EXPRESSION IS EVERYTHING THAT GOES OUT OF YOU: FROM THE WAY YOU LOOK, YOU SPEAK, YOU WALK, YOU DRESS… AND IMPRESSION COMES FROM YOUR EXPRESSION (OR EXPRESSIONZZ) YOU CAN CONTROL YOUR EXPRESSION BUT YOU CAN’T CONTROL THEIR IMPRESSION! FROM THE MOMENT YOU DECIDE TO EXPRESS YOURSELF IN A VERY UNIQUE WAY…. YOU ARE DOING BRANDING BRANDING IS THE DISCIPLINE OF CONTROLLING YOUR EXPRESSION!

1. PERSONAL BRANDING
THE FIRST IMPRESSION [EDYKSON DIYOKA]
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2. INTRO
 I PERSONALLY LIKE WHAT A DEAR FRIEND Coach Oscar ONCE PUBLISH ON HIS
FACEBOOK PAGE.
 HE SAID: AT THIS MOMENT I’M TALKING TO YOU….
 Your website could have been visited 1000 times
 Your content could have been download 1000 times
 Your video on YouTube could have been view by 1000 and 1000 people and go Viral!
 BUT ALL THIS DIDN’T HAPPEN…
 And HE IS RIGHT… BUT WHY?
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3. WHY NOT YOU?
 WHY THIS IS NOT HAPPENING?
 WHY ALL YOUR INITIATIVES DON’T GET THE RIGHT RESULT
 WHY PEOPLE ARE NOT INTERESTED ON WHAT YOU DO OR OFFER?
 WHY SHE SELLS AND YOU DON’T SELL
 WHY AFTER YOU HAVE SENT 1000 CV TO 1000 DIFFERENT COMPANIES BUT YOU
NEVER GET ANY RESPONSE ?
 I KNOW SUCH QUESTIONS ARE RISING TIME TO TIME IN YOUR MIND.
 HERE IS MY ANSWER:
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4. WHY?
 THE FIST IMPRESSION MATTER THE MOST AND YOU ONLY GET ONE CHANCE TO
MAKE IT LOOK “A WOW” !
 THE FIRST IMPRESSION LAST: IT’S WHAT PEOPLE (YOUR CLIENTS OR PARTNERS,
BANKS….) REMENBER ABOUT YOU WHEN YOU ARE NOT THERE
 WHEN THEY HAVE TO DECIDE EITHER TO TRUST YOU OR NOT
 WHEN THEY WANT TO DECIDE yes or no TO DO BUSINESS WITH YOU.
 THE 1ST IMPRESSION OF YOU IS WHAT IS RECALLED IN THEIR MIND…
 IMPRESSION, WHEN YOU DO BUSINESS IS WHAT YOU NEED TO CARE ABOUT THE
MOST BESIDE OTHER ASPECTS.
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5. THE 1ST IMPRESSION MATTER THE MOST
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6. WHAT DO YOU FEEL ?
 LOOK AT THIS PERSON
 WHAT DO YOU SEE AND WHAT DO YOU FEEL
 CAN YOU FEEL CONFORTABLE TO SPEAK TO HIM
 CAN YOU INVITE HIM HOME
 CAN YOU LISTEN TO HIM …
 CAN YOU ACCEPT HIS FRIENDSHIP ON FACEBOOK
 WHAT DO YOU FEEL WHEN YOU SEE HIM?
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7. ONE FACT
 BUT THIS IS A FACT:
 PEOPLE ALWAYS RESPOND TO YOU FROM THE PERCEPTION THEY RECEIVE
FROM YOU…
 THE IMPRESSION THEY RECEIVE COMES FROM THEY EXPRESSION YOU DISPLAY
 THERE IS NO IMPRESSION WITHOUT EXPRESSION
 EXPRESSION IS EVERYTHING THAT GOES OUT OF YOU
 IDEAS, WORDS, APPREARENCE, STYLE, LOOK….
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8. CAN YOU CATCH THE MESSAGE?
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9. UNIQUENESS
 EXPRESSION IS EVERYTHING THAT GOES OUT OF YOU:
 FROM THE WAY YOU LOOK, YOU SPEAK, YOU WALK, YOU DRESS…
 AND IMPRESSION COMES FROM YOUR EXPRESSION (OR EXPRESSIONZZ)
 YOU CAN CONTROL YOUR EXPRESSION BUT YOU CAN’T CONTROL THEIR
IMPRESSION!
 FROM THE MOMENT YOU DECIDE TO EXPRESS YOURSELF IN A VERY UNIQUE
WAY….
 YOU ARE DOING BRANDING
 BRANDING IS THE DISCIPLINE OF CONTROLLING YOUR EXPRESSION!
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10. PACKAGING
DO YOU SEE THIS GIRL? SHE IS PACKAGING HERSELF
HOW SHE WANTS YOU TO PERCEIVE HER
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 YOU CAN PACKAGE YOUR PRODUCT – HOW YOU
WANT YOUR CUSTOMERS TO PERCEIVE IT IN THE
MARKET
 YOU CAN PACKAGE YOUR WORDS – WHAT YOU
WANT PEOPLE TO RECEIVE WHEN YOU SPEAK
 YOU CAN PACKAGE YOURSELF ONLINE – HOW YOU
WANT PEOPLE TO PERCEIVE YOU WHEN THEY
BROWSE YOUR WEBSITE

11. BRAND IDENTY
 YOU SEE THIS GUY?
 HE IS BUILDING HIS BRAND IDENTY: HOW HE WANT YOU TO PERCEIVE HIM
 HE COULD DISGUISE INTO A CLOWN – BUT HE DIDN’T
 BECAUSE THAT’S NOT THE MESSAGE HE IS SENDING TO YOU
 THAT’S NOT THE IMPRESSION HE WANT YOU TO FEEL WHEN YOU SEE HIM
 BRAND IDENTITY IS:
 Creating the Right kind of emotional response
You want people to have when they hear your name,
see you online, or meet you in real life or
When they are holding your product in hand OR THEY SEE they
Name of your Company.
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12. CONVEYING VALUE
 THE MOMENT YOU DECIDE TO EXPRESS YOURSELF IN A UNIQUE WAY, YOU ARE
DOING BRANDING
 YOUR ARE BUILDING A BRAND IDENTITY
 BRAND IDENTITY IS ALL ABOUT CONVEYING VALUES (YOUR VALUES) IN A
UNIQUE AND PERSONAL WAY…
 IN THE BRANDING MASTERCLASS WE TEACH YOU HOW TO COMPOSE YOURSELF
IN A WAY THAT WILL MAKE YOU UNIQUE AND OUTSTANDING
 AND LEAVE PEOPLE WITH A GOOD and right IMPRESSION OF YOU/ of YOUR
PRODUCT OR SERVICE….
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13. AWARE PEOPLE THAT YOU EXIST
 SO YOU HAVE IT IN YOU / YOU HAVE VALUABLE IDEAS/ OUTSTANDING SKILLS
 YOU JUST NEED TO FIGURE OUT THE WAY TO PACKAGE YOURSELF IN A UNIQUE
WAY THAT WILL AWARE PEOPLE OUT THERE THAT YOU EXIST…
 YOU PACKAGE YOURSELF IN A WAY THAT WILL CONSTRAINT PEOPLE TO LIKE
YOU
 IN A WAY THAT PLEASES PEOPLE TO TRUST YOUR BUSINESS
 IN A WAY THAT DRIVES THEM TO CHOOSE TO STAY WITH YOU AND USE YOUR
PRODUCT OR SERVICE FOR LIFE.
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