most used in Saudi Arabia as well, with a large female user base.
In this research that is based on data from TNS Kantar and Factum Group we are looking and present-day trends in online video consumption in Ukraine and globally. What is the real volume of video consumption, how it changed compared to 2018, what are the specifics of the industry in Ukraine and what advertisers should keep in mind in order to conduct successful video campaigns? All these and many other questions in regards to video advertising are touched upon in our study.
The document analyzes internet usage behavior in Vietnam based on data from various sources. It finds that there are over 32 million internet users in Vietnam, most commonly ages 15-24, who spend on average 16 hours per week online. Popular online activities include using social networks, searching, listening to music, and chatting. Social networks are the most popular online platform, with Zing being the largest network in Vietnam. Mobile internet access is also rising, especially among younger users, who use mobile for news, search, messaging and social media. E-commerce is growing as well, though many users remain wary of security when shopping online. Internet usage varies regionally, with higher penetration in metropolitan and tier 1 cities compared to tier 2 cities
The Arab social media report will provide an overview on the social media reality in the Arab world through the monitoring of all social media trends in the Arab world. The report will also provide a detailed view on using social media channels in the different Arab countries. Source : www.arabsmis.ae
Social Media Usage Statistics & Trends by RapidValue SolutionsRapidValue
This presentation gives a view of the usage stats of the various social networking sites like Facebook, Twitter, Google+, Youtube, Pinterest, Instagram and Whatsapp.
25 digital or tech stories you may have missed, from - or potentially impacting on the Middle East - curated by Damian Radcliffe (@damianradcliffe).
Middle East Stories this quarter include: New data on MENA Internet usage, highlights from the 5th Arab Social Media Report, Arab Media Use: Social networks (and the web) are key sources of news, stats on massive mobile growth in the last 10 years, how mobile is increasingly important to get online, Facebook in 2017, highlights from the 5th Arab Youth Survey.
Wider research includes: Our constant need to be connected, “showrooming”, in Q4 2012, more tablets shipped than PCs, “Project Loon”, McKinsey's 12 Disruptive Technologies, How “Connected” Cars could save lives and whether Facial Recognition for device security will be the next big thing?
This is a compilation of facts and figures that paint a picture about the digital landscape of Indonesia. A few highlights are below:
1. Growing Love For the Internet
Internet penetration is growing in Indonesia as close to 24% Indonesians are now connected. Primary activity on the internet still remains social networking. However, multimedia, news & blogs are gaining popularity.
2. Mobile and Internet goes hand-in-hand
Over 78% Indonesians access internet with their mobile phones. This is fueled by the cheaper handsets, inexpensive data charges & growing popularity of social networks.
3. Smartphones gain popularity
Android overtook Blackberry as the #1 smartphone OS in Indonesia as 1 in every 4 Indonesian now owns a smartphone.
4. Social Media becomes a daily habit
Over 61% claim social media to be an integral part of their daily lives. They claim to be more inclined to purchase a brand if engaged with it on social media.
5. Indonesian moms are online via mobile
Over 70% of SES ABC1 Moms (kids under 5) are online via mobile. This makes it imperative for marketers and advertisers to revise their strategy to go mobile-first.
Social media has transformed the Middle East region, with millions of active users spending billions of hours each year on platforms. The report examines social media trends and user behavior in Egypt, Saudi Arabia, and the UAE in 2016. These countries were selected due to their high levels of social media penetration and active user populations. The statistics show Saudi Arabia has the most active Facebook users while Twitter is most popular in Saudi Arabia. Instagram is most used in Saudi Arabia as well, with a large female user base.
In this research that is based on data from TNS Kantar and Factum Group we are looking and present-day trends in online video consumption in Ukraine and globally. What is the real volume of video consumption, how it changed compared to 2018, what are the specifics of the industry in Ukraine and what advertisers should keep in mind in order to conduct successful video campaigns? All these and many other questions in regards to video advertising are touched upon in our study.
The document analyzes internet usage behavior in Vietnam based on data from various sources. It finds that there are over 32 million internet users in Vietnam, most commonly ages 15-24, who spend on average 16 hours per week online. Popular online activities include using social networks, searching, listening to music, and chatting. Social networks are the most popular online platform, with Zing being the largest network in Vietnam. Mobile internet access is also rising, especially among younger users, who use mobile for news, search, messaging and social media. E-commerce is growing as well, though many users remain wary of security when shopping online. Internet usage varies regionally, with higher penetration in metropolitan and tier 1 cities compared to tier 2 cities
The Arab social media report will provide an overview on the social media reality in the Arab world through the monitoring of all social media trends in the Arab world. The report will also provide a detailed view on using social media channels in the different Arab countries. Source : www.arabsmis.ae
Social Media Usage Statistics & Trends by RapidValue SolutionsRapidValue
This presentation gives a view of the usage stats of the various social networking sites like Facebook, Twitter, Google+, Youtube, Pinterest, Instagram and Whatsapp.
25 digital or tech stories you may have missed, from - or potentially impacting on the Middle East - curated by Damian Radcliffe (@damianradcliffe).
Middle East Stories this quarter include: New data on MENA Internet usage, highlights from the 5th Arab Social Media Report, Arab Media Use: Social networks (and the web) are key sources of news, stats on massive mobile growth in the last 10 years, how mobile is increasingly important to get online, Facebook in 2017, highlights from the 5th Arab Youth Survey.
Wider research includes: Our constant need to be connected, “showrooming”, in Q4 2012, more tablets shipped than PCs, “Project Loon”, McKinsey's 12 Disruptive Technologies, How “Connected” Cars could save lives and whether Facial Recognition for device security will be the next big thing?
This is a compilation of facts and figures that paint a picture about the digital landscape of Indonesia. A few highlights are below:
1. Growing Love For the Internet
Internet penetration is growing in Indonesia as close to 24% Indonesians are now connected. Primary activity on the internet still remains social networking. However, multimedia, news & blogs are gaining popularity.
2. Mobile and Internet goes hand-in-hand
Over 78% Indonesians access internet with their mobile phones. This is fueled by the cheaper handsets, inexpensive data charges & growing popularity of social networks.
3. Smartphones gain popularity
Android overtook Blackberry as the #1 smartphone OS in Indonesia as 1 in every 4 Indonesian now owns a smartphone.
4. Social Media becomes a daily habit
Over 61% claim social media to be an integral part of their daily lives. They claim to be more inclined to purchase a brand if engaged with it on social media.
5. Indonesian moms are online via mobile
Over 70% of SES ABC1 Moms (kids under 5) are online via mobile. This makes it imperative for marketers and advertisers to revise their strategy to go mobile-first.
25 digital or tech stories you may have missed, from - or potentially impacting on the Middle East - curated by Damian Radcliffe (@damianradcliffe).
Middle East Stories this quarter include: New data on MENA Internet usage, highlights from the 5th Arab Social Media Report, Arab Media Use: Social networks (and the web) are key sources of news, stats on massive mobile growth in the last 10 years, how mobile is increasingly important to get online, Facebook in 2017, highlights from the 5th Arab Youth Survey.
Wider research includes: Our constant need to be connected, “showrooming”, in Q4 2012, more tablets shipped than PCs, “Project Loon”, McKinsey's 12 Disruptive Technologies, How “Connected” Cars could save lives and whether Facial Recognition for device security will be the next big thing?
1) Streaming of music through mobile phones saw a 100% increase between 2013-2014, with 90% of total streaming in 2014 occurring through mobile phones due to increased mobile internet usage.
2) Digital advertising spending is growing rapidly, with 25% of total global ad spending in 2016 estimated to be digital. Mobile advertising spending is also increasing significantly.
3) India's internet and mobile phone usage is growing dramatically, with India projected to surpass the US as the second largest internet user base after China by 2016. Mobile phones are driving this growth, with 94% of urban Indians accessing the internet through mobile.
DW 2015: Joachim Rajaram - Myanmar Digital Leapfrogging in PracticeTelenor Group
Myanmar has experienced a digital leapfrogging in recent years as mobile penetration has grown significantly despite low internet access rates historically. Mobile phones and SIM cards remain relatively expensive compared to neighboring countries. There is enormous pent-up demand for digital services as the majority of the population is young. Mobile data usage is growing rapidly and is fueling further digital adoption, especially through social media platforms like Facebook. The opportunity exists to use digital technologies to boost education and provide access to life-enhancing services to facilitate development in Myanmar.
In 2011 Myanmar opened up to the world again and mobile ownership and internet usage finally started to climb.
We surveyed 550 mobile internet users in Myanmar for the first time ever.
The document discusses key digital trends shaping the Indian online space. It finds that India's online population grew 31% year-over-year to 73.9 million, making it the third largest online population globally. Younger males and women aged 35-44 emerged as the heaviest internet users. Social networking continues to capture the majority of online time in India. Online retail and entertainment are also growing significantly.
The document summarizes key digital trends shaping the Indian online space. It finds that social networking captures most online time in India, with Facebook continuing to grow. Online video and entertainment are also growing significantly, with YouTube dominating. India has become the third largest internet population globally, growing 31% over the past year to 73.9 million users. Younger males and women aged 35-44 emerge as the heaviest internet users in India. Online retail is rising in India as well, though engagement is still lower than in other BRIC countries.
Key Insights and Digital Trends Shaping the Indian Online Space Dr Neelesh Bhandari
The following report examines how the latest
trends in web usage, online video, mobile and
search, social and shopping are currently shaping
the Indian digital marketplace and what that
means for the coming year
The document summarizes key findings from a survey of over 3,000 mobile internet users in Indonesia. It finds that the mobile internet user base in Indonesia is very young, with over half under age 25. Approximately one-fourth of users download all types of mobile content like games, apps, video and music each month. Two-thirds find mobile ads useful for downloading this content. However, only one-third visited a restaurant in the last month, indicating relatively low disposable income levels compared to other Southeast Asian countries.
The survey is conducted in November 2020 to find out the trend and the behavior of Vietnamese when using applications on mobile and to see if there’s any change compared with 2019.
The data was analyzed base on the screenshot of “screen time” on IOS device of males and females from 18-39 years old in HCM and Hanoi.
Consumers' social media consumption behavior helped in changing their buying decisions. Recent research reveals that 80% of buying decisions in Indonesia is dominated by brand exposure in social media.
This document discusses digital trends in India. It provides statistics on internet and social media usage that show rapid growth. The top social networks in India are Facebook, Twitter, YouTube, and LinkedIn. WhatsApp is the dominant messaging app. Mobile internet usage is growing significantly and most time online is spent on communication apps like WhatsApp and entertainment like videos. Key takeaways are that the right target audience is important, social media requires real-time responses, and organic social media reach is declining so paid promotion is better. Emerging trends include live streaming, short videos, virtual reality, and the internet of things.
Internet usage and online shopping in thailandRabin Gupta
Internet usage in Thailand has grown rapidly, reaching 20 million users in 2011, a 27% increase from the previous year. Mobile devices now account for half of daily internet sessions. The most popular online activities among Thais are entertainment, games, blogs, and shopping. Research shows that while many Thais research purchases online, most still buy offline, especially for clothing and cosmetics. Younger consumers are more likely to research and buy online than older generations. Social media like Facebook has also seen huge growth in Thailand.
Vietnam internet user’s behaviour 2016 is collect and report base on the reliable source of information in which I would like to summary some useful data providing for my marketing planning.
Comprehensive research by GetJar on consumer usage and demographics regarding mobile apps. Analyzes consumer demographics in the US, Europe and Asia in terms of what types of apps consumers are downloading, how often, when etc...
This document summarizes key findings from a survey of 2,500 mobile app consumers conducted by GetJar, one of the world's largest app stores. The survey found that Android is gaining significant momentum, with 40% of respondents planning to purchase an Android phone for their next device. Usage of mobile apps is also increasing, with over 63% of respondents downloading apps at least weekly and 57% using apps more than once per day. On average, consumers are spending as much or more time using mobile apps daily as watching television. The growth of Android and rising app usage indicate mobile apps and Android in particular represent major opportunities for developers, brands and advertisers.
The document analyzes internet and Facebook usage trends in the "Future 7" emerging markets of Argentina, Egypt, Indonesia, Mexico, South Africa, Turkey, and Vietnam. It finds that while these markets currently only account for 2.5% of global internet users, internet penetration is growing, especially in Indonesia and South Africa. It also notes that Facebook has high usage rates across most of these countries and sees potential for further growth in Egypt and Vietnam.
Umeng China Mobile Internet Market Insight Report Q3 2012Umeng
The document discusses China's mobile internet market in Q3 2012. Some key points:
- There were over 200 million Android and iOS devices in use in China as of October 2012. Mobile app usage increased 223% from Q2 to Q3.
- iPad sales performed well above global averages in China. The new iPad helped Apple increase its dominant tablet market share.
- While iOS devices exceeded 60 million, Apple's overall smartphone market share dropped slightly as Chinese brands grew.
- 42.4% of iOS devices in China were jailbroken, down from 51% in 2011. The number of mobile apps covered by analytics services doubled in 2012.
[2014 Q1 Umeng Insight Report] The Third Tier - Revealing China's Largest Use...Umeng
Tier 3 city users represent the majority of Chinese mobile internet users. They now account for 58% of active devices, exceeding those in first and second tier cities combined. While tier 3 users initially trailed in mobile usage, their usage rates have grown significantly and now match those in higher tier cities. As access to technology spreads and living standards rise across China, mobile internet usage among tier 3 city users is expected to continue expanding rapidly.
Echelon 2013: The Future of Mobile in Asia by Thomas Claytone27
With the phenomenal growth Facebook and Twitter followed by that of Line, KaKaoTalk, Viber, Whatsapp, and WeChat across the region, where does this all end up?
Feature phones still dominate most Asia countries, but for how long?
What does the future state look like?
Thomas Clayton – President & CEO, Bubble Motion
The document summarizes key statistics about internet and social media usage globally and in emerging markets. It finds that internet and mobile adoption is growing faster in emerging markets like Africa and Asia than elsewhere. These regions also have more engaged social media users and lower online advertising spend. The document recommends that global businesses divert some of their online ad spending to capitalize on the growth in emerging markets where they will see a higher return on investment.
The document summarizes key statistics about internet and social media usage globally and in emerging markets. It finds that internet and mobile adoption is growing faster in emerging markets like Africa and Asia than elsewhere. These regions also have more engaged social media users and lower online advertising spend. The document recommends that global businesses divert some of their online ad spending to capitalize on the growth in emerging markets where they will see a higher return on investment.
The document summarizes key statistics about internet and social media usage globally and in emerging markets. It finds that internet and mobile adoption is growing faster in emerging markets like Africa and Asia than elsewhere. These regions also have more engaged social media users and lower online advertising spend. The document recommends that global businesses divert some of their online ad spending to capitalize on the growth in emerging markets where they will see a higher return on investment.
25 digital or tech stories you may have missed, from - or potentially impacting on the Middle East - curated by Damian Radcliffe (@damianradcliffe).
Middle East Stories this quarter include: New data on MENA Internet usage, highlights from the 5th Arab Social Media Report, Arab Media Use: Social networks (and the web) are key sources of news, stats on massive mobile growth in the last 10 years, how mobile is increasingly important to get online, Facebook in 2017, highlights from the 5th Arab Youth Survey.
Wider research includes: Our constant need to be connected, “showrooming”, in Q4 2012, more tablets shipped than PCs, “Project Loon”, McKinsey's 12 Disruptive Technologies, How “Connected” Cars could save lives and whether Facial Recognition for device security will be the next big thing?
1) Streaming of music through mobile phones saw a 100% increase between 2013-2014, with 90% of total streaming in 2014 occurring through mobile phones due to increased mobile internet usage.
2) Digital advertising spending is growing rapidly, with 25% of total global ad spending in 2016 estimated to be digital. Mobile advertising spending is also increasing significantly.
3) India's internet and mobile phone usage is growing dramatically, with India projected to surpass the US as the second largest internet user base after China by 2016. Mobile phones are driving this growth, with 94% of urban Indians accessing the internet through mobile.
DW 2015: Joachim Rajaram - Myanmar Digital Leapfrogging in PracticeTelenor Group
Myanmar has experienced a digital leapfrogging in recent years as mobile penetration has grown significantly despite low internet access rates historically. Mobile phones and SIM cards remain relatively expensive compared to neighboring countries. There is enormous pent-up demand for digital services as the majority of the population is young. Mobile data usage is growing rapidly and is fueling further digital adoption, especially through social media platforms like Facebook. The opportunity exists to use digital technologies to boost education and provide access to life-enhancing services to facilitate development in Myanmar.
In 2011 Myanmar opened up to the world again and mobile ownership and internet usage finally started to climb.
We surveyed 550 mobile internet users in Myanmar for the first time ever.
The document discusses key digital trends shaping the Indian online space. It finds that India's online population grew 31% year-over-year to 73.9 million, making it the third largest online population globally. Younger males and women aged 35-44 emerged as the heaviest internet users. Social networking continues to capture the majority of online time in India. Online retail and entertainment are also growing significantly.
The document summarizes key digital trends shaping the Indian online space. It finds that social networking captures most online time in India, with Facebook continuing to grow. Online video and entertainment are also growing significantly, with YouTube dominating. India has become the third largest internet population globally, growing 31% over the past year to 73.9 million users. Younger males and women aged 35-44 emerge as the heaviest internet users in India. Online retail is rising in India as well, though engagement is still lower than in other BRIC countries.
Key Insights and Digital Trends Shaping the Indian Online Space Dr Neelesh Bhandari
The following report examines how the latest
trends in web usage, online video, mobile and
search, social and shopping are currently shaping
the Indian digital marketplace and what that
means for the coming year
The document summarizes key findings from a survey of over 3,000 mobile internet users in Indonesia. It finds that the mobile internet user base in Indonesia is very young, with over half under age 25. Approximately one-fourth of users download all types of mobile content like games, apps, video and music each month. Two-thirds find mobile ads useful for downloading this content. However, only one-third visited a restaurant in the last month, indicating relatively low disposable income levels compared to other Southeast Asian countries.
The survey is conducted in November 2020 to find out the trend and the behavior of Vietnamese when using applications on mobile and to see if there’s any change compared with 2019.
The data was analyzed base on the screenshot of “screen time” on IOS device of males and females from 18-39 years old in HCM and Hanoi.
Consumers' social media consumption behavior helped in changing their buying decisions. Recent research reveals that 80% of buying decisions in Indonesia is dominated by brand exposure in social media.
This document discusses digital trends in India. It provides statistics on internet and social media usage that show rapid growth. The top social networks in India are Facebook, Twitter, YouTube, and LinkedIn. WhatsApp is the dominant messaging app. Mobile internet usage is growing significantly and most time online is spent on communication apps like WhatsApp and entertainment like videos. Key takeaways are that the right target audience is important, social media requires real-time responses, and organic social media reach is declining so paid promotion is better. Emerging trends include live streaming, short videos, virtual reality, and the internet of things.
Internet usage and online shopping in thailandRabin Gupta
Internet usage in Thailand has grown rapidly, reaching 20 million users in 2011, a 27% increase from the previous year. Mobile devices now account for half of daily internet sessions. The most popular online activities among Thais are entertainment, games, blogs, and shopping. Research shows that while many Thais research purchases online, most still buy offline, especially for clothing and cosmetics. Younger consumers are more likely to research and buy online than older generations. Social media like Facebook has also seen huge growth in Thailand.
Vietnam internet user’s behaviour 2016 is collect and report base on the reliable source of information in which I would like to summary some useful data providing for my marketing planning.
Comprehensive research by GetJar on consumer usage and demographics regarding mobile apps. Analyzes consumer demographics in the US, Europe and Asia in terms of what types of apps consumers are downloading, how often, when etc...
This document summarizes key findings from a survey of 2,500 mobile app consumers conducted by GetJar, one of the world's largest app stores. The survey found that Android is gaining significant momentum, with 40% of respondents planning to purchase an Android phone for their next device. Usage of mobile apps is also increasing, with over 63% of respondents downloading apps at least weekly and 57% using apps more than once per day. On average, consumers are spending as much or more time using mobile apps daily as watching television. The growth of Android and rising app usage indicate mobile apps and Android in particular represent major opportunities for developers, brands and advertisers.
The document analyzes internet and Facebook usage trends in the "Future 7" emerging markets of Argentina, Egypt, Indonesia, Mexico, South Africa, Turkey, and Vietnam. It finds that while these markets currently only account for 2.5% of global internet users, internet penetration is growing, especially in Indonesia and South Africa. It also notes that Facebook has high usage rates across most of these countries and sees potential for further growth in Egypt and Vietnam.
Umeng China Mobile Internet Market Insight Report Q3 2012Umeng
The document discusses China's mobile internet market in Q3 2012. Some key points:
- There were over 200 million Android and iOS devices in use in China as of October 2012. Mobile app usage increased 223% from Q2 to Q3.
- iPad sales performed well above global averages in China. The new iPad helped Apple increase its dominant tablet market share.
- While iOS devices exceeded 60 million, Apple's overall smartphone market share dropped slightly as Chinese brands grew.
- 42.4% of iOS devices in China were jailbroken, down from 51% in 2011. The number of mobile apps covered by analytics services doubled in 2012.
[2014 Q1 Umeng Insight Report] The Third Tier - Revealing China's Largest Use...Umeng
Tier 3 city users represent the majority of Chinese mobile internet users. They now account for 58% of active devices, exceeding those in first and second tier cities combined. While tier 3 users initially trailed in mobile usage, their usage rates have grown significantly and now match those in higher tier cities. As access to technology spreads and living standards rise across China, mobile internet usage among tier 3 city users is expected to continue expanding rapidly.
Echelon 2013: The Future of Mobile in Asia by Thomas Claytone27
With the phenomenal growth Facebook and Twitter followed by that of Line, KaKaoTalk, Viber, Whatsapp, and WeChat across the region, where does this all end up?
Feature phones still dominate most Asia countries, but for how long?
What does the future state look like?
Thomas Clayton – President & CEO, Bubble Motion
The document summarizes key statistics about internet and social media usage globally and in emerging markets. It finds that internet and mobile adoption is growing faster in emerging markets like Africa and Asia than elsewhere. These regions also have more engaged social media users and lower online advertising spend. The document recommends that global businesses divert some of their online ad spending to capitalize on the growth in emerging markets where they will see a higher return on investment.
The document summarizes key statistics about internet and social media usage globally and in emerging markets. It finds that internet and mobile adoption is growing faster in emerging markets like Africa and Asia than elsewhere. These regions also have more engaged social media users and lower online advertising spend. The document recommends that global businesses divert some of their online ad spending to capitalize on the growth in emerging markets where they will see a higher return on investment.
The document summarizes key statistics about internet and social media usage globally and in emerging markets. It finds that internet and mobile adoption is growing faster in emerging markets like Africa and Asia than elsewhere. These regions also have more engaged social media users and lower online advertising spend. The document recommends that global businesses divert some of their online ad spending to capitalize on the growth in emerging markets where they will see a higher return on investment.
The document summarizes key statistics about internet and social media usage globally and in emerging markets. It finds that internet and mobile adoption is growing faster in emerging markets like Africa and Asia than elsewhere. These regions also have more engaged social media users and lower online advertising spend. The document recommends that global businesses divert some of their online ad spending to capitalize on the growth in emerging markets where they will see a higher return on investment.
Diving deep into literally millions of interactions and conversations with different networks such as Facebook, Twitter and Instagram, blogs, forums and news sites in order to bring you analytical info about how social media affects different sectors like:Sharing Economy, Banking and Finance, Ecommerce, Telecom and Fintech.
GlobalWebIndex Social presenta su último reporte del año (2014) en materia de Social Media. Datos de crecimiento de redes, uso, recurrencia y audiencias por país.
This document summarizes key findings from GlobalWebIndex's quarterly report on social networking trends:
- Teenage engagement is declining on Facebook, with many reporting they are bored or less interested in the platform. However, Facebook still has the largest user base of any social network.
- Emerging platforms like Tumblr, Pinterest, and Instagram are growing rapidly, especially among younger demographics. Snapchat is the fastest growing social app.
- Mobile access to social media is rising significantly, with over 40% now using social networks on their phones. Younger mobile users tend to be wealthy.
Social Media in the Middle East 2022: A Year in ReviewDamian Radcliffe
Welcome to the latest annual study on Middle East Social Media Trends. This report, the eleventh in a series dating back to 2012, provides an in-depth analysis of the current state of social media in the Middle East. As the most comprehensive and up-to-date study of its kind, it is an invaluable resource for anyone interested in the region's digital landscape.
In this report, we examine the most popular social media platforms and the ways in which people are using them. We explore the impact of social media on politics, business and culture in the region. Our findings will be of interest to anyone interested in how social media shapes the way we connect with one another, as well as the ways in which we consume and find information. These trends are relevant to marketers, journalists, brands and businesses, as well as government agencies and public bodies.
Over the past decade, the Middle East has seen a significant increase in social media adoption. Today, it boasts some of the highest penetration rates of social media in the world, making it a key market for platforms and businesses looking to engage with Arab audiences.
From staying in touch with friends and family to consuming news and entertainment, social media - as it is around the world - is an integral part of daily life in the region. Social media is also playing an increasingly important role in politics, with many politicians and activists using the platforms to connect with the public and mobilize support for their policies.
This document provides an overview of the social media industry globally and in India. It discusses key statistics about social media platform users worldwide and in India. Facebook has over 2.6 billion active users globally each month, making it the most popular platform. In India, social media penetration is growing rapidly, with an expected 640 million users by 2020, most accessing social media via mobile devices. The document outlines objectives to analyze the impact of social media on consumer buying behavior in India.
Social media usage in the MENA region continues to grow rapidly. The report provides insights into social media platform usage in Saudi Arabia, the UAE, and Egypt. Key findings include that Instagram and Facebook users are increasing in all three countries, with Arabic remaining more popular than English in KSA and Egypt. Android dominates the mobile operating system for social media users across the region. Industries like travel, fashion, and food see the highest social media interest among users.
GlobalWebIndex's quarterly report provides insights into the latest trends in social networking across over 30 global markets. Some key findings include:
- Pinterest and Tumblr saw the largest growth in active users in 2014 at 97% and 95% respectively, while Facebook was the only major network to see a decline in active users at -9%.
- While Facebook remains the most popular social network globally, its usage is becoming more passive as people browse feeds without interacting as much.
- Most internet users have accounts on multiple social networks, with the average being 5.54 accounts, and are active on 2.82 networks, indicating widespread multi-networking behavior.
- Facebook apps like Facebook and Messenger
The Arab Social Media Report based on a survey conducted by TNS and released part of the Arab Social Media Influencers Summit shows how people in the MENA region are using social media, what are their general perceptions when it comes to social media and describes their main social media habits and activities.
This survey was conducted via in-depth interviews and focus group discussions on a panel of 7000 social media users spread evenly across 18 Arab countries
The document analyzes trends in internet usage across four dimensions based on a regional survey of 3,373 respondents from 22 Arab countries. Key findings include:
- Laptops and desktops are the most common devices for internet access.
- Most respondents spend 3-4 hours online per day, after 6pm on weekdays.
- Social media is frequently used for social interaction, though privacy risks are a concern for some.
- Educational opportunities and government services are seen as benefits of internet access.
Press release: Social Media in the Middle East, 2019 in reviewDamian Radcliffe
Press release for my latest annual report (the 8th) on social media trends in MENA, which can be found at: http://bit.ly/SM-MENA19
The report contains the latest figures on key social networks in the region, identifies changing usage patterns and media habits, as well as issues related to the wider social media landscape.
Feel free to contact me: damianr@uoregon.edu if you want to discuss further, or reach out via Twitter @damianradcliffe
This document provides a mid-term report on a project studying the impact of social media on consumer buying behavior. It includes an acknowledgment, table of contents, and the beginning of Chapter 1 which provides general information on the industry. Chapter 1 discusses the overview of the global and Indian social media markets, growth and penetration of the industry, major social media platforms, and introduces the study objectives and research design.
Facebook has over 1.44 billion monthly active users globally as of the first quarter of 2015. More than 82.8% of Facebook's daily active users are located outside of the United States and Canada. In India specifically, Facebook has 112 million total users, with over 99 million accessing Facebook through mobile phones on a monthly basis and around 45 million Indians using Facebook on their mobile devices daily.
eMarketing Egypt is the first company in Egypt and the Middle East that provides full integrated e-marketing services from situation analysis to delivering results. It combines expertise from competitive intelligence with internet marketing professionalism to support clients with a fully integrated internet marketing strategy and strategic decision support for their online investments. The company is headquartered in Giza, Egypt with a commercial office in Cairo.
Personal Branding ... Essentials & Reflections for the Digital EraOssama El-Badawy
This document discusses personal branding essentials and reflections for the digital era. It defines personal branding as the process by which individuals differentiate themselves and stand out from others by identifying and communicating their unique value proposition in a consistent way across platforms to achieve their goals. The document encourages individuals to write their own brand promise, be aware of how others perceive them, and avoid gaps between perception and reality. It also suggests individuals search for themselves online and set up alerts to monitor their online presence and reputation.
Egypt in the Human Development Report - Quick ReviewOssama El-Badawy
Egypt Rankings is the first research initiative to collect and disseminate Egypt rankings across the various global indicators. This is a quick review for Egypt in the latest Human Development Report, in accordance with the 25th anniversary of Human Development Reports, and to be updated once the 2015 report get published. Stay Tuned!!
Egypt in the Global Competitiveness Indicators - Arabic SummaryOssama El-Badawy
Arabic Summary of Egypt performance within the Global Competitiveness Indicators. ملخص باللغة العربية لآداء مصر في مؤشرات التنافسية العالمية لعام 2014/2015.
Brought to you by: Egypt Rankings
Prepared by: Ossama El-Badawy, Menna Elabdeeny
Egypt Rankings 2013-2014 Annual Review - March 2014Ossama El-Badawy
This is the first Comprehensive Annual Review of Egypt Ranking published by Egypt Rankings to give a picture of key rankings of Egypt during 2013-2014; including indices of: Innovation, Competitiveness
Doing Business, Corruption Perceptions and Economic Freedom. In addition to some other basic rankings within selected areas,
This document include different statements with
evidences gathered by millions of Egyptians
either from the Government, the private
sector, or ordinary individuals whom were taken aback by the inhuman terrorist attacks poured on Egypt, by the Muslem Brotherhood and some of their supporters.
Institutional reform for economic development icfs mafahem 12-2012 (1)Ossama El-Badawy
إصدار مفاهيم للمركز الدولي للدراسات الاستراتيجية - مصر. يتناول الإصدار ملخص دراسة ماجستير الاقتصاد للباحث أسامة البدوي عن دور الإصلاح المؤسسي في تحقيق التنمية الاقتصادية مع التطبيق على مصر.
Mohawk Industries, the world's largest flooring supplier, was significantly impacted by the housing crisis starting in 2007. With net sales and operating income declining, management conducted an intelligence exercise analyzing customer, financial, and operational data. They decided to close 9 manufacturing locations that were suffering the most, moving production to more efficient sites. This downsizing reduced staffing by 18% and cut $100 million in working capital. While resulting in $30 million in restructuring charges, the closures were expected to improve performance over the next two years as the market recovered. Management utilized dashboards to visualize business results and determine which locations to close based on customer trends, efficiency, and financial outcomes.
العدد السابع من جريدة: أصحاب مكان. نشرة غير دورية تصدر عن لجنة حماية الثورة في القناطر الخيرية
http://www.facebook.com/pages/%D9%84%D8%AC%D9%86%D8%A9-%D8%AD%D9%85%D8%A7%D9%8A%D8%A9-%D8%A7%D9%84%D8%AB%D9%88%D8%B1%D8%A9-%D9%81%D9%89-%D8%A7%D9%84%D9%82%D9%86%D8%A7%D8%B7%D8%B1-%D8%A7%D9%84%D8%AE%D9%8A%D8%B1%D9%8A%D8%A9/196080827082273
نشرة أصحاب مكان، هي نشرة غير دورية تصدر عن لجنة حماية الثورة في القناطر الخيرية. النشرة تمثل أول تطبيق فعلي لمفهوم صحافة المواطن في K، القناطر الخيرية ، حيث يحررها أهالي القناطر من خلال مساهماتهم ومشاركاتهم، تابعونا
https://www.facebook.com/pages/%D9%84%D8%AC%D9%86%D8%A9-%D8%AD%D9%85%D8%A7%D9%8A%D8%A9-%D8%A7%D9%84%D8%AB%D9%88%D8%B1%D8%A9-%D9%81%D9%89-%D8%A7%D9%84%D9%82%D9%86%D8%A7%D8%B7%D8%B1-%D8%A7%D9%84%D8%AE%D9%8A%D8%B1%D9%8A%D8%A9/196080827082273
تحقيق لم أقرأه بالعناية ولا أدعي أنه صحيح ... ولكنني فقط أومن بفكرته وأجدها قريبة من فكري القائم على البحث عن المعنى الحقيقي لمصر:
https://www.facebook.com/ya3nyehmasr
وده التقرير الوحيد اللي نشرته على صفحتي وهو ليس إعدادي
The document summarizes Egypt's rankings according to several institutional performance reports from 2010. It discusses Egypt's rankings on measures of global competitiveness from the World Economic Forum, ease of doing business from the World Bank, economic freedom from the Heritage Foundation, and political freedom from Freedom House. Egypt received its best scores on insignificance of organized crime, fiscal freedom, and starting a business, while obtaining its worst scores on costs of terrorism, freedom from corruption, and construction permits. Lower rankings generally reflected improved performance over time according to the sources cited.
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2. Table of Contents
Conclusions
3
Overview
4
Report Plan
5
Egypt Position
6
Global Importance
7
Regional Importance
8
Users’ Profile
9
Users by Age
10
Relationship Status
12
Gender Roles
13
Selected Pages Analytics
17
Appendices
26
Appendix 1: Facebook Global Top 25
27
Appendix 2: Facebook Regional Comparisons
28
Methodological Notes
29
About eMarketing Egypt
30
eMarketing Egypt Online Competitive Intelligence Report
2
2
3. Conclusions
•
Facebook is the largest social network worldwide, with Monthly Active Users (MAUs) reached 1.15
billion as of June 30, 2013, an increase of 21% year-over-year, according to FB official release.
•
With 16 million users, Egypt is ranked as the 17th worldwide in terms of audience size, and ranked as
the 1st among Arab region countries.
•
In terms of penetration to population, Chile leads the global top 25 countries with about 64%
penetration, while Qatar leads the Arab countries with a bout 47% penetration.
•
Facebook in Egypt is a young age community, dominated by those who are below 30 years old, and
also with those who are aged 18 years old represent the largest single year group on Facebook.
•
Among those who reported their relationship status, single users represent more than 53%, which
makes Egypt one of the top single countries on Facebook worldwide.
•
Facebook users gender distribution is almost similar to that of the total internet picture in Egypt. But
Male/female comparison reveals further that Female users are of much younger ages, with female
users below 30 years old are representing 81% of total female users.
•
Analytics of top Facebook pages in Egypt indicates that Egyptian female users are more culture
oriented, while male users are more sports followers, this trend had been almost the same over the
last four years.
eMarketing Egypt Online Competitive Intelligence Report
3
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3
4. Overview
• Facebook is the largest online social network worldwide; it
revolutionized the lives of people and how they spend their time, it
also arguably contributed to the recent “Arab Spring” revolutions.
• According to Facebook, it had about 1.15 billion monthly active
users at the end of June 2013, and about 60% of them log on to
Facebook in any given day.
1.15 B Monthly Active Users
• By June 2013, Facebook was dominating in every world country
except for Russia and China.
699 M Daily Active Users
• Facebook mobile had been witnessing remarkable growth
recently, reached to 819 million as of June 30, 2013, an increase
of 51% year-over-year . The Facebook mobile app ranked within
the top five apps on both iOS and Android, securing the #3 spot
among iPhone users.
819 M mobile users
eMarketing Egypt Online Competitive Intelligence Report
4
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4
5. Report Plan
• In the following sections, we will be profiling the Facebook in Egypt
including:
1- Egypt position: comparisons of Facebook in Egypt versus global and
regional figures.
2- Users profile: profiling Egyptian users’ demographics mainly in terms of
age, gender and relationship status.
3- Selected pages analytics: profiling estimated analytics for top pages
within selected categories.
eMarketing Egypt Online Competitive Intelligence Report
5
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5
6. Egypt Position
•
With about 16 million users, Egypt’s Facebook community witnessed about 41%
growth comparing the last year. And it stands as the largest Arabian country on
Facebook in addition to being the 17th largest country on Facebook worldwide.
Table 1 : Egypt Facebook Users Overview
Users as of July 21, 2013
Users as of July 21, 2012
Growth (One Year)
Current Users % of Egypt Internet Users
Current Users % of Egypt Population
eMarketing Egypt Online Competitive Intelligence Report
16,000,000
11,387,300
4,612,700 users (41%)
48.11%
18.84%
6
Back to Table of Contents
6
7. Egypt Position – Global Importance
Global Importance
•
As of 21st July 2013, Egypt came as the 17th
country on the global Facebook countries list,
Figure 1: Global Leaders
8%
7%
with exactly 16 million users that are
representing about 1.4% of global Facebook
5%
4%
16%
United
States
India
users, while USA leads the global Facebook
Brazil
users with 180 Million users that are
60%
representing about 16% of global Facebook
Indonesia
users.
eMarketing Egypt Online Competitive Intelligence Report
7
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7
8. Egypt Position – Regional Importance
Regional Importance
•
Egypt is the top using country among Arab
Figure 2: Regional Leaders
countries, as of 21st July 2013 there were
about 61 million Facebook users in Arab
countries (excluding Sudan and Syria); Egypt
26%
12%
Egypt
Saudi Arabia
leads with users that are representing more
10%
than 26% of users in Arabia. However; Qatar
leads in terms of penetration with about 47%
10%
34%
8%
of total Qatari population are Facebook users.
Morocco
Algeria
Iraq
Others
The previous graphs show a quick view of leading countries with Facebook
users, and the appendix tables (1), (2) gives a detailed view of the global
Leaders and the regional countries.
eMarketing Egypt Online Competitive Intelligence Report
8
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8
9. Users’ Profile
Overview
•
More than 12 million of the Egyptian Facebook users are below 30 years of age, representing more
than 75% of its total users, and there are 10 million male users representing about 63% of total
users.
eMarketing Egypt Online Competitive Intelligence Report
9
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9
10. Users’ Profile
Users by Age
•
•
Young generations are dominating the usage of
Facebook in Egypt; users younger than 30 years old
represent about 77% of total users, while users
aged 40 years or older are only about 8% of total
users.
18 years old users are the largest single year group
on Facebook with about 1.1 million users
representing alone about 6% of total Facebook
users, the users by age trend, shaped as traditional
pyramid, indicates two related findings:
•
•
Interest in Facebook increases by age for the
currently young people, and decreases with age for
the old people.
Figure 3: Age Groups
5%
8%
Under 19s
28%
10%
19-24
25-29
30-34
35-39
17%
32%
40 and Older
Promising potentiality for wide and sustainable
penetration driven from the currently young
Facebook community (notice the lift-sided pyramid
which peaks early at the 22nd).
eMarketing Egypt Online Competitive Intelligence Report
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10
11. Users’ Profile
Total Users Age Trend
Figure 4: Facebook Users by Age
# of Users
1,200,000
18 Yrs Old
1,080,000
1,000,000
800,000
600,000
400,000
200,000
63
61
59
57
55
53
51
49
47
45
43
41
39
37
35
33
31
29
27
25
23
21
19
17
15
13
0
Age (Yrs)
eMarketing Egypt Online Competitive Intelligence Report
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11
12. Users’ Profile
Relationship Status
•
67% of Facebook users didn’t specify their
relationship status, while only 8% of them are
married versus 18% of them are single. By
excluding the non-reporting users, the single users
are representing about 53% of users; this
percentage comes as one of the top percentages
worldwide.
Figure 5: Relationship Status
3%
4%
8%
Single
18%
Engaged
In a Relationship
Married
67%
eMarketing Egypt Online Competitive Intelligence Report
12
Others
Back to Table of Contents
12
13. Users’ Profile
Gender Roles
•
Male users represent about 62% of total Facebook users in Egypt; this is almost similar to the male/female
breakdown for Egyptian internet users from a total perspective, and reflects the fact that Facebook is almost
reflecting the total picture of internet community in Egypt.
Figure 7: Facebook Users
Figure 6: Internet Users
37%
39%
Male
Male
61%
63%
Female
eMarketing Egypt Online Competitive Intelligence Report
13
Female
Back to Table of Contents
13
14. Users’ Profile
Male Users
Male users are with older ages than total users’ segmentation, with only about 74% of users are below
30 years. However, they show the same trend with more number of users by older age till it peaks at the
18th and also at 23rd then start declining till it reaches to almost six thousand users aged 64 years. When
it comes to the relationship status, male users have a similar percentage of single versus married users.
•
9%
Figure 8: Male Users
Age Groups
Figure 9: Male Users
7% Relationship Status
Under 19s
6%
26%
30-34
18%
18%
69%
35-39
30%
In a
Relationship
Engaged
19-24
25-29
11%
Single
2%
4%
40 and Older
eMarketing Egypt Online Competitive Intelligence Report
Married
Not Specified
14
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14
15. Users’ Profile
Female Users
•
Female users are with much younger ages than male users segmentation, with 82% of female users are
below 30 years old. However, they show the same trend of more number of users by age till it peaks at the
22nd and then start declining till it reaches 2,600 users aged 64 years. When it comes to relationship status,
female users have a lower percentage of single versus married users.
Figure 10: Female Users
Age Groups
6%
4%
Under 19s
9%
30%
4%
Single
4%
19-24
25-29
30-34
16%
Figure 11: Female Users
10% Relationship Status
In a
Relationship
Engaged
17%
35-39
35%
65%
40 and Older
eMarketing Egypt Online Competitive Intelligence Report
Married
Not Specified
15
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15
16. Users’ Profile
Age Versus Gender
Figure 12: Male & Female Users by Age
# of Users
700,000
18 Yrs;
620,000
600,000
Male
Female
500,000
400,000
18 Yrs;
440,000
300,000
200,000
100,000
63
61
59
57
55
53
51
49
47
45
43
41
39
37
35
33
31
29
27
25
23
21
19
17
15
13
Age (Yrs)
eMarketing Egypt Online Competitive Intelligence Report
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16
17. Selected Pages Analytics
•
•
•
This section will be profiling of key Facebook pages in Egypt through estimated analytics .
Selected pages were recognized as top pages in Egypt as per different sources
(e.g. www.facebakers.com). And then we deployed a categorization and filtering criterion (8 different
categories and fans not less than 2 M users)
The profiled analytics for each page include:
•
•
•
Fans according to nationality (Egyptians / non Egyptians)
Egyptian users by gender
Egyptian users Age Groups
eMarketing Egypt Online Competitive Intelligence Report
17
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17
18. Selected Pages Analytics
Page: ( ثقف نفسكEducate your Self)
Total Fans: 7,487,910
Figure 14: Egyptian Users
by Gender
Figure 13: Geographic
Breakdown
46%
32%
68%
54%
Male
Female
Egypt
Others
5%
Figure 15: Egyptian Users
6% Age Groups Below 19s
19-24
18%
11%
25-29
30-34
20%
eMarketing Egypt Online Competitive Intelligence Report
18
40%
35-39
40 and
Older
Back to Table of Contents
18
19. Selected Pages Analytics
Page: Amr Khaled
Total Fans: 7,030,975
Figure 17: Egyptian Users
by Gender
Figure 16: Geographic
Breakdown
Male
42%
58%
Female
Egypt
56%
44%
Figure 18: Egyptian Users
Age Groups Below 19s
6%
Others
6%
19-24
18%
12%
30-34
19%
eMarketing Egypt Online Competitive Intelligence Report
19
25-29
39%
35-39
40 and
Older
Back to Table of Contents
19
20. Selected Pages Analytics
Page: Amr Diab
Total Fans: 5,814,291
Figure 17: Egyptian Users
by Gender
Figure 16: Geographic
Breakdown
38%
Male
Female
62%
44%
Egypt
56%
Others
3%
Figure 18: Egyptian Users
4%
Age Groups
Below 19s
7%
19-24
26%
17%
25-29
30-34
35-39
43%
eMarketing Egypt Online Competitive Intelligence Report
20
40 and Older
Back to Table of Contents
20
21. Selected Pages Analytics
Page: Ahmed Helmy - أحمد حلمي
Total Fans: 4,205,119
Figure 20: Egyptian Users
by Gender
Figure 19: Geographic
Breakdown
39%
61%
7
57%
43%
Male
Female
Egypt
Figure 21: Egyptian Users
Age Groups Below 19s
2% 3%
Others
19-24
7%
14%
30%
25-29
30-34
35-39
44%
eMarketing Egypt Online Competitive Intelligence Report
21
40 and
Older
Back to Table of Contents
21
22. Selected Pages Analytics
Page: Vodafone Egypt
Total Fans: 3,823,198
Figure 23: Egyptian Users
by Gender
Figure 22: Geographic
Breakdown
37%
Male
Female
63%
21%
Egypt
79%
Figure 24: Egyptian Users
5% Age Groups
4%
Below 19s
Others
9%
19-24
27%
25-29
30-34
17%
35-39
38%
eMarketing Egypt Online Competitive Intelligence Report
22
40 and Older
Back to Table of Contents
22
23. Selected Pages Analytics
Page: ( كلنا خالد سعيدWe Are All Khalid Said)
Total Fans: 3,231,532
Figure 26: Egyptian Users
by Gender
Figure 25: Geographic
Breakdown
37%
Male
Female
63%
32%
Egypt
68%
Others
5%
Figure 27: Egyptian Users
Age Groups Below 19s
7%
19-24
20%
10%
25-29
30-34
19%
39%
35-39
40 and
Older
eMarketing Egypt Online Competitive Intelligence Report
23
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23
24. Selected Pages Analytics
Page: Al Ahly
Total Fans: 2,711,570
Figure 29: Egyptian Users
by Gender
Figure 28: Geographic
Breakdown
27%
Male
Female
26%
73%
Egypt
74%
Figure 30: Egyptian Users
5% Age Groups
4%
Below 19s
8%
19-24
Others
28%
16%
25-29
30-34
35-39
39%
eMarketing Egypt Online Competitive Intelligence Report
24
40 and Older
Back to Table of Contents
24
25. Selected Pages Analytics
Page: ( اليوم السابعYoum7)
Total Fans: 2,578,665
Figure 32: Egyptian Users
by Gender
Figure 31: Geographic
Breakdown
30%
Male
Female
70%
31%
Egypt
69%
Figure 33: Egyptian Users
Age Groups
11%
Others
Below 19s
7%
19-24
15%
25-29
30-34
14%
33%
20%
eMarketing Egypt Online Competitive Intelligence Report
25
35-39
40 and Older
Back to Table of Contents
25
27. Appendix 1:
Facebook Global Top 25
Country
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
Global
United States
India
Brazil
Indonesia
Mexico
United Kingdom
Philippines
France
Germany
Italy
Argentina
Thailand
Japan
Colombia
Canada
Spain
Egypt
Turkey
Malaysia
Taiwan
Australia
Peru
Poland
Venezuela
Chile
FB Users (#)
1,150,000,000
180,000,000
88,000,000
84,000,000
62,000,000
50,000,000
34,000,000
34,000,000
28,000,000
28,000,000
26,000,000
24,000,000
24,000,000
22,000,000
20,000,000
19,200,000
18,800,000
16,000,000
15,400,000
15,400,000
14,800,000
13,000,000
11,800,000
11,200,000
11,000,000
10,600,000
% of Global Audience
100.00%
15.65%
7.65%
7.30%
5.39%
4.35%
2.96%
2.96%
2.43%
2.43%
2.26%
2.09%
2.09%
1.91%
1.74%
1.67%
1.63%
1.39%
1.34%
1.34%
1.29%
1.13%
1.03%
0.97%
0.96%
0.92%
Online Population (#) % of Online Population Total Population (#) Penetration
2,405,518,376
256,415,589
155,064,347
96,678,643
36,501,708
45,108,857
55,433,670
35,586,492
54,536,810
67,614,120
34,628,368
22,385,340
17,470,459
100,670,175
23,116,190
30,490,863
33,627,106
33,260,000
34,130,638
19,598,662
17,739,454
19,064,301
11,641,505
25,046,644
12,749,484
10,216,666
eMarketing Egypt Online Competitive Intelligence Report
47.81%
70.20%
56.75%
86.89%
169.86%
110.84%
61.33%
95.54%
51.34%
41.41%
75.08%
107.21%
137.37%
21.85%
86.52%
62.97%
55.91%
48.11%
45.12%
78.58%
83.43%
68.19%
101.36%
44.72%
86.28%
103.75%
27
7,105,000,000
316,464,000
1,232,620,000
193,946,886
237,641,326
117,409,830
63,705,000
98,210,000
65,707,000
80,493,000
59,704,082
40,117,096
65,926,261
127,350,000
47,191,000
35,141,542
46,704,314
84,939,246
75,627,384
29,785,200
23,344,213
23,150,462
30,475,144
38,533,299
28,946,101
16,634,603
16.19%
56.88%
7.14%
43.31%
26.09%
42.59%
53.37%
34.62%
42.61%
34.79%
43.55%
59.82%
36.40%
17.28%
42.38%
54.64%
40.25%
18.84%
20.36%
51.70%
63.40%
56.15%
38.72%
29.07%
38.00%
63.72%
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27
28. Appendix 2:
Facebook Regional Comparisons
Country
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
Arab Region
Egypt
Saudi Arabia
Morocco
Algeria
Iraq
Tunisia
United Arab Emirates
Jordan
Lebanon
Palestine
Kuwait
Libya
Yemen
Qatar
Oman
Bahrain
Djibouti
Comoros
FB Users (#)
60,838,000
16,000,000
7,400,000
6,400,000
5,800,000
4,800,000
4,200,000
4,200,000
3,000,000
1,900,000
1,360,000
1,200,000
1,200,000
1,080,000
900,000
800,000
500,000
72,000
26,000
% of Regional Audience Online Population (#) % of Online Population Total Population (#) Penetration
100.00%
26.30%
12.16%
10.52%
9.53%
7.89%
6.90%
6.90%
4.93%
3.12%
2.24%
1.97%
1.97%
1.78%
1.48%
1.31%
0.82%
0.12%
0.04%
107,376,041
33,260,000
15,765,783
18,147,030
5,771,422
2,513,684
4,466,368
7,024,460
2,655,119
2,953,465
1,326,165
2,836,206
1,231,947
4,279,103
1,688,455
2,298,932
1,086,422
71,480
43,279
57%
48.11%
47%
35%
NA
NA
94%
60%
NA
64%
NA
42%
97%
25%
53%
35%
46%
NA
60%
297,351,982
84,939,246
29,195,895
32,994,600
37,900,000
35,404,000
10,777,500
8,264,070
6,475,900
4,822,000
4,420,549
3,582,054
6,202,000
24,527,000
1,916,426
3,831,553
1,234,571
864,618
724,300
20.46%
18.84%
25.35%
19.40%
15.30%
13.56%
38.97%
50.82%
46.33%
39.40%
30.77%
33.50%
19.35%
4.40%
46.96%
20.88%
40.50%
8.33%
3.59%
NA = Not Available; due to source data discrepancy
eMarketing Egypt Online Competitive Intelligence Report
28
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28
29. Methodological Notes
•
This edition of the annual report got published on the 30th August 2013.
•
Data about Facebook global position published by Facebook Investor Relations.
•
All data and insights about Facebook users were collected directly from Facebook on the 21st, July,
2013.
•
The percentage of age groups were calculated from the number of users identified within a particular
age bracket to the total number of users who reported their age data (exclusion of not specified ages).
•
For the purposes of this report, Arab countries were defined as per the League of Arab States with the
exclusion of Sudan & Syria due to lack of Facebook users data..
•
Countries’ population data were got directly from official sources or when not available from UN
estimates.
•
Countries’ online population data were got from the International Telecommunication Union web site
(http://www.itu.int), accessed on the 15th, August 2013.
•
Egypt online population data were got from official source: www.mcit.gov.eg, accessed on the 15th,
August 2013.
•
Data about the profiled Facebook pages are all estimates captured directly from Facebook on the 17th
August 2013.
eMarketing Egypt Online Competitive Intelligence Report
29
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29
30. About eMarketing Egypt
About Us
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results. eMarketing Egypt combines expertise from the competitive intelligence field with the
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an integrated decision support for online business decision makers through both customized services and standardized
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