Marketing and brand strategy is a craft, one that needs to be learned. Once you acquire expertise as a strategist, you personally have tremendous freedom and professionally add to the validity, energy and innovation in the field. But you gotta learn, and here's a few tips to push your own path forward.
Advice to Entrepreneurs from Elon Musk & Richard BransonStinson
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Every entrepreneur needs a little inspiration. Here are some words from some of the greatest entrepreneurs of all times, Elons Musk and Richard Branson.
We are a an independent idea consultancy specialising in Designing Innovation Ecosystems, Brand Experiences, and Brand Engagements with employees and customers. We partner with organisations in their effort to bring commonality in their internal brand and external brand (communication delivery and service delivery) to build a branded experience and innovative thinking across all touch points.
At Think Simplr we audit, evaluate and design a branded ecosystem that enables organisations to converse with clarity and connect with consistency with all stakeholders - current and future.
Our Contact details-
raman@thinksimplr.com
Bullish at Barnard's Athena Center â Discovering Your Personal MissionJennifer Dziura
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Define your personal mission statement. Why should you have a mission statement? Practical tips and strategies to help you define what you want and how to get there.
Slides from a live presentation at Barnard University. See a blog recap at http://www.getbullish.com/2015/09/jen-at-barnards-athena-center-for-leadership-studies-your-personal-mission-2/
Do you know a company that abandons loyal employees while reporting record profits? Based on this LinkedIn article: http://tinyurl.com/kxk5jau I help clients be clear, credible and compelling. Please follow me on LinkedIn http://www.linkedin.com/influencer/36792 or visit http://www.kasanoff.com
For hard-charging Millennial women â 10 principles for taking no bull. Including: Take Care of Your Future Self, Develop Multiple Income Streams, and more.
Advice to Entrepreneurs from Elon Musk & Richard BransonStinson
Â
Every entrepreneur needs a little inspiration. Here are some words from some of the greatest entrepreneurs of all times, Elons Musk and Richard Branson.
We are a an independent idea consultancy specialising in Designing Innovation Ecosystems, Brand Experiences, and Brand Engagements with employees and customers. We partner with organisations in their effort to bring commonality in their internal brand and external brand (communication delivery and service delivery) to build a branded experience and innovative thinking across all touch points.
At Think Simplr we audit, evaluate and design a branded ecosystem that enables organisations to converse with clarity and connect with consistency with all stakeholders - current and future.
Our Contact details-
raman@thinksimplr.com
Bullish at Barnard's Athena Center â Discovering Your Personal MissionJennifer Dziura
Â
Define your personal mission statement. Why should you have a mission statement? Practical tips and strategies to help you define what you want and how to get there.
Slides from a live presentation at Barnard University. See a blog recap at http://www.getbullish.com/2015/09/jen-at-barnards-athena-center-for-leadership-studies-your-personal-mission-2/
Do you know a company that abandons loyal employees while reporting record profits? Based on this LinkedIn article: http://tinyurl.com/kxk5jau I help clients be clear, credible and compelling. Please follow me on LinkedIn http://www.linkedin.com/influencer/36792 or visit http://www.kasanoff.com
For hard-charging Millennial women â 10 principles for taking no bull. Including: Take Care of Your Future Self, Develop Multiple Income Streams, and more.
In commemoration of a year in print, we present the Startup of You in visual summary. The last year has continued to demonstrate how work and careers need a new entrepreneurial mindset for everyone, not just entrepreneurs.
Get Bullish: How To Communicate, Negotiate, and Take No Bull in Your CareerJennifer Dziura
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GetBullish.com on how to level up your communication and negotiation skills â while smashing the patriarchy.
Slides from a live webinar. New webinars and a recording of this webinar are available on shop.getbullish.com
BEYOND SOLO: Female Entrepreneurs Who Scale SuccessfullyBruce Kasanoff
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A four-step program for scaling your business past the solo entrepreneur stage, developed especially for women. Created by Bruce Kasanoff http://www.kasanoff.com and Laura Novak http://www.littlenestphoto.com
How to be an effective and perfect leaderLloyd Celeste
Â
How to be an effective and perfect leader is a presentation which shares some of the most important traits of a leader based on the books and teachings of worlds most known leadership author like John Maxwell, Robert Greenleaf and Stephen Covey.
Do you want to be a leader? Find out the Habits of Effective Leader.
Breaktrough = Creatoor; Innovative Business ConceptsTomaz Korelc
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Decide for a BREAKTHROUGH!
This is a (R)evolutionary book that will help you on your way
to creating an innovative and breakthrough
business concept. Learn how to reach business
success with innovative ideas.
Communication is the most frequently used concept, but do you actually know what is at stake when you think about it? In keywords: communication, strategy, scope, adaptability, weigh, ghost writing, PR,profitability, breakthrough. Search for Writer of Your Success Story.
As exciting as an idea of Startup sounds, the journey of translating your ideas into realities is hard, challenging and needs a strong mental makeup. This is a workbook to discover your inner strength and the market strength of your idea before your embark on this rewarding journey.
In January 2014 we launched Wolf & Wilhelmine, a brand shop driven by our purpose of Do Great Work, Live Great Lives.
We were first focused on building an environment for sustainable creativity - i.e. a workplace where we can do the work we love without killing ourselves.
As weâve grown over the past two years, weâve realized that diversity is crucial to sustainable creativity and therefore we actively foster it.
Here's how we do it...
Brand strategy, when untethered from direct creative execution, has tremendous potential to set the agenda for companies, leading to greater retention, operational efficiency, and audience love. The trick is taking the brave step to think of the power of brand differently.
In commemoration of a year in print, we present the Startup of You in visual summary. The last year has continued to demonstrate how work and careers need a new entrepreneurial mindset for everyone, not just entrepreneurs.
Get Bullish: How To Communicate, Negotiate, and Take No Bull in Your CareerJennifer Dziura
Â
GetBullish.com on how to level up your communication and negotiation skills â while smashing the patriarchy.
Slides from a live webinar. New webinars and a recording of this webinar are available on shop.getbullish.com
BEYOND SOLO: Female Entrepreneurs Who Scale SuccessfullyBruce Kasanoff
Â
A four-step program for scaling your business past the solo entrepreneur stage, developed especially for women. Created by Bruce Kasanoff http://www.kasanoff.com and Laura Novak http://www.littlenestphoto.com
How to be an effective and perfect leaderLloyd Celeste
Â
How to be an effective and perfect leader is a presentation which shares some of the most important traits of a leader based on the books and teachings of worlds most known leadership author like John Maxwell, Robert Greenleaf and Stephen Covey.
Do you want to be a leader? Find out the Habits of Effective Leader.
Breaktrough = Creatoor; Innovative Business ConceptsTomaz Korelc
Â
Decide for a BREAKTHROUGH!
This is a (R)evolutionary book that will help you on your way
to creating an innovative and breakthrough
business concept. Learn how to reach business
success with innovative ideas.
Communication is the most frequently used concept, but do you actually know what is at stake when you think about it? In keywords: communication, strategy, scope, adaptability, weigh, ghost writing, PR,profitability, breakthrough. Search for Writer of Your Success Story.
As exciting as an idea of Startup sounds, the journey of translating your ideas into realities is hard, challenging and needs a strong mental makeup. This is a workbook to discover your inner strength and the market strength of your idea before your embark on this rewarding journey.
In January 2014 we launched Wolf & Wilhelmine, a brand shop driven by our purpose of Do Great Work, Live Great Lives.
We were first focused on building an environment for sustainable creativity - i.e. a workplace where we can do the work we love without killing ourselves.
As weâve grown over the past two years, weâve realized that diversity is crucial to sustainable creativity and therefore we actively foster it.
Here's how we do it...
Brand strategy, when untethered from direct creative execution, has tremendous potential to set the agenda for companies, leading to greater retention, operational efficiency, and audience love. The trick is taking the brave step to think of the power of brand differently.
Armando Turco (Head of Account Management, BBH New York; @armandot) and I gave this talk at BBH New York's Griffin Farley Search for Beautiful Minds event.
Coming off the Island: principles for a more collaborative, fast approachHeidi Hackemer
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I speak for Hyper Island Master Classes in New York. This is the presentation that I've developed (through several drafts) of how to take the theory of working together better for our evolved landscape and being more nimble/collaborative/smart into actual practice.
I recently taught at the VCU Continuing Education class. This talk is about how we have to get doing (and stop theorizing so much) to create solutions for today's landscape.
You can now download the presentation directly from Slideshare.
*Disclaimer this is just my imaginary example of a Comms Plan for the Puma work and not the actual strategy that was created by Droga5 for Puma. I had nothing to do with that plan and am just a fan of their work.
What is Comms Planning? is a presentation that provides a clear answer of the role of the Comms Planner within an Advertising Agency. I use the example of the Puma Social campaign to prove the point.
The official Ogilvy Key Digital Trends for 2017. A yearly trend report outlining both where we believe the digital and social landscape is headed and what brands and agency partners should do about it. By Marshall Manson and James Whatley
How I learned to stop worrying about the brandGareth Kay
Â
My slides (that make even less sense without v/o) from Planningness 2016. Marketers and the folks who advise them obsess over the brand. But what if our obsession is wrong? What if how we think about a brand is ill defined? What if we need to rethink what we do to focus on the end result, not the means? This session will lay out my misgivings with how we obsess over the brand and give practical advice about how we might do things that are more valuable to people and businesses. (Also hit presentation gold getting Dr Strangelove, Bob Mould and David Bowie into one presentation).
How do you plan for synergy and effectiveness using the multitude of channels? This initial introduction to the subject is part of DigitasLBi's Strategy Academy.
How to deconstruct your agency's business model to better understand the value you deliver to clients and better position for firm to work for the types of clients you really want.
Repurposed OLD insight deck for new planning blood. Purpose was to incite conversation on what good work is, how we get there, and what its like on they way. Attempted to attribute all appropriate folks.
Unfortunately our education systems fail to produce people who know âwhyâ they want to do what they want to do. Often you hear no more than superficial reasons like âI want to get richâ, âI want to travel the worldâ, âŚthat obviously lack the substance to serve as a truly fulfilling goal in life.
What are you passionate about?
If you wake up 10 days in a row, wondering why you are currently doing what you do, then you havenât found something that truely motivates you. Or it is time to move on. You see, life is to short, to spend your time doing things you donât really feel like doing. Life is too short to fulfil other peopleâs expectations and not your own. Life is to short to never take a shot at your dreams. So lead the way.
Discover the secrets of attracting women and keeping the "good ones" around as long as you want.
If you've ever been confused about why a woman lost interest in you, broke up with you, or divorced you, this ebook is for you.
Orange Academy Africa's first practical school of Integrated Brand Experience. If youĘźre seeking to change your world with compelling stories,ENROLL at ORANGE ACADEMY or ask over 500 alumni causing some revolutions now.
Make money working from home with millionaire secrets to success. I learned these from spending time with, & doing projects with dozens of millionaires.
Social Business Boot Camp & Networking Happy Hour Benefiting National Breast Cancer Foundation March 4th, 2010 @ the Aloft Hotel Downtown Dallas
Event MC: Ori Bengal - Getting Out There - From A Guy Who Is REALLY Out There!
Twitter Event #SocialBBC
If you have the ability to create work for yourself then the world works for you and not the other way around. The most important skill you can develop is the ability to create work for yourself.
Presenter: Larry Asher, Worker Bees, SVC, Principal
We live in an information economy, right? Then why do so many people churn out boring, dense, indecipherable, and worthless information via the endless stream of horrid PowerPoints weâre forced to sit through most days? Thereâs another way, and you can learn it in 40 minutes at this session. Weâll show you what good storytelling, cleanly designed slides, and compelling presentation support is supposed to look like. Youâll also learn about what The Wave â that thing people do at football and baseball stadiums â has to do with dreadful presentations. Now, of course, you arenât an offender and your PowerPoint and Keynote decks are just fine. So bring some bullet-point addict you know who really needs this. Youâll be doing us all a favor.
Lectures 15 and 16: Learning From The Masters, Storytelling, Worldbuilding, ...Fahri Karakas
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Art Description/Synopsis:
In this class that is designed as collective performance art, we review some of the biggest names in the landscapes of entertainment, creativity, and business.
From space to magic, from basketball to fashion, from animation to computer games, from film music to architecture we have a trans-disciplinary tour of storytelling and creative careers.
We have a lot of puzzles. We have a series of exercises in asset creation and imagination.
In one of these exercises, you will have the opportunity to practice screenwriting, world-building, and storytelling.
However, the main actor in all of this experience (the connecting thread/anchor) is a squash.
Contents:
Review of Last Class
Puzzles: This week in review
Puzzles & Improv Adventures
Workshop: Heroes of Entertainment & Imagination
Exercise: Six Adventures and Six Challenges
Exercise: Screenwriting, World-Building, and Storytelling
Workshop: Creating Assets
Exercise: You are a Super-hero
Key Takeaways
Here are The Squash articles:
https://medium.com/datadriveninvestor/7-brainstorming-exercises-and-7-lessons-inspired-by-a-yellow-squash-9f9e0df3f236
https://medium.com/datadriveninvestor/what-a-yellow-squash-can-teach-you-about-creativity-3ea5e26cb28a
Embracing the green-eyed monster | My biggest comms inspiration seminar | 29 ...CharityComms
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Kate Eden, freelance consultant
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
KC8: The First Rule of Success - JUST SHOW UP!Kelvin Chan
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KC8: The First Rule of Success - JUST SHOW UP!
http://kelvinchan.org/kc8-first-rule-success/
#KC8 #First #Rule #Success #JustShowUp #ShowUp #Inspiration #Motivation #Laws #Keys
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
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In todayâs era of AI, personalization is more than just a trendâitâs a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your usersâkey factors for business success. However, relying solely on AI capabilities isnât enough. You need to anchor your approach in solid principles, understand your usersâ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. Youâll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. Youâll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customerâs journey. By the end of the session, youâll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
⢠Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
⢠Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
⢠Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
⢠Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
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Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and weâll provide actionable tips for navigating these intricate challenges.
Youâll learn:
- How todayâs users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, weâll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
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Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Influencer marketing isn't just for big brands or consumer products anymore. In 2024, marketers face hurdles like escalating paid channel costs, diminishing organic reach, and building trust in their ideal customer accounts. This session offers practical ways to bring influencer marketing into your organization, to provide cost-effective access to niche audiences, countering budget constraints and rising CPMs. We'll discuss the impact of social algorithms on reach, the trust deficit in traditional advertising and how influencer partnerships offer genuine connections with audiences. Attendees will gain actionable insights to integrate influencer marketing into their strategies, leveraging influencers for impactful campaigns in both B2B and B2C environments. Join us to unlock the potential of influencers in navigating the evolving marketing landscape of 2024 and driving meaningful business growth.
Key Takeaways:
- Educate on the various types of influence we can use as marketers
- Establish the problems that make influencers a priority
- Walk through some practical tactics on HOW to run a program leveraging several of these influence channels
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
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In this session, Demandbaseâs Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
4. WOLF & WILHELMINE
FOUR YEARS AGOâŚ
BBH
BIG ACCOUNTS
BIG CREATIVE
MANIC CRAZY SEXY FUN LIFE
PLANES, HOTELS AND DIET COKE
TWITTER/BLOGS/INSTAGRAM/4SQUARE/ETC
MEETINGS UPON MEETINGS
NEVER SAY NO
GO GO GO
5. WOLF & WILHELMINE
FOUR YEARS AGOâŚ
BBH
BIG ACCOUNTS
BIG CREATIVE
MANIC CRAZY SEXY FUN LIFE
PLANES, HOTELS AND DIET COKE
TWITTER/BLOGS/INSTAGRAM/4SQUARE/ETC
MEETINGS UPON MEETINGS
NEVER SAY NO
GO GO GO
AND THENâŚ
13. WOLF & WILHELMINE13
The core question of the experiment
that is Wolf & Wilhelmine:
Can we do the work we love without
killing ourselves?
14. WOLF & WILHELMINE14
A core belief of the experiment
that is Wolf & Wilhelmine:
The lives and the work are
inextricably linked. To take care
of one, you must take care of
the other.
15. WOLF & WILHELMINE
TO HONOR CREATIVITYâŚ
FREEDOM-LOVIN'
FREELANCER-LOVINâ
MISFIT-LOVINâ
PROJECTS ONLY
DEFINED DELIVERABLES
DEFINED TIMELINES
BESPOKE, FLEXING TEAMS
BREAKS & NAPS
NO SHINY OFFICES (IE GOLDEN HANDCUFF JAILS)
7/SATURDAY RULE
WE SAY NO
HOT WASH TO BE BETTER
UNAPOLOGETICALLY DRIVEN BY LOVE
16. WOLF & WILHELMINE
SO FARâŚ
CLIENTS WE GENUINELY LIKE
PROJECTS THAT ARE GENUINELY RAD
OUTPUT THAT IS THE BEST OF MY CAREER
REGULAR SHUT DOWNS
A LOT OF POPCORN, CHOCOLATE AND WINE
ONLY ONE ALL-NIGHTER IN 1.5 YEARS
USUALLY OUT BY SIX
HEALTH INTACT
A LOYAL WOLF PACK
A SECRET DEN
(& A BIT OF SNIFFING AROUND ABOUT WHAT WEâRE UP TO)
19. WOLF & WILHELMINE19
Hereâs the problem: the last four years of
my story are the ones that get the most
attention. But those four years would have
never, ever, ever happened without the
eleven years that came before it.
The story really started in 2003âŚ
20. WOLF & WILHELMINE
net net
NOVELTY IS ONLY POSSIBLE
THROUGH TAPPING INTO TRADITION
T.S. Eliot: Tradition and the Individual Talent
27. WOLF & WILHELMINE
EXPERTISE = FREEDOM
FREEDOM TO GO ON THE ROAD
FREEDOM TO FREELANCE
FREEDOM TO BE TRUTHFUL WITH CLIENTS
FREEDOM TO BE TRUTHFUL WITH MYSELF
FREEDOM TO BUILD SOMETHING NEW
28. WOLF & WILHELMINE
EXPERTISE IS EVERYTHING
Planning is a craft. Expertise of this craft is vital.
Whatever your own professional journey through planning,
36. WOLF & WILHELMINE
NO TEACHING CULTURE BECAUSEâŚ
PLANNING ISNâT A CRAFT TO BEGIN WITH
MARGINS ARE TOO THIN
PEOPLE ARE SPREAD TOO THIN
CANâT INVEST IN EDUCATIONAL TOOLS
CANâT INVEST OUR TIME
THE WORLD MOVES TOO FAST
DATA IS MORE IMPORTANT ANYWAY
EVERYONE IS A PLANNER/STRATEGIST/NINJA
MILLENNIALS ARE JUST GOING TO LEAVE ANYWAY
BAPTISM BY FIRE WORKS
IT GOES ONâŚ
46. WOLF & WILHELMINE
BRAINS&HEART
Develop as a person.
Understand the authentic role
you play on a team and
eventually as a manager.
You are always simultaneously developing
47. WOLF & WILHELMINE
BUILD YOUR T-SHAPED CAREER
OPPORTUNITY/SCARINESS
Planning is a sprawling discipline
with many ways to be a planner.
OPEN YOUR EYES
Figure out what you love about planning
and the complementary brain&heart
skills that youâll need to rock it out.
[This will evolve with you. Thatâs okay.]
49. WOLF & WILHELMINE
KNOW WHAT YOU DONâT KNOW
Youâll learn faster if you have a self-awareness and
humility about what you still need to learn. It will get your
spidey-sense up and looking for those that can teach you
that. And donât be afraid of âlooking dumbâ and asking
questions. Looking dumb shows tremendous character.
LEARNING UP LEARNING SIDEWAYS LEARNING FROM THE TOP
50. WOLF & WILHELMINE
THERE IS SOMETHING TO BE LEARNED FROM
ABSOLUTELY EVERYONE & EVERYTHING
We all want to learn from Yoda, but sometimes we get Vader.
Remember, sometimes the biggest lessons are to learned from
those that suck the most. Look at challenging situations as
ways to learn how NOT do things.
LEARNING UP LEARNING SIDEWAYS LEARNING FROM THE TOP
51. WOLF & WILHELMINE
FIND TEACHERS
You need them. Take jobs because of them, not because of some
hot-shot campaign that was done last year. When you find
teachers, honor and use them. But always meet them at least
halfway - people like helping people who help themselves.
And say thank you dammit.
LEARNING UP LEARNING SIDEWAYS LEARNING FROM THE TOP
52. WOLF & WILHELMINE
PUSH YOUR FRIENDS
Want to learn to present better? Write better? Donât wait for
permission or funding: team up with people at roughly your level,
figure out what success looks like and then coach one another.
Youâll be amazed at what you intuitively know.
LEARNING UP LEARNING SIDEWAYS LEARNING FROM THE TOP
53. WOLF & WILHELMINE
SHUT UP AND WATCH (THEN DO)
Clock people that do things well that you want to learn. Observe
them. Figure out what it is you like about their vibe. Imagine
what they would do and then trying doing it in your next
meeting (but in a you-way, not a Single White Female way).
LEARNING UP LEARNING SIDEWAYS LEARNING FROM THE TOP
54. WOLF & WILHELMINE
Set up post-mortem meetings after projects are done to honestly
assess what went wrong and what went right. Make it a moment
of learning and building, not pointing fingers. Then optimizeâŚ
you included.
LEARNING UP LEARNING SIDEWAYS LEARNING FROM THE TOP
HOT WASH
55. WOLF & WILHELMINE
The process of giving a talk or setting aside teaching moments
pushes your own beliefs and approaches. You donât have to fly to
another continent to do this. Cancel one stupid meeting a week
and use the time to teach a youngâun something instead.
LEARNING UP LEARNING SIDEWAYS LEARNING FROM THE TOP
TEACH
56. WOLF & WILHELMINE
ONE LAST THINGâŚ
IâM HERE BECAUSE I WROTE AN ARTICLE ABOUT
HOW WE HAVE A LOST GENERATION OF PLANNING
TALENT, HOW MILLENNIALS HOP AGENCIES SO
MUCH BECAUSE WE DONâT INVEST IN THEM.
THEYâRE SHOOTING THEMSELVES IN THE FOOT,
STUNTING THEIR CAREERS. WEâRE SHOOTING THE
DISCIPLINE IN THE FOOT, NOT STRENGTHENING IT
FOR THE FUTURE. SO SOME LAST WORDS TO THE
MILLENNIALS AND BOSSES OUT THEREâŚ
58. WOLF & WILHELMINE
CALM DOWNStop thinking about leaving every six months. Map out the long game.
Show that youâre invested and that you really want to learn. Be self-
aware about the journey of your career. And remember, your bosses are
super busy - think about how you can work with them, help them,
guide them so that you can get the training you need.
60. WOLF & WILHELMINE
WAKE UPOkay, itâs true - Millennials bring expectations to the table about work
that no one has ever brought before. But, they are essential and also
our future. Ultimately, they want to feel valued and invested in - weâre
not doing a great job of showing them that in our industry, so they
hop. But a little effort and thought can actually go a long way.